ANNUAL REVIEW
2014
T h e p o w e r o f l o c al k n o w l e d g e
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annual review
Contents
Message from President&Owner
05
IMG Definition 07 IMG Structure 07 IMG Content architects 08 IMG Key figures 10
2014 Results
17
BROADCAST 19 TV 26 Antena 1 28 Antena Stars 36 Euforia TV 40 ZU TV 44 Antena 3 48 Radio 56 ZU 58 Romantic FM 60
ONLINE 62
Antena Play 64
PRINT 66
Jurnalul Național 68 Gazeta Sporturilor 69 BBC Magazines 70
BUSINESS SERVICES
72
Seed Consultants 73 Intact Production 74 Intact Printing House 75 Intact Media Academy 76
CSR 78 IMG Awards 82 IMG A year in pictures 84 IMG Contacts 108 annual review
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Short interview with President& Owner Reporter: What were the main challenges and achievements of 2014? Camelia Voiculescu: Last year was an eventful one, to put it mildly. There were many positive outcomes we take pride in, but on the other hand, there was the apogee of a crusade against that part of the press which dared to be critical to a Mafioso system which is currently being prosecuted. 2014 was neither smooth, nor easy. My father, the founder of this Group, was hastily judged and sentenced in a political file. The Group’s buildings were seized in an extended confiscation in the same case, although there was no connection to it. Our journalists were monitored, intimidated and discredited, for the courage of exposing high-level corruption acts which are now under official investigation. On the other hand, 2014 proved the immense solidarity of our public, partners and employees. Our market share has grown from 22.1% to 24.3% during Whole Day, All Urban. Our journalistic investigations have now become judicial investigations. Our employees have got more creative, united and dedicated. I believe that, altogether, this is the greatest achievement of last year: there is a good side to every bad thing. Truth always prevails, in spite of all mystification. Romanian media market has seen a lot of transformation over the last year – what did that mean for Intact? The most striking thing was, probably, the great divide between the media players in those who were critical to the former political system and those who supported it. I believe the business, as a whole, had consumed too many
resources in this confrontation, instead of concentrating on the growth of their activities and sustaining common goals. Intact, given its critical stand, lived its hardest year yet, as a result of a concentrated effort with a view to shutting us down. Our strength resided, again, in numbers, and I will only mention a few here –in millions : over 10 million people reach on the national target, over 326 million Euros paid to the state budget during the last ten years by our Group and over 4 millions Euros invested in content over our platforms. This is the result of more than 20 years of hard work and solid proof to our stability. All egos aside – we are the only Romanian Group who honored these commitments to its stakeholders. How does 2015 look like for the Group? Intact will continue to generate content, without compromising its core. We will be as critical as ever to the sideslips in our society, as we shall be creative in providing quality content on all our Group’s offerings. We will work on better integrate our content with the new platforms and technologies, taking a step further in the online services and apps, as well as the e-commerce sector. We are honored by our stakeholders’ trust; therefore we will continue to shape our portfolio, making it an even more tangible experience. On the other hand, I trust 2015 will be a good year for the whole media market, a year of renewal, improvement, of cooperation. Intact in two words? Growing stronger.
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10
With
20 active brands
i n i t s p o r t f o l i o, Intact Media Group Reaches
6
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million
people e v e r y d ay
INTACT MEDIA GROUP definition Intact Media Group is the largest media platform in Romania based entirely on local capital. With over 20 years’ continuous growth, the Group has become a landmark media organization, reaching over 10 million Romanians* on daily basis through its TV channels. Intact also includes successful radio, online and print brands. INTACT MEDIA GROUP STRUCTURE The media platform includes four complementary divisions: Broadcast (TV & Radio), Print, Online, B2B services.
Broadcast (TV & Radio)
RADIO
Antena 1 I Antena Stars I Antena 3 I Euforia TV I ZU TV I Radio ZU I Romantic FM
Family Entertainment
Celebrity News
News &Currrent Affairs
Intact Print
Online
Teenagers & Young adults
Lifestyle
CHR
Golden Oldies
Jurnalul NaĹŁional I Gazeta Sporturilor I BBC Top Gear I BBC Good Food I BBC Science World
Digital AG I Antena Play I Incomemagazine.ro I GSP.ro I online brands
CSR
Mereu Aproape Foundation
Nr. 100
Antena Digital portfolio
On demand Online Platform
incomemagazine.ro
B2B services
Media school
Gsp.ro string of online brands IMA I Seed Consultans I Intact Printing House I Intact Production
branding
printhouse Production
*According to the average reach, Jan. - Dec. 2014, Whole Day, National+g
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Content architects We care for people We are inspired by people We treasure content We deliver content In over 20 years of existence, we have created architecture of multi-media content, whose focal point is on people.
“Te cunosc de undeva” show (Your face sounds familiar) on Antena 1 annual review 8
Intact Media Group’s
key figures IN 2014
major investment IN
content 10
annual annual review review 10
IMG
produced over
300 % growth
TV S H O WS IMG won
for the
awards and had 4 in t erna t iona l nomina t ion s
digital division (Dec. 2014 vs. Dec. 2013)
IMG’s family of channels
haD a daily reach of
10.450.000 viewers
(national+g, Jan - Dec 2014)
11% growth
on the commercial target (whole day, 18-49) annual review
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Growing content
w e i v s
s r e
V asi T 0 b
y 0 l i .0 a
0 on d 5 .4
10
t s i l
. 3 71
1.
on
0 . 0 1 +
0 0 0 . 00
d
yb l i a
IO RAD
400
i o sis d ra a
s r e en
u q i un
s r o t i s i v e
14 0 2 in
Nr. 100
39
rs e d a e r 8.000 asis ly o n da i
b
DIGITAL *
PORTFOLIO
UV *
VIEWS *
Antena Group Antena 3 Intact Publishing Convergent Media
8.723.929 1.951.924 2.151.619 2.291.886
56.903.707 16.435.300 9.989.638 34.432.316
Media Camina Group
367.692
1.501.870
(Gazeta Sporturilor, BBC Magazines)
(Radio Zu, Romantic FM)
8.723.929
400k+ subscribers 356M+ views 1B+ minutes
DESKTOP & MOBILE 1.4M 1B+ engaged
58,1% women 41,9 % men
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800k users 12 TV channels 80k + hours of content
RADIO
a1.ro
4.9m 25m views
3.4m 11m views
visitors
gsp.ro
2.2m 34.1m views
visitors
antena3.ro
1.9m 16.4m views
visitors
jurnalul.ro
1.9m 9.5m views
visitors
RADIO
visitors
spynews.ro
observator.tv
1.7m 4.5m views
visitors
euforia.tv
1.2m 3.4m views
visitors
zutv.ro
0.7m 2m views
visitors
antenastars.ro
0.6m 1.8m views
radiozu.ro
0.3m
visitors visitors 1.5m views annual review 15
Contribution to public budget All IMG activities combined contribute to the public budget with 22 million euro, in 2014.
Contribution to community The Group is involved in the social responsibility area, through the Mereu Aproape Foundation, but also through Antena 1’s main news journal –the Observator campaigns and Antena 3 initiatives. During its eight year of existence, The Mereu
Aproape Foundation has raised more than 6 million Euros, which were directed to over 100.000 direct beneficiaries and were used to build 75 houses and save lives. Contribution to new talent
IMG is responsible for training a new generation of media professionals. As such, Intact Media Academy has
become the most important educational project in Romanian media, accredited by the
Ministry of Labor, Family and Equal Opportunities and the Ministry of Education, Research and Youth. In its 3 years, 528 alumni graduated from IMA.
