IWDK

Internet Week Denmark Book 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/4.0/.

Internet Week Denmark Book 2014 Published by Greg McQueen / Internet Week Denmark / www.internetweekdenmark.com

Table of Content

Jimmy Wales Keynote: Wikipedia as a government Learning by Gaming Customer Support is about connecting with users #IWDK Smart Cities: Nothing new, but more challenging than ever The Digital School Yard Social Media World Tour: Social media trends from a cultural perspective Instagram is a marketplace Let’s Play on Social Media Memevertising: Speaking the language of youthful consumers Mobile Enterprise Solutions: Bringing all you need in your pocket Cutting Edge Technology as a Business Foundation Online Videos: What’s in it for you?

The Myths of User Tests

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10 14 18 22 28 34 38 42 46 50 54 58 62 66

#IWDKMoments 70 The Importance of Prototyping 72 Q&A w/ Benjamin Rud Elberth on Twitter as a Tool for Lobbyism 76 Mobile FabLab: Digital prototype workshop on wheels 80 Video Content is Vital 82 Data is a Better Salesman than a Salesman 86 The Next Generation of Game Developers 90 The Next Big Things in Internet Pioneer Awards 92 Learn to Generate the Best Ideas 100 Digital Challenges in Tourism 104 Designing in the Browser and Moving Away from Obsessive Pixel Pushing 108 Is Social Media too Hyped?

112 The Fight Against the Dark Side 116 COPE: Writing for the user, not for the design 120 #IWDKMoments 122 Innovate, don’t innoflate!

124 #IWDKPartyTime 128 Credits 134 Special Thanks 142

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Introduction Internet Week Denmark is a festival celebrating the Internet and the Internet economy. We use the Internet from waking up in the morning, we check the news, we do our daily jobs, we pay our bills, we travel and communicate with friends and family - often it’s the last thing we do before falling asleep. The Internet enables international knowledge sharing, new business opportunities, forms of education, provides access to global media and, not least, communication on social media.

Ask a person below 30 and they mostly don’t remember - because the Internet has always been there for them.

Generation Z, the digital natives and the first ‘Internet’-generation, are soon adults and we are all becoming more aware of advantages and disadvantages in our new digital-online way of living. Therefore, the festival is celebrating business opportunities and innovation, but the festival is also a time for reflection and debates on how we interact and make changes in the new digital reality.

This global network, the most important invention in our age, has over the last 20 - 25 years changed the way we live. Ask anyone over 30 about their first internet experience and they get all excited and share amazing stories.

Internet Week Denmark lasted five days and more than 3000 people participated in 120 events in and around Aarhus. All events were

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The Mayor of Aarhus, Jacob Bundsgaard, opened the festival and put new technology on the agenda by testing Google Glass on stage.

The mayor was followed by founder of Wikipedia, Jimmy Wales, who talked about democratization and Wikipedia. The festival had begun, and after a great morning with insights to one of the services that really embrace the internet, gamification and local businesses, we headed out to participate in what is the DNA of the internet: sharing and collaboration.

crowd-sourced and (mostly) free, organized by private companies and educational institutions, user groups and networks. The program had professional presentations, debates, and loads of social events - what a great week!

The feeling of being lifted and enlightened, and receiving ‘free training’ through knowledge sharing and experts on stage. We are grateful and proud that so many people in the region engaged so vigorously and took ownership this first year.

More than 400 people were quietly awaiting the official opening of Internet Week Denmark, the atmosphere was tense and merry, it was clear that we all expected something extraordinary.

Mai Skou Wihlborg Project Lead, Internet Week Denmark Aarhus, June 2014

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The future is digital, which is why the goal of Internet Week Denmark is to support and strengthen the Internet economy in Denmark. Internet Week, a week-long festival based in and around Aarhus, provides a space for the exchange of ideas and inspiration between public and private sector stakeholders within the internet economy.

The festival has a strong focus on growth and job creation, preventing brain drain and retaining talent, and last but not least, on innovation and entrepreneurship.

The concept behind the festival was born in 2012, when Smart Aarhus launched a plan to make Aarhus one of the leading digital cities in the world. The vision was to make Internet Week Denmark a festival open to everyone - IT professionals, students and citizens - just as the internet is an open platform for everyone.

companies, public institutions and networks.

During Internet Week 2014, investors met entrepreneurs - experts and professionals met to exchange ideas - and the general public was inspired by exciting events in and around Aarhus.

Internet Week Denmark 2014 was a great success, and Aarhus City Council has decided to support Internet Week for another three years.

The Internet Week vision is for networks, individuals and large companies alike to feel ownership of the event and make it an incubator for developing and innovating the services and products of tomorrow. We support this vision, and we believe that Internet Week is destined for great things, and we look forward to celebrating, discussing and exploring the internet again in 2015.

The first Internet week, which took place in 2014, brought this vision to life by offering events for industry professionals and the general public. More than 3000 people participated in 120 crowdsourced events organised by private

Jacob Bundsgaard Mayor of Aarhus

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#IWDK

#IWDK

Jimmy Wales Keynote: Wikipedia as a government

Wikipedia is a monarchy. And the king is Jimmy Wales, who gave the opening keynote speech for Internet Week Denmark 2014 from Aarhus’ town hall.

Wikipedia is also a democracy and aristocracy that’s breaking the borders of Internet control wide open.

By Alexander Tange on April, 28 2014

Jimmy Wales opened his keynote speech by explaining the challenges of Wikipedia, and he also took the audience behind the scenes of one of the biggest and most active databases of human knowledge.

a hundred thousand contributors and editors, decision-making seems impossible.

In Wikipedia’s 13 years existence, 30 million articles have been published on the platform in 287 different languages and all of this content enlightens 540 million people every month.

According to Jimmy Wales, governing a mastodon such as Wikipedia is only possible through a mix of ideas.

“Wikipedia is an open community with guidelines,” Jimmy Wales explained from the stage. “We try not to vote, because minorities shouldn’t be overheard, yet our administrators are elected.”

But how do a handful of employed curators handle this massive load of information? With more than

Administrators enforce the guidelines of Wikipedia, banning malicious users and closing

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de-railed discussions, they are the police of the Wiki-state. Even though crowdsourcing articles is the name of the game on Wikipedia, all the details of articles are discussed in an open forum.

Some level of moderation is needed, and, according to Jimmy Wales, the only way to secure neutral content, a non-negotiable guideline of Wikipedia, is through editorial discussion.

“It’s not about software. It’s about society,” he added. “Imagine a world in which every single person on the planet is given free

access to the Sum of all Human knowledge.�

At the end of the keynote, the concept of Wikipedia seemed more like a government than an encyclopaedia, with democratically elected police and a huge population of working class authors and editors.

Jimmy makes it clear that he is looking to the developing world when addressing this goal.

Wikipedia is currently working on the Wikipedia Zero project, where Wikimedia, the foundation behind the encyclopaedia, are working with ISP’s in the developing world on providing people with free access to Wikipedia from mobile platforms without the need for expensive data solutions.

There are elite members of the society, whose voices are met with respect from their contributions to the society, and at the top sits Jimmy Wales on his throne, waving and presenting the world with the newest challenges of the encyclopaedic state.

Jimmy continues by showing the following video:

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Learning by Gaming Gamification is transforming the way we learn and do daily activities. In a series of lectures and workshops held at VIA University College in Skejby on the first day of Internet Week 2014, students and participants took a closer look at how parts of our lives are becoming small games.

By Emil Outzen on April, 28 2014

Imagine yourself in your old primary school classroom. The blackboard has been removed, and instead a projector hangs from the ceiling displaying a screen on the floor.

Balloons fly in and out of the picture each with a letter written on them, and your teacher explains that with your feet and hands you have to touch as many balloons with vowels on them as possible within 30 seconds.

Had you experienced that in primary school you would have been exposed to an instance of gamification.

Wikipedia, the Internet’s favourite encyclopedia, describes gamification as, “the use of game thinking and game mechanics in nongaming contexts to engage users in solving problems.” In short, when we make games out of daily activities we are using gamification.

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”Gamification is a buzzword,” states Thea Juhl Roloff Clausen, one of the organisers behind the event. “But it is important to understand what is behind it and what the rules of the game are.”

Digital media sparks learning and physical activity “Some children learn best through their bodies,” Kasper Rosengren Nielsen stated in the opening

presentation, and to many it might sound rather odd. Kasper is the principal software architect behind WizeFloor, an interactive screen that is projected onto the floor.

When storytelling becomes a game

The screen allows children to play different educational games which require them to cooperate with each other and use their bodies.

One of the most popular TV series in recent years was LOST. According to Bo Kampmann Walther, LOST was much more than a traditional TV series – it was also an example of ludification.

Bo Kampmann Walther, a lecturer at Univeristy of Southern Denmark, also gave a presentation on the newest development within gamification: Ludification.

Ludification is a term invented by Bo that describes how games, as we know them from computers, have become a part of storytelling.

“It’s the idea that by using fundamental game elements on a deep level, you can do something new with stories,” he explains.

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Bo states that the TV series LOST is actually more like an adventure game, where the viewers became participants, as they were able to discover LOST as a game world in which they could discover secrets and additional elements through books and the internet.

“You can sort of envision a time,” Bo suggests, “where we have an entire generation that has grown up with the idea of levelling and game worlds, instead of plot and characters.”

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Customer Support

is About Connecting with Users Support is a job that has existed for as long as the computer industry, and with the rise of the Internet new needs have emerged, creating more opportunities for companies to make meaningful connections with computer and Internet users. IT Minds, an Aarhus-based firm that helps companies implement digital tools, invited Mike Adolphs from GitHub to Internet Week Denmark 2014 to talk about why he believes customer support is so important.

