Jewellery Council of South Africa (JCSA) • Annual Report 2018 by Isikhova Media

A N N U A L R E P O R T 2 018

5-7 OCTOBER 2019

Africaâ&#x20AC;&#x2122;s Premier Jewellery and Watch Exhibition lornal@jewellery.org.za | www.jewellex.co.za | www.facebook.com/myjewellex

JCSA ANNUAL REPORT 2018

CONTENTS 2 MESSAGE FROM THE CHAIRPERSON

9 SOCIAL RESPONSIBILITY

15 International trade shows

3 MESSAGE FROM THE CEO

9 2018 ANNUAL ROADSHOW

15 Exporter Workshops

4 JEWELLERY COUNCIL OF SOUTH AFRICA (JCSA) STRUCTURES

10 FINANCIAL REPORT

15 COMMUNICATIONS

11 JCSA debtors book

15 SA Jewellery News

11 Suspension of members

16 Bi-Annual Directory

11 PROJECTS

16 African Odyssey

11 Jewellex Africa 2018

16 Wanted and Shine/Skitter

12 JCSA Jewellery Manufacturing Trade Certificate

16 Jewellers Network Directory and Jewel Trader

4 Executive Committee representation 4 Regional Structures Committees 5 Board member representation 6 Arbitration & Disciplinary Committee 6 Non-profit company 6 HUMAN RESOURCES AT JCSA 7 MEMBERSHIP REPORT 8 Consumer complaints 8 Statement of Claims & Arbitration 9 Art jewellers 9 CAD technicians and designers 9 STRATEGIC PLAN 9 LEGISLATION 9 VAT refunds â&#x20AC;&#x201C; tourists 9 South African Diamond & Precious Metal Regulator (SADPMR)

13 Professional Technical Skills Certificate (PTSC) 13 JCSA Collection Awards Design Competition 13 Retail training 13 Design @ 50 Project 13 Ekurhuleni Jewellery Project 14 Standardising of valuation practices for JCSA 14 JCSA marketing campaign 2018 14 JCSA recommended disclaimers 14 Jewellery Council Risk Initiative 15 Promoting locally manufactured jewellery

16 Website and Facebook 16 Publicity 16 Mailchimp 16 Employment-seekers list 16 RECIPROCITY AGREEMENTS 16 National Antiques & Decorative Arts (NAADA) 16 Synthetic/laboratory-grown diamonds 16 Distribution of important reports 17 Thank you to our 2018 benefactors and partners

JCSA ANNUAL REPORT 2018

MESSAGE FROM THE CHAIRPERSON CHRIS VAN RENSBURG Reflection on the state of the industry in 2018 The industry began 2018 with enthusiasm, based on the political changes. Very little tangible evidence of an upswing was apparent in the first six months. However, despite the impact of the weak rand, a measure of buoyancy has developed entering the festive season. Great concerns persist regarding changes in the newly gazetted Mining Charter, as the implications are undefined. Negotiations are underway for a positive resolve. We remain optimistic for a good retail festive season that will carry us into the new year.

MESSAGE FROM THE CHIEF EXECUTIVE OFFICER LORNA LLOYD With more positive developments, 2018 delivered a more

the council’s brand and our members to consumers. Although

specifically on very fine jewellery. Feedback is awaited

optimistic outlook.

training opportunities were offered to our retailers, there was

from SABS.

Despite Jewellex Africa 2018 being a smaller show, its ex-

not much take-up and we attribute this to the tough economic

Our manufacturing members participated at Department

hibitors conducted good sales with retailers preparing for the

conditions. A new project which the council is looking at in

of Trade & Industry (DTI)-sponsored international exhibitions

year-end expected increase in consumer demand. The Sand-

2019 is a Professional Retail Skills Certificate, in which em-

at JCK Las Vegas, Bijorhca Paris, JIS Miami and Jewellex

ton Convention Centre (SCC) remains the preferred choice

ployers recognise staff for their skills in the retail environment.

Africa in 2018. We will again apply for funding from the DTI

for exhibitors and buyers, being in close proximity to hotels,

Over the past year, the council embarked on a social

to provide these opportunities to our manufacturers in 2019.

restaurants and the Sandton CBD. Jewellex 2019 will take

media campaign with favourable statistics on consumer

The publisher of SA Jewellery News magazine has con-

place from 5-7 October at the SCC. Our aim in 2019 will

awareness on jewellery and the JCSA brand. Given the

ducted monthly surveys for a year on behalf of the council

again be to increase both exhibitor and buyer participation.

uncertain economic situation, the council has taken a

among retailers, wholesalers and diamond traders with the

decision to pause all spend.

aim of tracking what is happening in terms of jewellery and

An opportunity will be given to retailers and manufacturing retailers to participate at a consumer show in 2019.

