PROTECTION AND WARRANTIES
Strengthened
Guardsman has widened its product offer
Guardsman has seen a change in consumer behavour Despite the pandemic continuing to cause issues worldwide, the Guardsman UK team reports that it has had one of its ‘best ever years’. ‘Despite the obvious challenges, so many good things have come out of 2021 and we hope they continue,’ says David Evans, Guardsman sales director. ‘In the past year we strengthened our risk and compliance team, which is particularly important as the FCA focuses more and more on this sector and the value that customers receive from their insurance products. ‘Most recently we are thrilled to have appointed Rob Dyer as Guardsman UK md. Rob is a great addition, with his previous experience enabling him to join the team with a great understanding of the insurance industry, and the FCA.’ ‘What I’ve been impressed with since I started is the overwhelming desire from the team to want the business to grow, improve and expand. We have a very customer-focused team who have built solid foundations to create a strong and successful business. I can see that there are a lot of things they already do brilliantly, which we can use as a
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springboard for the future,’ says Dyer. ‘We’ve strengthened our relationships with our retailers by working with them to navigate the necessary changes to better provide and demonstrate the value of our products to customers. Our continued partnerships with them are vitally important and together we have found the best solutions – adding extra value for both them and their customers.’ ‘We’ve had a great response from our retailers, cementing partnerships even further. We now offer a complete Guardsman care package including new and improved premium furniture care kits, which are flying off the shelves. Consumers want to look after their furniture, and we’ve noticed a real difference in buying habits, shifting even more towards caring for and maintaining furniture,’ says Evans. Not only has the company launched a new premium kit range, including a specialist kit for aniline leather, but it has also increased its offering for other furniture items within the home to include stone care products, and is planning to introduce additional products into the range.
‘I would like to thank everyone in the Guardsman UK team for their continued support throughout the year and to thank our retailers who have worked with us to continue really great partnerships. I’ve joined the Guardsman team at an exciting time, and I’m really keen to see what 2022 will bring for us. Wishing you all a happy, healthy and prosperous 2022,’ says Dyer. Visit: www.guardsman.co.uk
Rob Dyer