In over 20 years of activity, Intact Media Group has grown hundreds of media professionals. The Group has become a landmark in the career of most Romanian journalists and media personalities. 16
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AWARDS 4 New York Festivals World’s Best Television and Film Awards for Antena 3 3 New York Festivals World’s Best Television and Film Awards for Observator 3 Golden Drum Awards for Donate Red for Romania (Observator) Gold Trophy Eurobest for Donate Red for Romania (Observator) 5 APTR Awards Emmy International Television Awards 2014 for “În Premieră cu Carmen Avram” Nomination
TV KEY NUMBERS In 2014, the Group’s family of channels grew their market share by 11% on the 18-49 commercial target
5.142.000 3.109.000 2.194.000 1.123.000 664.000 Source: Kantar Media Copyright: ARMADATA SRL Period: 1st January -31st December 2014
Urban all
Urban all
Urban all
Urban all
Urban all
With More ThaN 20 years in the TV business we have spanned Around 470.000 broadcasting hours.
Target: urban all, Interval: Whole Day *Average reach
vedem ce punem
IMG COMMITTMENT TO THE PUBLIC Founded in 1991, the Group has grown in response to market needs to build a strong portfolio of brands across TV, print, radio, online and production, reaching a total cross‑section of the Romanian population. We pride ourselves on delivering content that is local and relevant, reaching approximately 10 million people
– each and every day (75% of Romanian population). Our five TV stations - Antena 1, Antena Stars, Antena 3, Euforia TV and ZU TV – have a combined audience share of 24.3 % of the Romanian urban population. The Group’s TV Channels were watched by
75% of Romanian TV households in 2014. Around 20 online dedicated content sites and their social-media counterparts 398.000 readers of our long-established print titles, Jurnalul National and Gazeta Sporturilor, daily newspapers The 360 phenomenon platform ZU, addressed to young people, consisting of radio, TV, online and events
IMG is owned and managed by Romanians for Romanians, investing in nurturing Romanian talent and local content.
IMG COMMITMENT TO THE BUSINESS PARTNERS In response to our partners’ needs, we have revamped our approach to sales and built a new team of experienced professionals. This team will focus on supporting the advertising community with bespoke packages that enable them to drive high impact with their key audiences. We believe in open and transparent communications with all of our customers and offer a high degree of
flexibility to meet their needs. A highly ambitious and driven group of people, we aspire to bring the very best audiences to our
advertising partners. We maintain a constant focus on our programming to ensure that it will deliver quality local content, that is highly relevant to the target audience.
We also carefully evaluate international formats to bring the best entertainment to our audiences. We invested a considerable amount in new equipment and programming.
We have a powerful foundation that will support us in building a new era for the Romanian media market, with a clear plan focused on programming, structure and communication. 18
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TV
A FAMILY OF CHANNELS - THE POWER OF TELEVISION
6.185.000 viewers per day *
Intact Media Group TV Division consists of a family of channels which addresses all categories of public, from big productions to news & current affairs. The five complementary channels form a rich pool of content which is also available to the Romanians abroad, through Antena International. All channels stand together through high standards of quality content, the professionals involved in creative and technical operations, respect for the public and continuing effort to expand digital services to ever growing audiences and new platforms.
Antena 1 Antena Stars Antena 3 Euforia ZU TV Antena International
the power of entertainment the power of celebrity the power of news the power of WOMEN the power of YOUTH the power of the ROMANIAN SPIRIT
A BRAND BUILDING STORY True proximity in entertaining and informing our audiences across a well-balanced family of media channels. Continuously deliver the most appropriate platforms for our business partners to reach their target groups. With over 20 years in the TV business we have spanned about 470.000 broadcasting hours.
Since 1993, with the launch of Antena1, the flagship channel of the Group, we have forged an authentic relationship with our viewers as well as with our business partners. We steadily contribute to shape a modern media landscape for Romania, in which high-class journalism, quality entertainment and social engagement are part of every day life.
* Average reach, Target: urban all, Period: 1st January - 31st December 2014
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INTACT LEADS TV AUDIENCES ON KEY SLOTS INTACT TV AHEAD OF MAIN COMPETITOR on key intervals all urban
Source: Kantar Media Copyright: ARMADATA SRL Target: Urban all Period: 1st Jan.-31st Dec. 2014
INTACT’S UPWARD TREND AGAINST KEY COMPETITOR Audience share% - Whole Day, 2014, Urban all
IMG
40
CME
35 30 25
23.4
23.2
20.2
20.4
January 14
February 14
20 15
23.2
23.4
23.9
21.7
20.6
20.5
April 14
May 14
25
25.8
25.7
26
25.1
24.3
18.2
17.8
17.6
18.7
18.9
18.5
18.9
June 14
July 14
August 14
23.6
10 5 0
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March 14
September 14 October 14 November 14 December 14
2014 vs. 2013
EVOLVING MARKET SHARE On all targets and all time intervals
IMG includes: Antena 1, Antena Stars, Antena 3, ZU TV, Euforia TV Source: Kantar Media Target:18-49 urban, Urban all, National Period: Jan. - Dec. 2014 vs. Jan. - Dec. 2013 Copyright: ARMADATA
EVOLVING MARKET SHARE IMG
+11%
+9%
CME
whole Day
PRIME TIME
-2%
6.1
6.5
4
Urban all, Whole Day
IMG - 24.3% shr SRTV - 4.6% shr DOGAN - 6.5% shr CME - 19.4% shr
21.9
24.3
-3%
MARKET SHARE 2014 3.7 24.3
IMG
SHR% 19 .
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MORNING
-2%
4.6
22
+15%
24.9
Urban 18-49
On all targets and all time intervals
+8%
+13%
DAY TIME
-1%
ACCESS
-2%
SHR%
21.9
-2%
18-49 Urban, Whole Day
21.9
IMG
LATE FRINGE
MARKET SHARE 2014
3.7
24.9
6.1
+12%
IMG - 21.9% shr SRTV - 3.7% shr DOGAN - 6.1% shr CME - 24.9% shr
IMG includes: Antena 1, Antena Stars, Antena 3, ZU TV, Euforia TV CME includes: Pro TV, Acasa TV, Acasa Gold, Pro Cinema, Sport. ro, MTV.ro Source: Kantar Media Target:18-49 urban, Urban all, National Period: Jan. - Dec. 2014 Copyright: ARMADATA
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of the Romanian public 24
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Antena 1
Reaches good affinities for the 35‑44 AB women during Prime Time in 2014. Antena 3
Is favorite in the 25+ highly educated AB men and 33-44 AB women categories. Antena Stars
Has a high appeal to 35-44 AB women, as well as to 30-39 high income, educated women.
Euforia TV
Focuses on 25-34 AB women, managers and professionals.
ZU TV
Focuses on 15-34, core target 15-24 women. annual review
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THE ULTIMATE ENTERTAINMENT FORMULA
A FAMILY OF
CHANNELS 26
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ANTENA GROUP consists of a family of channels, each one targeting specific audiences: Antena 1 (18-49 urban), Antena Stars ( 18-49, active people), Euforia (modern women), ZU TV ( 15-34 young people)
2014 OVERVIEW AND 2015 PRIORITIES Our family of channels benefits from the fact that they complement each-other, thus providing strength, segmented content and targeted advertising space. Despite the critical economic environment, 2014 was a year we invested in content. ZU TV was launched, addressing a young and multi-channeled generation. We attracted new talent, becoming a powerhouse of local su perstars. Antena 1 has appreciated its market-share during Whole Day and Prime Time with 4%, respectively 5% on the 18-49 public, while securing leadership of traditional key-slots as Access and Day Time. We are the largest producer of live content, through our daily strips, news programs and special editions. Antena 1 alone reaches more than 5 million TV households every day
on the urban segment. Through Antena Play, we have made use of the synergies between TV and digital platforms – the integration of Disney channels into this platform has brought added value to our content. The online counterparts of our TV channels have also developed their offering, attracting more than five million users. We will continue our investments in content in 2015 as well. On one hand, we will grow our current formats and develop new and exciting ones. On the other hand, we will work on aggregating our online and offline content, providing a multi-screen, targeted experience for our public, partners and stakeholders.
