Interiors Monthly November 2023

NOVEMBER 2023

YFM

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EDITOR’S COMMENT

New owners, new proposition ScS’s shareholders have been rewarded by a healthy premium after interest from Poltronesofà ScS shareholders will be rubbing their hands at the premium Italy’s largest upholstery retailer is to pay to buy the UK’s second largest upholstery chain.

Poltronesofà is paying a 66% premium – 280p a share compared with 169p before the offer was announced. The group is paying just under £99.4m, which shows how much investors had undervalued the chain before Poltronesofà came calling, especially as it has £50m in the bank.

Poltronesofà says it will be able to provide the funding ‘to accelerate ScS's ambitions, [and] the acquisition will help ScS realise its full growth potential.’ Things could be about to get very interesting in that sector.

It is shame though that ScS will no longer be a plc: its regular trading updates helped give a better picture of the retail upholstery market, and it was always interesting to see how its performance compared with DFS. Also getting a new future is the Buying Group’s National Flooring Show, which has been renamed INDX National Flooring Show, and becomes part of AIS’s portfolio of exhibitions. The show had been trying to boost visitor numbers by moving to a Sunday/Monday format but that never happened, and the simple but major decision has been taken to not limit visitors to members and potential members of the flooring buying groups for 2024. While exhibitors sometimes complained about the number of visitors BGNFS attracted (especially this year), the one thing they could never complain about was the quality of the retailers.

One thing that doesn’t change is the huge sums the retail sector pays in business rates. With inflation static in September, the sector faces finding at least £470m more, to about £1.7bn.

With business rates bringing in about £28bn a year, it is no surprise that governments have been reluctant to reform the system, but as John Webber, Colliers head of rating suggests, freezing the multiplier ‘only papers over the issues’.

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23/10/2023 16:19

INTERIORS MONTHLY NOVEMBER 2023

INSIDE THIS ISSUE NEWS 4

Takeover offer for ScS

6

Monthly and annual sales increases

10

Ikea sees UK sales leap

FEATURES 16

New products

20

Experiences Speechless

20

Service Communication

24

Sustainability Circular move

26

Design Young Furniture Makers

31

Beds and bedroom Supplement

56

Exhibition guide Must-see shows

66

Upholstery Growth

68

Natural flooring Choice

70

Wood and laminate Wider offer, taking care

Editor: Andrew Kidd

T: 01273 930 029 E: akidd@interiorsmonthly.co.uk

NOVEMBER 2023

Furniture advertising (South): Tim Boden

M: 07976 122 150 E: tboden@interiorsmonthly.co.uk Kingston from Cormar Carpet Company: a new durable, easy clean carpet in two qualities.

Visit: www.cormarcarpets.co.uk

YFM

Next generation

Supplement Beds and bedroom

Kingston

by

A new durable, easy clean carpet in two qualities, Classic & Elite Made from 100% Excellon Polypropylene in a palette of popular shades

www.cormarcarpets.co.uk | portal.cormarcarpets.co.uk

Furniture advertising (North): Jarrod Bird T: 01565 631 397 E: jbird@interiorsmonthly.co.uk

Carpet, flooring advertising: Joanne Paull M: 07817 624 922 E: jpaull@interiorsmonthly.co.uk

Representative in India: Amarjeet Singh Gianni T: 0091 98390 35458 E: as_gianni@yahoo.co.in

Published by Interiors Media Limited 167 Hadlow Road, Tonbridge, Kent TN10 4LP T: 01732 441 134 E: enquiries@interiorsmonthly.co.uk Registered in England no. 6397722 Print: Knockout Print. Design by Foreland Creative. © Interiors Media Limited ISSN 1756-2236

www.interiorsmonthly.co.uk

3

NEWS

Dreams invests in Anderson campaign Dreams has invested £4m in an advertising campaign designed to position the chain as perfect choice for those looking for a superior bed.

The ‘Think what a Dreams bed could do for you’ campaign stars Gillian Anderson.

The campaign aims to elevate the role of the mattress, highlighting the incredible things that sleep can do for us, such as helping us to be more alert, improving our memory and making us feel alive again.

The launch advertisement sees Anderson encouraging the audience to ‘Drop in, lie down, and see what a Dreams bed could do for you’.

It features a 60-foot art installation made of mattresses, drawing the audience into its dreamscape, inviting people to question what they sleep on before showing them how a Dreams mattress could transform their sleep.

The ad stars Gillian Anderson

Italian chain bids £99m for ScS Italy’s largest upholstery retailer, Poltronesofà, is to pay a 66% premium to buy ScS as it looks to enter the UK market.

The Italian chain is to pay 280p a share, compared to ScS’s 169p valuation the day before the bid was announced. It values the UK chain at £99.38m.

‘As the next step of Poltronesofà’s pan-European expansion, the acquisition represents the best opportunity for Poltronesofà to enter the United Kingdom market of upholstery products. Poltronesofà believes it is strategically very well placed to support ScS in the next stage of its development, and by building on the combined industry knowledge and experience and providing the necessary capital to accelerate ScS's ambitions, the acquisition will help ScS realise its full growth potential,’ says Renzo Ricci, Poltronesofà ceo.

‘This cash offer, which the ScS board unanimously recommends, comes at an attractive valuation. It recognises the quality of the ScS Group's operations, its cash resources, and the progress accomplished under Steve Carson's leadership via his refreshed strategy. Poltronesofà, based in Italy, is a pan-European sofa retailer that has been successfully pursuing international expansion and ScS, with UK operations, is the next juncture of that strategy. The ScS board believes Poltronesofà will bring significant benefits to ScS through its broad industry expertise, in addition to providing the necessary capital to accelerate our current strategy, albeit in a private rather than public sphere. The acquisition will enable ScS to continue as part of a broader, pan-European entity in pursuit of its strategy and position it for long-term success in the UK,’ says Alan Smith, ScS chairman.

Poltronesofà operates 167 stores in Italy, 106 France, 15 in Belgium, nine in Switzerland, two in Cyprus and one in Malta.

Meanwhile ScS has seen order intake reverse in recent weeks. The 100-store chain says orders grew by 2.7% in August, slowed to 0.3% in September and fell by 4.4% in October. However, it says orders for the 12 weeks to 21 October were in line with a year earlier.

‘We remain cognisant of the challenging economic environment facing our customers, which is expected to continue throughout FY24. We therefore believe that continuing to focus on our value driven proposition is extremely important so that everyone is able to create the home they love,’ says Carson, ScS ceo.

Garden Trading has new £2m home in Swindon Outdoor and indoor furniture, accessories, lighting and kitchenware retailer and supplier Garden Trading has relocated to a much-increased warehouse after a major investment.

The company’s parent, Yorkshire private equity company TIM Group Holdings which bought it in 2022, has invested £2m in new premises in Swindon, quadrupling capacity.

As well as selling direct to consumers Garden Trading has more than 2,5000 trade customers.

‘This year has been all about embracing change in the name

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Interiors Monthly November 2023

of excellence. As part of a wider growth strategy, the relocation of our operations is a key milestone in Garden Trading's journey, and we are really looking forward to embracing the opportunities that it will create. Our improved location and significantly increased warehouse capacity will unlock an enhanced delivery proposition in both the consumer and trade channels. This leaves us very excited for the year ahead, particularly as we prepare for the brand turning 30 in 2024,’ says Liam Gill, TIM Group Holdings md.

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NEWS

Furniture sales reach record, flooring has bumper month The value of furniture and lighting retail sales reached record levels in September, while flooring enjoyed its third best month in decades.

Furniture and lighting sales in England, Wales and Scotland were £1652,827,000: an increase of 26.1% on August 2023 and 5.77% on September 2022.

It is the highest level seen in 453 months since comparable records began in January 1986.

The Office for National Statistics data shows that September 2023 was the third highest on record for flooring, with sales of £271,804,000. March 2008 remains the record month, with sales worth £290,405,000.

September’s figure is an increase of 22.6% on August 2023 and 6.9% on September 2022.

The figures are subject to revision, not seasonally adjusted and do not allow for inflation.

Revamp for BGNFS

The inflation rate for household furniture continues to fall

Inflation drops and climbs Retail price inflation for furniture fell again in September but flooring saw a rise.

The rate for household furniture dropped from 4.2% in August to 3.4%.

The past year has seen the rate fall steadily from 14.1%. In 2022 the rate averaged 14.9%.

The Office for National Statistics said the main cause of the fall had been lower mattress prices.

The rate for garden furniture fell from 5.8% to 5.1%, semi-reversing the jump seen in August.

Lighting saw the rate increase, from 2.9% to 3.6%, but still half of what was seen a year ago.

6

Flooring retail inflation continued its topsy-turvy behaviour in September.

Since March the annual inflation rate for carpets and flooring has developed a pattern of falling one month, only for it to rise the next, followed by another fall.

September was no different: rising from 7.6% to 9.4%, although this is still lower than July’s 9.9%.

It is, however, higher than the average for 2022, which was 8.3%.

Price increases for carpets and rugs were 10.7% higher than a year ago, while smooth flooring also saw the rate climb, from 5.9% to 6.5%.

FIgures are subject to revision.

Interiors Monthly November 2023

The Buying Groups’ National Flooring Show is to become part of the INDX series of exhibitions run by AIS, and will be open to all retailers.

The show will be relaunched as the INDX National Flooring Show, and will take place on Tuesday 30 April and Wednesday 1 May at Cranmore Park.

‘The INDX National Flooring Show will be curated by buyers for buyers, working in partnership with flooring industry buying groups including ACG, AIS Flooring One, Bond Retail Marketing, Carpet 1st, Greendale and SMG, and supported by all the key UK and European flooring suppliers,’ says a statement.

‘We’re delighted to be adding the flooring category

to INDX shows. The INDX National Flooring Show will sit perfectly alongside our existing Furniture, Homewares, and Beds & Bedroom shows,’ says Jane Bartlett, AIS, INDX and Cranmore Park event director.

‘The Buying Groups’ National Flooring Show has always been a busy, buzzy, well-attended event and we look forward to working with our partner buying groups to build on that success.

‘INDX shows are wellestablished, well respected and highly successful, and as business and buyer focused events they have always had a direct synergy with the Buying Groups’ National Flooring Show, so it makes sense to bring the two together.’

Six for Martins A Hertfordshire furniture and flooring chain has opened its sixth branch, and its second in Watford.

Martins Furniture and Flooring opened on Queen’s Road in the Hertfordshire town on 26 October.

‘Watford is a really good place, it’s busy and there is lots of hustle and bustle. There aren’t many other furniture stores in the town centre, and we thought this was a good opportunity,’ says Ady Miah, Martins Furniture and Flooring owner.

The chain has an existing Watford store on St Albans Road, two branches in Letchworth and stores in Stevenage and Hertford.

WHAT’S NOT TO LIKE? “I’M SHOCKED AGAIN” “I have held fourteen of these Greenwood Sales over twelve years.

I had a figure in mind for the total of our five week January 2023 Sale.

We did it in the first five days!

Don’t get caught napping - buy from approved NBF members Our manufacturer members are independently audited to ensure, as far as possible, that they’re complying with regulations on flammability, cleanliness of fillings & trade descriptions.

Amongst other areas, we also look at their health & safety compliance, product safety incident plans and where obligated, their modern slavery reporting.

Compliance with all these areas of a business comes at a cost. So, if you’re offered mattresses or beds at prices that seem too good to be true – ask yourself why that is?