By Pernille Baastrup on April, 28 2014 GitHub launched 6 years ago and in a relatively short time has changed the way people develop software.

through in its style of support by not distinguishing between paying and nonpaying users.

The GitHub platform makes it easy for users to follow the development of other people’s software projects, however, it’s real strength is in allowing those users to also contribute.

For GitHub, it is all about putting out fires as they happen so that their users can get back to work.

This has proven extremely popular and today the company has more than 5 million users.

Support is about fire fighting

Be human and be nice GitHub has 5 principles defining how its support staff behave in relation to customers that are based on the what they see as the essence of human kindness:

GitHub has 26 people in its support team located all over the world helping millions of users. It has a flat company structure that it carries

Never get into a fight with the users Don’t insult your users Instead of saying sorry and use excuses, GitHub tells their users the story behind the problem No one has super-powers and knowing everything is impossible No advertising

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GitHub has experienced that these principles result in much happier users. The evidence of this has shown itself on social media where users have written positively about their experiences with GitHub.

A great way to connect with users Customer support is an area where GitHub seems to be constantly learning by doing and they will continue to treat it with the utmost importance because they know that its users will never stop asking questions.

“Everyone deserves a pat on the shoulder once in a while,” says Mike Adolphs. “And it’s very rewarding to see public feedback like that on Twitter.”

“In this regard support is not an entry-level job,” Mike concludes, “but it is an important way to gain insight and connect with users.”

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Smart Cities: not new, but more challenging than ever Smart Aarhus hosted a panel discussion on the Monday afternoon following the official opening of Internet Week Denmark 2014. Smart Aarhus is an initiative proposing an alternative way of creating solutions for the city through collaborations between the public and the private sector, citizens, the business community, and educational institutions. Its aim is to generate new opportunities and ideas to handle the challenges of creating a digital future together. The topic of discussion for the panel was the benefits and challenges of building frameworks for smart cities and what living and working in a smart city might mean for its residents.

By Ivan Nenchev on April, 29 2014

Why are Smart Cities so difficult?

Martin Brynskov, an associate professor at Aarhus University, kicked off the discussion by stating that the concept of the “Smart City” has been around since the early sixties.

He went on to explain that the new way of governing cities is more complex and challenging than before due to the abundance of IT clusters, different sectors, and the need for integrated cities.

Brynskov elaborated on the cur-

rent challenges faced at Smart Aarhus in finding a balance between art, technology, and society in building a smart city that is fully integrated.

Perspectives, Impact and Output Britta Thomsen, Niels Højberg and Patrick Driscoll also shared their views on how the development of digital networks and smart cities will affect society.

Britta Thomsen is a member of the European Parliament, Niels Højberg is the CEO of Aarhus

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City and President of Smart Aarhus, and Patrick Driscoll is a Ph.D. research at Aalborg University-Copenhagen. The three panel members quickly dived into an open discussion responding to questions from Martin Brynskov and the audience.

Britta Thomsen highlighted the need for regulation over the private Internet providers due to the important role of the Internet in the EU’s future growth.

Her focus was on ensuring digital freedom and the standardisation of services across Europe. She

also pointed out the importance of educating European citizens who might not be considered, “tech savvy”.

“You cannot create a smart city without free access to the Internet,” Britta Thomsen explained.

She went on to suggest the need for devising a strategy that allows the whole of Europe to communicate digitally, and one that encourages innovation through public and private partnership, including being able to apply for EU sponsorship.

in revenues are just a few of the considerations described regarding the digitalization of communications between the public authorities and private citizens in Denmark.

Niels went on to suggest that one way of doing things is by collaborating with anyone eager to contribute to the city. Another would be to always push the boundaries, “to interact with all new forces and learn from it.”

Niels Højberg, the President of Smart Aarhus, talked about the need for developing a city with an increasing number of Internet users in mind.

Smart Aarhus is a coalition that has already put into practice some of its ideas of the city with Internet users in mind, it has managed to establish more than 1400 open internet access points in public institutions across Aarhus.

A well structured society, with better legislation and control, significant cuts in expenses, improved services, and a significant boost

Patrick Driscoll, a Ph.D. fellow at Aalborg University-Copenhagen, emphasized the issues of data security, users trust in the system,

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and lack of commitment from the private sector.

His suggestion for approaching the problems were to let volunteers contribute on the principle, “give them the power to destroy to see where the weaknesses are.”

In his view, this would improve security by applying beta-testing methods to give new products to volunteers for evaluation.

Aarhus Water – “Prepared” The discussion concluded with the CEO of Aarhus Water, Lars Schrøder, who presented a case study - Prepared Enabling Change, which is an initiative to

manage climate change funded by the European Parliament.

Its aim is to ask 10 cities in Europe to devise projects to handle climate changes – water management and increased flooding – using smart city technology.

Lars finished the debate with an example of a system devised by Aarhus Water that monitors and controls the water in Aarhus in real time and provides hands on relevant data that can be adopted into any future smart city solutions for water management.

You can find out more in the following video:

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The Digital School Yard The digital school yard is not so different from a real school yard. In the break, kids can be seen everywhere: a group of happy girls talking about their latest buy on MovieStarPlanet and a group of boys playing MindCraft.

On a bench in the farthest corner, a shy girl is sitting alone – only disturbed by the comments from bypassing kids. Bullying exists in the digital school yard.

By Stine H. Tarp on April, 29 2014

In a real school yard, teachers are able to keep an eye on the kids and are likely to notice students being bullied or other changes in behaviour. In the digital school yard, bullying exists and can be difficult to spot.

Statistics from the Danish charity RedBarnet clearly show that digital bullying has become a significant problem. In 2010, 70% of kids in Denmark between 9–16 years had experienced being bullied online and 83% knew some-

one who had been bullied.

Unfortunately, the numbers are increasing, which is why this shady side of the Internet - Digital Bullying - was on the agenda at Lystrup Bibliotek as part of Internet Week 2014, where Malene SkjĂŚrris from Kidsandmedia.dk presented some findings on the subject.

Kidsandmedia.dk is an organisation that guides parents and adults working with children and digital medias. With a positive approach to the subject, Malene SkjĂŚrris and her 35

9 co-representatives, conduct lectures and open debates about online behaviour and guidelines.

An estimated 60% of 9 -16 year olds go online every day while 49% of those are allowed Internet access unsupervised by a parent or adult.

It can be a dilemma for many parents whether to place their own children under constant surveillance when on the Internet. At Kidsandmedia.dk, they advise that the best approach

for parents is to supervise and have open discussions about Internet usage with their children.

“It is like teaching the kids about traffic regulations,” Malene Skjærris explains.

“As a parent, you have to tell them what is right and what is wrong. You have to teach them how to manage in the virtual world. Kids need to learn a proper tone of language, to set their own limits, ‘never talk to strangers’ and learn that their actions have consequences.

“They should learn to accept and respect a ‘no’ from other people. They should remember to ask before posting photos of others for acceptance as

it is illegal not to ask them beforehand. Did you, by the way, remember to ask for your kids permission to post cute photos of them on Facebook?”

Never talk to strangers ‘Never talk to strangers’ is a good rule which can be transferred directly to the digital world – as ‘grooming’ or ‘child grooming’ has become a phenomenon which is a problem for many of the online chat services.

Wikipedia defines the term as follows: Child grooming comprises actions deliberately undertaken with the aim of befriending and establishing an emotional connection with a child, to lower the child’s 36

inhibitions in order to sexually abuse them.

Good advice to parents is to discuss the use of the Internet with their children openly, talk to them about what they have been doing online.

An approach to get them to talk is sometimes to tell your kids what you have been doing on the internet so that discussing online activity is much more of a natural part of daily conversation.

“What we show and signal to our kids is what they will copy,” Malene Skjærris concludes.

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Social Media World Tour:

Social Media Trends from a Cultural Perspective Social media trends differ throughout the world. The Headstart Network invited on behalf of Internet Week Denmark 2014 four panel members to give their perspectives on new social media trends within their geographical areas: India, China, Nigeria, and Denmark.

By Tamara Jovanovic on April, 29 2014

India Ashok Krish, Head of Innovation Lab – Tata Consultancy Services (INDIA), begins the tour with four cultural examples:

Socially arranged marriages Social media is digitalising tradition and morphing into current behaviour. Marriages used to be a family affair between families distanced within 10 kilometres of one another, however, social media has diminished this barrier.

This “arranged love� is reflected in dating sites, where women can choose visibility of their profile picture and profile information. This empowerment is one of the most significant changes in the NonWestern area.

Political consciousness 814 million voters ensure that every election in India is a big thing. Social media has had an impact in mobilising urban voters and an increase of 10-15 % in the number of voters has been achieved.

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Work first, fun later Parents have very high ambitions for their children and this ambition is reflected on social media. High school children are present on LinkedIn with profiles resembling MBA graduates. PaGalGuy is a platform emerging from these ambitions and it is solely dedicated to preparation for school admission.

Entertainment An interesting trend is the use of profile pictures of film stars

instead of a personal portrait – a trend reflecting the anonymity and safety concerns that women often have.

China Jens Thraenhart, Co-founder and Chief Evangelist – Dragon Trail (CHINA), emphasises that digital media is dominated by local players as the rules of engagement differ in China.