Our involvement in the Security Initiative continues to be

Discussions are currently being held with Decorex and 100%

crucial. Crime is rife and the attacks on jewellery stores have

Design to include a jewellery component. Watch this space!

intensified over the past few years. The more informed our

The new Mining Charter was gazetted in September

Chairperson Chris van Rensburg and his Vice-Chairperson,

jewellers are, the better the measures they can take to pre-

and, despite working with attorneys and presenting a

serve life and prevent robberies.

sound comment to the draft charter in August, the new pub-

Nthabiseng Xaba, will resume leadership of members with the assistance of the board and CEO on all strategic platforms.

diamond sales, metal consumption and crime statistics in South Africa.

The Jewellery Manufacturers Association of SA (JMASA)

lished charter has proved to be unsound, with no apparent

As the retailers are the largest division of the council, we

continues to offer the Jewellery Manufacturing Trade Certif-

consideration of any of our submissions. This may have det-

will continue to give more consideration to their needs. In this

icate (JMTC) which is an industry-endorsed/certified test set

rimental ramifications for the jewellery industry. The council

regard, we have commenced discussions with insurance com-

up for the industry. The Professional Technical Skills Certifi-

will obtain a legal opinion in 2019 to determine the effects

panies relating to the standardising of valuation practices. The

cate has been offered for a year and is well supported. It

on the jewellery industry.

institutions from which members receive preferential rates for

recognises specific skills in the manufacturing industry. We

Any association is only ever as strong as the total sum of

processing credit cards are Nedbank and Diners Club. Dis-

acknowledge that a great deal of informal training takes

its members and we therefore invite you to participate and

claimers have been recommended by the JCSA for members

place in the workplace and this certificate gives formal rec-

make use of the opportunities offered by the JCSA.

to include on their receipts and invoices in order to protect

ognition and benefits both the employee and the employer.

For more information on the council, its activities and how

themselves from legal claims. The JCSA once again partic-

The council made a submission to SABS relating to the

to become a part of a responsible jewellery community, vis-

ipated in Wanted Watches, Jewellery and Luxury in October

ZA mark in September. Manufacturing jewellers are unable

it our website on: www.jewellery.org.za, contact us on tel:

by means of a competition page, with the aim of promoting

to add the oval around the “ZA” without distorting the oval,

(011) 484-5528 or email: admin@jewellery.org.za.

JCSA ANNUAL REPORT 2018

JCSA STRUCTURES Executive Committee representation Chairperson (Studio C)

Chris van Rensburg

CEO (JCSA)

Lorna Lloyd

Ben & Co Designs

Bheki Ngema

Vice-Chairperson (Sibahle Jewellery)

Nthabiseng Xaba

Isikhova Publishing

Andrew Meyer

Frankli Wild

Kevin Friedman

Regional Structures Committees KZN Chairperson

Western Cape Piyuve – Aroon Bhoora

Prins & Prins – Petré Prins

Cherry Design Jewellery – Gary Cherry

David Bolding

Ashok Jewellers – Ashok Shah

Goldmaster – Graham Miller

NWJ – Duncan Crosson CPM – Malcolm Jenner Eastern Cape Chairperson

Chairperson

Winhall & De Stadler – Peter Winhall Peter Gilder – Brendon Parr Uwe Koetter – Johan Louw

Touchstone – Glenn Williams Ritco – Mathias Schmidt Havilah Gold Creations – Carol Jackson Jenni Collections – Bruce Gault CPM – Renée Sangerhaus

Panda Diamonds – Brian Magid CPM – Sharon Eades

Board member representation REPRESENTATION

COMPANY

NAME

JMASA – Manufacturing Division

Studio C Manufacturing Jewellers

Chris van Rensburg

Raffaelle D’Amato Jewellers

Michel Nunes

Ben & Co Designs

Bheki Ngema

Manufacturing Retailers

Frankli Wild

Kevin Friedman

Medium

Jack Friedman

Howard Fevrier

Large

Natal Wholesale Jewellers

Duncan Crosson

JAWDA – Wholesale

Jenni Collections

Bruce Gault

Jewellex Sub-Committee

JCSA CEO

Lorna Lloyd

Mining

Anglo American Platinum

Mark Freed

De Beers

Abel Madonsela

Mineral research

Mintek

Nirdesh Singh

Indian jewellery

Piyuve Jewellers

Aroon Bhoora

HDI jewellers

Sibahle Jewellery

Nthabiseng Xaba

Refineries

Metal Concentrators

Neville Crosse

Diamond industry – global

Ernest Blom Diamonds

Ernie Blom

Retail interest group (Chevron)