Sorin Alexandrescu, CEO Antena Group annual review
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THE HOTTEST NAMES ON THE TV MARKET Antena 1 has the most substantial number of live programs per day for a generalist channel, the largest family of stars which in 2014 grew even bigger, and a massive number of local productions. The image upgrade the station went through, from graphics to ID production, was done in over 4 days and 4 nights and brought together 300 artists.
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Key Numbers
+ 3% market share growth during Whole Day + 4%
on the 18-49 urban segment
arket share growth during Prime Time m on the 18-49 urban segment
Antena 1 - Market Share 2014 18-49 Urban, Whole Day
Pro TV
19
.1
Antena 1 Kanal D
Acasa TV National TV TVR 1
Antena 1
SHR%
14.9
Prima TV
40.1
14.9
Source: Kantar Media Copyright: ARMA DATA SRL
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3.9
3.7
3.1
Others
2.6
Antena Stars
1.9 2.1 2.5
Romania TV
6.1
Antena 3
TOP 10 ENTERTAINMENT HIGHLIGHTS 2014
TOP 10 ENTERTAINMENT PROGRAMS ANTENA 1, 2014 RTG%, 18-49 URBAN
Rtg%
Shr%
Rtg (000)
2015, REVELIONUL STARURILOR 16.7 35.5 845 POFTIȚI PE LA NOI 9.1 24.4 460 CHEF DE RÂS 8.4 18.1 424 NEXT STAR (III) 7.7 17.4 401 X-FACTOR (IV) 7.7 19 386 MIREASĂ PENTRU FIUL MEU (III) 7.7 23.1 386 (FINALA - NUNTA) TOTUL E PERMIS (II) 7.6 14.8 429 TE CUNOSC DE UNDEVA (VI) 7.1 17.7 358 HELL’S KITCHEN - IADUL BUCĂTARILOR 6.9 15.9 345 BURLACIȚA (II) 6.8 17.6 344
B
4.7
MARKET3.9SHARE EVOLUTION
NEXT STAR Children Talent Show
X FACTOR Talent Show
2012
2011
On key targets, 18-49 Urban AB 3.4 2.4
2.5 1.9
+26%
1.8
+21%
Whole Day
2.5
+36%
Prime Time
1.5
+20%
Access
1.9
+36%
+32%
Day Time
Last Fringe Cooking Show
Morning
HELL’S KITCHEN
TE CUNOSC DE UNDEVA Celebrity Talent Show
On strategic slots, reference target Urban all 90.4
+5% 18-49 Urban
80
74.3
+8% 18-49 Urban AB
90.5
85.3
105.3
1.9
1.4
AFFINITY IMPROVEMENT 95.1
POFTIȚI PE LA NOI Reality Show
2014
97.9
2013
118.1 114.6
+6%
+8%
+3%
25-34 Years
35-44 Years
45-54 Years
THE 21th ANNIVERSARY Live programs all day long
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POSITIVE Growth
On the majority of time slots
20.2
Urban 18-49
17.6
Market SHR% 2014 vs. 2013
14.9 14.4
14.2 13.7
+3%
+4%
+15%
PRIME TIMEÂ
MORNING
whole Day 2014
Antena 1
2013
14.9 14.4
Dif %
3%
2014
2013
14.2 13.7
Source: Kantar Media Copyright: ARMA DATA SRL
Dif %
4%
2014
2013
Dif %
20.2 17.6 15%
RESULTS 2014
16.4
15.7
13.8 13.2
2.453.000 viewers per day on the 18-49 target
4.982.947 +4%
unique website visitors
+5%
per month www.a1.ro
Upward trend on young age groups ACCESS 2014
2013
16.4 15.7
LATE FRINGE Dif %
4%
2014
2013
13.8 13.2
Dif %
5%
(15-24, 25-34, 18-49) as compared to 2013
7 million reach on
Facebook per day
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AN UNBEATABLE Morning
Day Time
Access
Neatza cu Razvan și Dani
Mireasă pentru fiul meu
Acces Direct
16.8% SHR.
16% SHR.
19.8% SHR.
WHOLE DAY
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DAILY STRIP Primetime
Late night
Observator
Un show păcătos
15.8% SHR.
13.5% SHR.
ABSOLUTE LEADER
Daily Stripe’s Average Market Share Source: Kantar Media; Copyright: ARMA DATA SRL; Target: 18-49 urban
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A HOT CELEBRITY LINE UP
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The access-all-areas into the lives of the hot and the famous scored important growth numbers for Antena Stars in 2014. The channel more than doubled its share on two key slots: Morning and Day Time. New shows met the public approval while the milestones of the station gained new viewers. Under the umbrella concept of “Antena Stars VedeTot” (“Antena Stars Sees Everything”), the new programming schedule contains a record number of live shows. Continuous brand campaigns fueled the channel’s brand power, due to a full-scale approach, using the entire range of communication vehicles. The first anniversary of the station had a 360 degrees approach, in which the viewers were able even to meet their favorite stars at a live concert (“StarDependența” – Stars Dependence) that took place in the Bucharest city center and held more than 7.000 fans, despite the freezing cold.
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Key Numbers
+ 73% m arket share appreciation
on the 18-49 target throughout Whole Day vs. 2013
+ 29% market share appreciation
on the 18-49 target during primetime vs. 2013
MARKETONSHARE EVOLUTION ALL TARGETS 2014 VS. 2013 18 -19 Urban, Shr%
Source: Kantar Media Copyright: ARMA DATA SRL Period: Jan. - Dec. 2014 vs. Jan. - Dec. 2013
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TOP 10 celebrity TOP 10 PROGRAMS ANTENA STARS, 2014, RTG%,18-49 URBAN
Rtg% Shr% Rtg(000)
CONCERT STARS DEPENDENȚA
1.2 2.9 59
VEDETELIONUL
1.1 2.5 57
STAR SPECIAL
0.8 2.1 41
RĂI DA’ BUNI
0.8
AGENTUL VIP
0.8 2.1 41
2.1
HIGHLIGHTS 2014
RAI DA’ BUNI with Mihai Morar
42 AGENTUL VIP with Cristi Brancu
CAPCANA STARURILOR 0.8 1.9 38 DOSARELE VIP
0.7 1.8 38
STARS AWARDS
0.7 1.7 38
VEDETOP
0.7 1.5 37
ASISTENTELE
0.6 1.9 30
DINCOLO DE APARENȚE with Florentina Fântânaru
STAR MATINAL
RESULTS 2014
939.000 viewers per day on the 18-49 target
624.158 unique visitors
NECENZURAT cu Adriana Bahmuțeanu
on www.antenastars.ro (six times higher than the previous year)
Upward trend on young age groups (15-24, 25-34, 18-49) as compared to 2013
DOSARELE VIP with Cristi Brancu and Dan Capatos
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The premium lifestyle channel dedicated to modern women, Euforia TV’s friendly and exuberant approach has grown over the years a larger appeal on the 18- 49 segment. The TV channel has build in its eight years on the market a loyal viewership and a constantly evolving affinity index on the commercial target. annual review
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Key Numbers
+ 50% + 29%
Women 18-49 Urban
market share growth during Whole Day on the 18-49 segment, 2014 compared to 2012 arket share growth during Prime Time m on the 18-49 segment, 2014 compared to 2012
Women 18-49 Urban - Shr%
MARKET SHARE GROWTH On majority of time slots in 2014
WHOLE DAY AFFINITY
PRIME TIME AFFINITY
2012 - 2014, Women 18-49 Urban
2012 - 2014, Women 18-49 Urban
97.1 93.4 88.3
2012
97.1 105.2 105.2
93.4
105.4 105.4
88.3
2012
2013
2013
2014
2014
92.1
92.1
2012
2012
2013
2013
2014
2014
Source: Kantar Media Copyright: ARMA DATA SRL Period: Jan. - Dec. 2014 vs. Jan. - Dec. 2013 vs. Jan. - Dec. 2012 Target: Women 18-49 Urban
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Whole Day, Whole 2013 Day, vs.2013 2012vs. 2012
2012 2.1
2.1
20122013
2013
Key Formats Local production
HIGHLIGHTS 2014
Prodanca și Reghe
Prodanca şi Reghe
US series
Când vine barza
Dr. House Sex & the city The glades Downton Abbey
Iubirile croitoresei
Dvowntown Abbey
Ray Donovan
RESULTS 2014
1.123.000 viewers per day on the all urban target 1.264.468 unique visitors per month www.euforia.tv Upward trend on young age groups
Private practice
The glades
(25-34, 18-49), growing affinity on AB women compared to 2013.