Government censorship plays a role, as Facebook, Twitter and YouTube are not used in the same manner as in the Western part of the world. The medias are mainly used for staying in touch with people from outside China. Equivalent medias are available in the Chinese domestic market and they are much faster and

more effective in reaching the population. When considering entering the rapidly growing Chinese market, organisations should ask themselves: Is the Chinese market right for us? It is an expensive and complex market to enter due to the impact of local social media such as Weixin/WeChat, Ushi.com, and registration regulations as a foreign organisation.

Nigeria Susan Popoola, Human Value Optimisation Specialist (AFRICA), stresses that social media reflects the interaction between humans and without this demand to connect and stay in touch the need for social media would not be as crucial. The merge between

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the digital and real world is effective only when the two are intertwined.

Popoola’s vision is to diminish the gap between the middle class and the urban poor by informing and increasing engagement, which will hopefully lead to more savvy users.

WeFarm is an example of reducing this gap, giving farmers the opportunity to ask questions regarding farming via a SMS, which WeFarms shares with other members throughout the world using the Internet.

Gadgets and mobile devices A common trend worldwide is the move from using laptops to going mobile, and this is

seen in Nigeria as well. Growing up, young people are concerned with brands and find it important to own gadgets. The middle class aspire to own many gadgets, while the less fortunate prioritise to own one or only a few, but still being able to follow the global trends.

Facebook is used already in its traditional manner, but also becomes crucial in job search, together with LinkedIn that already has 1.1 million users.

Denmark Daniel Ord, Senior Analyst, Seismonaut (Denmark), introduced a current trend and possible next big thing: Closed Social Media. The closed so-

cial media is characterised by being secret and closed, used to share small sporadic content to small groups of people.

Snapchat Snapchat is popular in Denmark, but Whatsapp, Telegram, Kik, Tango, and Line are available as well within this field. This development towards secret and temporary available content reflects the wish not to leave digital footprints and selecting a more specific receiver of information.

Snapchat in Denmark is primarily used by a younger segment and it is an effective tool with its opening rate of approx.

90 % and completion rate of approx. 92%.

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Debate on common trends The four speakers shared more general trends in the debate at the end of the event: Mobilisation, moving from laptops to mobile devices, was mentioned as a characteristic of the current trends.

Social media platforms have changed the dating landscape, where evaluation of candidates has become more materialistic (e.g. Tinder)

Instagram is a marketplace Understanding Instagram enables companies to break down barriers, forge relationships with their most enthusiastic followers, and harness the power of word of mouth. Morten Nordstrøm helps companies do just that and shared his tips during his presentation for Internet Week Denmark 2014.

By Christopher Kjærulff on April, 29 2014

Instagram as a market place When we take an interest in Instagram, it is important that we understand the platform.

Morten Nordstrøm used his favourite analogy to describe it: “Instagram is a marketplace, there’s a lot of stands, and it’s not everyone we want to see.”

The value of Instagram lies within its users, not the stalls.

It is, therefore, key that companies use those ‘Instagrammers’ instead of becoming self-centered.

User involvement cannot be stressed enough as it harnesses the power of the companies’ most enthusiastic followers.

“You need to make sure that you understand Instagram before you go online,” Morten stresses. “And use it on the users’ premises.”

So what is Instagram good at?

Instagram is good at breaking down barriers, at creating relationships between a

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company or public figure and its consumers, even if those companies or public figures might usually be out of reach.

One public figure that has accomplished this is U.S. president, Barack Obama, who receives a lot of praise for his account on Instagram.

Through his account, he manages to create a sense of openness and transparency that appeals to voters, and it is this sense of openness that many companies want to emulate.

Recognition and user involvement

How do we go about it then?

Morten has the answer. We need to create a consistent story about ourselves, to be persistent, and to be social.

“Don’t reuse your Facebook strategy for Instagram,” he warns, “it won’t work.”

It is important to be persistent in the way that you are active and upload frequently, but don’t be fooled into uploading in a steady stream, as 20 pictures in a short timespan can become downright obnoxious.

The consistency is created through a thought-through choice in aesthetics, like the images we choose to upload, and it has to be tightly run.

This means that our product declaration, whether it is as a public figure or business, should be well defined – alignment in goals, profile pictures, profile text, and, of course, the images uploaded.

“Be active without polluting Instagram with garbage,” adds Morten.

Instagram is a social media, so being social is fundamental for success. It is important to communicate with your followers, to grant them recognition by re-posting their posts – which is called a “re-gram” in Instagram tongue.

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People on Instagram feed on recognition, attention, and exposure, so granting them exactly that will motivate them to be part of your community.

And its benefit is enormous.

Word of mouth Word of mouth is perhaps one of the most trusted forms of marketing we know. We trust each other more than we do companies and that’s a benefit. When companies ‘re-gram’ pictures of private people using the company’s products the trustworthiness of that statement increases manifold.

The community The way to go about creating that golden egg, the user involvement, is by doing your homework and involving people for whom your product or cause is important. To relinquish the power and let those users have a say – as you would do in any offline community. “Make sure to find an angle where you make sense in your community,” adds Morten.

The bottom line is that, personal communication in your community is crucial. People might already be talking about you so participate in that conversation.

What does the future hold?

The future of Instagram might very well lie in the Instagram Direct feature. It offers a more personal connection with followers and allows for a dialog, which is exclusive and backs up the recognition most Instagrammers seek.

Instagram has more than 200 million active users worldwide As of April 2013, 52 per cent of Danes knew about Instagram

New algorithm Instagram’s new algorithm for its explore feature delivers more individualised content based on what the individual ‘likes,’ not how many likes a post gets. Which is good news, because it means that pictures live longer and reach the people who actually have an interest in them.

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And 10 per cent of Danes where active users Recognition works better than goodie bags

Let’s Play On Social Media Social media is a must these days for any business marketing itself online.

For this, a company needs a strategy to build an exciting and active social media profile. It’s a lot of hard work for results that are notoriously difficult to measure. However, it needn’t be so bad: “Come play with us at the virtual playgrounds.”

By Stine H. Tarp on April, 29 2014

Questions, comments, online conversations, and the pressure to be active on social media float above your head like a cartoon black cloud.

Nathalie C. Larsen, a Community Manager from the PR firm, Geelmuyden Kiese.

Meanwhile, work deadlines are looming and more work is piling up - it is only a matter of time before the cloud over your head turns into a social media storm that’s out of control.

Existing and potential customers expect to be able to play and interact with companies and brands on social media.

However, there is sunlight above that cloud, according to

Take control

Which is why businesses need to start a social media company culture that allows online followers to easily identify with them.

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It’s the company’s task to take control and set the scene, using their own branding, imagery, and cultural language.

The company might need to experiment with different media, different strategies, and different uses of photos or videos to find out what works, and more importantly what doesn’t. And when something works, the company should add it to their playbook and explore its possibilities.

Building a social media playbook The company should over a period of time build its own unique playbook that becomes its plan for how to get its messages across on social media and keep its audience engaged. As Nathalie C. Larsen from Geelmuyden Kiese states:

One tip to keep followers reading is to acknowledge their interest in your business and give them credit for it. A ‘like’ or a ‘retweet’ is all it takes to make someone feel appreciated and let them know that there is a real person behind the company’s online and social media profiles.

“The more structured you work as a company – the more space you have for creativity.”

Another piece of advice is to give them a good experi-

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ence. For example, a way to promote an event could be by taking the customers on a virtual treasure hunt – or to take them behind the scenes and experience the company’s way of working.

Above all, the company should show its followers its passion through social media with the resources it has available.

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Memevertising:

Speaking the Language of Youthful Consumers Much internet. So advertising. Very current. What do internet memes (such as this ‘doge speak’) mean to you? A new Danish company, Memetic, is tapping into what makes memes so popular and how that can be used for advertising.

By Naomi Hiller on April, 29 2014 The meme experts behind Memetic see viral internet entertainment as prime marketing material.

Linda Corfitz Jensen and Oskar Laug Jensen describe themselves as old enough to have the professional experience for advertising, yet young enough to get the jokes of memes: “An internet meme is an idea, style or action that spreads in online forums and social media worldwide.

Regular people remix or imitate the original concept

and share their versions on the internet; hence the meme develops and spreads.”

Memevertising is exactly what it describes - advertising that uses memes.

Memetic presented how and why memes work, and some of their tricks for harnessing their potential at their presentation at Ridehuset for Internet Week Denmark 2014.

The viral factor The audience seemed familiar with many of the memes Memetic presented.

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Beyond their entertainment factor, the relevance of memes relies on their cumulative mass.

On a single meme generator, 355 994 ‘Scumbag Steve’ memes have been created.

Not only do people find ‘advice animals’ like Steve entertaining, but they want to create their own and add to the epidemic.

There are 1865 confirmed memes in the world. Multiply that by the numbers produced and spread by Internet users, and it’s clear that memes have massive potential for commercial markets.

A way for young people to communicate It’s no secret that young people spend a lot of time on the internet. Memetic focused on this youth factor.

Speaking to them after the presentation, Oskar referred to their generation as one of the oldest to understand memes.

Moving forward, he thinks that the younger generations will continue to be connected to the culture and the humour.

Linda said they saw memes as a “cultural and communicative paradigm shift... It’s a completely new way and it’s here to stay.”

Time and effort Memes all have different lifespans, which come into play when creating memevertising. Some memes rely on cultural relevance while others carry on for years. The speakers emphasized the bottom line that: the more time that has passed, the more effort is needed.

Memetic presented case studies of successful memevertising such as Volvo’s JeanClaude Van Damme Split and Samsung’s Overly Attached Girlfriend ad. These were explained as “memescaping” and “memejacking,” respectively.