We’re also leading the way on sustainability, launching the “Pledge for Our Planet”, asking companies in the bed industry to take steps in unison that will address global environmental damage.

To find out more about how the NBF can help you and for a list of NBF Approved members, visit BEDFED.ORG.UK

It works every time no matter what.

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Cy Fogel, M.D. You’re Furnished Ltd, Takeley, Essex. January 2023 The above retailer – a well-respected and highly successful furniture entrepreneur - has held FOURTEEN Greenwood sales over the last twelve years and enjoyed consistently excellent results – he wouldn’t keep coming back otherwise. You could too…

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A UK brand since 1964

21/09/2023 16:06:26

NEWS

Ikea UK sales jump 11.9% Ikea saw UK sales jump by 11.9% to £2.46bn in the year to the end of August. The chain saw an extra one million visits to stores, a rise of 2.2%, while online sales now account for 38.5%, up from 35.8%.

It says it wants to expand its footprint in the north-west following the opening of Plan & Order branches in Aintree, Stockport and Preston. The coming year should also see the opening of its Oxford Street, London store.

‘Over the past 80 years, we have developed our offering, value chain and sales channels, supporting our vision to create a better everyday life for the many people. As we look back on the past year and forward to the next 80, we constantly ask ourselves how what we do today can be done better tomorrow. Over the past year, we have made significant investments on this journey to create a more accessible, affordable and sustainable IKEA, to meet the evolving needs of UK households,’ says Peter Jelkeby, IKEA UK & Ireland ceo and chief sustainability officer.

With many customers continuing to work remotely, demand for a more organised life was clear. Sales of the company’s adaptable Pax and Komplement wardrobe systems increased by 49% and 39% respectively, with sales of the modular and customisable Besta storage system growing by a quarter.

The People and Planet Positive range saw sales rise

La-Z-Boy promotes Pyke La-Z-Boy UK has promoted its sales director for independents, Tristan Pyke to md. He joined the company four year ago and had been in his previous role since 2021.

‘Tristan is a huge asset to the company and I am delighted to see how business will develop with him at the helm,’ says Mark Draper, La-Z-Boy International vice president.

‘This is an exciting time for the organisation worldwide as we launch our new brand platform and plan for our centenary year.

Tristan will play a central part in ensuring the UK leads by example in showcasing our brand and product strengths.’

10

Online now accounts for nearly 40% of sales

by 42% and the range now accounts for 31.8% of sales.

‘Knowing that our customers continue to navigate a cost-of-living crisis, we absorbed significant cost increases to mitigate price rises as much as possible, investing in promotions, special offers and, for the first time, an Easter Sale. As we see supply chain costs start to ease, we have a clear commitment to lowering prices accordingly – ensuring we remain firmly on the side of the many people,’ says Jelkeby.

Core takes legal action over copying Furniture producer Core Products has taken legal action against another retailer that copied its designs and was selling them to customers in the UK. The company, represented by intellectual property specialists at Taylors Solicitors, has successfully taken action against Mercers Furniture, which infringed its design rights by replicating items from its Augusta collection.

The items copied were a bedside cabinet, chests of drawers, a wardrobe, a coffee table, a flat-screen TV unit and sideboards.

Mercers Furniture and director Richard Mercer have provided undertakings to Core Products in respect of the infringement not to manufacture, hold or sell the

Interiors Monthly November 2023

copied products; to deliver the infringing items in its possession to Core Products’ warehouse in Glenrothes; to retrieve the infringing stocks from trade buyers and deliver them to Glenrothes; to destroy all items in their possession which infringed the copyright of Core Products’ designs, such as materials and plans; and to pay a contribution towards Core Products’ legal costs.

Taylors successfully undertook action last year for infringement of Core Products’ design rights in a dual case against retailers VidaXL Marketplace and HBI Commerce, but then discovered Mercers Furniture, which is based in Rotherham, had also copied its products and was selling them to

customers in the UK. ‘The Augusta Collection is an important and successful range for Core Products, a company which spends a lot of money on the design and creation of its furniture.

Its products deserve to be protected against copying.

This is the second case in which we have represented Core Products in protecting the Augusta designs, and we have successfully settled on both occasions. Our success demonstrates that those who seek shortcuts to success by copying successful designs will pay a heavy price.

‘Core Products will not let others get away with infringing its products for their own financial gain,’ says Tony Catterall, Taylors’ head of intellectual property.

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OPINION

Be on trend, says Zoe Bonser, Clarion Events retail division portfolio director ‘Are you a retailer looking to refresh your furniture collection for 2024? Want to discover endless style options all under one roof? Then the January Furniture Show is for you.

From 21-24 January, the UK's largest furniture exhibition will return to the NEC with an enhanced customer experience, along with a host of exciting exhibitors and more than 50,000 products just waiting to be discovered.

‘As a market leader in the industry, JFS gives you the opportunity to be the first to source from the latest products, ensuring your new collection is on trend. The 2024 edition will showcase top manufacturers and designers from around the world. There will be thousands of product launches across the show’s four sectors: Premium Design; Interiors Accessories and Furniture; Living, Dining and Bedroom, along with Furniture Upholstery and Beds.

You will be able to immerse yourself in endless product possibilities as you delve into new collections from Alpha Designs, Aspel, Baker Furniture, ERSAN MADENI, Forte Furniture, Gallery Direct, IFD, Italia Living, Idzczak Meble, Jinhua Richtop Crafts, La-Z-Boy, Limelight Beds, Rauch Moebelwerke, Scatter Box, Seconique, Shire Beds, Whitemeadow Furniture, Wiemann and more.

‘At the 2024 edition of JFS, Hall 2 will be transformed into the Home & Lifestyle Show, the industry’s aspirational marketplace for trend-led homewares: perfect for those buyers looking for key interior accessories, lighting options and ambience-evoking lifestyle products. The Home & Lifestyle Show is a must-visit for interior designers and retailers who want to enhance their furniture offerings with eye-catching art pieces, candles and more.

‘There are ample opportunities to network with the industry across the show’s four days. 2024 will see the introduction of the Festival Food Hall in Hall 2, offering visitors a variety of lunch options, along with the beautiful art-deco inspired Champagne Bar in Hall 1. These two locations, along with the VIP Suite, offer relaxed areas for networking and socialising. Visitors will also be able to enjoy the Show Party, which will include the Furniture Awards, British Furniture Manufacturers’ Future of Furniture Awards presentation, the Women in Furniture Network ‘Speed Networking’ event, VIP Happy Hour and more.’

Register now at www.thefurnitureshows.com

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Interiors Monthly November 2023

RECRUITMENT If you are looking to recruit staff for your furniture or flooring stores, looking for sales staff or reps for your manufacturing outlet, then INTERIORS MONTHLY offers a great package!

Our online package is just £175.

Your advert will appear in our jobs section on the website until the position is filled or you ask us to remove. Our weekly newsletter, which is mailed every Thursday to 7000 industry professionals, also includes a list of these latest jobs.

If you have both online and quarter page recruitment advert in our magazine, the cost will only be £250!

Costs for larger recruitment adverts are available upon request.

Please contact Jarrod on E: jbird@interiorsmonthly.co.uk T: 01565 631 397

Supporting you through it all, come rain or shine.

I believe that for Independent Retailers, there’s never been a more important time to have the support of a Buying Group.

Without losing any of the independence you currently enjoy, SMG simply help you to increase your financial benefits,

with more accounts, access to products, rebates and group pricing. Resulting in more profit and resilience for your business. So whether the financial climate is good or bad, you can rest easy knowing SMG are always working for you.

Linda Thomas, SMG Head of Operations.

Winner of Best Buying Group (Flooring) 2023

www.smg-group.co.uk 0118 932 3832

info@smg-group.co.uk

NEW PRODUCTS

1

2

3 1 Quick-Step’s new Alpha Vinyl Ciro herringbone collection was awarded Gold in the Flooring Innovation Awards presented during The Flooring Show. Picking up the prestigious title in the Smooths category, Ciro was judged by an independent panel as the best innovation of the year across wood, laminate, cork and vinyl floors.

Visit: www.quick-step.co.uk 2 Stockists signing up for LeoLine’s premium display will benefit from an enhanced website listing as the first result for Find a Retailer searches within a 12mile radius of the store. They will also be the first for range updates, exclusive promotions and regular visits from a dedicated brand manager.

Visit: www.leoline.co.uk

4

3 Moduleo used The Flooring Show to reveal its new herringbone format, Roots Herringbone Classic, designed as the answer to herringbone floors in a wide range of room sizes. In popular Blackjack Oak, Laurel Oak, Sierra Oak and Country Oak, as well as new Galway Oak, it brings a wide range of authentic looks too.

Visit: www.moduleo.co.uk 4 Stainfree Panache is the new carpet from Abingdon Flooring, available in the hottest colours of 2023/2024.

In 15 colours including this season’s trending Pearlescent and Dove Grey, as well as the rising stars Nutmeg and Dusky Pink, Panache shows Abingdon Flooring’s lightning quick response to the latest interior looks.

Visit: www.abingdonflooring.co.uk 5 Becoming a Quick-Step Master Installer is not just a sign of professional competency, it is also a way to show that you are committed to delivering a quality installation and can be trusted to carry out work to the highest standards. This is confidence-inspiring and can make a real difference to business.  Visit: www.quick-step-academy.co.uk

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Interiors Monthly November 2023

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NEW PRODUCTS

6

7

8 6 Coppice Forest is one of six design that make up Graham & Brown’s Autumn/Winter bedding collection, taken from some of its bestselling wallcoverings. It brings the outdoors in, featuring an inviting woodscape full of lush greenery and a reverse packed with emerald leaves.

Visit: www.grahambrown.com 7 Saba has expanded its Teatro Magico collection with a low table. Two volumes and two heights are characterised by the possibility of interlocking and the combination of matt or mirroring finishes.

Visit: www.sabaitalia.com

9

8 F Ball’s new Stopgap 1600 smoothing compound has provided a fast-track solution for raising floor levels as part of the ground-floor refurbishment of a residential property in Kent. STS Flooring installed LVT in the majority of the downstairs of the property, including an open-plan lounge and dining area, hallway and reception room, an area totaling 48sqm, with the subfloor raised by 2cm.

Visit: www.f-ball.co.uk 9 Varaschin’s Sunmoon modular gazebo system allows users to customise it to their needs, including headboards, curtains, retractable roof, lighting and backrests.

Visit: www.varaschin.it 10 Long Point saw Alexander & James showcase Duffy, inspired by its bestselling Bailey. Duffy features the same strong details and sink-in comfort in a more modern style, with a raised platform for a lighter look. An updated option for ever-lasting laid-back relaxation.

Visit: www.alexanderandjamessofas.com

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Interiors Monthly November 2023

10

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EXPERIENCES

Speechless Our correspondent couldn’t believe his eyes and ears THE RETAILER Fludes Carpets My son’s teacher was in the playground, and asked to see me when I was making the afternoon school run. Jonny was then six years old and very chatty.

Miss Jenkins pulled me to one side.

‘Your son is full of enthusiasm but I was trying to get him to be a little quieter as I wanted to allow some of the other children to take part in the discussion about dinosaurs. Other children had been participating, but not as much as Jonny.

But when I spoke with him about it, he looked at me and said: “I can’t believe my eyes and ears, everyone is talking.”

Miss Jenkins looked a bit embarrassed and said she had to turn away because she was laughing at his response.

‘I almost fell off my chair,’ she said. ‘He was so funny.’