Debbie Mouton Jewellers

Debbie Mouton

Publishing

Isikhova Publishing

Andrew Meyer

Training

Pneuma Jewellers

Michael Pneuma

JASA – Retail Division Small

JCSA ANNUAL REPORT 2018

Arbitration & Disciplinary Committee

GAUTENG

The council continues to offer a facility in which we are able

WESTERN CAPE

Varga

Deon Denysschen

David Bolding

Studio C

Chris van Rensburg

Diamonds of Africa

Peter Winhall

that involves exorbitant costs. Any complaint received is

Julian Prior

Precision Setters

Goldmaster

Graham Miller

initially handled through the mediation process, after which

EJP

Colin Campbell

Prins & Prins

Petré Prins

Jewellers Dispute Solutions

Mervyn Malamed

to resolve disputes that may arise between members without having to go through the formal legal system, a procedure

arbitration is an option. In certain cases, we utilise the services of our Arbitration Sub-Committee, who offer their expertise and advice. In terms of our Memorandum of Incorporation, the Arbitration & Disciplinary Sub-Committee holds office for a

KWA-ZULU NATAL Vijay Shah

Vijay Shah

EASTERN CAPE

Piyuve

Aroon Bhoora

Dennis Collins Jewellers

Dennis Collins

Shah Jewellers

Shikant Shah

Havilah

Charlie Jackson

R D'Amato Jewellers

Michel Nunes

period of three years. The committee members are:

Non-profit Company The Jewellery Council of SA is registered as a non-profit company and its NPO number is 067-544-NPO. In terms of Section 18A, taxpayers are able to make a deduction from their taxable income when they make donations to NPOs.

MEMBERSHIP REPORT The Jewellery Council of SA is made up of the following divisions: • Jewellery Manufacturers’ Association of SA

HUMAN RESOURCES AT JCSA

The council’s staff complement is as follows:

• Jewellery & Watch Distributors’ Association RECEPTIONIST

EXECUTIVE PA

Kirsten Lenton

Elsa da Silva

of SA (wholesalers and importers, as well as

diamond dealers and mining houses).

• Jewellers’ Association of SA (JASA)

CEO

ADMIN ASSISTANT

Bavina Vassan

OFFICE ASSISTANT

Priviledge Ncube

Lorna Lloyd ACCOUNTANT

(JMASA) (manufacturing jewellers).

Andira Maharaj

(jewellery retailers and chain stores).

• Service members.

TOTAL NUMBER OF MEMBERS UNDER EACH DIVISION PER MONTH MONTH

JMASA

JCSA

JASA

SERVICE MEMBERS

SECOND HAND DEALERS

EMERGING/ONE-MAN BUSINESS

CHAIN STORES

STUDENTS

JANUARY

215

157

235

925

FEBRUARY

214

150

232

925

MARCH

215

149

231

742

APRIL

214

151

228

742

MAY

213

152

227

742

JUNE

214

151

228

742

JULY

214

151

229

742

AUGUST

217

150

228

742

SEPTEMBER

221

149

227

742

OCTOBER

225

149

228

742

NOVEMBER

226

149

227

742

Note that the chain stores consist of the following: - The Foschini Group – TFG (American Swiss, Sterns and Foschini stores with jewellery) - Massmart (Game) - Arthur Kaplan Jewellers - DW Bullion - Galaxy & Co – closed down - NWJ Fine Jewellery

JCSA ANNUAL REPORT 2018

CONSUMER COMPLAINTS

STATEMENT OF CLAIMS AND ARBITRATIONS

The JCSA is an Alternative Dispute Resolution Agent, which currently functions only in regard to complaints against members in good standing with the council.

MONTH

RESOLVED

UNRESOLVED

The members adhere to a Code of Ethics & Conduct and are subordinate to the mediation and arbitration processes of the council by virtue of its Memorandum of Incorporation. This means that we will not be able to assist consumers with a complaint against a jeweller who is not a member of the JCSA, as we have no jurisdiction over them. MONTH

RESOLVED

JANUARY

FEBRUARY

MARCH

APRIL

1 cautionary notice circulated

MAY

1 cautionary notice circulated

JUNE

1 cautionary notice circulated

JULY

1 cautionary notice circulated

UNRESOLVED

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

Art jewellers

published new Mining Charter has omitted important pro-

A year ago, a sub-division was created within the JMASA to

posals, such as the industry’s vision and outlook.

look after the interests of art/contemporary jewellers, with

and legal counsel in order to present a well-researched submission to the new Mining Charter. However, despite many valuable hours and resources spent on this, the

the aim of creating opportunities at exhibitions, providing

LEGISLATION

exposure and information, and creating platforms to share

Legislation requiring foreign tourists to provide

information. Geraldine Fenn from Tinsel continues to repre-

proof of cash

sent this group on the Executive Committee.