“Styling” existing memes is another successful approach.

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Memetic is such a young company that their work is currently more about theory than actual product and the audience left with the option to take their tips and create their own memevertising or to seek out Memetic’s services.

In response to a question from the audience, the speakers hinted to a project that could make ‘advice animal’ memes commercially available - potentially opening up the floodgates of memes in the commercial sphere.

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Mobile Enterprise Solutions: Bringing All You Need In Your Pocket

Tuesday late-afternoon of Internet Week Denmark 2014, a representative of the business IT systems developer, Trifork, took the stage at Ridehuset and guided us through the new trends in creating mobile applications. The increased usage of mobile devices is giving room for development, creativity, and innovation on the part of the software engineers, which will enrich the mobile experience for everyone.

By Ivan Nenchev on April, 30 2014 Meet Jens Peter Hedegaard, the speaker from the Mobile Enterprise Solutions event during the Internet Week Denmark. He is also a Mobile Solution Architect at Trifork one of the 250 employees of the company that came into being in 1996 in Aarhus and has been focusing on innovative software development ever since.

Nowadays, the organization is focused on innovation and keeping up with the new technologies and trends. By organizing a series worldwide software development conferences, Trifork are ensuring

continuous knowledge streams provided by experts around the world allowing them to act upon first-hand information.

Mobile Solutions One reason that provokes the interest of Trifork in Mobile Solutions is the sheer numbers of mobile devices available today.

More than 60% of the Danish population currently own a smartphone, which accounts to around 3 million devices, and these figures are set to increase as Internet usage continues to switch from com-

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puters to mobiles and tablet devices. Mobile Enterprise Solutions seem lucrative to invest in and adopt as organizations improve their connectivity with their customers. The next thing Jens does is to provide us with real life examples of relatively new and trendy mobile applications utilized to support critical business functions: Mortgage Calculator Property Documentation Retail Purchasing Process Public Transportation On The Go Industry Remote Control Rich Sales Presentations

And that is all in your pocket!

No paperwork, better access, usability and control, and personalized experiences.

However, as good as it sounds, it is not so easy. One of the obstacles is the small screen of a smartphone. As Jens explains, it is difficult to create a good app with many things to do on the little device.

Another issue is the need for perfection from the very start – the smallest failure or bug can result in criticism, bad publicity, loss of reputation and trust, and, ultimately, this can also lead to financial ruin.

MobilePay Another curious fact you should know about Jens Peter Hedegaard is that he was also the manager of the team at Trifork that brought to you DanskeBank’s MobilePay application - the fastest growing and award winning mobile app in Denmark.

The MobilePay app is a cocreation partnership project between Trifork and DanskeBank. It was under development for 6 months until it was finally launched in May 2013.

Impressively, in just 10 weeks the MobilePay solution was downloaded nearly 300,000 times and in its first year its users transferred over a billion Danish Kroner.

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What makes the app so popular is its usability and practicality. The user transfers the money by selecting the mobile number of the person who is to receive the money. No bank account or card number is needed. Users simply register their details inside the app and MobilePay takes care of the technical part of transferring the money.

It’s a prime example of an expanding app culture, where a handful of apps on our mobile devices help us with practical tasks in our daily lives - meaning we’re getting closer to the day when all we need to bring with us is the mobile device in our pocket.

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Cutting Edge Technology as a Business Foundation New technology can be the foundation for an innovative business ideas.

On the Tuesday during Internet Week Denmark 2014 as part of IT-Forum’s IT-Update event, eight different businesses presented how technology is fuelling their products and services.

By Emil Outzen on April, 30 2014

iBeacon and Bluetooth Low Energy, cloud-based tracking applications, big data marketing tools, electronic event tickets, and digital wallets. To many people, these words might qualify as pure science fiction. But at the IT-Update 2014 event, eight different presenters explained how their businesses are using cuttingedge technology as the foundation of their products and services.

IT-Update is an annual event which has been held for almost 10 consecutive years, and this year it took place at

Tivoli Friheden in association with Iværk&Vækst, also an event at Internet Week Denmark. IT-Update 2014 was hosted by IT-Forum, a knowledge network focusing on IT, and Erhverv Aarhus.

“We think that there are some small IT startups which deserve to be seen, and we would like to provide a platform for that,” Lars Mattson stated. He was the host of IT-Update, and he introduced the eight presenters who took the stage during the three hour long event. Internet Week Denmark talked to three of the

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presenters who showed how fancy technological buzzwords have become part of their businesses.

Your phone replaces your wallet Kare Media

Most of us know the feeling, when we have to find room for yet another plastic card in our wallets, after having signed up for a store membership.

And even worse: when we finally stop by to take advantage of our membership, our plastic card granting use the many benefits is at home in a drawer.

“We get more and more plastic cards. But we do not get more room in our wallets,” Aleksander Herforth Rendtslev concluded in his presentation at IT-Update. Together with his fellow students Nicolai Elkjær, Mads Andersen, and Jacob Kristensen, he is the co-owner of Kare Media.

By making use of the built-in wallets in most smartphones, Kare Media has made readyto-use solutions for businesses who want to offer their customers a membership card which can be stored on their smartphones. In an interview before their presentation, Mads Andersen pulls out his iPhone, opens the pre-installed application ‘Passbook’, and clicks on his membership card for the concert venue Musikhuset

Aarhus. Beyond being used as a membership card, Mads also demonstrates how it allows a business like Musikhuset Aarhus to update a description of coming events and offers, and to send notifications to their members when new events are scheduled. A three person jury furthermore selected Kare Media as the best idea at IT-Update among the eight presentations.

Digital tickets and real-time marketing tools Greenticket

Why not utilize that most people carry around a smartphone, in order save them the trouble of printing their event tickets, and meanwhile help event organizers gain a useful

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marketing tool? That was the thought which struck Jonas Bøgh and the three other cofounders of Greenticket.

“We wanted to create a system which benefits both guests and organizers at an event. For the guests, we would like to provide a solution which saves them from the trouble of printing tickets”, Jonas Bøgh states in an interview after his presentation at IT-Update 2014, and he adds: “Tickets they might even forget at home.”

“The event organizers should at the same time be able to use their smartphones as scanners. This not only saves them the cost of renting ticket scanners, but it also gives them the possibility to increase

their amount of scanners when necessary. The smartphone scanners furthermore send the huge amount of data transferred when purchasing and using tickets to an online database which the organizers can access,” he elaborates.

On his laptop, Jonas highlights several statistical graphs. The graphs display how many guests have arrived, when they have arrived, and even where they have arrived from.

“We wanted to create a ticket solution that will make life easier for everyone involved in an event,” Jonas ends.

Smartphones as an additional dimension to reality HeyBuy

“For businesses, it is all about increasing the value of what the customer experiences,” Martin Wickings stated during his presentation. He is the person behind the three year old company HeyBuy. HeyBuy offers businesses an application that enables their customers to receive information on their smartphones in specific physical areas. The application uses the newest generation of Bluetooth technology, and this technology makes it possible to place a sender device in the physical world which sends out infor-

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mation to users near to the devices. Apple’s version of the sender device is called iBeacon, and even though the device is able to send out information constantly for about two years, it is not larger than the palm of a hand.

In a zoo, the sender devices could be placed in front of the different animal areas to ensure that guests are able to read about the particular animals on their smartphones, even though a large crowd is gathered around any physical signs on the location. Or the guests could find videos of the animals eating, if they stop by when they are sleeping.

“Businesses can use iBeacons to build a bridge between the digital world and the physical reality,” Martin concluded.

Online Videos: What’s in it for you?

Two-thirds of all data traffic will consist of video by 2018. The use of online videos, both private and corporate, is increasing rapidly and it looks as though this trend will continue to rise in the future. How can your business benefit?

By Chriistian Trip on April, 30 2014 The use of online video is growing as we get more and more familiar with using our mobile devices to create video content. So how do you benefit from this trend as a business?

has a clear purpose; without one, the company is unlikely to achieve online success with video.

You need a purpose

Most businesses will have to work out their own unique strategy for using online video.

And having a clear plan means the rewards can be numerous:

Tobias Egmose from Hou Media and Harald Tokeroed from House&Co both work in this field on a daily basis and spoke about it for Internet Week Denmark 2014. According to the two, businesses have a lot to gain from using online video. As long as they make sure that their content

The benefits

Control of the message that you wish to send out Video is easier to consume than text

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Video works very well with social media and for SEO Video is an effective great way to share knowledge

An excellent way to reach stakeholders Video has become a regular form of communication. Therefore, it is also an excellent way for a company to communicate with its stakeholders. However, different contexts require different kinds of content. For example, a video made for your customers will most likely

have to fulfil one set of requirements whilst a video made for employees another.

No one size fits all

Three rules of thumb when creating online videos 1

According to Egmose and Tokeroed, customers use an average of six different channels before making a purchase in the buying process. But not all channels may be the correct ones for your business.

Make sure that your content is relevant

The company has to have the guts to try out different channels and understand that failure is a natural part of the process of figuring out which channels to use.

Make sure that your content is distributed at the right time - timing is crucial

2 Make sure that your content is of a certain quality

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The Myths of

User Tests There are many myths about user tests like, they are too complex, too expensive, too much trouble and too irrelevant. Many companies choose to skip user testing before launching their websites due to these myths - myths that belong to the past, so welcome to the future with better websites.

