The B2B trade shows, in the visual communication area, enclose a double need: on one side they have to encourage visitors, who are experts in the field, to purchase the goods and services exposed. On the other, they have to offer creative ideas to the new professionals. This Master's Thesis analyzes the expo system and focuses on one case study, in order to offer a preliminary solution to revive the offered services, to encourage the communication and relations between exhibitors, companies, experts in the field and new professionals. The objective of this work is to create instruments and tools to improve and promote the sharing of the know-how between the different actors in the expo system. Through carefully targeted solutions, the exhibition can go beyond it simple "temporal dimension". This means that it becomes a dynamic reality,
offering contents which are able to involve all the categories of users all year round and not only for the duration of the event. The analysed case stu