2.5 million daily reach on Facebook
Sex & the city
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the power of YOUTH
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The newly launched ZU TV came to complete the fully-integrated experience ignited by Radio ZU: a ZUper platform for the young generation. ZU is cool, fresh, funny and it quickly reached leadership on key slots within its niche of teenagers and young adults. ZU TV understood that a brand is only as valuable as its relevance to this dynamic audience, which led to development of events and activities that add value to the music brand. ZUMA (ZU Music Awards) coincided with the channel launch and celebrated the awareness of hot musical artists. annual review
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Key Numbers
165.000 viewers per day on the 15-34 target 559.231 unique visitors per month 75.231 fans & 1.269.600 daily reach on Facebook
100.1
97.9
44.2
39.9
+2.200
+4.300
ZU TV DOUBLED ITS MARKET SHARE 1 Sept.- 22 Dec. 2013
1 Sept.- 21 Dec. 2014
03 Sept. -16 Dec. 2013
02 Sept. - 22 Dec. 2014
BY THE END OF 2014 As compared to its launch date 1.1 0.9
0.9
September 2014
October 2014
0.7 0.6
0.5
April 2014
May 2014
June 2014
0.5
0.5
July 2014
August 2014
Source: Kantar Media Copyright: ARMA DATA SRL Period: 3rd April.-31st Dec. 2014 Target: 15-34 Urban
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0.8
November 2014
December 2014
TOP 10 ZU PROGRAMS HIGHLIGHTS 2014
TOP 10 ZU PROGRAMS, 2014 RTG%, 15-34 URBAN
Rtg%
Shr%
Rtg (000)
FORZA ZU 1 3.3 29 ZU MUSIC AWARDS 0.7 2.8 21 ZU MUSIC AWARDS - GREEN CARPET 0.4 2 12 KYLIE: APHRODITE 0.4 2.1 10 FORZA ZU - MAKING OF 0.3 1.7 9 FORZA ZU - PREVIEW 0.3 1.2 9 THE ROLLING STONES SWEET 0.2 1.5 7 SUMMER SUN: HYDE PARK LIVE TÂNĂR ȘI NEDUMERIT 0.2 1.5 7 ELTON JOHN: 0.2 1 6 THE MILLION DOLLAR PIANO MORNING ZU 0.2 1.9 6
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2014 OVERVIEW AND 2015 PRIORITIES
I think 2014 is appropriately summed up by an Antena 3 promo which reviews the year’s positive events, the successes, but also the problems, the worries and the injustice. In 2014 Antena 3 fought its hardest battle yet, with a corrupt and unscrupulous system, whose illegal activities have been exposed by our journalists over the last ten years. In June last year, Antena 3 was the only television channel which had the courage to expose the bribe taken by the former President’s brother from
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a notorious mobster, in return of his influence in court. This disclosure led to an unprecedented string of events: the conviction of our media Group’s founder in a political trial, a new penal file on the name of the Group’ s journalists and owners and the seizure of our news studios and headquarters, in an abusive extended confiscation derived from the sentence given in our founder’s case. A long defamatory campaign against our journalists also reached its peak in 2014. However, the positive outcome I was referring to earlier was the reaction of our public and our partners. They were not misled by the slanderous acts led by the former chief of the state against our station and its owners and stood by us regardless of the magnitude of the attacks. Thousands of people joined our journalists in a walk of freedom , to show solidarity and support to the free journalistic expression. In 2014, Antena 3 ‘s market share grew on all intervals ,
showing 32% appreciation during the Whole Day and 37% during Prime Time, while being the absolute leader of the news niche. The work of our journalists was awarded with seven medals at the New York Festivals and a very important nomination at the International Emmys. Nevertheless, the most important achievement to us, as journalists, is the confirmation of our long-term journalistic investigations, translated these days into penal files. The corrupted system we relentlessly exposed, the system which bullied us, monitored us is now formally charged and investigated. I trust 2015 is a year where the press will regain its dignity and will be supported in its mission as the watchdog of democracy. As for Antena 3, we will continue to show criticism and expose graft and corruption, campaign for important social issues and support authentic values. Mihai Gâdea, CEO Antena 3
Antena 3 ROMANIA’s LEADING NEWS CHANNEL, the only Romanian station affiliated to CNN International. The most trusted information source for every Romanian.
ANTENA 3 is a premium information product for a premium public, delivering first choice news programs. The first to inform and put things in perspective, it opens the public’s eye on the story behind the story! The news channel is the first option for exclusive footage and special events. Antena 3 targets the all urban, active people, top and middle management, business men and entrepreneurs, opinion leaders.
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Key Numbers
+ 32%
+ 37%
arket share growth m market share growth during Whole Day during Prime Time An average 3 milion people reach per day , on the 18+ target
Antena 3 Holds the first 14 positions
in top 25 Romanian news programs
MARKET SHARE GROWTH On all time slots
Source: Kantar Media Copyright: ARMA DATA SRL Target:18+Urban, Period: Jan. – Dec. 2014
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HOLDS AN OVERWHELMING PROGRAMMING
LEADERSHIP IN 2014
Key Formats
SINTEZA ZILEI with Mihai Gâdea
ÎN PREMIERĂ with Carmen Avram
PUNCTUL DE ÎNTÂLNIRE with Radu Tudor
Source: Kantar Media Copyright: ARMA DATA SRL Target: 18+ Urban Period: Jan. – Dec. 2014
Secvențial with Adrian Ursu
Antena 3’s demographic targets are: Urban, active people, top and middle management, business men and entrepreneurs, opinion leaders.
HIGHLIGHTS 2014 l l l l l l
New launch “Numai de bine” – well-being weekend program. Broadcasting of Rolland Garros finale (with Simona Halep) - 33.7% market share. “ Plimbarea Libertății” (Freedom walk) – thousands of people joined a solidarity march for Antena 3, in favour of freedom of the press and freedom of speech. ntena 3 was the most watched television during the first and second tour of A the presidential elections (14.6% on first tour and 15.5 % on second tour). “ Produs în România” campaign (made in Romania) – focus on local production and consumption. “ Dăm viață eroilor” (Bring the heroes to life) – an homage to those who sacrificed their lives 25 years ago, during the Romanian revolution.