By Stine H. Tarp on April, 30 2014 The internet is full of bad websites. They are everywhere – and you do not need to be an IT expert to spot them. In fact, being an IT expert in the field might make you blind to them – especially if it’s a site that you have developed. This is why user testing is such an important part of the design process.

Many companies forget to ask themselves, who is best placed to judge whether the design or the usability of a website is good or bad? Is it the users or the designers? At Vertica, there is no doubt – it’s the users.

How to become master of an excellent website A relatively quick and easy way of making a user test is the Think Out Aloud test.

Around 5 test persons are enough to provide different views on the website, as long as there is diversity in the range of people testing.

On average, the test should take around 30 minutes and it’s good practice to video the sessions and record what is happening on the computer screen. If possible, arrange for observers – for example, a company representative, 67

project leader, and the developer. The company will receive instant feedback in order to improve the design and make their website even better.

See, user tests do not need to be too complex, too expensive and too much trouble.

And user tests are certainly not irrelevant. However, as Senior UX-consultant Henning Nielsen states: “One of the greatest challenges in performing an excellent user test is to put the users into a natural situation. This is important, if you want to obtain as useful results as possible.”

Give the test person a small reward for the effort, for example, a voucher to show appreciation. Let them know beforehand in order to motivate them to provide honest feedback.

Listen and learn Digital Business Developer Jens Hofman Hansen gives his 3 best bits of advice on how to get the best results of a user test:

Find out what is important for you (the purpose of the user test) Find out what is important for you and what purpose the user test is serving. This will help in the process of asking better questions and guiding the test

in favour of getting as useful results as possible.

tions. Be a fly on the wall and watch what the user is doing.

Create a realistic scene – so the situation can be as realistic as possible

Total silence with knitted brows and zombie eyes are signs that the user experience is about to go wrong.

If the best setting for a user is to sit in the sofa in the living room, then create this scene.

Find cosy surroundings, maybe add a sofa and a coffee cup. It is important to create the most natural situation for the user in order for them to loosen up and give their honest thoughts.

Keep your mouth shut and observe It sounds so easy – but it is not. Listen and observe – body language, behaviour and reac-

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So, time to get working with user tests and to start fighting bad websites.

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The Importance of

Prototyping Kristian Langborg-Hansen from App Academy took the stage at Ridehuset to give an introduction to app development for Internet Week Denmark 2014.

By Pernille Baastrup on April, 30 2014

Investors are constantly introduced to new ideas for mobile apps, which is why they often put on a heavy filter when entrepreneurs come to them with what they believe is a fantastic idea. This consequently creates great challenges for entrepreneurs to sell app ideas to investors.

“When the investors have a working prototype in their hands that demonstrates the basic functions of the app, they get much more of a tangible experience of the idea behind it,� Kristian stated.

Kristian gave us his take on the matter with a real case scenario that emphasised the importance of prototyping.

Even though, a developer might know how the app should work, many lack the programming skills necessary

Create your prototype with App Inventor

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to create the actual prototype.

For this purpose, developers can use a tool called, App Inventor.

App Inventor is free and simple to use, but most importantly it allows developers to focus on how they want the app to work and it sets them free from the heavy work of programming in the crucial early stages.

The advantage of producing prototypes is that developers

can spot what works and what does not work in these important early stages of the design process and thereby improve the product rapidly.

Enough but not too much Another question Kristian looked at was: How much we should include in the prototype?

The prototype should cover the basic functions and thereby give the investors a feeling of how the app works.

But it should not be time consuming at this stage in the design process. The conclusion to the question was therefore: Enough but not too much.

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Q&A

with Benjamin Rud Elberth on Twitter as a Tool for Lobbyism If you need to gain media coverage and win a favourable public opinion, Twitter might be your most useful tool for lobbying your story – or your version of the story.

By Emil Outzen on April, 30 2014

Is it possible for a story about a five-year old girl who has lost her teddy bear to make it onto large and traditional news media platforms?

If you know how to use Twitter strategically, it apparently is, and by using similar strategies, organizations and media persons can use Twitter as an effective tool for lobbying.

Wednesday during Internet Week Denmark, Benjamin Rud Elberth, head of digital affairs at Geelmuyden Kiese, explained why Twitter has become an important tool for

gaining media coverage and influencing opinions and actions.

Internet Week Denmark made a brief Q&A with Benjamin about his presentation on digital lobbyism:

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Internet Week Denmark (IWDK): Your presentation at Internet Week Denmark was named ’Digital Lobbyism’.

What’s behind that title?

Benjamin Rud Elberth (BRE): That classical public affairs and lobbyism practices now need a digital emphasis. Opin-

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ions, attitudes, and actions can all be changed, if you know the techniques and can develop a strategy.

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IWDK: You repeated the phrase “news don’t break, they tweet” a couple of times, during your presentation. What does that mean`?

BRE: It’s actually a phrase that I heard for the first time at Social Media Week in Copenhagen from Jacob Mouritzen from Mindshare. It emphasizes that Twitter has become faster than both the classical media and the news agencies. News

stories are tweeted, before they have been run in classical media. We have seen it on a number of occasions.

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IWDK: You told the story about ‘Teddy bear gate’, a news story you helped bring into the news media. What was that story about, and what does it tell us about the way news stories are being created?

many private individuals and brands that are doing it right now – and are winning media coverage on TV2 News and in the newspapers, and nuances conversations and attitudes.

I use to say that Twitter has changed the anatomy of news.

Parts of what we see in the classical media have been created on Twitter.

BRE: The history has been described in detail at Journalisten. The point is that with the right technique, it is possible to make it onto the classical media platforms and the big media platforms, and gain coverage, if you are able to create digital pressure. We see

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Mobile FabLab:

Digital prototype workshop on wheels During the third day of Internet Week Denmark, the fancy black bus of Mobile FabLab parked in front of the Aarhus City Hall and welcomed all interested in technology for innovation. In a small and tidy space of the bus, the Mobile FabLab team has somehow managed to find the room place for two 3D printers, two CNC cutting machines, 9 notebooks and lots of interesting prototypes showing for the quality, the design and the promised innovation.

By Ivan Nenchev on April, 30 2014

The Mobile FabLab is a Worldwide Movement It has all started in the US in 2007 at the Center of Bits and Atoms at MIT (Massachusetts Institute of Technology) where the first trailer housing a computer controlled technological equipment for design and machining was built.

In Denmark, The Mobile FabLab was established by Industriens Fond, Region Sjælland, Erhvervsstyrelsen and

Væksthus Sjælland, and the latter is the one responsible for promoting and carrying out the activities.

The Purpose of the Mobile FabLab Being a bus, it moves a lot.

The team travels around Denmark in an attempt to create awareness around the opportunities their equipment gives for innovation and product development. There an expert

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who welcomes you as you board the bus and explains the functionality and the potential of the 3D printers and CNC cutters.

In the Mobile FabLab one can get an idea of how to utilize the 3D printers and CNC cutters and it is an opportunity to get your ideas from thoughts to reality, from screen to prototypes. The machines do all the work; you just need to find your inspiration and creativity.

Video Content is Vital Customers demand video. Your site needs pictures and they need to move.

These were the main points made at a workshop held at the Danish School of Media and Journalism on telling stories with mobile video. By ignoring user-demands for video, you’ll lose them.

By Alexander Tange on April, 30 2014 Laughter is heard around the hall. Attendees struggle to focus and frame correctly with their phones, and to train their interview techniques at, ”Telling Stories with Mobile Video,” which is all about training video content creation. A must for communicating through modern media.

“People expect video content when visiting sites. If you take this demand for granted, you’ll be losing users,” said Annegrethe Skovbjerg, a teacher at the Danish School of Media and Journalism. ”We’d like to work with video to breathe more life into our site.

A video gives much more life than a picture or an article,” told attendee Søren, a Communications Consultant at VIA University College.

Why bother with video content?

According to Annegrethe, this aforementioned life is what makes video popular content.

Your viewer doesn’t care about the communicator. They want to hear the boss’ voice, or see what an expert looks like and how he works. ”You have to ask yourself: What’s the strength of using

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live images? And use that in your video,” Annegrethe said.

Eye contact with the camera isn’t reserved for newsreaders, and it certainly looks silly if the people in your video don’t look in the direction of the viewer. ”Imagine talking to a person who stares at the wall when answering you,” Annegrethe adds.

Useful lessons Most people don’t believe their phone can ever match a dedicated camera, even though the specifications are start-

ing to look similar. The phone does fall short in one area: recording sound. A cheap solution? To use the headphones shipped with the phone as a microphone. You’d be surprised by the difference.

You shouldn’t be afraid of getting close to your subject either. It provides better footage and sound, and puts your viewer right there with you. ”When you’re watching a video, you want to feel like you’re there,” Annegrethe states.

Among the more creative examples shown is 6 second science. A marketing campaign

by General-Electric, with short science experiments shared all across Vine and Twitter, reaching thousands of young people. A demographic often overlooked, because Vine has yet to be widely accepted. ”Journalists, as well as people elsewhere in the communications field, should get used to working with video,” Annegrethe concluded.

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Data is a Better Salesman than a Salesman As a business, whether it’s B2B or B2C, it’s all about selling more products, and servicing customers at the same time, but how? At the event B2B E-commerce – How to Succeed, MCB and d60 gave their answer - a userfriendly online shop that has the ability to collect data, simply because it’s a better salesperson than a real salesperson.

By Monica Lorena Petersen on May, 1 2014

It’s all about the data A user-friendly webshop helps customers just as much - if not more - than a face-to-face meeting between the seller and the buyer. And the data collected from customers while using the webshop becomes a useful resource for the business selling the products.