Discussions have continued with the National

jewellery industry. The JCSA board has taken a

Treasury and SA Revenue Service (SARS) relating

decision to obtain a legal opinion to determine

new Mining Charter excluded all proposals. We believe that the newly-published Mining Charter will have a detrimental effect on the

CAD technicians and designers

to the legislation which requires foreign tourists to

Edna de Bruyn from Design @ 50 represents the interests of

declare proof of cash drawings over R10 000, whether it be

CAD technicians and designers on the Executive Committee

from an ATM, a bank or a Bureau de Change. Most tourists

SOCIAL RESPONSIBILITY

of the JMASA. An application has been submitted to the

are unaware of this requirement.

Chairperson’s Fund

Quality Council for Trades & Occupations to register a CAD qualification and it is hoped that this will be registered in

The JCSA has made a submission to SARS and the National Treasury to increase the threshold to US$10 000.

the next couple of months.

whether litigation would be an option.

The Chairperson of the council, Chris van Rensburg, established the Chairperson’s Fund in 2007. His original idea was to donate his Chairperson’s remuneration to this fund.

South African Diamonds & Precious Metal Regulator (SADPMR)

In addition, 25% of the board’s unclaimed fees for travel

JCSA’s recommended guidelines re XRF scanning

Bernard Stern, who is a past owner of Metcon, was appointed

expenses would go into the fund, even if those members were

The JMASA, together with experts in the field, has drafted

to the board of the Regulator. He looks after our interests and

unable to attend the meeting.

the recommended guidelines on the use of the XRF scanner

is our spokesperson to the Regulator.

The purpose of the fund is to contribute to transformation

as a generic tool within the manufacturing industry. These

The council and the SADPMR set up a Jewellery Industry Li-

and the integration of technology and design in the jewellery

guidelines have been developed as a result of jewellers

aison Committee earlier in the year to meet on a regular basis

industry by acknowledging excellence in jewellery design.

giving incorrect readings to consumers and bringing the

in order to discuss updates within the SADPMR, as well as con-

This will support selected training initiatives focused on

industry into disrepute.

tentious issues from an operational point of view. To date, two

developing capacity to utilise technology in the production

meetings have been held. Discussions were put on hold when

of jewellery.

STRATEGIC PLAN

discussions commenced on the new Mining Charter.

Although the council worked intensely with pro-

The council continues to assist members in ap-

fessional bodies to develop a strategic plan that

proaching the Regulator when experiencing difficulty

would be used to explain to government

in applying for their permits.

the jewellery industry’s history and current status, including transformation, a decision has been taken to suspend this until further notice. The recently-

2018 annual roadshows The JCSA held its annual national roadshows in July in Durban, Port Elizabeth, Cape Town, Johannesburg and Pretoria. This is an opportunity to report on projects and to network

The new Mining Charter The Chairperson, Vice-Chairperson and CEO, together with a small committee, engaged with experts

with the jewellery industry in those regions. We thank our sponsor, the Gemological Institute of America, for its sponsorship of all the roadshows nationally.

JCSA ANNUAL REPORT 2018

FINANCIAL REPORT - JEWELLERY COUNCIL OF SA Financial Statements for the year ended 31 December 2017 Statement of Financial Position Figures in Rand

Note(s)

Assets

2017 R

2016 R

Non-Current Assets Property, plant and equipment

98 010

134 766

Investments in associates Loans to group companies

400 000

97 295

595 305

632 061

864 560

323 594

Current Assets Trade and other receivables

Prepayments

5 421

2 421

5 597 345

6 304 094

6 467 326

6 630 109

Total Assets

7 062 631

7 262 170

6 549 644

6 764 739

343 192

293 237

Provisions

169 795

204 194

Cash and cash equivalents

Equity and Liabilities Equity Retained income Liabilities Current Liabilities Trade and other payables

512 987

497 431

Total Equity and Liabilities

7 062 631

7 262 170

JCSA Debtors Book

also seen as a more central business hub and better suited

Debtors whose 2017 membership fees are still outstanding this

to hosting a jewellery exhibition.

year and who have already been suspended will be handed over to the Accountability Credit Bureau to be blacklisted.