100 de MINUTE with Alessandra Stoicescu
ÎN GURA PRESEI with Mircea Badea
LA ORDINEA ZILEI with Dana Grecu & Radu Tudor
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ABSOLUTE LEADER 9
8.8
8.6
18+Urban
6.8
7.4
6.3
Market SHR% 2014 vs. 2013
+32% whole Day 2014
2013
9
Romania TV B1TV Realitatea TV Digi 24
4.3 3.4 26% 2.9 2.7 7% 2.3 2.2 5% 1.2
+19%
PRIME TIME
MORNING
2014
Dif %
Antena 3
+37%
6.8 32%
2013
Dif %
2014
2013
Dif %
8.6 6.3 37%
8.8 7.4 19%
3.7 2.7 37% 2.5 2.3 9% 2 1.6 25% 1
4.3 4 8% 3 2.8 7% 2.3 2.8 -18% 1.2
WHOLE DAY & PRIME TIME WHOLE DAY - 18+AB Urban
+100%
52
15
12.9
12
+55%
9.9
9.2
8.1
9 7.6
11.8
6 3
SHR
RTG
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0
1.4 Year 2009
1.6 Year 2010
1.8 Year 2011
2.8
Year 2012
2.2
Year 2013
2.8
Year 2014
Of the news niche 10.1 8.6
8.6
7.6
100%
6.6
5.8
AUDIENCE RISE DURING
WHOLE DAY
+33
+48
%
+100%
+30
%
15
AND
%
96%
12.9
Day Time 2014 +55% 2013 Dif %
2014
10.1 7.6 33%
8.6 5.8 48% 6
5.1 4.3 19% 3.4 3.2 6% 2.4 2.7 -11% 1.7
2.8 2.2 4.2 3.4 24% 5 3.4 47% 1.8 3 1.6 1.4 2.9 2.6 12% 3.2 2.5 28% 2.3 02.2 5% 2.9 2.3 26% Year 2009 Year1.2 2010 Year 2011 Year 2012 Year 2013 1.3
SHR
RTG
12 ACCESS 9 7.6 Dif % 2013
LATE9.2FRINGE
AUDIENCE RISE 11.8
8.1 2014
2013
Dif %
8.6 6.6 30%
9.9
DURING
PRIME TIME OVER THE 2.8 LAST 5 YEARS Year 2014
MARKET SHARE BOOST PRIME TIME - 18+AB Urban
+96%
15
12.2
+58%
8.3 9 6.9 12 6 3
SHR
RTG
0
10.9
9.5
8.9 5.3
2.6
Year 2009
3.3
3.7
Year 2010
Year 2011
Year 2012
4
Year 2013
5.1
Year 2014
Source: Kantar Media Copyright: ARMA DATA SRL Period:2009 - 2014 Target: 18+ Urban
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THE MOST REPUTED JOURNALISTIC TEAM IN ROMANIA
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Antena 3
The most awarded
news channel in Romania 7 Awards at the New York Festivals
International EMMY Awards – NomiNee
2 Gold World Medal (in the categories Biography/Profiles and Current Affairs) for „În premieră cu Carmen Avram” and for „Lungul drum spre casă” (The long way home) 2 Silver World Medal for „Infernul copiilor uitaţi” (Best Investigative Report) and „România otrăvită” (Environment&Ecology). 1 Gold World Medal for Observator (Best News Documentary/Special) 1 Silver World Medal for Observator (Investigative Report) for „Copiii nu sunt de vânzare” campaign. 1 Bronze World Medal, for Observator (Human Interest) for „Copiii nu sunt invizibili” campaign.
For “Lungul drum spre casă”, documentary made by “În premieră cu Carmen Avram team (“Current Affairs” Category)
APTR (Romanian Association of Television Professionals)– 5 Awards Best political analysis program – Radu Tudor, “Punctul de întâlnire”. Best investigation program – Adrian Ursu, “Secvențial”. Best political Talk Show – Alessandra Stoicescu, “Q&A”. Excellency Award – “În premieră cu Carmen Avram”. Special APTR award– Cristina Topescu, for the movie “Regele Mihai I al României - Nimic fără Dumnezeu”, “Dincolo de știri” program.
MONTE CARLO Television Festival – NomiNee For “România otravită”, documentary made by “În Premieră cu Carmen Avram” team.
The Association for International Broadcasting - nominee For „În premieră cu Carmen Avram” with the documentary „Ne-au topit metalurgia” - in the Domestic current affairs documentary television category. For Observator campaign „Dă mai departe”, in the Children’s factual programme or series television category.
PromaxBDA nominee For the promo video “8 years of Antena 3” in the Special News Report or Event Program Spot or Campaign category.
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Radio Radio division
With a daily audience of 1.713. 400 listeners, the radio division includes two of the most renowned brands in Romanian FM: Radio ZU and Romantic FM. Radio ZU is a household name in Romania, absolute market leader in Romania since its launch in Bucharest while Romantic FM is one of the most enduring premium brands on the media market.
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Radio ZU
Turning fun into greatness
Best of Radio ZU in 2014
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RADIO ZU
RADIO
Due to the repeated success of its campaigns and contests, the radio station can now be considered a go-to source for day to day smiles and entertainment. 2014 is the year when the team that turned ZU into what it is today went from thinking outside the box to being absolutely fearless. Events like ZU Music Awards or Forza ZU and the fact that it is the number 1 radio station in Bucharest since it has gone on air are proof of that.
KEY NUMBERS 254 200 listeners per day in Bucharest 158 000 listeners per day for the morning show +14% Market Share in Bucharest in 2014 vs 2013 217.800 listeners per day in Bucharest (absolute leadership on the commercial public, Bucharest 11+, Monday to Friday, fall 2014)
1 of 5 Bucharest people prefers Radio ZU Morning ZU is the favorite morning show for the young public in Bucharest 82.7% of Radio ZU’s target are young people aged 11-49
RESULTS 2014
No. 1 station in Bucharest: 254.200 listeners No.3 station in Romania: 1.713.400 listeners 1.800.000 fans on ZU Facebook page More than 120.000 subscribers on Radio ZU’s YouTube channel 470 000 unique users per month on www.radiozu.ro
More than
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HIGHLIGHTS 2014
203.3 161.2
166.9
208.8
180.1
0.8
2011
2012
Radio ZU, abSolute leadership in Bucharest
Summer Autumn
Spring
Summer
Autumn
Top 10 radio stations, autumn 2014, Bucharest 11+, DailyRch(000)
223.2 202 182.8 161.5
131.8
126.7 100.1
99.3
90.9
45.7
ZU
Actualițăți
Kiss FM
Magi FM
Pro FM
Source: IMAS/GfK Romania (2014); Period: Fall 2014
2015 2014 is the year when Radio ZU turned day to day fun and entertainment to daily greatness. Something to make their listeners more proud that they belong to Team ZU. All in all, it was a great year to remember and one that set a new challenge for 2015:
to make Radio ZU even more awesome. And this is the mission in which everyone who works for ZU believes in and is doing their part to make it happen.
Europa FM
Romantic FM
Radio 21
Rock FM
National FM
ZU MUSIC AWARDS, or ZUMA for short, is the event that set a new standard for any music awards show in Romania. The greatest artists in the country have been rewarded for their work during a sold out epic event that took place at Romexpo on the 3rd of April 2014. Everything has been broadcasted live on ZU TV, the music television station that was launched on the same day. FORZA ZU, the tradition that Radio ZU takes to another big city in Romania every year, turned Cluj‑Napoca into somewhat of a tourist attraction on the 17th of May 2014. The greatest concert in Romania is usually held in the grand square of the city that is hosting it. This time, ZU took things to another level. Forza ZU took place on Cluj Arena, a stadium that takes in up to 50 000 people. The crowd was entertained for hours by the country’s best known singers and bands. The 29th of September 2014 was Radio ZU’s 6th birthday, a moment to sit back and realize how the radio station went from the new thing on everyone’s lips to a phenomenon. Since day 1, Radio ZU has been the most listened to radio station in Bucharest and one of the major players on the radio market in the entire country. ZU has enjoyed 6 years at No 1 and we are still counting. On the 8th of December, Radio ZU has made two people extremely happy. One is Mihai Croitoru, a 25 year old man that is now 25 000 euro richer because he won the amount by opening the ZU safe that every listener would have liked to open. The other is 35 year old Mircea Sandu. He is the lucky man who won the Citroen C4 Cactus, the other grand prize that ZU gave away at the end of the year.