Divided search A helpful feature for both the business and the consumer is an opportunity for a divided search.

This allows the buyer to be spe-

cific about what they want, while the generated data from these sorts of searches becomes useful for the business - in this context, even a prospective buyer is providing useful information to the business via the webshop.

A personal webshop Another useful tool for a webshop is Raptor, which automatically suggests related products, depending on the customer or the chosen item on the webshop. The suggestions are based on data collected from the customer’s previous visits to the webshop.

This means that a webshop can

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help the company understand the behaviour of their customers through collected data. And with that useful knowledge about the customers it’s possible for the company to adapt the webshop to each customer over and over, which creates increased sales and trust between business and customer.

The rapid processing and use of accumulated data is something that a real salesperson cannot do on the same scale as a webshop.

And the statistics prove it, as online shops sell 40% more than a face-to-face salesperson.

Other benefits of a webshop The customer becomes self-reliant; The salesperson has more time to service customers after the purchase; The site generates valuable data; The data can be used to maintain each customer individually and increase sales

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The Next Generation of

Game Developers The next generation of software developers leapt into action at Internet Week Denmark 2014. Kids in the age range 9 through 18 had the opportunity to learn more about programming when Danish software development company, Trifork, hosted a workshop introducing them to game development.

By Christian Trip on May, 1 2014

“I really like working with coding and programming. It’s a lot of fun,” said Mathias Kristensen, a 10 year old who attended the Junior GOTO workshop together with twenty other likeminded children and teens.

A big success “We started out with the Junior GOTO workshops last year and they were a huge success,” said Anders Tankred Holm, team leader at Trifork. “It’s a shame that coding and programming isn’t on the schedule in the Danish

schools. We need people who understand these things in our future society,” he said.

Talented kids At the Internet Week Denmark workshop game development novices got to work with a program called, Unity, which is a program that allows the developer to make three-dimensional games.

“The kids have a wonderful imagination,” said Anders Tankred Holm. “If you give them the right tools you’ll be amazed by what

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they can create. When we started out with the Junior GOTO workshops, we actually set the bar too low compared to the kids’ abilities.”

Asked whether Mathias pictures himself working with game development in the future, he replied, “I’m not sure. Maybe, maybe not.

For now, I just think it’s a lot of fun.”

Junior GOTO was a concept launched last year. It originates from GOTO Aarhus, which is one of the world’s leading development conferences.

The Next Big Things in Internet Pioneer Awards The Internet Pioneer Awards celebrate Danes, or people living in Denmark, who have made a difference to the Internet. The awards are given to pioneers whose ideas have improved or promoted the use of the internet in significant ways.

By Maarit Koobas on May, 2 2014

The father of the Internet in Denmark The award ceremony started with a speech from a man who could be considered the father of the Internet in Denmark.

He was responsible for Denmark’s most established telecommunications company getting into the business of getting people online back in the mid-nineties, and he is now considered a “guru” within the Danish IT industry.

His name, of course, is none other than, Preben Mejer.

The next big thing Preben’s speech focused on the future of the Internet: big data and cognitive computing. In one sentence, cognitive computing is about how computers and humans through integrated intelligence can work together in solving complicated problems.

The information we have and own is not only increasing in volume, but also in speed, variety and uncertainty.

Most data now comes in unstructured forms such as video, images, symbols and natural lan-

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guage that is why a new computing model is required in order for businesses to process and make sense of it, and enhance and extend the expertise of humans.

Rather than being programmed to anticipate every possible answer or action needed to perform a function or set of tasks, cognitive computing systems are trained using artificial intelligence (AI) and machine learning algorithms to sense, predict, infer and, in some ways, think.

Handing out the awards The host of the evening was Aino Vonge Corry, a computer scientist and founder of Metadeveloper who hoped that in the future we will see more women amongst the nominees as in all 3 categories the majority were men.

The awards were given out in 3 categories – technology, services and solutions, rethinking.

Lars Rasmussen sworn to secrecy The technology award was given to a technological breakthrough that has had a significant impact on the usefulness and use of the Internet. This award was won

by Lars Rasmussen for creating Google Maps. In early 2003, Lars and his brother co-founded a mapping start-up, which was acquired by Google in October of 2004.

Lars joined Google and worked as one of the lead engineers in the team that turned this acquisition into Google Maps, now used by millions of people around the world.

Lars is also behind Google Waves. For the question what was has been his inspiration in creating Google Maps and

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Google Wave he said that his inspiration has changed over the years, but in general when he tries to build stuff he builds it to himself, highlighting that the same time your needs must be aligned with the market needs. Lars right now is working at Facebook and revealed that he is working with a project which he is super excited about and will probably be launched this year. Unfortunately, the audience did not get to know anything more as he was, “sworn to secrecy.”

Services and applications award to Just Eat Services and applications award was given to a person who has created an application or service that has lead more people to use the Internet or let people use it in new ways.

The winner of this award, selected from 10 nominees, was Jesper Buch for creating Just-Eat.com.

Jesper, in order to inspire other startups, said that a man has to have that fire in his eyes and a lot of willpower in order to succeed.

Money for good ideas lies everywhere, but passion is the most important thing. Also, Jesper is constantly looking for new good ideas to invest in. So if you have a good idea and need not only money, but connections, he is willing to help.

Internet for the people Rethink award was given to the idea that has led to the Internet being used for non-commercial purposes within the fields of sustainability, democracy, citizenship or diversity.

This award was collected by Henrik Føhns, who is an anchor, editor and Co-Founder of the prize winning feature radio programme Harddisken at the Danish Broadcast Corporation with 110.000

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weekly listeners, 50.000 downloaded podcasts monthly.

In his words, he finds it amazing that world wide web and internet were exotic when Harddisken was launched, but today we will soon reach 6 billion internet users when Africa will be involved and probably will soon use gigabit internet which is 100 times faster than the internet today.

The nominees in the Technology category: Bjarne Stroustrup The designer of C++, precursor of Java;

Lars Rasmussen Google Maps, Facebook;

Niels Zibrantsen Global Connect; Maria-Therese Hoppe

Wrote the first Danish manual about the use of the Internet;

David Heinemeier Hansson Ruby on Rails;

Søren Johannessen Open Street Map (OSM);

Børge Kristensen

Awareness of usability;

Trine Thorendal

Andreas Klinke Johannsen, Jens Willy Johannsen & Martin Frederiksen

Trine Maria Kristensen

First Danish CMS - Synkron;

Claus Sølvsteen

The first to get a private email address in Denmark

Lars Bak & Kasper Lund

V8, the engine of Google Chrome;

Early noticable blog;

Social media, blogger;

Thomas Madsen-Mygdal

Was one of the first to see the Internet as something that would change institutions and organizations;

Ole Grünbaum

Wrote in the computer section in Politiken

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Rethink nominees: Niels Peter Rygaard

Makes the world more wise and wonderful to be in

Martin Thorborg

Communicates ideas through the Internet. Jubii

Lisbeth Scharling

Promoted the use of the Internet siden 1995, WildWebWomen

Kim Elmose

One of the first online journalists reporting on tech-magazines and DONA

Henrik Føhns

Makes the Internet available for people, Harddisken

Henriette Weber Webgrrls, barcamp toothless tiger

Filip Wallberg

Harddisken, Information, surveillance

First minister of Science who understood how the Internet

Birger Hauge Global Connect

Anette Høyrup

Media research

Fighting for the rights of the users

Ernst Poulsen Internet journalism, DONA

Dorte Toft

Using the Internet to find and share information

Henrik Moltke

Birthe Weiss

Bjarne Tveskov

Wonderful net-personality

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Anders Kjærulff Christensen Making the Internet available for people

Malene Jørgensen

She has changed the way people use the Internet to start careers and run companies

Services and applications nominees:

Tommy Ahlers

Jesper Buch

Podio

Just-Eat.com

Mads KjĂŚr

Janus Friis

myc4

Skype

Tine Thygesen

Henrik Leschly

Everplaces

Created Netstationen

Tim Jensen

Jakob Nielsen

Boliga

Klaus RiskjĂŚr Cybercity

Jon Froda, Anders Pollas and Andreas H. Pedersen

Was one of the first to experts to help us all build sensible websites

Frank Rasmussen

The importer of Zyxel modems, which were the fastest way to get on the Internet way back in the 1990s

Podio

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Learn to Generate the Best Ideas.

Step for Step.

Generating ideas is not necessarily something which has to be impulsive and unstructured. Martin Schorling Overg책rd from Innovation Lab presented a 3 step model for idea generation in his workshop for Internet Week Denmark 2014.

By Emil Outzen on May, 2 2014

Could you find a way to make a pig fly, even if your life depended on it?

That was one of the many puzzling questions which Martin Schorling Overgård asked in his presentation at Innovation Lab during his workshop for Internet Week Denmark.

Innovation Lab specializes in helping organizations develop their products and services, and on entering Innovation Lab’s office, you are left in no doubt that this is a place for creativity.

Martin is a Lab Agent with focus on idea generation at Innovation Lab, and in his presentation, he gave suggestions to how work teams and organizations can become better at generating ideas – and most importantly: choosing the right ideas to develop.

In the windows facing a busy street, wooden logs are stacked, together with a 3D printer and an old television with a human skull on top. Post-it notes are placed on most walls, and from the ceiling a pilot helmet is hanging down, not far from a spray-

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painted human brain 20 times the average size, and the words “just fucking do it,” written in large red letters on the wall above it.