Fast-forward about 50 years and there was a repeat of this for me. In one day in September, I received three letters advising me of a price reduction. I could not believe my eyes. I polished my glasses and took another look. In black and white, there it was, the first tranche of lower prices.

Is it because manufacturers’ costs are down? Or that imports from Europe are becoming less expensive to import? Or maybe things are getting tight, and the price change is to encourage sales?

One small thing generally provides a clue to this. Look at the delivery lorries: if it’s 11.30am and there are only about a dozen carpets in the back of the van, then with a good deal of confidence you can surmise it is quiet in the stores.

We are finding that customer numbers are steady but that the number of big orders is slowing. Most of the customers with big orders are asking for a discount – and they are showing us competitors’ quotes and asking us to beat our rivals.

Price seems to be a priority, and people seem to have forgotten the value of good service and experienced staff. It is definitely something that we need to

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Interiors Monthly November 2023

Customers with big orders are asking for a discount – and they are showing us competitors’ quotes and asking us to beat our rivals

bring into the sales conversation.

Lowering prices is certainly worth considering, but it is not all about grabbing orders at any cost, starting a bidding war that will only lead to two things: a reduction of gross profit and a reduction in the cash flow. The customers will be the only winners.

Autumn is upon us, and it is traditionally a period of good sales; a time to fill your

warehouses with sold stock, and a squeeze to get all the carpets and flooring fitted by Christmas. So, for now we will be patient and sensible with our negotiations when we are selling a carpet or flooring and hope that the manufacturers keep sending out price reductions.

Take care when you open a letter from a manufacturer: you might fall off your chair.

Andy Laird, Fludes Carpets owner

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SERVICE

Richard Renouf

Talk matters Complaints can be resolved earlier if customers can find someone willing to listen My inbox has just been deluged with emails about monthly statements. It started when someone in someone’s accounts department sent out a notice to all their customers without using the ‘BCC’ trick to ensure everyone’s email addresses remained confidential. Now the complaints are being returned using ‘reply to all’ buttons, so everyone is being copied in to everyone’s angry reactions to that someone, although no-one’s really interested.

Last week was no better. I sent an email suggesting that a certain comment should be removed from someone’s writing. I didn’t point out why, as the term they had used was offensive in the modern age. I received a rapid response, copied to everyone else, however remotely involved. The email spat was brief, but only because once a few others had made comments and inflamed the situation further, I picked up the phone and arranged to meet up so we could talk in a way that ensured we understood each other. Once we had reached an understanding and agreed a way forward, the preceding correspondence made interesting reading, if only to help us identify that no-one had meant things the way they had been taken by the recipients, and that was true on all sides of the correspondence.

Electronic messages are fast – whether they’re emails (which seem to be relatively old-fashioned these days) or messages on one social media app or another. They tell the recipient what you want to say, but they give the recipient no opportunity to check their understanding, and do not give you any feedback on their reaction.

Most people receive significant numbers of messages every day, so it’s no wonder they spend almost as little

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Interiors Monthly November 2023

Customers want to be able to speak to real people, not just be pushed online

time reading them as we spend writing them. It’s haste, not speed. They are messages, not communications.

It’s sometimes hard to find a phone number when we need to talk about a problem to a company. Mobile phone and Internet providers are keen to push us through online channels as they believe them to be cheaper than having people at a call centre, where the costper-contact is relatively high if measured only in cash terms. We may try to give the customer many channels to use to get their feedback to us, but this doesn’t mean our communications are effective.

When I go out to see consumers who have faulty goods, I find I am spending more time than ever just listening to sagas of the efforts the consumers have

made to try to get the retailer to understand their grievances. They have not had a clear channel of communication with someone willing to listen and as a result the situation, and their determination, has simply escalated.

The complaint will not be resolved until someone helps them to feel they are being listened to.

I hesitate to be absolute, but I’m pretty sure in every case the complaint could have been resolved at a much earlier stage if there was proper communication rather than one-sided messaging all through the supply chain.

Visit: www.richard-renouf.com Richard Renouf is an independent furnishings consultant

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SUSTAINABILITY Lagoon in Chestnut

Circular switch

Chess in Nude

Production has been changed and a take-back scheme launched Rug company Louis De Poortere has switched its full product range to a circular economic model.

The manufacturer has stopped use of cotton and switched to polyester and launched a take-back scheme.

The 100% polyester construction (currently with 20% recycled content) has been chosen for the material’s easy recyclability and because it stays close to the look and feel of the cotton that it replaces. Polyester can also be recycled without loss of integrity, meaning that Louis De Poortere can turn it back into a new rug without any degrade in design or quality.

‘We have taken the decision to make our rugs circular, where the product can be recycled back into itself time and time again, so it was important to find a material that allowed us to do that with existing recycling technology – even more so as we’ve set a target of seeing a transition to the first 100% recycled rugs in 2025. Polyester gives us that opportunity, while still being able to manufacture rugs that uphold our design and quality standards,’ says Bert Schollier, Louis De Poortere production and development director.

The company has created the Take Care scheme to ensure it can control the process. Once the rug has reached the

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Interiors Monthly November 2023

end of its useful life for the customer, they scan the QR code on the label and Take Care continues its journey back into a new rug.

‘What good is a recyclable rug that isn’t recycled or that simply ends up being burnt? We’re passionate about our journey to making circular products, but we knew that to achieve this we would have to do something more fundamental than just making the switch to a “recyclable” yarn for Ecorugs,’ says

The label provides details of Take Care

Louis Dryon, Louis De Poortere coo.

‘We had to make sure that unwanted rugs were returned to us, so we could process them properly and ensure they were either reused or recycled into a new rug. Take Care achieves this by keeping out of household recycling streams and making it really easy for the customer to return their rug to us. More than this, it makes circularity possible in the now rather than an ambition of the future.’

Visit: www.louisdepoortere.be

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DESIGN

Next generation

Josey Garbutt won the Best in Show and Bespoke prizes, awarded by Tomoko Azumi

YFM promotes up-and-coming designers The Young Furniture Makers exhibition, organised by The Furniture Makers’ Company: the City of London livery company and charity for the furnishing industry, recognised the next generation of furniture, textile and lighting designers. Principally sponsored by Tizo and co-sponsored by Axminster Tools, Celtheath, NaughtOne and HIX, the event saw 60 emerging designer-makers display their creations. Designer Tomoko Azumi presented the winners with their prizes.

Holly Preece

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Interiors Monthly November 2023

The winners of the awards were: Best in Show Prize, sponsored by Blum and Bespoke Award, sponsored by Axminster Tools: Lines Puzzle cabinet by Josey Garbutt; National School Design Prize, sponsored by KI: Orbitron by Charlotte Woolard; Design Award, sponsored by NaughtOne: Baileigh chair by Eden Bunce; Textiles Award, sponsored by Parker Eden Bunce

Knoll: Sculpt by Emily Cross; Leather Prize, sponsored by The Leathersellers’ Company: the Hide armchair by Holly Preece; The Idea Prize, sponsored by Colebrook Bosson Saunders: 25 Degrees

by Harvey McKellar; Fast Track Prize, sponsored by Malcolm Walker: All Seeing Chair by Maria Gil; and Best Chair, sponsored by Sitting Firm by Gaze Burvill: Crescent 

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DESIGN Maria Gil’s All Seeing Chair

Archie Goundrey’s Crescent

Emily Cross’s Sculpt

Harvey McKellar’s 25 Degrees

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Interiors Monthly November 2023

‘The Young Furniture Makers exhibition yet again proved to be a wonderful celebration of the exceptional and remarkable design talent we have in the UK. We are profoundly grateful to our exhibition and award sponsors, whose unwavering support ensures that this inspirational event goes ahead each year,’ says Amanda Waring, The Furniture Makers’ Company master.

‘At Tizo we believe in the power of innovation and supporting the potential of emerging design talent, which is why we were delighted to be the principal sponsor of the 2023 Young Furniture Makers. The exhibition gives an important platform for young designer-makers to showcase their talent to key members of the trade and build connections with industry and peers. We look forward to witnessing these young talents shape the future of the furniture and furnishing industry,’ says Billy Quinn, Tizo director.

‘Looking at the standard of work, I was hugely honoured to win first prize for the Bespoke Award. To discover that my Lines Puzzle Cabinet had won Best in Show was incredible and I am delighted.

It was satisfying to see the experts and other visitors having fun, playing with my cabinet and watching their reactions to the surprise elements,’ says Garbutt.

‘Hearing my name as the winner of the Fast Track Prize was very emotional.

After how big of a challenge it’s been to complete the design and construction of my chair, it was so rewarding to see it recognised. The prize itself involves some exciting activities and opportunities which I simply cannot wait to take part in and get the most out of,’ says Gil. Visit: www.furnituremakers.org.uk

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23/10/2023 16:19

BEDS AND BEDROOM

Buzzing The show goes on… while getting better and better

A special lifetime achievement award was presented to Jessica Alexander

‘It’s a wrap! We love that moment when the doors close on the annual bed industry jamboree, otherwise known as the Bed Show. And this year we can look back with pleasure on an event that has been hailed by many as one of the best yet: it was busy, it was productive, it looked terrific and it was full of laughter and connection,’ says Tristine Hargreaves, National Bed Federation executive director.

‘This was my first Bed Show as executive director and it was fabulous to feel the buzz in the halls and get such positive feedback from visitors and exhibitors alike. We couldn’t do it without the support of all our organising partners and of course our generous sponsors, too – Boyteks, Enkev, Hypnos (thank you, Hypnos, for adding a fun and different element to this year’s show in helter-skelter form), Sealy UK, Silentnight, Sleepeezee and The Vita Group.’

‘The Covid effect of the past couple of years seemed well and truly put to bed (excuse the pun!) as visitor attendance rose 20% compared to last year’s and exhibitors all reported real business being done, not just browsing. “I think this is our best show ever,” was a not uncommon comment.

‘The Bed Show has always been billed as the place to come if you’re in the business of beds and care about what’s going on. It’s where the vast majority

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Interiors Monthly November 2023

of the UK bed industry reveals new products and marketing plans for the year to come. And there was plenty of them to discover: something for everyone, covering value to premium pricing, niche to national distribution, large and small companies, and of course, everything from finished products to the latest innovations in materials, components and machinery and services,’ says Hargreaves.

‘Some people might find it hard to understand how we can all get so excited about hundreds of plain, pale-coloured rectangles but to those in the know, the level of ambition, ingenuity, innovation and quality displayed in everything

Visitors could learn more about the NBF, in silence

being unveiled was thrilling.

‘The Bed Show is also the platform for the annual Bed Industry Awards, announced at the glitzy annual gala dinner, this year admirably and charmingly hosted by comedian and TV presenter Maisie Adam.’

‘I don’t envy the judges’ work,’ says Simon Williams, NBF head of marketing.

‘The calibre of entries in all categories is superb and this year we had another record number of entries. The winners of the Bed Product and Component Product of the Year are just the tip of the iceberg of wonderful innovations: sustainable, comfortable, good looking, good value, well-researched and backed by all the marketing support a customer could need to make them a success.

‘Sleepeezee’s Centurial collection, named for the company’s 100th anniversary, just stood out from highly commended products from Sealy UK, Komfi and Millbrook. Impressive for its sumptuous use of hand-layered natural fillings plus a chemical-free damask cover, it is a winner in feel, look and value.’