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Romantic FM The only Exclusive Premium Radio station in Romania celebrated its 20th anniversary in 2014. Each day, Romantic FM offers its listeners the most exclusivist song selection, consolidating its position as the main generator of quality music for a premium audience. The music, not noise slogan reflects for 20 years the originality and unique style of Romantic FM, as well as the exclusive playlist and classy personality. + 2200 unique listeners more in fall 2014 compared to fall 2013 according to the last wave of audience ( fall 2014) Bucharest, 11+, DailyRch (000)
KEY NUMBERS 2.200
listeners gained in fall 2014 vs. Fall 2013 on 11+ years old
4.300 listeners gained
in fall 2014 vs. fall 2013 against 18-49 urban 97.6 % of the Romantic FM public are educated and highly educated 66.6 % of the Romantic FM public belong to AB social grade
Romantic FM has 2.200 listeners more
in the last wave of audience (fall of 2013 vs. 100.1 fall of 2013) 97.9
97.9
+2.200 1 Sept.- 22 Dec. 2013
0.5
0.7
03 Sept. -16 Dec. 0.7 2013
1 Sept.- 21 Dec. 2014
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0.6
44.2
+4.300
0.5
60
1 Sept.- 21 Dec. 2014
39.9
+2.200 1 Sept.- 22 Dec. 2013
100.1
0.5
0.5
0.6
02 Sept. - 22 Dec. 2014
+ 4300 unique listeners0.5 more in fall 2014 compared to fall 2013 according to the last wave of audience ( fall 2014) Bucharest, 18-49, DailyRch 1.1(000)
0.9
0.9
April 2014
May 2014
0.5
Source: IMAS/GfK Romania
0.8 June 2014
July 2014
August 2014
S
ONLINE
The Online division Digital Antena Group
Digital Antena Group provides a mix of free&paid web content enhanced by social media communication. There is a constant cross between TV shows and web platforms. Each TV station has an online equivalent; most shows have a dedicated mini website with highlights from each TV edition (text, photo and video). Antena Group’s websites focus on TV shows and the channel’s celebrities, but react efficiently to events happening in Romania and the rest of the world. The content is being highly responsive and optimized for desktop, smartphones and tablets.
www.a1.ro
www.observator.tv
unique users
unique users
+3.569.468 62
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+1.169.917
www.euforia.tv
+1.004.309 unique users
Highlights 2014
KEY NUMBERS 5.000.000 unique users on all Antena Group’s portfolio. www.a1.ro became the number 1
entertainment website in Romania, and in terms of the numbers regarding the mobile and tablets content a1.ro occupies second place. More than 30.000 downloads for “Ce zic astrele”
Social media reach, 7 million users daily by content generated on Facebook.
People trained by Google and Youtube in order to develop DRM and for coordinating these premium partner channels. 2014 generated the highest revenues on the digital area in Antena TV Group.
All websites (a1.ro, observator.tv, euforia.tv, zutv.ro, spynews.ro and antenastars.ro) had excellent numbers at the end of 2014.
www.spynews.ro
+1.904.223 unique users
Antena Group’s content websites were consolidated in terms of content, and the results were accordingly. The content division worked closely and integrated with the social media branch, adapting the new journalistic trend to the needs of the websites. Two new mobile apps were added to the portfolio, highly successful. “Ce zic astrele” had more than 30.000 downloads in just a few months. Furthermore, Disney Channels were integrated in Antena Play, premium content for children.
www.zutv.ro
www.antenastars.ro
unique users
unique users
+559.231
+519.432 annual review
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In 2014, Antena Play celebrated its first anniversary. The number of organic accounts increased to 730.000. The number of TV stations in its portfolio rose to 12, while the number of content hours reached 80.000.
Next in 2015
Consolidating the online leadership position in the Entertainment category
Challenging the first place in the general websites chart. Mobile development. Service area development. New content on antenaplay.ro
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Available on web browser, IPhone/iPad, Android smartphones and tablets, Smart TV Samsung and Philips,
Antena Play has 30% of the users from abroad. Also, the core age target is aged between 24-35 years old.
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By the end of 2014, Intact Media Group consolidated its print operations (Jurnalul National, Gazeta Sporturilor and the BBC Magazines: Good Food, Top Gear and Science World).
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Jurnalul National is a landmark in the quality newspapers arena, always keeping pace with Romanian society and paying close attention to the socio-economic and political debates of the day.
One of the most important editorial campaigns in 2014 was dedicated to Bucharest 555 years anniversary. Bucharest 555 brought to the Romanian public, stories about old Bucharest, but also the current face of the city. The story of the first city, lit by gas, how Bucharest people used to dress, famous places and buildings, all these were put together in a series of articles. Alongside quality editorial content, Jurnalul National prepared a series of inserts with a large addressability: Famous Women - a collection of 6 documentaries about the lives of extraordinary ladies who influenced the history of the 20th century: Lady Diana, Audrey Hepburn, Queen Elisabeth II, Margaret Thatcher, Marilyn Monroe, Madonna. Biblic mysteries - three documentaries that explore some of the most important Bible moments and reveal the newest scientific discoveries. Discovery historical documentaries - some of the most important moments in the history of mankind. Osho’s teachings - one of the most renowned philosophers and spiritual leaders of the 20th century.
KEY NUMBERS 4.499 average subscriptions/month 14.526 gross number of copies printed 171.000 readers per edition 1.141.000 extended audience/week Jurnalul National consolidated its leadership position on the quality newspapers niche in 2014. Since 2005, Jurnalul National has been leader in 27 audience measurements from the 34 ones, starting 2005.
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A series of 4 Romanian writers - beautifully illustrated books with some of the most beloved pieces of Romanian literature classics. Biography bestsellers - Napoleon Bonaparte, by Gregory Fremont-Barnes; Lawrence of Arabia, by David Murphy; Mustafa Kemal Atatürk, by Edward J. Erickson; Hannibal, by Nic Fields; Caius Iulius Caesar, by Nic Filds. Jurnalul National rewarded its loyal readers in 2014 starting a contest at the beginning of fall 2014. For six weeks, each day, numerous attractive prizes such as tablets, smartphones, electronic devises, vouchers and subscriptions were given to 480 readers.
6.344.455 views/month 2.803.540 visits/month 1.407.621 Unique users/month 132.001 likes Facebook Page The online avatar of Jurnalul National, jurnalul.ro occupies the tenth place on the online generalist news market, in terms of traffic, in november 2014, according to the data provided by SATI.
2014 was a great year for football fans all over the world due to World Cup Brazil 2014. Gazeta Sporturilor, the only sports newspaper in the country, was there to witness it all and charm its audience with special, in-depth coverage of this event.
