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RAMZEN
REVAMPING LUXURY by Alberto Corrado
With timeless attitude and unmistakeable style this Italian fashion house redraws the emotional map and redesigns the collective imagination through clothes and accessories with a new dimension. The pivotal moment was the Milano Moda Donna show last September that witnessed the launch of Abdul Al Romaizan, designer and creative director of the Italian fashion house Ramzen responsible for all the collections as well as the brand image, into the firmament of fashion. And if there is one place where it’d make sense to investigate and focus on the mechanisms and observe first-hand how an inspiration transforms into a concrete reality, incarnate in fabrics and embroideries, it could only be the creative atelier where he works with his team, for him an expression of his great passion for the world of art and the world of fashion. The places, the refuges Abdul Al Romaizan goes to, isolating himself from the world, serve to create the visionary universe that’s the key to his work and the code of the brand itself, given that Ramzen in Arabic means "mystery". The result? A redefinition of the lines, a new aesthetic from the mind of a creative rewriting the rules and projecting the brand into a new contemporaneous form. With a declared passion for the historic links between Saudi Arabia and Italy, Abdul Al Romaizan loves his accessories, considering them elements that give total interpretive freedom. Into