‘This award is testament to the hard work all the team at Sleepeezee have played in designing and developing a fantastic-looking and high-quality handmade product. To be recognised for this award as we go into our centenary celebrations is something we are all so  incredibly proud of,’ says Amy

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BEDS AND BEDROOM

Sleepeezee Centurial Collection

Visitors enjoyed the Hypnos helter-skelter

Curtis, Sleepeezee head of marketing.

Meanwhile, it was John Cotton’s Eco2Blend fibre that won out against highly commended offerings from BekaertDeslee, Nestor Spings, Spinks and The Vita Group. ‘A product for our times, it’s a blend of fibres, carefully engineered to deliver a negative carbon output and a lowered carbon footprint.

Manufactured from recycled PET and biowaste gases, it’s 100% recyclable at the end of life and is a resilient and durable blend that will deliver a high level of comfort and support within a mattress or upholstery,’ says Hargreaves.

Topping the tree for NBF manufacturer members this year were Jay-Be, along with The Vita Group, which clinched the Component Supplier of the Year crown.

‘We have a fantastic team culture that continually drives innovation across our entire business – be it in our products, services or manufacturing processes – to help create a more sustainable and

healthier future. Thank you for this wonderful recognition,’ says Roger Durrans, Jay-Be ceo.

‘Winning means a great deal to the business. This one celebrates us as a whole, rather than the success of individual teams. To know the work we are putting in as a company is being recognised in the industry makes it all worthwhile. The show and awards are always a year highlight for us, as we know just what it means to the whole industry,’ says The Vita Group.

Retail accolades went to: Dreams for National Bed Retailer of the Year; Sussex Beds, Large NBF Retail Champion of the Year; Peter Betteridge – Your Bed Expert, Small NBF Retail Champion of the Year and Mattress Next Day, Online Bed Retailer of the Year.

‘Winning this award is not just an accolade; it’s testament to our collective dedication and unwavering commitment.

It’s a reminder that together, as a team,

Visitor numbers jumped

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Interiors Monthly November 2023

we can achieve remarkable heights. This recognition fuels our passion to continue delivering excellence, and we are truly honoured by this achievement,’ says Steve Pickering, Sussex Beds ceo.

‘We’re thrilled to have won this prestigious award, which recognises all the efforts and diligence of our team to excel in their knowledge, service and positive attitude. It means a lot to be recognised by NBF, our peers and the industry we are proud to be part of,’ says Emma Casson, Peter Betteridge director.

‘Every single member of the Mattress Next Day team is over the moon at this recognition of our hard work and dedication. It wouldn’t have been possible without the drive and effort of our entire team, of whom I am immensely proud,’ says Martin Seeley, Mattress Next Day founder and ceo.

Prestige Beds carried off the Ad of the Year award, while Justin Read, Sealy UK rep for the south-east of England was recognised as Agent/Rep of the Year.

‘We are thrilled that the ad resonated so strongly with customers and drove great results for our stores. This award is a testament to the hard work and dedication of our entire organisation, and we thank the NBF for recognising our efforts to deliver the very best to our valued customers,’ says James Dunne, Prestige Beds md.

A special lifetime achievement award was presented to Jessica Alexander, former NBF executive director, in recognition of the way she transformed the NBF in her 17 years at the helm – but also her contribution to the association over a total of 37 years.

Visit: www.bedshow.co.uk

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BEDS AND BEDROOM

Kickstart

Hypnos celebrated at the Bed Show Soon to be 120 years old, Hypnos made its mark at the Bed Show, where it kickstarted celebrations for a wealth of key milestones and launched two new luxury collections.

In 2024, Hypnos will also celebrate 95 years as a Royal Warrant holder, 13 of carbon neutrality, and five years working with Eden Project: emphasising its commitment to creating supremely comfortable beds for the well-being of people and the planet.

With six different models and two tensions available, the Legacy collection means retailers can offer a unique sleep experience. Featuring British-farmed RWS wool, each hand-tufted, genuinely side-stitched mattress comes with a viscose sleep surface, giving it a

beautiful sheen and domed appearance.

The most premium Legacy models feature a 10-turn ReActivePro Duo pocket spring system, which provides graduated foundational support for a responsive feel, together with a deeper border and plumper mattress.

Demonstrating its bespoke upholstery skills, Hypnos also showcased five new headboard designs and fabric selections, including fabrics from Zoffany, Harlequin and Linwood.

The Eden Project Collection features up to 13 plant-based materials, including banana, orange and pineapple fibres, and a seaweed-infused viscose sleep surface. Hypnos is one of only seven brands to work with the Eden Project, a unique partnership that champions

community support, sustainable living education and sustainable product design.

Concept bed Project Zero 2023 focused on Zero Waste and promoting resource efficiency: designed for longevity, comfort and circularity, it featured materials that can be replaced, repaired and recycled, with each element returned to the original manufacturer for repurposing.

‘The Bed Show is always a fantastic industry event. We enjoyed kickstarting our celebrations for 120 years of British bedmaking with our customers. It was great seeing so many people enjoy the new collections and, of course, The Most Comfortable Helter-Skelter – our play on circularity and a nod to our British heritage.

‘Our mission to inspire everyone to sleep more sustainably and comfortably runs through everything we do. In collaboration with the Eden Project, we have created a one-of-a-kind collection, appealing to consumers who are keenly attuned to luxury and comfort together with sustainability,’ says David Baldry, Hypos group md.

Visit: www.hypnosbeds.com

The show saw the company celebrate and mark its connection with the Eden Project

The company has revamped its website including a mattress configurator

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Interiors Monthly November 2023

Comfort with Integrity

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Legacy Origins Collection Elegantly refined, expertly handcrafted mattresses that celebrate 120 years of British bedmaking heritage and expertise.

hypnosbeds.com Carbon Neutral | Inspired by Nature | 100% Recyclable

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17/10/2023 16:45

BEDS AND BEDROOM

Celebrations

Centurial features hand-layered natural fillings

Sleepeezee’s Centurial 03 is Bed Product of the Year Sleepeezee was excited to launch several new ranges at this year’s Bed Show, including the Centurial collection, named and designed in celebration of Sleepeezee’s upcoming 100-year anniversary. The Centurial 03 won the Bed Product of the Year award, which the whole Sleepeezee team was extremely proud of.

Named to highlight Sleepeezee’s century of making handmade pocket spring beds, the Centurial Collection is made using 100% natural fillings, including multiple layers of British wool, soft alpaca wool and Talalay latex, which are all hand layered and not glued, and features up to 7,000 individually pocketed springs, as well as firmer rows of springs on the sides of the mattress to further reinforce the support given and reduce any roll-off.

Talalay latex is derived from the sap of the rubber tree, and each year these trees help convert over 90million tons of CO2 into oxygen, making this filling not only extremely comfortable and supportive but also planet friendly.

Each model is made available in either a medium or a firmer tension, ensuring

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Interiors Monthly November 2023

an ideal comfort feel for everyone. By focusing on high quality sustainable materials within the mattress, the Centurial can be 100% recycled at the end of its life to avoid landfill.

Each mattress features a chemicalfree damask cover to provide a cleaner sleeping environment, with Sleepeezee’s ‘S’ embossed into the tick. As well as rows of genuine hand side-stitching to pay homage to the traditional techniques used in mattress-making when Sleepeezee was first established, the mattress is finished off with high quality gold embroidery of the Sleepeezee brand and Royal Warrant, alongside special 100-year logo markings to commemorate the occasion.

Alongside the Centurial range, Sleepeezee also launched two memory foam ranges with new technologies featured within the ranges, one of which was exclusive for bricks and mortar retailers. A refreshed adjustables collection featuring three new models and an updated motion base with more technology built within and a new children’s mattress collection completed the display of new products.

‘It was fantastic to be back at the Bed Show and we’re pleased to have achieved the Bed Product of the Year award for the Centurial 03, after months of hard work and development from the whole team. The Sleepeezee team worked extremely hard in presenting a truly excellent stand, which remained busy throughout, and we received great feedback on all new product launches as we go into our centenary year celebrations during 2024,’ says Amy Curtis, Sleepeezee head of marketing.

Visit: www.sleepeezee.com

Celebrating 100 years of sleeping on it

LE AVE THE REST TO US

BEDS AND BEDROOM Jay-Be is looking to boost its exports

Truecore Hybrid was awarded a Which? Best Buy rating in the summer

Innovating Roger Durrans, Jay-Be ceo talks winning Bed Manufacturer of the Year and expanding overseas Congratulations on winning Bed Manufacturer of the Year at the Bed Industry awards. Did you think you would win?

‘Honestly, we were hopeful but we knew we were up against some very strong competition. There are so many manufacturers in our industry striving to innovate, particularly in terms of sustainability, corporate responsibility and comfort, so we were extremely proud to receive this recognition.’

The judges were impressed by your focus on sustainability. How important is it to the company?

‘Sustainability is at the very core of Jay-Be and is embedded into our culture.

The environment and our impact on it is considered in every decision we make – from how we design a product to how we manufacture it, to the materials we use, and how we deliver it. For example, our latest folding beds feature 100% recycled components and are 100% recyclable at the point of disposal.

Something that is probably less known about Jay-Be is that we strive to push our sustainability achievements beyond just carbon reduction. For example, our distribution centre is a bio-diverse site: the grounds are maintained to promote and support wildlife habitats, increasing bio-diversity in the urban landscape.’

The judges also cited innovation in manufacturing and product development. Again, tell us more.

‘There’s been so many but some of the

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Interiors Monthly November 2023

most interesting are: the introduction of 3D printers within our Sleep Lab. This has significantly reduced the lead time of concepting and prototyping new bed designs. They’re also cool to watch! We use the 3D printers to make components for bespoke jigs used in manufacturing.

Another innovation is adding QR codes onto our products to offer flexible product passport information, ensuring the consumer has access to the latest compliance and recycling instructions as they evolve. Finally, one of our most recent and largest investments is the new tooling we have developed to manufacture our folding beds quicker and with substantially less energy.

We were pleased with all the judges’ comments, but the one that personally pleased me the most was when they referred to our certifications and accreditations. What can look like small logos in our literature represent years of sustained hard work to continually improve and achieve the highest of standards within our industry.’

You recently secured finance to fund expansion overseas. How complicated was that process and what are your plans are for exporting? Overseas markets can be hard to crack.

‘We currently export modestly to about 15 countries and expanding international presence is an important focus for our business, especially now we have several new products that offer distinct points of difference to what is currently available

Roger Durrans

in our target markets, primarily in relation to sustainability and health.

Growing sales overseas can require significant capital, which can slow down export growth for many companies. After talking with Santander, it presented the export loan facility supported by UK Export Finance, and it sounded perfect for what we’re trying to achieve. The major benefit of this loan is its flexibility, so we only need to draw cash down as required, keeping interest costs to a minimum. The process takes a while, but Santander was very helpful throughout.’

What are you working on now that we can expect to see at Bed Show 2024?

‘If I told you now, I’d spoil the surprise!

We’re always working on what we believe is going to be the next best thing, so be assured, we do have some significant product developments underway, and they’ll be ready for the next Bed Show.’

Visit: www.jaybe.com

3D printing has significantly reduced the lead time of concepting and prototyping new designs

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BEDS AND BEDROOM

Recognition

Daniel, Peter and Simon Spinks accept the King’s Awards from the Lord-Lieutenant of West Yorkshire, Ed Anderson Above left: Harrison Spinks staff celebrate the latest awards

Harrison Spinks has been recognised for its innovation and overseas business Fifth-generation family bedmaker Harrison Spinks recently welcomed the Lord-Lieutenant of West Yorkshire, Ed Anderson, to its Leeds headquarters to formally receive its two King’s Awards, for Enterprise in Innovation and International Trade.