2014 was a year of great milestones It was anniversary year, the 90 years from the first issue of our newspaper (the 14th of September is the anniversary day). It was an important moment in the life of the third oldest sports newspaper in Europe, a time of change and celebration of its remarkable past. After being the leader of sports newspapers for many years,
Gazeta remained the only daily sports newspaper in Romania and “the country’s most sold quality newspaper” as one media commentator put it. Furthermore, its journalistic investigation into the Government’s spending on the Bute Gala reached an unprecedented result: it practically restarted the justice system in Romania.
key events The Bute Gala journalistic investigation inquired the alleged embezzlement of 2.000.000 EUR from European funds by State officials connected to the organization of a boxing gala (the Bute Gala), back in 2011. The lead investigator in this case and editor-in-chief, Catalin Tolontan, was awarded the title “Best Journalist in 2013” by AFAN, the Romanian representative of FIFPRO. 13 May 2014: Gazeta Sporturilor won first place at category “Best of an Event to build news brand” with marketing campaign “Where’s the money from Bute Gala?”, INMA. Gazeta was partner of the initiative to collect the coins fans had on themselves before Steaua’s matches in Champions League, to help raise funds for the Mihai Nesu Foundation. The funds were destined to children with dissabilities. Special photo exhibition of sportsmen and sportswomen, taken by Gazeta’s photo-reporters, during the „George Enescu” International Music Festival. The 49th edition of the GSP Awards Investigation - the most prestigious journalistic endeavour to reward sportsmen and sportswomen’s performance. Moreover, in 2014 Gazeta Sporturilor organized The Coca-Cola Cup, a futsal competition for high schools in the country. A record of 493 teams participated in the competition. All the winners received a special trip to Rome, to have training days with Brazilian trainers for their performance.
2015 Gazeta will celebrate
50 years of Gazeta Sporturilor Awards the most important Sports Awards Investigation of the country to reward sportsmen and sportswomen's performance.
Key Figures 2.260.449 unique users on gsp.ro in December 2014 291.000 average issue readership
of Monday-Saturday edition of Gazeta Sporturilor (NRS, November 2012 - November 2014)
409.000 average issue readership of the Sunday edition (NRS, November 2012 - November 2014)
28.300 daily sold copies on average according to Romanian Circulation Audit Bureau (RCAB, 2014)
8.430 weekly sold copies on average (RCAB, 2014) annual review
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Top Gear Celebrated the 9th year on the Romanian market 13 brands of cars were honored at the reputed Top Gear Awards, 2014 edition Multiple national editorial exclusivities
194.000 readers (January 2013-December 2014), according to the National Audiences Study
BBC magazines
Good Food The magazine reached a record of almost 600 subscriptions in 2014 The Good Food Club reward loyal readers of the magazine Organized memorable Good Food parties: Barbecue Party, Picnic Party and Xmas Party Published ‚Best of Good Food’ books: Best of Vegetarian Recipes
64,000 readers (January 2013-December 2014), according to the National Audiences Study
Science World
TEAM: Cătălin Tolontan, General Manager Convergent Media Cristina Mazilu, Editor in chief Good Food Costin Giurgea, Editor in chief Top Gear Alexandru Stoianovici Editor in chief Science World
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Is Number 1 Science and Technology magazine in the world. In 2014 the magazine organized a high school event with students on the secrets of the Universe. Exclusive interview with the owner of popular facebook page „I fu*king love science” (10 million fans).
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B2B B2B SERVICES Intact Media Group’s range of business services runs from media training and image strategy to audio and video production as well as new media campaigns.
What we do Research, strategic planning and forecast. Brand positioning, product campaigns, brand engagement programs. Online project management. Communication strategy, planning and implementation. Audio and video production. Conferences, fairs, exhibitions and special events. Print house and photo stock. New media campaigns via SMS and QR codes. Media Training 72
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Seed Consultants
branding
&
design
The project Of 2012
Project of the year
In its eight years on the market, Seed Consultants developed more than 200 branding and rebranding projects, for corporate brands, product brands and services brands. The National Bank of Romania, OMV Petrom, Volksbank, Angst, Intact Media Group, Scandia Food and Altex, as well as local developing brands are amongst Seed Consultants’ clients.
The only program in Romania that comes to the help of small and medium Romanian enterprises and entrepreneurs with branding know-how is the Most Promising Romanian Brand. The program reached the fifth edition and has already awarded Plantavorel, Ciserom, Librariile Alexandria, Animax and Inovi brands. 150 other Romanian brands are amongst the companies who participated in this competition. They all share the same vision – branding is an open gate for the next level in their business. Romanian branding. Well done. For Romanian brands.
In the last three years, Seed Consultants focused on Romanian brands who wish to build brand loyalty amongst their users and develop brand communities in their users’ own social, geographical and digital surroundings.
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Intact Production The production house of the Group has currently 4 TV studio lots (Sema Parc, Romexpo, Excelsior and Castel Film). Also, for the launch of Hell’s Kitchen a new set was built from the ground – the house where the contestants lived and the restaurant where the Chefs and participants cooked.
AV Production The successful productions such as X Factor, Tu cara me suena, Next Star, Splash, Hell’s Kitchen were produced by Intact Production last year. The team and specialist kit includes over 100 professionals, 14 HD cameras, state of the art equipment like the XTreme T12 telescopic crane, the Grand Ma 2 lighting console and moving head spectacular Clay Packy “Sharpy” lighting rigs as well as generous studios. Intact production also develops feature reports, commercials, presentation clips, advertisements and presentation materials as well as hiring out its production equipment and studios.
In 2015 An entire production team will travel to Thailand to shoot the spring production of Temptation Island. Also both seasons of the Bachelor and Bachelorette in 2014 were filmed mostly abroad in Lisbon, Porto, Algarve or Las Vegas. 74
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Intact Printing House
Launched in 1991, Intact Printing House is one of the foundation stones of Intact Media Group. A team of experienced specialists in the printing industry ( especially newspapers and magazines) operates on high quality equipment to provide cost and time efficient products at the highest quality. The printed media maintained its downfall in 2014, with newspapers circulation decreasing. Still, Intact Printing managed to maintain its clients and meet their challenges.
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Alessandra Stoicescu IMA Trainer
Dan Negru IMA Trainer
Carmen Avram IMA Trainer
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Intact Media Academy 3 years after its launch, Intact Media Academy continues its mission to form the best media professionals in Romania. It is the most comprehensive educational program in the country, gathering the experience of the most renowned Romanian journalists. Highlights 2014
key events 82 new graduates in 2014 Over 10 Academy graduates began a career in their field of specialization within Intact Media Group or other TV stations.
4 solid specializations “TV Anchor”, “Reporter”, “Cameraman –
Carmen Avram
Dan Negru
Intact Media Academy celebrated its 3rd anniversary in March, 21st. Students from Cameraman and Image Editor specialization made a short film – “The Dream”, alongside their trainers Adrian Popa and Ovidiu Gyarmath.
photographer” and “Image Editor”.
Alessandra Stoicescu
Horia Brenciu, Nicu Alifantis and Mihai Sturzu were special guests at Intact Media Academy
Dani Oțil
Sabina Iosub
Mihaela Călin
Cristian Brancu
129 participants and graduates received prestigious professional training and unprecedented industry mentoring from Mirela Vescan, Alessandra Stoicescu, Dan Negru, Dani Otil, Sabina Iosub, Carmen Avram, Ferenc Vasas in 2014.
In December, Mirela Vescan and the students in the professional make up course participated at two beauty events where they realized the make up for all the models.
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CSR Intact’s Commitment to Community The Mereu Aproape Foundation
In 2014 The Mereu Aproape Foundation continued to pursue its strategic directions in the areas of health, education and social initiatives. In 2014 “The Mereu Aproape Foundation” celebrated its eight anniversary. It is not our merit, it’s of those who choose to support humanitarian causes, that otherwise, could go unnoticed. Because, we, Romanians, are united, and this can be quantified in the number of people saved, by raising funds. Thousands of children are alive today because they could have access to proper treatment, here or abroad. I bow to all those who are noble to help their fellows. In 2015, we will continue this difficult mission, but that brings us, at “The Mereu Aproape Foundation” so many satisfactions – it’s not little to know that you helped saving lives.” Alessandra Stoicescu President The Mereu Aproape Foundation
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Mereu Aproape Foundation During its eight years of existence, The Mereu Aproape Foundation has managed through fundraising campaigns and educational programs to sustain its projects and save lives. The project Of 2012
KEY NUMBERS 102 children and adults found a cure 1020 people helped in the aftermath of massive flooding 142 schools and libraries received books and stationary Numerous responsibility campaigns and fund raising actions.
