23
SOCCER SMART
COSMOS’ BUSINESS MODEL WAS TO FIND A TALENTED KID AND GROOM HIM, SELL ONE OR TWO TO THE BIGGER CLUBS AND INVEST MONEY BACK TO THE CLUB.
JOMO COSMOS’
BUSINESS MODEL SOCCERZELA.CO.ZA
BY PRO PHILANI
An unprecedented local footballing legacy began in 1983 after ‘the Black Prince’ of football bought Highlands Park from its owners who were seeking a way out of the sport. Born Madoda Walletjies Mkhulwa, known as Ephraim Matsilele Sono, the son of the former Pirates legend who died in a car accident, Jomo grew up selling apples at train stations and at the Orlando Stadium.
ISSUE 7 JULY 2020
