saguez & partners Drinks&Co, Paris
This entity bills itself as the largest online marketplace in Europe for wines, champagnes, beers, spirits, and nonalcoholic beverages. Thanks to Olivier Saguez, it’s also a bricks-and-mortar project like no other: a hybrid bar, retail, and masterclass space, where visitors can sip, buy, and learn. The 6,000-square-foot environment is a veritable enchanted forest— albeit one rendered in an effervescent blue, derived from the Drinks&Co logo—with 20-inch-thick acoustic sound dampeners shaped into leaves descending from the ceiling and murals painted with the herbs that compose the libations. PROJECT TEAM: OLIVIER SAGUEZ; YANN MIGNOT; CLAIRE CIESLAK; CHARLOTTE LE GOUVELLO; MARINE BELKEBIR.
be stofyear environmental branding/graphics
crème
These are some of the punchiest 210 square feet in town. Space limitations were anything but for Crème founder Jun Aizaki when devising the concept—from packaging, menus, uniforms, and signage to interiors and environmental graphics—for the artisan Belgian fry shop. The cohesive aesthetic centers on the inherent shape of French fries and their spontaneous movement when they’re tossed and seasoned, resulting in linear, playful patterns (wall of crisscrossing LED tubes, X’s on the craft-paper “fry cones”) rendered in a gold, yellow, brown, and black palette. PROJECT TEAM: JUN AIZAKI; KISHO OSHIMA; COLLEEN SMITH; TINA FENG; RICK LEE.
be stofyear collateral branding/graphics 134
INTERIOR DESIGN
JAN.22
FROM TOP: ERIC LAIGNEL; COURTESY OF CRÈME (3)
Bel-Fries, New York