PROGRAMS 2014 HEALTH “Vreau să ajut” - the longest campaign and the most powerful project of The Mereu Aproape Foundation. It was launched in 2011 and provides support for children with serious diseases in order to receive treatment and surgery abroad. „Împreună pentru cei mici” - a fundraising campaign for renovating and equipping the operating theatre at the Children’s Hospital “Marie Curie”. The construction began in 2013 and continues in 2015.
EDUCATION “Lăsați-mă să învăț” - campaign launched in 2012 to change the alarming number of illiterate children in Romania. More than 150.000 books were donated in 2014 to equip 142 rural libraries and schools. More than 500.000 children and youngsters benefited in 2014 from this campaign.
SOCIAL “Schimbă o viață” – campaigns for serious social cases (families with low income). “Infernul copiilor uitați” – a project for children abandoned in hospitals, whose main objective was to prevent and accelerate the adoption procedures, by changing the current legislation.
FOCUS 2015 Continuing the Foundation’s successful campaigns “Vreau să ajut”, “Lasați-mă să învăț”, “Schimbă o viață”. Starting a medical campaign for adults suffering from serious illnesses. Organizing a series of conferences on medical subjects of national interests, in partnership with Intact Media Group.
Specific projects
l Apa trece, România rămâne – for the victims of the flooding in 2014, Galati. l Aleargă de ziua ta (Run for your birthday) Ana Maria Brânza, Sandra Izbasa, Alina Dumitru, Mihai Covaliu, Leonard Doroftei and Mihai Leu joined The Mereu Aproape humanitary projects, encouraging people to exercise and to live a healthier life. l Angels for Angels
in partnership with Talisman, a tour of charitable concerts between August – October 2014, in 14 cities, for helping serious medical cases. l Revers Cros in partnership with BGS to support 3 children with serious health problems from the „Vreau să ajut” campaign. 6 000 euros were donated for the 3 children. l The center for autism in Pitești, in partnership with The Association of Parents with Children suffering from Autism. 25 children and their families are being taken care of in this center; this project will be continued in 2015.
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Voiculescu Family Foundation Voiculescu Family Foundation was established by Prof. Dan Voiculescu, and his daughters Camelia and Corina Voiculescu. The foundation nurtures values on every field of activity, supporting and promoting press freedom and freedom of speech, as well as improving the awareness level in the Romanian society regarding these rights, acknowledging and rewarding performance in different fields, supporting education and culture amongst the young generation. In 2014, The Voiculescu Family Foundation launched a competition entitled “Press freedom award for courage”. A number of eight nominees from the press, civil society or politics will participate in the finale on September 25th 2015. The award consists in a sum of 50.000 RON.
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INTACT AWARDS New York Festivals World’s Best Television & Films 2014
Eurobest
Antena 3
Gold Trophy - Donate Red for Romania, an Observator campaign.
Two Gold World Medal (Biography/Profiles şi Current Affairs categories) for „Lungul drum spre casă” material. Two Silver World Medal for „Infernul copiilor uitaţi” (Best Investigative Report), respectivelly „România otrăvită” (Environment&Ecology).
Observator Gold World Medal (Best News Documentary/Special category). Silver World Medal (Investigative Report) for „Copiii nu sunt de vânzare” campaign. Bronze World Medal for „Copiii nu sunt invizibili” (Human Interest) campaign.
Golden Drum Festival Observator
Observator
International News Media Association (INMA) Gazeta Sporturilor First prize at „Best Use of an Event to Build a News Brand” category with Gala Bute investigation.
TV Mania Antena 1 Best entertainment show for “Tu cara me suena“.
Radar de Media Awards
Golden Drum Award, two Gold Medals and a silver Medal for “Donate Red for Romania”, an Observator campaign.
Antena 1
APTR ( The Romanian Television Professionals Associations )
Nominations:
5 Awards for Antena 3 “Punctul de Întâlnire” with Radu Tudor “Secvențial“ with Adrian Ursu “Q&A“ with Alessandra Stoicescu “King Mihai of Romania – Nothing without God” movie made by Cristina Țopescu “În Premieră with Carmen Avram“ – Excellence Award
Best reality show for “May I call you Mom”.
Emmy International Television Awards 2014 for “În Premieră cu Carmen Avram” AIB London for “În Premieră cu Carmen Avram” Monte Carlo Television Awards for “În Premieră cu Carmen Avram” Promax BDA for the 8th year anniversary of Antena 3 spot (Antena 3 is here)
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Joy and happiness
at the end of one edition of Next Star, Antena 1. annual review 84
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Another morning, another day of undisputed leadership.
Buzdugan and Morar having fun during Morning ZU, Radio ZU’s morning show. annual review
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The show of transformation.
Maria Buza portraying Gene Kelly from Singing in the rain on Antena 1’s Tu cara me suena (Te cunosc de undeva) set. annual review
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Always looking after those in need.
Alessandra Stoicescu with one of the children helped by The Mereu Aproape Foundation. 90
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Great days start with them!
Razvan and Dani, relaxing on the set of Antena 1’s Morning Show “Neatza cu Razvan si Dani”
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Journalism at its best. The most awarded team in the Romanian media. annual review
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Walk of Freedom
10th August
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ZU is You!
Live performance on ZU Music Awards stage, 3rd April. annual review 98
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One year of StarsDepencence.
Razvan Botezatu and Rocsana Marcu at Antena Stars’ first anniversary concert. annual review
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Do you have the X Factor?
The jury and the hosts salute the public during a break of X Factor 2014 Finale. annual review
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News around the clock! End of a busy day at Antena 3’s newsroom. 104
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Great awards after a year of hard work. Observator’s team at New York Festivals World’s Best Television and Film. 106
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Season’s greeting.
Simona Gherghe and Mirela Boureanu Vaida singing carols for Antena 1’s winter campaign “Christmas Show”. 108
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Antena Group Antena 3 Intact Publishing Convergent Media (Gazeta Sporturilor) Group Media Camina (Radio Division) Intact Production Intact Printing House Seed Consultants Intact Media Academy Digital Antena Group Open Media Network Mereu Aproape Foundation
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Contacts
Contact Person
Phone
Sorin Alexandrescu raluca.barbu@antenagroup.ro
021.20.30.295
CEO
Mihai Gâdea mari.domuta@antena3.ro
021.20.87.521
CEO
Dan Matiescu
dan.matiescu@intactpublishing.ro 021.20.20.119
CEO
Cătălin Tolontan catalin.tolontan@gsp.ro
021.40.66.507
General Manager
Rodica Minculescu
rodica.minculescu@intactmediagroup.ro 021/409.19.03
General Manager
Ștefan Soare stefan.soare@intact.antena1.ro 021.20.30.240 Head of Production
Florin Grigore florin.grigore@tipografiaintact.ro 021.31.73.050 General Manager
Dochița Zenoveiov dochita.zenoveiov@seed-consultants.ro 021.20.30.162 Managing Director
Sergiu Constantinescu sergiu.constantinescu@intactmediagroup.ro 021.20.30.244 Project Manager
Augustin Roman augustin.roman@digitalag.ro
021.40.91.870
General Manager
Radu Pop radu.pop@antenagroup.ro 0747.07.81.64 Chief Mobile Officer
Gabriela Ștefan
gabriela.stefan@fundatiamereuaproape.ro 0769.084.884
General Manager
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G창rlei 1B, Bucharest Tel.: + 40 21 40 91 861; + 40 21 40 91 862 Fax: + 40 21 20 30 357 112
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