The King’s representative visited the 183-year-old bed manufacturer’s Innovation Centre in Leeds to present the two awards to the company: it now has seven Queen’s and King’s Awards.

The King’s Award for Innovation was granted in recognition of the company’s significant work as an industry leader in innovation and design, including its design and manufacture of glueless fine-wire pocket springs.

Harrison Spinks also secured the King’s Award for Enterprise in International Trade, thanks to its continued focus on manufacturing premium, responsibly sourced, handmade beds and spring components in international markets.

‘We are all feeling extremely proud and humbled to have welcomed Ed Anderson to our headquarters to receive our two King’s Awards. He met with colleagues across various areas of the business, acknowledging the group effort that has made these award wins possible. These awards are especially important to us as a British business: we are a company that champions homemade and homegrown materials and supports other manufacturing

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Interiors Monthly November 2023

businesses both in the UK and overseas.

They are a reflection of the hard work the team has delivered, ensuring we are constantly championing innovation and high-quality design while keeping the planet in mind,’ says Simon Spinks, Harrison Spinks group chairman.

Established in 1840, Harrison Spinks manufactures luxury mattresses under the Harrison Spinks, Somnus, and Spink & Edgar brands. It is one of the most vertically integrated bed manufacturers in the world – from drawing its own wire for its unique spring technology to growing natural fillings on its own farm

in Yorkshire. Both the unique spring technology and growing natural fillings have been recognised with three current Queen’s Awards for Enterprise in Innovation, Sustainable Development and International Trade and the two King’s Awards for Innovation and International Trade.

In 2022, Harrison Spinks became the UK’s largest grower of hemp after expanding its Yorkshire farmland, and the business was awarded Bed Manufacturer of the Year at the 2022 Bed Industry Awards.

Visit: www.harrisonspinks.co.uk

Marlowe mattress from the Harrison Spinks x Feather & Black collection

Cut from a different cloth We’re passionate about making luxury mattresses and beds in the most responsible way. And for us, that means caring where everything comes from. It’s why we grow natural comfort fillings on our Yorkshire farm, weave fabrics in-house and make our own award-winning springs.

Our unique approach to luxury bed making makes us different. It’s why each and everyone we lovingly handcraft is proudly cut from a different cloth.

H A R R I S O N S P I N K S .C O.U K

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11/10/2023 11:04

BEDS AND BEDROOM

Newshire

EverLife 2000 (left) and 4000

Shire Beds drew visitors with sustainable and new designs With a commitment to new at the Bed Show, Shire Beds launched products, led by new coo Stuart Hibbert and supported by a new sales team.

The Capri and Ravello ranges, with hand side-stitched finishes and natural fillings, emphasised unwavering commitment to quality, using premium materials and showcasing expert craftsmanship. Ravello comes in a comfort feel, while Capri is a firm feel.

Available from 1,000 to 9,000 pocket spring counts and in a pillow-top version, the wide choice caters for a range of retailer and consumer demands.

The quilted Sona and Zen alongside the 60in design-led headboards were also welcomed by buyers.

Shire Beds also underlined its commitment to sustainability, exhibiting the EverLife range made of sustainable upcycled eco-friendly materials and fillings.

‘We are truly honoured by the appreciation we received at the Bed Show. It reinforces our commitment to providing exceptional products that elevate sleep. We are excited to continue pushing the boundaries of design and craftsmanship in the bed industry,’ says Fara Butt, Shire Beds director.

‘We are looking forward to a promising year ahead, building on the momentum from the show. Customers are able to visit the stunning showroom in Dewsbury for a personalised development consultation.’

Visit: www.shirebeds.co.uk

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Capri

EVERLIFE

T

A

THE FURNITURE

AWARDS 2022

CAPRI

www.shirebeds.co.uk | 01924 439898 | info@shirebeds.co.uk

BEDS AND BEDROOM LB Furniture

Focal point

GNG was a finalist in two awards categories

GNG saw its new products and sales team recognised British mattress manufacturer GNG Group has marked a further year of progress, building its brands, growing sales and driving innovation, which has culminated in its presence at the Bed Show where it exhibited its diverse range of products.

The GNG stand, which featured the Komfi collection, including the new KomfiMed range and KomfiKids Active, along with Sonlevo and Nectar Sleep, was once again a focal point for visitors.

‘It was another phenomenal show for us with attendees excited to see our innovative choice of mattresses. For the first time, we showed our unique KomfiMed range, developed in-house using our expertise as an approved supplier to the NHS. An industry-first, it combines medically proven foam with TrueGel technology as well as giving the environmental benefits of Ecofoam.

As a trusted name in this sector, customers can be confident that our

The stand attracted visitors

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Interiors Monthly November 2023

product delivers excellent pressure relief while minimising motion transfer and regulating temperature to provide a peaceful night’s sleep,’ says Richard Gretton, GNG commercial director.

The Komfi collections include the vacuum-packed Unity range, launched last year, which provides an affordably priced mattress and is proving very popular. Offering good value as well as quality and comfort, Unity also delivers the benefits of Ecofoam, which is made from 100% recycled and re-engineered foam, and is able to be entirely recycled when it reaches the end of its natural life.

Complete with unique TrueGel grid system technology, the Sonlevo range gives maximum support while minimising pressure and regulating temperature.

‘We were proud to round off a great show with our new KomfiMed range being placed as a finalist in the Product of the Year category. Its benefits have

been recognised by customers old and new, with significant orders taken, and products are already being delivered due to our exceptional manufacturing process and lead times.

‘In addition, we were pleased to see the expertise of our team highlighted, with one of our great sales agents, Jason Hillier, deservedly named as a finalist in the NBF’s Sales Agent/Rep of the Year.

A tireless ambassador for GNG Group and our range of innovative mattresses, and a talented salesperson who understands the market inside out, Jason has played a key role in driving sales, based on his incredible product knowledge,’ says Gretton.

‘The show was a fantastic chance to engage with potential clients and industry peers, enabling us to forge valuable connections and leading to promising business prospects.’

Tel: 01924 950 300

BEDS AND BEDROOM

ECO₂Blend debuted at the Bed Show

First

John Cotton is using new technology for carbon ‘negative’ fibres John Cotton launched ECO₂Blend at the Bed Show, a product that brings it a step closer to achieving a reduction in the company’s carbon emissions and helping its customers reduce theirs.

John Cotton is always striving for innovation and creating products that reduce the negative and harmful impacts on the environment. Recently this has been elevated higher up the company’s agenda due to the targets set by the UK Government and customer requests to help design products that can reduce their carbon emissions. It has made a commitment to be a Carbon Net Zero business by 2040, and is already making some significant achievements. In 2023 John Cotton has been looking at using lower carbon materials within its products, contributing to its set targets and also helping its customers.

Until now, most synthetic mattress or upholstery components that are derived from recycled polymers require intensive processing and energy, resulting in relatively higher carbon outputs. Customers have a limited choice in materials that offer a relatively lower carbon output, with most being animal or plant-based fibres that have restricted structural support.

ECO₂Blend will be the first of its kind within the industry sector to provide a polyester blend that has a ‘negative’ carbon output, bringing tremendous value to customers by providing a

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structurally robust solution while also aiding in reducing carbon emissions. It is fully recyclable at the end of life.

In the past few months John Cotton has worked with one of its long-standing fibre suppliers to create a product that goes further than carbon neutral and is carbon ‘negative’. This fibre will form part of a unique blend to create the ‘carbon negative, earth positive’ ECO₂Blend.

ECO₂Blend is created from waste gases, including CO2, which are diverted into a bio reactor that uses microbes to metabolise the gases into ethanol. This is then converted into mono ethylene glycol (MEG) and co-polymerised into 100% recyclable polyester (PET). John Cotton is the first company in the UK to utilise this technology in fibrous

form and is excited at the prospects this can bring for the future generation of products.

‘The blend of fibres has been carefully engineered to ensure the impacts to our planet are reduced by delivering a negative carbon output and a lowered carbon footprint,’ says Mark Baron, John Cotton Group sales and marketing director.

‘Manufactured from recycled PET and bio-waste gases, ECO₂Blend is the blend of choice when considering your environmental impacts and is 100% recyclable at the end of life. ECo₂Blend is a resilient and durable blend that will deliver a high level of comfort and support within a mattress or upholstery.’

Visit: www.johncotton.co.uk

The company won Component Product of the Year at the Bed Industry Awards in September

BEDS AND BEDROOM

Game changer

Orbis is sourced from post-consumer foam mattresses

Orbis is making a major shift towards a circular economy The Vita Group is a pioneer in European flexible PU foam solutions. With an unwavering commitment to pushing the boundaries of sustainability and progress, its Orbis collection of sustainable PU foams, made from recycled materials, reshapes the landscape of high-performance and eco-conscious comfort solutions.

This dedication to excellence and environmental responsibility has earned

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Interiors Monthly November 2023

The Vita Group the Component Supplier of the Year Award at the Bed Industry Awards, reaffirming its leadership in the industry and contribution to a greener, more sustainable future.

Orbis – Europe’s first flexible polyurethane foam manufactured with recycled raw materials – is sourced from post-consumer foam mattresses, marking a major shift towards circular economy practices. By transforming

post-consumer foam into Orbis, the group effectively mitigates the need to send to landfill or incineration, realising a holistic and regenerative product lifecycle. This strategic pivot leads to significant reductions in carbon footprint, promoting a healthier environment while retaining the quality, durability and comfort inherent to traditional flexible polyurethane foam mattresses and furniture.

The Vita Group is committed to global sustainability, actively collaborating with industry leaders to advance the journey towards a net-zero-impact future. Its environmental dedication is not mere rhetoric, it is substantiated through: Verified Emission Reduction Targets – The Vita Group is a global pioneer as the first flexible polyurethane foam manufacturer to have its emission reduction goals independently validated by climate scientists through the Science Based Target initiative (SBTi).

Gold Sustainability Recognition – its efforts are validated by EcoVadis, a globally trusted provider of business sustainability ratings, with a Gold Sustainability Rating. This places The Vita Group among the top 3% of evaluated entities worldwide.

United for Sustainable Change – The Vita Group supports the UN Global Compact and Race to Zero initiatives, solidifying its commitment to shaping a sustainable future.

Visit: www.thevitagroup.com

The Vita Group - Component Supplier of the Year at the 2023 NBF Bed Show awards.

Circular product

Truly Sustainable

UK Fire Safety Standards

Orbis™ is a new revolutionary collection of sustainable PU foams made from polyols sourced from recycled post-consumer foam mattresses. Orbis™ foam is Europe’s first flexible polyurethane (PU) foam made with recycled raw materials. The main driver behind the development of Orbis™, and other sustainable foams produced by The Vita Group, is to create a circular economy. For Orbis™, this means preventing postconsumer products from ending up in landfills or being incinerated, thus creating a fully circular product.

0161 655 2680

info@thevitagroup.com

www.vitacomfort.co.uk

Creating Comfort, Delivering Performance, Enhancing Everyday Life

BEDS AND BEDROOM Emma is pursuing an omnichannel approach

Sahil Mehra

Physical touch Emma is turning its attention to bricks and mortar In today’s digital age, the importance of physical touch in the shopping experience remains unwavering. Some consumers crave the ability to see and feel a product before making a decision; it’s a matter of trust in what’s tangible.