JCSA ANNUAL REPORT 2018

Both visitors and exhibitors agreed that the exhibition should be run from Saturday to Monday. There were many requests from visitors that more watch, packaging and gem-

Suspension of Members 2018 debtors will be suspended and their company names will be circulated to the industry with a request that they exercise caution when dealing with such members. These members will be handed over to the Accountability Credit Bureau in due course. Lorna Lloyd will ensure that due process is followed in this regard. PROJECTS Jewellex Africa 2018 Despite the economic climate, Jewellex Africa 2018 proved to be enormously successful. Although the show was smaller,

stone companies exhibit at the event. GENERAL STATISTICS OVER THE YEARS JEWELLEX AFRICA GENERAL INFORMATION

2010

2011

2012

2013

2014

2015

2016

2017

2018

Exhibitors – total

133

119

115

114

113

100

Space given away (m²)

191

Space sold (m²)

1 976

1 709

1 754

1 315

994

1 481

1 419

1 208

1 056

Total exhibition space (m²)

2 000

1 733

1 772

1 374

1 059

1 672

1 494

1 265

1 134

in general, 80% of the exhibitors who conducted business said they would definitely exhibit again and 20% would consider doing so. From the feedback received, exhibitors felt that the Sandton Convention Centre was the ideal venue and the majority requested the show to again be held there in early October.

Total space including aisles

1 720

Jewellex function – guests

163

208

178

224

220

165

230

222

Jewellex breakfast

119

Total visitors

3 232

2 771

2 149

1 957

1 725

1 578

1 571

1 487

1 364

Visitors’ feedback The majority of visitors to Jewellex stated that their key objectives were to check out new brands/products/services,

2018 Sponsors

Cape Precious Metals (CPM) - Cappuccino & Gin Bar

network with the industry and strengthen relationships with

Anglo American Platinum - Jewellex Cocktail Function

BYL Diamonds - Registration

current suppliers.

Brinks - Lanyards

CJR Gift Sales - Branded water bottles

GIA - Carrier bags

Gemfields - Wi-Fi

Metal Concentrators - Coffee Shop

Rand Refinery - Visitors’ coffees

Visitors and exhibitors continue to prefer the use of the Sandton Convention Centre. The venue is central to hotels and public transport, especially for out-of-towners. It is

JCSA ANNUAL REPORT 2018

Speaker’s Corner

Judges

JCSA Jewellery Manufacturing Trade Certificate

The “Speaker’s Corner”, which was once again part of

Nthabiseng Xaba – Vice-Chairperson: JCSA

The Jewellery Manufacturers’ Association of SA (JMASA), a

the Metcon Coffee Shop, offered visitors and exhibitors

Adri Viviers – Editor: SA Jewellery News magazine

division of the council, has over the past year continued to

an opportunity to listen and learn. For the first time ever,

Lorna Lloyd – CEO: JCSA

work on the implementation of the Jewellery Manufacturing

professional speakers were employed to address topics

Trade Certificate (JMTC), which is an industry-endorsed/certi-

relating to important business skills. Leon Marinus spoke on

Winners

fied test set up for the industry. This is an industry-recognised

two topics, namely “Social Media and Digital Marketing”

Designer Stand Category - Metal Concentrators SA

qualification and is in no way intended to compete with the

and ‘Business Growth’. Nigel Smith explored ways in which

Standard Package Category - Versitrade/The Silver Peacock

government-sanctioned trade test.

consultants and managers could advance their selling and negotiation skills.

Professional Technical Skills Certificate (PTSC)

Various industry players were also interviewed by a

The JMASA successfully launched the PTSC earlier this year,

Metcon spokesperson and a round-table discussion took

with the aim of recognising specialised skills which are not

place on “Synthetic Versus Natural Diamonds”.

being trade-tested. The JMASA has acknowledged that a

Alice Weil’s biography, My Notebook and Camera,

great deal of informal training takes place in the workplace

was launched at the event. The fact that she has spent

and this certificate is a formal recognition of skills gained by

over 30 years working in the industry and will be celebrating her 100th birthday this year made this an extremely special occasion. Cocktail Function Anglo American Platinum sponsored the “Business After Hours” Jewellex cocktail function, which was held at the Michelangelo Hotel in Sandton. It was attended by 222 guests, who had the opportunity to network and socialise with colleagues and friends in the industry.