Though the act of generating ideas is often thought of as something impulsive and hard to define, Martin Schorling Overgård stated that to generate ideas effectively, people should consider three steps: clarification, idea generation, and idea evaluation.

Clarification “It is all about clarification: create alignment and understanding,” Martin stated. In this first step, work teams should ask themselves the following questions: What is the problem? Who is it affecting? And, what is the cause of the problem?

Through this process, the team should ideally end up with a clearly defined and open-ended working problem. One of the examples which Martin gave was: How can we create energy-saving and modular apartments for students?

Idea evaluation Idea generation The second step is where the actual ideas are developed, and as Martin summed up: “It is about quantity and creativity.”

Most people might find this step particularly difficult, but Martin suggested that simple techniques such as asking absurd questions can kick start the process. Asking how we can make pigs fly is one such example.

One of Martin’s favourite techniques is to ask how a particular person would solve a specific problem. For example, we might imagine that Steve Jobs would develop a robot suit if he were to make a pig fly.

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“Sort, evaluate and combine the ideas. But select and test as well,” was Martin’s best advice for the last step in the process.

But just like the former step, people should go about evaluating their ideas with attention to detail.

One way is to vote for your favourite ideas, but the many suggestions could also be graded on different parameters which are relevant to the final solution.

Martin however points out that this step is particularly important, and it is at this stage that you get beyond just having written buzzwords down on coloured post-it notes and move into really starting to develop and discover the best ideas.

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Digital Challenges in Tourism Tourist organisations and destination management organisations (DMO) from all over the country met up at a seminar on the digital challenges of tourist destinations hosted by VisitAarhus together with Seismonaut Tourism as part of Internet Week Denmark 2014.

By Pernille Baarstrup on May, 2 2014 Some of the leading experts within the field of digital development in the tourist industry were invited to give examples on how to adjust to the future of digital marketing in this specific industry.

Think like a distributor The first on stage at the seminar was Gene Quinn, a pioneer in digital media and e-commerce.

He is the CEO and co-founder of Tnooz, a leading media brand within the field of global digital travel economy.

According to Gene, mobile is the central operating principle in travel. Wherever we go we bring along our smartphones and we

take pictures, write status updates, tweet or check in when something exciting is happens.

This creates an enormous amount of data online.

“Instead of adding our own content to the already existing mass, we could benefit by using other peoples content,” states Gene.

“Whether these people are citizens or visitors they may be our best ambassadors.”

Good old-fashioned marketing is gone and we live in a sharing economy. In the sharing economy, it is more about, “I scratch your back if you scratch mine.” Therefore, it is time to stop thinking as a creator and more as a distributor.

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The stories of people build brands William Bakker is Chief Strategy and partner at Think! Social Media, a global marketing agency focusing on the tourist industry.

He is considered one of the leading experts in digital destination marketing and was the second speaker at the event. To William, the most important job when working with tourism is to create memories. And the way we should do that is through others.

Like Gene, William also emphasised the positive aspects of using ambassadors. Today word of mouth is more important than ever before, so we need to get

people talking. Then they will do the marketing for us.

The way to get people talking is to tap into their passions. This is because sharing our passions is a natural human instinct.

Moreover, some people are more influential than others because they know something that others do not and will therefore have a bigger reach.

So using, for example, influential bloggers as ambassadors can introduce ideas to a new and larger audience.

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Designing in the Browser and Moving Away from Obsessive Pixel Pushing Kim Dolleris, Partner in Beneath, Novicell’s digital design team, showed how they go about designing within the browser and moving closer toward a final product on a wireframe-level as part of their event for Internet Week Denmark 2014: Designing in the Browser.

By Tamara Jovanovic on May, 2 2014

Some general tips for greyboxing:

Photoshop Usually a designer starts with a wireframe and then jumps to a pixel pushing tool like Photoshop.

Photoshop, as the word indicates, is used and intended for retouching, enhancing and fiddling with pictures – but it has been used for a different purpose, designing interfaces.

The problem with using Photoshop in a world where a site is

supposed to be visible on multiple screens is that designs tend to fall apart. Pixels cannot be stretched and unnecessary time is spent on obsessive pixel pushing.

Greybox wireframing Greybox framing is a way to take digital design to another level. It is not nearly as polished as Photoshop, but not as incomplete as outline drawing.

Kim Dollerup used JYSK, a well

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Build structure/layout in the environment and make it interactive and responsive Create styles instead of completed compositions Pair up with front-end developers early on in the design phase

known Danish home and furniture retailer, as an example of where the grey box approach was used and the Photoshop issue avoided.

The site was built in bootstrap for chrome and i-devices and all brushes and colour pallets were tossed aside. This way the wireframe could be sent to users and tested directly in the browser.

Challenges The risk is that the client may miss visual layout, and the interactive detail and orientation can be confusing later on within the process. Kim concluded that, some types of sites still require a level of Photoshop in order to explain their full use.

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Is Social Media too Hyped?

On a sunny afternoon at Vaerkstedet in Aarhus, Internet psychologist Anders Colding had a plan to plant a seed of doubt in the attendees of his talk #Unhype Social Media.

By Christian Trip on May, 2 2014

“Today we’re going to play a game. The objective of the game is to make you guys leave this talk with a sense of doubt,” said Anders Colding.

The name of the game was Unhype Social Media. And Colding did not deny the fact that it was going to be challenging.

Because how do you convince a bunch of true social mediabelievers that social might not be as important as they think?

Anders’ love affair with Facebook Colding used to be a true believer in social media himself and he based his talk on his own experiences. His love affair with social media started back in 2009 when he created a Facebook group that got 27.500 members in only two weeks. From that point on, he was convinced that social media had the answer to all thinkable problems. “I was convinced that you had to apply social to every-

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thing, it was social or die,” said Anders Colding.

The only problem was that people didn’t react the way he expected them to. Getting people to engage with the social content wasn’t as easy as he had thought it would be.

Is social really the answer?

But if people really want to be able to engage with their favourite brands and companies, then how come it’s so hard to get them

to join the conversation? Anders starting asking himself this question and it made him doubt what he had used to believe so strongly.

“If people really want to join the conversation, then how come we have to spend so much time and money to get them to do it,” asked Colding.

According to Colding being social, doesn’t scale well. Therefore, when a company tries to engage in a dialogue with all their customers, it rarely works well.

And it works the other way around as well. Most people don’t actually want to be in a dialogue with companies.

Transparency Another popular buzzword Colding took up to debate was transparency. A big part of being on social media is about being open and honest about your company.

Basically projecting an image that you have nothing to hide. “I don’t buy the idea that the Internet is a place of justice where people will reward you for your honesty,” Colding said.

He exemplified this statement with the recent Marius-case from Copenhagen Zoo. In that case, the zoo was completely open and transparent, but the Internet and social media did certainly not reward them.

Question everything Towards the end of his talk Colding assured that social media does play a part, but it just might not be as big as we think. It’s only the tip of the iceberg as he said.

True social media-believers need to become better at asking why instead of how, when it comes to being social.

Symbolically he didn’t answer any questions after the talk because he wanted people to be left with questions and doubt. A bit ironic as his last slide just said, “Question. Everything.”

“Let’s be honest, how many of you have actually engaged in a conversation with a company lately,” he asked the crowd.

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The Fight Against the Dark Side How do we improve Internet security, personal information, and privacy settings? How do we combat the criminal forces of the web and secure our information? Five competent individuals discussed the issue at the Internet Week Denmark 2014 event, The Dark Side of the Internet.

By Christopher KjĂŚrulff on May, 2 2014

It seemed very appropriate to touch upon the darker side of the Internet. In recent years, we have experienced different cases where individuals or groups have, in one way or another, violated the privacy of large companies, governments, and private citizens: NSA spying on allied governments, newspapers accused of phone hacking and, most recently, Se og Hør, a Danish gossip magazine fighting off allegations of snooping on the credit card data of various celebrities.

Speakers Jakob Pagter discussed the essence of cryptography and how to secure internal and external data in the cloud. Small enterprises rarely have the capacity to put up a fight if disaster strikes.

Jakob Pagter spoke about how they could cope with such an attack on important data.

Christian Heinel talked about how companies could focus on the before and during stages of attacks and threats on data. He argued

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for increased attention of the after stage of the attack and how a combination of technologies - the cloud, big data, and AI - could assist in detecting breaches long after they have happened.

Morten Storm Pedersen, Director of Signaturgruppen, presented data on NemID and what changes might be seen in the future.

NemID is going to shift from Java to JavaScript as the users are demanding mobile access and mobile solutions for the future, something that the Java system does not currently support.

Peter Sindt had approached the subject of advanced attacks and ATP attacks before he got into what was the hot topic of 2013 – Edward Snowden and his disclosures of NSA spying methods.

Claudio Orlandi discussed the subject of cryptographic currencies, in other words, Bitcoins.

How are they made? What are the ideas behind and how does it actually work? Claudio shifted the focus from the economic and political aspect on to the practicality behind the phenomenon and enlightened the audience.

Bitcoins for dummies With the shift in focus, the subjects also demanded more from the audience. The technological level was kicked into overdrive when Claudio Orlandi, for instance, described the process of creating Bitcoins, how to share them, and how store them.

A game of Sudoku Orlandi’s analogy of a group of people playing Sudoko and the one finishing first – with the correct answer – got a coin, brought it down to a level where most could keep up. But a degree in computer science would without a doubt help your understanding of these crucial and highly complex topics.

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One message But one thing was clear – The message. And all of the speakers agreed. We need to regroup and refocus our forces. How do we secure our data in the future – both as individuals, companies, and governments?