Recognising this, Emma – The Sleep Company, the world’s leading direct-toconsumer sleep brand, is advancing in its substantial journey within the realm of offline retail.

Emma is continuing to make bold steps in its global expansion this year after sales of €873m in 2022. At the heart of its success lies its commitment to an omnichannel approach. Present in more than 30 markets across the globe, Emma collaborates with more than 200 retailers, boasting a presence in over 3,500 bricks-and-mortar stores. Its products go beyond the digital space to engage with customers in the way they prefer.

The company has already experienced significant success in physical spaces, including its pioneering Dutch physical store, the first of its kind in Europe, and a pop-up in a mall in Portugal. This is just the beginning of its offline expansion.

Sahil Mehra assumed the role of head of wholesale and retail, Emma UK in May. ‘Our dedication to growth involves nurturing strong partnerships with both our existing and new retailers, offering high-quality Emma products and services.

Through our omnichannel approach, we ensure customers experience the most

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Interiors Monthly November 2023

convenient buying journey,’ says Mehra, previously instrumental in driving Emma’s D2C growth.

Mattress Next Day’s new showroom in Whitstable, Kent will feature an Emma shop-in-shop when it opens this month.

‘This not only brings Emma’s products to customers but introduces a dedicated area, offering a diverse range of items from pillows to beds, including exclusive products unavailable on Emma’s website,’ says Mehra.

‘Having the Emma shop-in-shop within our state-of-the-art showroom will truly elevate our customers’ experience. Emma products are highly sought-after on our website, and this new store will allow customers to experience the benefits

of Emma sleep products in a fresh and original way,’ says Martin Seeley, Mattress Next Day ceo.

‘We have had tremendous success collaborating with Mattress Next Day online and hope to continue the trend with the new shop-in-shop in its offline store. The UK overall business for wholesale and retail has been growing remarkably this year, showing year-onyear growth of more than 75%. Giving better visibility and credibility to our products will only fuel this growth. We are pushing for having more premium floor space at all our retail partners as well as opening our own stores at key locations,’ says Mehra.

Email: sahil.mehra@emma-sleep.com

An artist’s impression of the shop-in-shop concept at Mattress Next Day

Experience the next generation of mattresses, from the UK’s most awarded mattress brand, designed by sleep scientists.

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BEDS AND BEDROOM

Sealy

Advance

The Bed Show saw innovation across the board New on the Sealy UK stand and rolling out across stores now is the Posturepedic Exquisite range with its RestSUPPORT three-stage coil system, delivering, according to scientists at Sealy’s research and development facility in Brisbane, 17% more pressure relief while maintaining the body’s natural alignment.

To put it another way, it’s got what Nichola Pass, Sealy UK marketing director describes as: ‘that “aaaaaah” feeling as you sink into it.’ The mattresses also feature Sealy’s ComfortCore layer to relieve pressure on the lower back, and SmarTex fabrics to keep the temperature cool. The range is already a hit down under, where it’s been on the market for a few years and was Highly Commended in the Bed Product of the Year category at the Bed Industry awards.

Bed bugs are a hot topic at the moment and there were plenty on the Protect-A-Bed stand: cute, pink cuddly ones with googly green-and-yellow eyes.

‘We’ve been really busy,’ the Protect-ABed team told Interiors Monthly. ‘Copper with its cooling properties is popular,

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Interiors Monthly November 2023

along with Tencel, and bamboo with its excellent sustainability credentials.’

A quintet of new bedframes graced the Burgess Bedding Company stand, with Pearl pride of place. An oyster shell Art Deco style bed in a rusty orange from Warwick Fabrics, Pearl stood beside her sister Orla, the same frame but with extra padding, and Pebble whose slinky sides and headboard are designed to create more space in the bedroom. Also on display was a revamped (at customers’ request) softer pillowtop mattress in the Grande range.

Deluxe Beds had the top spot at the show as the first stand visitors saw when they walked in. New on the stand, under the Hamilton & James banner was the Splendour Boxtop 6000 removable pillowtop mattress. ‘The idea is that the pillowtop is completely removable so you can rotate and turn over the mattress every season, like a non-pillowtop, and those natural fillings will reinvigorate and be good as new,’ says James Appleyard, Deluxe Beds sales director. ‘Also, from a sustainability point of view, it’s great as

if one part fails – the topper, for example – you can replace that component without replacing the whole mattress.

‘We’ve been busy over the summer with student accommodation, which keeps the factory ticking over, but retail has picked up with schools back and people home from holiday. If we have a strong October and November we’ll be happy. We were down year-on-year but we’re clawing it back to a point where we

Protect-A-Bed

BEDS AND BEDROOM

Burgess Bedding Company

are not that far off, which compared to what I’m hearing from other companies is doing well. We have some new agents so we’re trading up not just in product with the success of Hamilton & James but in the people selling our product too.

Our USP is hand-stitched mattresses with a quick, next-week lead time. As more and more people are buying online and demanding immediacy, that’s where we’re making inroads. And we’ve recently passed the Sedek SMETA ethical audit. If you’re dealing with Next and John Lewis, they want that type of accreditation.’

It is nearly a decade since Dunlopillo launched a new product, but it more than made up for it with everything on the stand making its debut. It upgraded its Talalay latex with the Elite Premium Talalay Collection.

‘Dunlopillo customers are Dunlopillo customers – they just come back and say: “We’ll have a new one,”’ says David Wescomb, Dunlopillo and Relyon brand director. ‘We think the new ranges are going to broaden the customer base without ostracising existing customers.

We’ve got a pillowtop, for example, which we’ve never featured before. And

Handy

Hamilton & James

Talalay is amazing stuff. It’s so responsive that even if you turn 50 times a night, the action is so effortless your sleep won’t be disturbed. The reaction at the show has been very positive – retailers are telling us we’ve moved the game forward.’

‘This is our fourth show and it’s the best yet with lots of quality conversations.

We must be doing something right,’ says Nick Harland-Smith, Handy md. ‘We recently invested in two automated packaging machines – a lot of money, nearly £100,000 – which enable us to put components into individual sealed bags for customers. Historically we’d supply castors in boxes of 1,000, say, that they’d have to separate and attach themselves, so this is a big step forward. They love it.’

Silentnight, moving towards Net Zero by 2040, showcased two new ranges that will help meet that goal – the five-model Wool Range which focuses on traceability back to the sheep on the farm, and the vegan-friendly 100% recyclable at endof-life Plant Based range, totally free from animal-based products right down to the polyester in the tufts. The tester box for each of the four components in the Plant Based range’s comfort layer proved

popular as visitors plunged their hands into flax, bamboo, kapok and aloe vera.

The consensus was that kapok was the softest. Meanwhile the Lift range has been expanded to include the Refresh mattress, targeted at midlife women with its breathable sleep system and staticreducing carbon woven into the surface.

Shakespeare launched its Neom range of seven recyclable mattresses. Tagged ‘The Future of Sleep’, they are natural, chemical free, hypoallergenic, Fair Trade and made from ethically sourced materials. ‘We’ve had an average year but the reaction to the Neom range has been great,’ says Mohammed Zahoor, Shakespeare md.

Visit: www.bedshow.co.uk

Dunlopillo

Silentnight

www.interiorsmonthly.co.uk

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MIFF, 1-4 March, Kuala Lumpur

EXHIBITION GUIDE LB Furniture

Milestone

The show marks its 30th anniversary

MIFF is celebrating 30 years Marking a significant milestone of 30 years in global furniture trade and fresh from its strongest ever growth, the Malaysian International Furniture Fair (MIFF) is set to return on 1-4 March.

MIFF has grown exponentially to become the largest furniture show in Southeast Asia, attracting buyers from 140 countries and regions. Poised for another 100,000sqm sellout, visitor registration has opened for the event at Kuala Lumpur’s biggest exhibition spaces – Malaysia International Trade & Exhibition Centre (MITEC) and World Trade Centre Kuala Lumpur (WTCKL).

The momentum for visitor and business growth has never been stronger.

The anniversary edition takes place after MIFF’s best performance, with a peak of 673 exhibitors and a record US$1.21bn in sales orders in 2023. It drew in close to 20,000 visitors including 26% from overseas. More than 650 local and foreign exhibitors will be present in 2024, with a wide range of trends, designs and products from diverse furniture sectors.

The 17 halls will be anchored by an

array of Malaysia’s biggest exporters, joined by suppliers from China, Indonesia, Singapore, South Korea, Taiwan, Thailand, Turkey and Vietnam. Major Malaysian names confirmed include Ecomate, Wegmans, Poh Huat, Favourite Design, WA Furniture, Sin Wee Seng Industries, Ivorie, Isella Sofa, LB Furniture, Merryfair Chair, Oasis Furniture, Kinheng Furniture, Seow Buck Sen and Luxury Sleep.

‘Interest in MIFF has surged after the Covid pandemic that impacted supply chains. The industry is looking at MIFF as a resilient source to future proof business. In 2023, there were many high purchasing buyers. We are confident that 2024 will cement MIFF’s position as the preferred sourcing destination for global furniture businesses. The overwhelming response from exhibitors taking up space, noticeably from foreign companies, is another positive indicator of the strong buying power converging at MIFF. We are ready to welcome the world back,’ says Kelie Lim, MIFF general manager.

With more first-time visitors (some 40% in 2023) MIFF has extended its Valued

Visitor Programme to include hotel accommodation for new international buyers on a first-come-first-served basis.

Over the years, MIFF has become the go-to show for retailers to stock up at the start of the Asian buying season and select from the latest and largest choice of wood furniture from Malaysia and office furniture in Southeast Asia.

The ‘1 Fair, 2 Venues’ concept will see top Malaysian manufacturers display in MITEC, at the high-profile Rena Hall at level two, and in Muar Hall at level one, coordinated by Muar Furniture Association, a strategic partner of MIFF. The MIFF Office segment is at WTCKL, a short and free shuttle ride from MITEC. Other curated areas include Sofa Hall, International Hall and the young designer zone for the xOrdinary showcase and MIFF Furniture Design Competition.

Established by MIFF in 2010 to nurture design talent to sustain the Malaysian furniture industry, designers face the theme of ‘Chair-Volution: Celebrating 30 Years of Innovation and Design’.

Visit: www.miff.com.my

Kinheng Furniture

Isella Sofa

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Interiors Monthly November 2023

CIFF Guangzhou, 18-21 and 28-31 March, China

EXHIBITION GUIDE

58

Ever-evolving CIFF Guangzhou returns with the theme of ‘Design Trend, Global Trade and Full Supply Chain’ The 53rd edition of CIFF Guangzhou, the most important and comprehensive business and product sourcing platform serving the global furniture industry, will bring together buyers, manufacturers, designers and experts from all over the world for an eight-day trade fair event to offer new solutions, creating profitable connections and concrete business opportunities.

Following the overall theme ‘Design Trend, Global Trade and Full Supply Chain’, CIFF Guangzhou is an ever-evolving trade fair event that plays a key role in the global industry.

CIFF Guangzhou 2024 will take place in two phases. The first phase, from 18 to 21 March, is dedicated to home furnishing. In the Home Furniture sector, a great deal of space will be reserved for

Interiors Monthly November 2023

the theme of Design: some pavilions in Area A will showcase the latest trends in home furnishing; eight pavilions in Area B will feature the sofa and bed theme with important brands. Dining and Living World will be in Areas C and E. The Homedecor and Hometextile sector is Asia’s largest exhibition of interior decoration products and furnishing fabrics. Outdoor Furniture, Sunshade and Leisure is Asia’s largest and most professional show in the outdoor furniture sector.