R100 000 Cash Prize Draw The JCSA once again sponsored a R100 000 cash prize draw. The prize was to be used solely for the purchase of merchandise or services from exhibitor(s) at the Jewellex show. The promotion was open to business-owners, any managing member(s) and/or shareholder(s) of any business within the jewellery industry of South Africa, on condition that the entrant was a member in good standing with the JCSA. Congratulations to Allan Hayward from Hayward Diamonds & Manufacturing Jewellers, who won this generous prize.

Best Stand of the Year Awards Judging criteria

JEWELLEX CREDO

Creativity

Jewellex is a trade exhibition and does not support trade

Design layout

with end-users/private individuals. The JCSA does not

Space usage

support parallel events that detract from Jewellex.

Aesthetic appeal

employees in this way. Members’ staff were awarded in the following skills in 2018:

Technical skill

No of applicants

Bench technician

CAD technician

Indian Jewellery bench technician

Jewellery casting technician

Surface finishing technician

Refining technician

Production setter

TOTAL

JCSA Collection Awards Design Competition

and product development, which we named “Design @ 50”.

The JMASA invited all students, apprentices, designers and

This year, the JCSA secured the tender to again admin-

manufacturers to enter the JCSA Collection Awards Jewel-

ister the Design @ 50 project at Rand Refinery on behalf of

lery Design Competition 2018 to design and manufacture a

the Gauteng Industrial Development Zone for a period of

pair of earrings that could be sold commercially. The theme

three years. The 2018/19 intake of 16 students commenced

was “Retro Jewellery”, which referred to pieces created in the

in April.

1940s and 1950s. Big, exaggerated, ostentatious and bold pieces were classic examples of this era.

At the beginning of each year, the council selects 16 students who are required to have jewellery-related

We thank our sponsors, Cape Precious Metals, Metal Con-

qualifications, as well as knowledge of and experience

centrators, The Jewellery Hub, Simply Rhino, Chandler Manu-

in computer-aided design. The council is involved in the

facturing and the Ekurhuleni Jewellery Project, who sponsored

appointment of a product development expert who is from

the trophies.

the industry to work with students for two to three months. An important part of the council’s responsibilities is the

Winners:

placement of students and alumni in employment within the

Overall winner: Nkosinathi Mhlongo, Design @ 50

industry, as well as placing them in incubation facilities.

First runner-up: Nicole Henderson, Ekurhuleni Jewellery Project Second runner-up: Hunadi Tlomatsana, Design @ 50

The JCSA is committed to training within the industry and embarks on various programmes with training providers to offer training opportunities.

Retail training Although various training opportunities were offered to re-

Ekurhuleni Jewellery Project (EJP)

tailers during the past year, the uptake was poor. This may

The CEO of the Council, Lorna Lloyd, resigned as a Director

possibly have been due to the tough economic conditions

on the board of the EJP due to work commitments.The EJP

currently being experienced.

is a non-profit organisation offering skills programmes and

The council partnered with Gem Lab to offer an Online

industry training. As the council’s Executive Committee felt

Jewellery Valuation Course designed for people who al-

it important to continue to serve on the EJP’s board, Kevin

ready know how to grade and value diamonds and colour-

Friedman from Frankli Wild, an Executive Committee mem-

ed stones. Members also received an ICSL Coloured Stone

ber of the council, was appointed to this role.

Grading System, free of charge.

The EJP also accommodates incubatees who have access to fully equipped workshops, production services and techni-

Design @ 50

cal support. This gives them the opportunity to develop their

In 2013, the GGDA appointed the JCSA to project-manage a

own business in a secure and enabling environment. The

unique post-graduate course in commercial jewellery design

workshops have been set up with state-of-the-art equipment.

JCSA ANNUAL REPORT 2018

Standardising of valuation practices for the JCSA Each year, the JCSA revises its “Recommendations for Valuation Practices”. We are currently in discussions with various insurance companies to get their support for our recommendations, which are: • Replacements versus cash settlements – once cash

settlements are permitted, the jewellers lose the sale.

• Replacements by jewellers who have sold the item – as consumers build relationships with the jewellers who sell

them their Jewellery, they do not want to be forced to have

replacements done by jewellers they do not know.

• JCSA had requested to vet jewellers on insurance panels –

if the council is able to assist in the vetting of these jewel-

lers, consumers will be referred to ethical jewellers who

abide by a code of conduct.