Especially as we move into a more mobile future where everything is in the cloud. We need to concentrate our efforts into security and develop solutions for tomorrow.

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COPE:

Writing For the User, Not For the Design People nowadays are constantly shifting between a variety of platforms and devices, browsing through all kinds of information. They expect the same quality of experience across all channels and it’s the publisher’s job to make sure that this demand is met without lowering the content’s quality.

By Mariya Dimitrova on May, 2 2014

Creuna hosted a workshop for Internet Week Denmark 2014 to introduce attendees to a sustainable content strategy, COPE (Create Once, Publish Everywhere), that solves the multiplatform issue. COPE focuses on “writing for the user scenario, not the page” in the digital media.

The essential elements of COPE’s core are substance (the kind of content), structure, workflow (process and tools) and governance (how are key decisions made), and are focused on the target group’s needs rather than displaying all of the information.

The idea is to prioritize the devices and platforms on which the content will be presented and fragment this content, so it can fit any design.

For example, an article might have an introduction, title, a short teaser, subtitle, image and author, and various combinations between these will be displayed in different cases.

The title, author, image and introduction will be displayed in news feed or newsletter on a computer, the title, teaser, image and author will do the same on a mobile device and the author, title and

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actual text will be on the article page for a computer.

This way the presentation will optimised without affecting the quality. The presentation was followed by a workshop in teams.

The participants had to analyse different pages, prioritize the user scenarios and fragment the types of content to improve the user experience.

It was very interesting to see how much better a page can be when it’s optimized for the different platforms. So far only the design can be responsive. Perhaps it’s time for the content to become responsive too.

#IWDKMoments

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Innovate Don’t Innoflate!

The last day of Internet Week Festival kicked off at Godsbanen with two SPOT interactive workshops. One of them was dedicated to exploring consumer megatrends and the impact these have on innovation. Entitled “Innovate don’t innoflate,” the workshop was powered by trendwatching. com and delivered by Henry Mason.

By Andreea Catalina Marin on May, 5 2014

With a fully booked room, Henry took us through an exploring journey of how consumers perceptions of time are changing and how this EPHEMERAL mega-trend is affecting consumers expectations. When looking at consumers’ perceptions of time, four trends can be noticed.

Digital transients The first trend is what he called digital transients, which refers to an increasing need for continuous flow of ephemeral experiences

that ensure instant gratification.

An interesting example presented here is Whisper, a platform distinct from other social media platforms as it does not present users with befriending or sharing options, but instead focuses on enabling people to share their secrets (and thus themselves) in a way that releases the pressure of crafting the perfect image.

Time(line) transient The second trend is time(line) transient, which summarizes

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ways that allow people to extract value from archival personal content. And even though most consumers are aware today of privacy issues, they are still interested in finding meaningful content from the data already shared.

A good example in this sense is One Second Every Day, a service that allows people to record a few minutes from their lives over a particular period of time and, by clipping them together, to give them a feel of how personal story unfolded over time.

FSTR Next on the map is FSTR, an abbreviation for FASTER. Driven by mobile usage, this trend promotes the idea that faster is better. To a certain extend is a reply to the slower is better trend observed in segments characterized by certain demographic and psychographic features. Examples of already available platforms building on this trend are Vine and Tinder.

Real time relevance

fast response, but also relevant and real time information and services that address their particular needs. Just like Lightwave does.

The last trend impacting customer expectations is real-time relevance. Customers expect not only

Henry’s presentation was followed by a workshop, where participants, divided into 8 teams,

For those of you who haven’t heard of it until now, Lightwave is a service that lets DJs know in real time if people are enjoying his/her show so that he/she can adjust the music and create a memorable atmosphere.

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were given the chance to get some hands-on experience on how to navigate in a landscape shaped by these trends and find out the next billion dollars idea.

If you are keen on innovation, make sure to keep an eye on these trends and take them into account when embarking on defining the consumers’ journey.

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#IWDKPartyTime

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Credits

This book would not have been possible without the hard work of the following people:

EDITOR

Greg McQueen is a photographer from the UK based in Aarhus. As well as working freelance, Greg works as an in-house photographer for both It-forum and Business Academy Aarhus. He is also the founder and editor of several social media book projects, including 100 Stories for Haiti and Internet Week Denmark 2014.

JOURNALISTS

Alexander Tange is a journalist.

But he’s more than that. He’s journalicious, which means that he aims to write not only to make you smarter.

But to give you something delicious.

Find him and his work through the name journaliciouz on social media.

Christopher Kjærulff is a social media geek, communicator and contributor at IWDK based in Aarhus. He has a degree in marketing and management communication and is currently working with online and social media at Grundfos.

Christina Breiner Jacobsen is

a communication and project geek based in Aarhus. She has a degree in Corporate Communication from Aarhus School of Business and always ready to participate in new projects and networks.

Emil Outzen is a reader and writer

of all things relevant and irrelevant. He lives in Aarhus and is studying a bachelor degree in Marketing and Management Communication at Aarhus University. During Internet Week Denmark, he worked as a festival journalist.

Ivan Nenchev is a Bulgarian student

Monica Lorena Petersen is cur-

Mariya Dimitrova a 20-year-old

Pernille Baastrup Jakobsen is a

Stine H. Tarp is a freelance writer

Tamara Jovanović is a social media

currently taking his Masters in Corporate Communications in BSS, Aarhus University. He has a degree in Marketing and Management Communications and participated in Internet Week Denmark as a Festival Journalist Volunteer.

Multimedia Design and Communication student, originally from Sofia, Bulgaria.

She makes polymer clay jewellery and is working hard on becoming a web developer.

from Ikast. She studies International Communication and Multimedia (ICM) at AU Herning. She was a volunteer writer at the Internet Week Denmark 2014

rently an intern at Kolding Municipality where she is an active part of the communication team. This is part of her education as a communication student at the Danish School of Media and Journalism in Aarhus.

graduate student in Digital Design at Aarhus University currently finishing her master’s thesis on visual social media and identity. She has a BA in Danish as well as a degree in Multimedia Design.

enthusiast and communicator living in Aarhus. She has a degree in Marketing and Management Communication and is halfway through her Master in Corporate Communication. Currently she is an intern at Kare Media.

Maarit Koobas is a social media and

graphic design enthusiast. She has a Master´s degree in Business Administration and Finance and has work experience in the area of marketing, internationalization and graphic design.

Currently she is studying Multimedia Design and Communication in Aarhus.

PHOTOGRAPHERS

Annika E. Joensen is a free-

lance photographer from the Faroe Islands. She just finished studying Multimedia Design and Communication in Aarhus. Annika is passionate about visual communication and web design.

Audra Andrasunaite is a photog-

rapher from Lithuania. She is studying Multimedia Design and Communication and working as a volunteer photographer at the photo studio in Godsbanen.

Daniele Internicola is an Inter-

action Designer and UX Designer, moved from Italy to Aarhus.He manages to open his own company in Denmark. Meanwhile, he loves to take some pictures around and play some synths.

Daniel M. Mois is a web developer

from Romania living in Aarhus. He has a BA degree in Web Development and has a passion for finding options and making things run. He is also an avid photographer.

Greta Galginaite has a degree in

Ionut Corneliu Preotu might forget

Linda Avotina is a passionate

Mads Johansen. Educated in profit

Marketing and Management Communication and works with several start-up projects at the Copenhagen School of Entrepreneurship and TEDxCopenhagen.

photographer from Latvia. Studying Multimedia Design and Communications in Aarhus.

many things when going on a trip, but he never forgets his camera. He prefers outdoor photography, so Internet Week Denmark was a challenge that he accepted. He also holds an M.Sc. in Veterinary Medicine.

maximization, while taking beautiful non-profit photographs at hackathon and other events. Contact him @ Madsfoto.dk

Marta Okulicz is a polish student of

Multimedia Design and Communication living in Aarhus. She’s passionate about graphic design and programming. She also loves photography, which is why she volunteered for IWDK.

Nicoline Lodahl Karlsen is a

freelance photographer and graphic designer from the Denmark living in Aarhus. She study Multimedia Design and drive her own freelance company in her spare time.

Masseh Ayubi is a volunteer video/

photographer from Afghanistan with Danish citizenship. He has a degree in IT-Technology & Network Engineering living in Aarhus.

Simona Avolio is an Interaction

Designer and UX Designer from Italy.

She has a degree in Design for Communication Environments. She moved in Aarhus to do what she loves: deliver engaging experiences for people while they interact with products.

DESIGNERS

Iskra Dinkova is a crazy creative

nerdy destroyer of convention Graphic designer with a burning passion for visual communication and a soon-to-be world famous artist.

Pola Lisowicz: Daydreamer, creator, coffee-addict, who really minds having only 24 hours per day.

Biggest wish? To make people remember her art, not only to make them see it.

For more: www.lisowi.cz

Special Thanks This book would also not have been possible without the kind assistance of Mai Skou Wihlborg from Internet Week Denmark, as well as Anne Dorte Madsen, Camilla Swartz, and Anja Tønning from Seismonaut.

And a special thanks also goes to all the participants of Internet Week Denmark 2014.

The Internet and social media are places where we can capture our unique experiences and share them with each other. We decided to capture some of those experiences from Internet Week Denmark 2014 and print them in this book.

And that would not have been possible without the willingness and generosity of people who choose to share a part of their lives using the Internet. People who demonstrate daily that the Internet is a place where we can connect and build communities, just as long as we maintain the digital courage and resolve to use it positively together.