The second phase, from 28 to 31 March, will present office and commercial space.

It will showcase the most innovative technologies, indispensable for the increasingly innovative and intelligent development of the furniture industry.

There will also be countless thematic

events, design exhibitions, seminars and conferences.

A major innovation this year is the InterBiz Club. Guests will be guaranteed easy access to many important places and online, 365 days a year, during which CIFF Guangzhou will offer international players the opportunity to meet online and support them in requesting information and business proposals.

CIFF Guangzhou will organise factory visits for selected companies based on buyer requests. This service, which also includes arrangements for transport, accommodation, meals and interpreters, will be available both in March during CIFF and throughout the year on request, through the contacts available on the website.

Visit: www.ciff-gz.com

Create a living space so inviting, they won’t want to leave.

Scan to register springfair.com

imm cologne, 14-18 January, Cologne

EXHIBITION GUIDE

Renewal

imm cologne is seeing strong demand as it prepares for its January return Ahead of its return to a January timeslot, imm cologne has seen renewed demand.

Hall 1, which will form part of the exhibition space for the first time, is already fully booked. Featuring market leaders, a new layout and numerous highlights as part of an innovative event and content concept, it will provide a forum for inspiration and networking.

From 14-18 January 2024, the interior design world will gather in the design hotspot of Cologne. The event will once again serve as a trend barometer for interior decor and a meeting place for the industry. Appearing alongside other renowned companies in the already fully booked Hall 1, where they will be part of the Pure segment, are major names such as Adova Group, Brühl & Sippold, BW Bielefelder Werkstätten, COR, Draenert, Freistil, Girsberger, Interlübke, Ipdesign, Kettnaker, KFF, Object Carpets, Raumplus,

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Interiors Monthly November 2023

Rolf Benz, Scholtissek, Schönbuch, Schramm, Team 7, Treca, Vispring, Walter Knoll and Yomei.

‘We’re delighted with the keen interest we are seeing from our exhibitors. The excellent level of registrations confirms that our new concept is well received,’ says Bernd Sanden, imm cologne director.

A key factor in the response from exhibitors is the innovative trade fair format The Circles – introduced at the Spring Edition in June – which includes a diverse array of content and event platforms. In Hall 1, the concept will be embodied in various formats, including the Circle Club. Furnished in cafe style, this will be more than just a place to enjoy tasty delicacies. It will also double as a venue for the high-quality event programme in the integrated studio.

The Installation Circle in Hall 1 will be themed around the idea of ‘Sense of

Surface’ and will form part of several installations by outstanding designers.

Hall 1 will also host a Community Circle, where several exhibitors will be able to present their ideas and innovations in joint showcases, making it the ideal place to start conversations with peers. The Circles format will extend throughout the show, providing a unique setting that fosters networking and inspiration.

Hall 1 is part of the Pure segment, imm cologne’s format for exclusive, high-end design. Pure will be staged alongside two other segments: the Home interior world and the Sleep section. Together, they cover the diverse spectrum of interior design for which imm cologne is famous.

The Home and Sleep segments are also attracting increasing registrations. With this high level of interest, imm cologne 2024 is set to be an outstanding event.

Visit: www.imm-cologne.com

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14 –18 January 2024

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Heimtextil, 9-12 January, Frankfurt

EXHIBITION GUIDE

Set for growth Heimtextil will see more halls Heimtextil 2024 will be expanded by two new halls: Hall 5.1 for the new Carpets and Rugs product segment and Hall 10.4 for Asian Selection exhibitors in the home textiles segment. Hall 3, which will serve as a creative hub for Heimtextil Trends 2024/2025 and exhibitors from the wall decoration, textile design and textile technology segments will also be reopened.

In addition, the new Carpets and Rugs product segment, the realignment of the sustainable event formats as Econogy, and the expanded range in the Fibers and Yarns section will provide growth.

Carpets and Rugs will showcase fitted, handmade and custom-made rugs, machine-made woven rugs, mats and dirt-absorbing rugs, as well as runners.

Rugs are traditionally an integral part of Heimtextil, presented in various halls, but 2024 will see the offer grouped at the request of the industry.

The segment is aimed at international wholesalers, home furnishing stores, consumer markets, home improvement stores, specialist retailers and garden centres. More than 90 exhibitors will participate, including many first-time exhibitors. Commitments have come from Bangladesh, Belgium, China, Egypt, Greece, India, Italy and Turkey among others. Exhibitors include Carpet Export Promotion Council, Fini Coop, Heritage Overseas, Merinos Hali San, Nikotex, Oriental Weavers Group, Ragolle, Royaltex, Rug Republic and Rugs in Style.

For Asian Excellence and Asian Selection, both the house textiles (Halls

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Interiors Monthly November 2023

10.0-10.4) and home textiles (Halls 6.0, 5.0 and 6.1) segments have a strong presence. The top four exhibiting nations are China/Hong Kong, Pakistan, India and Bangladesh.

At Heimtextil 2024, a realignment of all sustainable formats of the worldwide Texpertise Network will be launched with Econogy. Econogy standardises the evaluation criteria of all Messe Frankfurt textile events for sustainability and clarifies the holistic connection between economy and ecology. Its offering at Heimtextil includes the Econogy Finder, a directory to help visitors find certified suppliers. For many years Heimtextil exhibitors have the opportunity to have sustainability checks carried out in order to be listed in special directories. In the future, these checks will be harmonised across all textile fairs of Messe Frankfurt.

Econogy thus creates transparency and comparability across trade fairs with regard to the criteria used to select resource-saving products and exhibitors.

Other components of the Econogy offering are the Econogy Hub – the platform for seal providers and certifiers – and one-hour Econogy Tours offering an intensive exchange between visitors, exhibitors and experts.

Under the overarching theme of New Sensitivity, textile transformation is the focus of the Heimtextil Trends 2024/2025, with three approaches showing ways to a more sensitive world of textiles: plant-based production of textiles, supporting circularity through technology, and the bio-engineered use

of natural ingredients.

A large number of top brands and companies have confirmed participation in the Smart Bedding product area in Hall 11.0, including Advansa Marketing, Badenia Bettcomfort, Brinkhaus, Heinrich Häussling & Centa Star & Frankenstolz Schlafkomfort, John Cotton, Lenzing, Sasa Polyester, Sanders-Kauffmann, Traumina, Velamen and Wendre.

Following its successful launch in 2023, the separate Fibres and Yarns area for decorative and upholstery fabrics is returning to Hall 4.0, this time on a larger scale, with companies such as Antex (Angles Textil), Indorama Ventures Fibers Germany (Trevira), Korteks and Reliance.

Visit: www.heimtextil.messefrankfurt.com

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VIFA EXPO, 26-29 February, HCMC, Vietnam

EXHIBITION GUIDE

Kickstarter

The 2023 show had more than 18,000 visitors

VIFA EXPO will launch the south-east Asian show circuit Kickstarting the exhibition circuit in south-east Asia for 2024, VIFA EXPO 2024 sets the stage for the year ahead. The 15th edition of the show – to be held at a new venue: Sky Expo Vietnam in Ho Chi Minh City – is followed by IFEX in Indonesia (29 February–3 March) and MIFF in Malaysia (1-4 March).

These three trade shows present an ideal itinerary for international visitors and buyers looking to delve into the thriving Asian market.

As Vietnam’s largest furniture fair, VIFA EXPO has long captivated the attention

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of international buyers over its 14-year history. It stands as the pre-eminent platform for the furniture and home accessories sector in Vietnam, attracting participants from both home and abroad.

Building on the success of the 14th edition in 2023, VIFA EXPO 2024 is poised to surpass all expectations. The event attracted more than 18,000 visitors from 117 countries and territories, including more than 6,000 international buyers.

Visitors came from USA, Europe, UK, China, Japan, Malaysia, Australia, Taiwan, India, Korea, Singapore, Hong Kong and

France. Encouraged by this response, VIFA EXPO 2024 anticipates hosting more than 600 exhibitors, across 36,000sqm of exhibition space.

The new venue, Sky Expo Vietnam in District 12 of Ho Chi Minh City, has been chosen for its convenience for buyers arriving via Tan Son Nhat Airport.

It also offers seamless accessibility to the furniture factories situated in Binh Duong, Dong Nai and Long An provinces: the heart of Vietnam’s furniture manufacturing centres. www.vifaexpo.com

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Flynn

Sofa Factory has seen new customers and higher sales ‘As we approach the end of a very turbulent 2023 we are delighted to have welcomed so many new customers from all areas of the furniture trade. While the year has been challenging due to the economy and cost of living crisis, Sofa Factory has continued to increase its turnover. As a privately owned family business, we have been delighted to have achieved the targets we set for ourselves and that is thanks not only to our retail partners but to the hard work of our fantastic staff. We know we need to constantly reinvest in our factory and we have done that with new machinery, increased staff numbers and training, to ensure that we give a consistent supply of quality product,’ says Sham Alaq, Sofa Factory commercial director.

‘We have found this year that value and quality have continued to be the

most important aspects to providing a successful offering to our retail partners and we thank all of them for their continued support. We are constantly working to increase our communication systems to our stockists and provide the information they require as quickly and efficiently as possible. We have invested heavily in new IT systems that will go live shortly, to provide a far more tailored service to our customers.

‘In addition to ensuring we deliver all customer orders in the last quarter, we are also working hard on our new ranges to be launched at the January Furniture Show. The 2023 exhibition far exceeded our expectations and we’ll be launching multiple new ranges, designs, shapes and fabrics to ensure we have an even better exhibition in 2024. We will be applying the key values of design, price,

quality and speed of delivery that have supported our growth over recent years, in order to continue that growth.

‘With the costs of raw materials and overheads at our 140,000sqft Gateshead factory continuing to rise, we are working hard to find ways of cutting costs to ensure we provide the best value products we can. This is being achieved through resourcing of materials, bulk buying and cost savings from reducing our carbon footprint, all of which offset costs and allow us to stay competitive.

‘We are about take delivery of new trucks to bolster our dispatch department: these are far more efficient, in line with the changing legislation in the UK regarding emissions in cities. 2024 will be an exciting year for us. We look forward to seeing you all at the NEC in January.’

Visit: www.sofafactory.uk

Libby

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Interiors Monthly November 2023

Taking the feature wall to create a feature floor

Runswick Bay Evolution Made from PET recycled plastic bottles

Barrisdale Bay Moon Shimmer

The UKs biggest stockist of patterned carpet 01133 071900 | sales@fellscarpets.co.uk

NATURAL FLOORING Eskdale in Chai

Laverton in Volcano

Your choice

Options are aplenty with Westex’s wool loop collection When it comes to choices in natural flooring, Westex Carpets has an unrivalled offer with thousands of options.

This is demonstrated with its wool loop collection, available in six textures, all made with undyed yarn and 100% wool and featuring a four-fold loop yarn to help prevent crushing. The collection comes in a choice of five widths: 1m, 3.66m, 4m, 4.57m and 5m with colour match; suitable for use

Butterwick in Taro

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Interiors Monthly November 2023

with underfloor heating and domestic and contract situations.

All carpets in the collection are treated with Stain Resist to keep them looking newer for longer; Moth Guard for protection against moths; Fresh Guard to neutralise pet odours and inhibit mould, and Allergy Guard to protect against dust mites, bacteria and allergens.

Kirkmond and Croxyby are available in nine colour options: Iron, Gabbro,

Sawley in Smoke

Nickel, Fog, Greige, Rye, Caraway, Basmati and Halite.