• Companies on insurance panels should be members

and would therefore be subject to the council’s arbitration

and rules

JCSA social media marketing campaign 2018 The 2018 social media marketing initiative included five campaigns, of which we only completed four: New Beginnings, April No Fools, Christmas in July and Spring in September. The Executive Committee took a decision to discontinue the last of the five campaigns, since – despite its aim being to create awareness of jewellery and JCSA branding – our members did not see the value of this and preferred the campaign to be geared towards attracting sales. The statistics of the reach of the four campaigns are as follows:

Impressions

8 517 879

Reach

802 114

Clicked to the website

131 395

Above clicked through KPI

198%

Per person who clicked

R1.82

competition entrants

22 091

New Facebook likes

3 053

Post reactions

6 554

Post comments

1 093

Post share

1 274

In 2019, the Executive Committee has taken a decision that until there is more financial certainty within the council, the campaigns will be discontinued. JCSA recommended disclaimers Disclaimers on invoices and valuations are an important aspect of a jeweller’s business and are used to protect themselves in the event of unforeseen discrepancies and disputes arising with customers. This topic was addressed at roadshows earlier in the year and members were invited to submit scenarios of the disclaimers they most needed in their businesses. The council worked with an attorney to assist in drafting these disclaimers. The JCSA’s recommended disclaimers will be circulated to members next month. Jewellery Council Risk Initiative The Jewellery Council Risk Initiative has been in operation for seven years and members continue to receive regular updates of crime incidents reported by jewellery stores from

the Consumer Goods Council of SA (CGCSA). The CGCSA is

International trade shows

Exporter workshops

tasked with providing a set of deliverables relating to crime

The JCSA once again worked closely with the DTI to offer

The JCSA is grateful for the good relationship we share with

which it is expected to produce by the end of each year.

jewellery manufacturers an opportunity to exhibit at vari-

the DTI. Over the past year, the department offered oppor-

We continue our collaboration with the Council of

ous international fairs by providing financial support. In

tunities for our members to attend export workshops in vari-

Shopping Centres (CSC), which represents most of the

the past year, we participated at the following exhibitions:

ous regions. One such workshop was “Doing Business in the

shopping centres in the country. Together with the council,

SADC”, where the primary focus was on how government

we have drawn up a list of recommendations which

JCK Las Vegas – May 2018

and the private sector could assist South African companies

shopping centres are encouraged to implement. These

A contingent of 20 companies attended the show under

to penetrate the SADC market.

include having permanent on-site armed response vehicles,

the the SSAS Emerging Exporters Scheme. It resulted in

visible armed guards at all entrances, physical perimeter

the best sales of any international show. We would like to

fences/walls, spiked booms, CCTV, satellite police stations

exhibit at this show again, but the costs are exorbitant and

and malls locked down outside business hours.

the DTI may not be able to afford it. Nevertheless, we will

The retailers are also encouraged to implement a list

R36,00 (incl VAT)

Celebrating 90 years of being the industry’s only trade journal

Jewellery News DECEMBER 2018

SA Jewellery News (SAJN) Isikhova Publishing brings out this

make the application.

magazine for the industry. Members

of recommendations, such as sufficient CCTV coverage, ensuring that all employees and security are regularly

Bijorhca Paris 2018 – September 2018

vetted, installation of security gates, installation of smoke

A contingent of 19 companies exhibited and were success-

alarms, not allowing individuals into the store after business

ful. This show is aimed at creative and art jewellers who

hours, reporting suspicious behaviour, distributing high-

offer something different.

value items throughout the store in display cabinets, etc. The council has also, over the past few months, involved

COMMUNICATIONS

PlatAfrica 2018 highlights local design talent Local companies exhibit in Miami Amber: a product from the forest

are continually encouraged to be more interactive with it by submitting news and announcements to it, as this is their mouthpiece to the industry.

The SAJN has been conducting a monthly survey to follow the trends of sales of jewellery and diamonds, metal

Jewelry International Showcase Miami – October 2018

consumption and crime statistics, with results published in

shopping centre security company Fidelity in the Risk Initi-

The council’s CEO attended the JIS exhibition with 18

the magazine each month. The survey is conducted among

ative Committee – a decision which is proving to be very

DTI-sponsored South African jewellery manufacturers.

retailers, manufacturers, wholesalers and diamond traders.

productive.

It was the second time we participated, but this time

Each of them receives a few questions to complete. There

It is imperative that our jewellers work together to share

the event was held in October,

are no actual figures requested. Questions refer to percent-

as much crime-related information as possible and that they

instead of April and was also at

age increases or decreases. SAJN then combines all these

do this as soon as possible after the incident.

a different venue.

results and publishes a monthly page entitled Business Ba-

Promoting locally manufactured jewellery

Jewellex Africa 2018 – October

rometer. We have requested members to commit their comThe JMASA continues to pursue the policy of promoting locally manufactured jewellery and will make further efforts to ensure that importers have a better understanding of the

Africa’s Premier Jewellery and Watch Exhibition

6-8 OCTOBER 2018 SANDTON CONVENTION CENTRE,

pany information for a 12-month period.