Sawley and Laverton share eight colours: Shark, Volcano, Smoke, Aluminium, Linen, Bone, Carom and Impala, while Eskdale and Butterwick share seven: Bobcat, Koala, Lava, Lunar, Chai, Crossant and Taro.

Tuft densities range from 66,960 per sqm to 238,080 per sqm.

Visit: www. www.westexflooring.com

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WOOD AND LAMINATE Uberwood

Products are FSC certified

More choice

Herringbone and waterproof options have been added Furlong Flooring has expanded its laminate offer with the waterproof Uberwood and herringbone Manor collections.

‘Uberwood sets a new standard for excellence, boasting unparalleled durability and eco-friendliness. Its waterproof and scratch-resistant

features make it ideal for spaces demanding both style and substance.

With a Class 33 and abrasion AC5 rating, it withstands daily wear and tear while maintaining an authentic look, thanks to the 4V bevel icon,’ says Richard Richman, Furlong Flooring national hard flooring sales director.

Manor

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Interiors Monthly November 2023

‘Our commitment to environmental responsibility is evident in Uberwood, which is FSC and Greenguard certified, ensuring sustainable sourcing and eco-friendly practices. Uberwood offers two distinct collections, Iconic and Rustic, each with unique styles to suit various interior designs. Measuring 1285mm x 192mm x 9mm, it strikes a perfect balance between elegance and practicality.’

Manor marries enduring elegance with modern design. ‘Its classic herringbone pattern blends with contemporary living spaces, thanks to its authentic matt wood structure. Manor’s standout feature is the Megaloc twin installation system, simplifying installation and minimising waste. It can be easily installed as a floating floor, enhancing flexibility and ease. The pattern allows for dynamic and elegant designs that make rooms appear more spacious,’ says Richman.

‘With eight natural colour variations, from light to dark oak tones, and an exclusive walnut design, Manor offers versatility to suit various interior styles.

Crafted from FSC-certified wood, Manor aligns with Furlong’s eco-conscious values. Furlong Flooring’s commitment to providing stylish, contemporary and well-fitting flooring solutions remains unwavering. Whether it’s Uberwood for elegance and durability or Manor for timeless herringbone beauty, Furlong Flooring ensures your space reflects sophistication and style.’

Visit: www: furlongflooring.com

The ultimate underlay collection With solutions for carpet, wood, laminate and LVT, the floorwise underlay collection delivers comfort, longevity, quality and value with every step.

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WOOD AND LAMINATE

Invisible danger Subfloor moisture poses a particular threat when fitting wood floors Excess subfloor moisture poses a particular threat to the appearance of wood flooring installations. It is therefore never more important than when preparing to install wood floorcoverings to deploy a moisture management solution if necessary.

‘Achieving a long-lasting, visually attractive finish with timber floorcoverings demands that the same basic principles of installation are followed as for other types of floorcovering. However, wood is even more susceptible than textile or resilient floorcoverings to damage from moisture.

If unmanaged, excess subfloor moisture, the result of either rising damp or residual construction moisture, will cause wood to warp and attack adhesives, potentially resulting in the floorcovering cupping or buckling and, ultimately, complete floor failure. Safeguarding against excess subfloor moisture is, therefore, an essential step,’ says Tim Green, F Ball and Co training manager.

‘In addition to ensuring a subfloor is suitably sound, smooth and free of any contaminants, including any old adhesive residues, it is essential to undertake a moisture test to determine if the subfloor is dry enough to receive a floorcovering. The only way of measuring subfloor relative humidity (RH) levels with accuracy, and the method advocated

Stopgap F78 is a one-component system that is applied in two coats

by British Standards, is using a calibrated digital hygrometer. Normally, a liquid waterproof surface membrane will be required to suppress excess subfloor moisture and prevent damage to flooring when relative humidity levels are above 75%. However, the maximum permitted figure is 65% where wood floorcoverings will be installed, because of the sensitivity of this type of floorcovering to moisture.’

F Ball has two timesaving options for when a moisture management solution is required. Stopgap F77 waterproof surface membrane is a twopart epoxy resin system that is applied in a single coat. It cures fully in as little as three hours and will isolate residual

Styccobond B95 provides a luxury finish at One Hyde Park

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Interiors Monthly November 2023

construction moisture or rising damp where RH values are up to 98%.

For an even quicker way to create a barrier against residual construction moisture where RH values are up to 95%, there is Stopgap F78, a one-component system applied in two coats, requiring 15–20 minutes’ curing time for the first and a further 30 minutes for the second.

‘After checking for subfloor moisture and deploying a moisture management solution where necessary, contractors can proceed to apply a smoothing compound to ensure a perfectly smooth base for the receipt of floorcoverings, remembering to prime the subfloor beforehand. I usually recommend using a heavy-duty smoothing compound, such as Stopgap 300, prior to installing wood floorcoverings as these are better able to withstand the added strain exerted by the natural movement of the wood.

‘Finally, contractors must select a specialist wood adhesive to install wood blocks or planks. Utilising the latest technology, flexible wood floor adhesives such as F Ball’s Styccobond B95 provide an elastic but strong bond that will accommodate natural movement of the wood flooring over its lifetime, ensuring a long lasting, visually attractive finish.’

F Ball’s technical service department is on hand Monday to Friday, 8.30am–5pm to answer questions and offer advice on the best course of action for projects.

Visit: www.f-ball.com

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LIVING AND DINING

Anticipation

Above left: AW23 cushions Above: Voss slatted console

Gallery Direct will increase its furniture ranges by about half The team at Gallery Direct is continually developing new products to add to its already extensive catalogue. The most recent launch was the AW23 Textiles range, showcased at the Autumn Fair.

The collection offers a selection of cushions and throws, designed to transform a house into a warm and inviting home. Featuring rich colours, snuggly faux fur, and pompom detailing for added interest, the new products are designed to add a cosy touch to a room for the winter months.

On the furniture side, the team, led by James Hudson, furniture development director, has been incredibly busy this year developing Gallery’s SS24 Collection. The extensive new range of products will give about 50% growth to Gallery’s already vast catalogue. All the new lines were designed in-house by the Gallery team, to create exclusive designs.

‘We’re really excited about our new collection. It features extensions to some current ranges along with a wide variety of new lines, using a wonderful selection of materials including wood, marble, glass and metal. The choice of designs and styles covers all tastes including strong timeless classic looks,

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Interiors Monthly November 2023

and the all-important Gallery twist to retro vibes,’ says Hudson.

The new collection will offer a wide range of pieces, including dining tables, chairs and benches, cabinets and sideboards, occasional pieces, sofas and chairs, bedsteads and bedroom furniture.

‘One of the range extensions is a dining table and occasional pieces to accompany the Voss slatted console table. Featuring a slatted design to offer unusual stylish pieces, Voss is crafted from solid mango wood, with a natural

finish to show the beautiful grain.

‘Another is Iowa, which adds a contemporary rustic touch to a room.

Its clever design looks like solid blocks of cross-sawn timber, but it is actually produced using architectural veneers for improved stability and practicality.

There will be a choice of dry weathered or whitewash finishes, which enhance the design,’ says Hudson.

The SS24 collection will be launched at the January Furniture Show.

Vist: www.gallerydirect.co.uk

Bordon dining table and bench

We’re Hiring...

We’re Hiring...

Territory Manager

Territory Manager

Attractive Salary Package + Excellent Company Benefits

Attractive Salary Package + Excellent Company Benefits

Cormar Carpets is the UK’s leading manufacturer of tufted carpets, supplying stylish, quality carpets to the retail, contract and wholesale trade throughout the UK.

Cormar Carpets is the UK’s leading manufacturer of tufted carpets, supplying stylish, quality carpets to the retail, contract and wholesale trade throughout the UK.

Due to promotion, we are looking for an enthusiastic and committed individual with the ability to realise the full potential of the territory.

Knowledge of the carpet trade is not essential, however previous sales experience is required as applicants must be able to demonstrate a proven successful sales record.

We are looking for an enthusiastic and committed individual with the ability to realise the full potential of the territory. Knowledge of the .. carpet trade is not essential, however previous sales experience is . . required as applicants must be able to demonstrate a proven successful sales record.

The ideal candidate would live within the areas described, although the defined territory will be subject to the successful candidates location.

The ideal candidate would live within the areas described, although the defined territory will be subject to the successful candidates location.

Previous applicants may apply.

Previous applicants may apply closing date 13th November.

Please send your CV and covering letter summarising your relevant skills and experience for the attention of:

Please send your CV and covering letter summarising your relevant skills and experience for the attention of:

Merseyside & North West

Greater Manchester

Carla Grant, HR Manager

Carla Grant, HR Manager Cormar Carpets, Brookhouse Mill, Greenmount, Bury, BL8 4HR Or email carla.grant@cormarcarpets.co.uk

Cormar Carpets, Brookhouse Mill, Greenmount, Bury, BL8 4HR Or email carla.grant@cormarcarpets.co.uk

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BUYING GROUPS

Support

Members run their business as they see fit but gain maximum advantage from a comprehensive package of benefits

Driving profits for independent retailers is the goal SMG is all about supporting the independent retailer. SMG has something for every retailer, large or small, long established or just starting out. Members run their business as they see fit but gain maximum advantage from a comprehensive package of benefits.

With the group now representing more than 440 retail outlets in the UK, SMG is adding to its flooring proposition regularly and offers members the opportunity to link-sell furniture and beds, as well as providing a

comprehensive business support package that is second to none.

Independent retailers are attracted to joining SMG as the group guarantees that members can retain their complete independence yet at the same time benefit from preferential discounts, rebate schemes and promotions from a comprehensive range of approved suppliers. Members can also access products from any approved supplier via SMG’s Central Purchasing Scheme, even without a direct account.

SMG supports retailers in selling

Retailers can purchase contemporary unitary under the Pure Carpets and Pure Flooring brands

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Interiors Monthly November 2023

branded supplier products with excellent discounts, promotions and rebates, but as well as this, retailers are offered the opportunity to de-brand as much or as little as they wish in-store.

Retailers can develop their own bespoke branding featuring their store name, with artwork designed and POS supplied by the group to the retailer’s specification.

What’s more, retailers can purchase contemporary unitary under the Pure Carpets and Pure Flooring brands: for which they can choose products from a comprehensive portfolio of top sellers, even without a direct account.

In line with SMG’s core principles, member retailers decide how they want to run their own business, with as much or as little retail support as they require.

With the lowest membership fees of any group and no requirement for retailers to attend AGMs or serve on the board, retail members have total freedom to run their business – but with more profit.

The key driver for SMG has always been to create profitable partnerships between members and approved suppliers. Both have the same goals, and SMG continues to deliver more sales and greater profitability for each.

Visit: www.smg-group.co.uk

DISCOVER THE DIFFERENCE

Carpenter Underlay is a registered trademark of Carpenter Co.

www.carpenter.com

With 22 products to choose from we are the only choice when looking for superior underlay. Every step of the manufacturing process is tried and tested.

We believe in quality and comfort together with a product that lasts. Request a sample and discover the difference! Call us on 01457 861141

SAVE MONEY, KEEP WARM With energy saving Cloud 9 underlays

Our range of high tog rated underlays not only increase comfort underfoot but also add a layer of insulation to help keep your home warm in the winter and cool in the summer. The extra layer of insulation will make a significant difference reducing the cost of your energy bills.

Over 25 years of sustainability and innovation.

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