The DTI sponsored 18 SMME com-

If everyone who has committed to participating provides

panies to exhibit at Jewellex, 14 of

their monthly information, we will be able to gauge quite

them jewellery companies and the

accurately the growth or decline of the various sectors in

remaining four diamond companies.

the industry.

161 MAUDE STREET, SANDTON, JHB, SOUTH AFRICA

potential benefits of employment and beneficiation.

+27 11 484 5528 | lornal@jewellery.org.za | www.jewellex.co.za | www.facebook.com/myjewellex

JCSA ANNUAL REPORT 2018

jewellery BIZ-NEWS

BI - AN N UAL D I RECTO RY JAN - JUNE 2018

Bi-Annual Directory

Website and Facebook

RECIPROCITY AGREEMENT

The Bi-Annual Directory of members is

We have become ex-

National Antiques & Decorative Arts (NAADA)

published by Isikhova Publishing and

tremely active in en-

The council has continued its collaboration with NAADA to

is printed in July and December each

suring that the image

exchange ideas, information and opportunities.

year as an insert in the SA Jewellery

of the council and that

NAADA members have also been invited to become

News magazine. The directory lists

of our members are

members of the council. By doing so, they will be able to

members in order of area and category

out there. Our website is updated constantly and we commu-

benefit from the Jewellery Council Risk Initiative with the

of business.

nicate with consumers on our Facebook page. The council’s

Consumer Goods Council.

“closed” Facebook page is slowly growing. We hope that 2018/19

African Odyssey

this will be a platform used by our members to create oppor-

Synthetic/laboratory-grown diamonds

Isikhova Publishing continues to publish

tunities and develop ideas.

Synthetic/laboratory-grown diamonds have been a hot

African Odyssey, an export-orientated

YOUR OFFICIAL INDUSTRY EXPORT GUIDE INTO AFRICA

topic of discussion recently. It is important for the council

publication on behalf of the industry. It

Publicity

to ensure that our members are protected and educated in

features the Born in Africa listing of the

The council utilises any opportunity to publicise itself and

order to cover ourselves in all eventualities.

JCSA’s manufacturing members.

its members, whether in print or on radio. Being a non-profit company, we plan our publicity budgets

Wanted Watches, Jewellery and Luxury 2018/9

well in advance.

The JCSA once again participated in Wanted Watches,

As such, EGL South Africa invited members to visit the laboratory and be guided through the growing processes, the instruments required for identification,

Jewellery and Luxury in October by means of a competition

Mailchip

the limitations of certain of these instruments

page, the aim of which was to promote the council’s

The council’s office has invested in a pro-

and the complexities of determination. EGL

brand and our members to consumers. The prize given

gramme called Mailchip to assist in sending

will soon be distributing a document setting out

away in the competition was a halo ring with 2,47ct oval

out bulk mails. The benefit of this is that the

what is required when working with these stones,

morganite and 36 brilliant-cut diamonds set in rose gold,

council is able to track who receives the mails

how to protect oneself and what to do when unsure. We

valued at R40 000.

and who opens them, so there are fewer undelivered mails.

look forward to taking this journey into an unknown realm.

There is also less chance of them being labelled as spam. Jewellers Network Directory and Jewel Trader

Distribution of important reports

The council is given free space in the Jewellers Network

Employment-seekers list

An important aspect of being part of an industry body is

Directory each year to promote Jewellex, the JCSA and its

The JCSA holds a list of employment-seekers in the industry

receiving information and reports on issues that could have

members.

and upon request, we release the list to member jewellery

a detrimental effects on one’s business. Over the past year,

In addition, Jewel Trader offers Jewellex free space both

companies. We do not involve ourselves in the actual

the council has circulated warnings about fake coloured

in the publication and on the website to promote the show

placing of staff. We merely provide a platform to refer

stone reports being circulated and scams carried out when

as widely as possible.

potential employees.

members’ banking details are changed.

THANK YOU TO OUR 2018 BENEFACTORS AND PARTNERS

A Non-Profit Company Reg No: 2007/002791/08 NPO No: 067-544-NPO

A N N U A L R E P O R T 2 018 Address: The Hamlet, 27 Ridge Road, Parktown, Johannesburg • Tel: (011) 484 5528 • Fax: 086 504 9512 • Email: admin@jewellery.org.za