MEDIA KIT
PRINT & DIGITAL
The trusted local family lifestyle magazine
2 0 2 1
As the longest running, largest family publication in the Greater Vancouver area, we've built trusted relationships with our loyal readers, connecting them to a community of families, businesses, and organizations through valuable, relevant and engaging lifestyle content.
Back in Print!
ABOUT US
Since 1992, WestCoast Families has been setting the bar as a valued local family lifestyle resource. Today it is still a locally, independently published magazine in print and digital that is well known and trusted through Greater Vancouver and the Lower Mainland.
WHY ADVERTISE IN A LOCAL MAGAZINE?
ENGAGED READERS
Consumers are more likely to find magazine ads acceptable and enjoyable, and less intrusive
SPECIFIC INTERESTS
Magazines take specializing to the next level Advertising in a magazine that caters to a niche audience targets that demographic very precisely
SAFETY AND TRUST
Magazine readers don't face the worry of phishing, scams or hacking while they read. This gives advertisers the attachment of legitimacy and trust
LONGEVITY
A print magazine ad is not gone in seconds, or thrown out with the newspaper recycling. Digital agazines last even beyond the life of print and can be easily shared and linked The ability to sell can continue long after you have paid for the ad
LOCAL FOCUS
Readers are passionate about their local magazines that give them insight into their area.
“The best marketing doesn’t feel like marketing.”
– Tom Fishburne, Founder of Marketoonist
WE GO PRINT AND BEYOND
DIGITAL ISSUE
ALL ADS INCLUDE LIVE WEBLINKS FROM THE DIGITAL VERSION
VIDEO, SHOPPING AND WEBLINKS AVAILABLE IN DIGITAL ISSUE
FULL PAGE, HALF PAGE AND DOUBLE PAGE DIGITAL-ONLY ADS AVAILABLE
OPTIMIZED FOR MOBILE AND DESKTOP
EMBED VIDEO OR ATTACH A VIDEO LINK Readers click and watch video of you, your product, store, event, or office
SHOPPING LINKS Allow customers to link directly to a product page to buy
REGISTRATION LINKS One click to link directly to a signup or registration page on your site.
"Digital magazines provide an expanded experience as digital publishers can include videos, animations, links and even products and services that basically combine publishing with multimedia and even e-commerce."
THE NUMBERS
A multi-channel, targeted approach to marketing BOOK a full digital media buy that forms a complete user journey for your business.
TARGETED, HIGH VOLUME DISTRIBUTION PRINT 5k circulation 12k readership
SOCIAL MEDIA
CAMPAIGNS FOR BRAND AWARENESS, PRODUCTS
LIVE AND STATIC POSTS
EVENT OR PRODUCT COVERAGE
EMAIL BLASTS TO OPTEDIN SUBSCRIBERS
DIGITAL
LIVE LINKS, SHOPPING CLICKS, VIDEO POPUPS
5.5k 3.0k 3.3k
2.5k
Avg CTR 3.5% vs. industry avg 2.5%
Avg Opens 20.44% vs. industry avg 15-25%
3.4k
A targeted audience!
"Marketing is no longer about the stuff that you make, but about the stories you tell.”
–Seth Godin, Bestselling Author and Blogger
MULTIPLE ISSUE PRINT BUYS
MARKETING PROGRAMS
SPECIAL EVENT OR LOCATION COVERAGE
SPONSORED CONTENT IN PRINT & ONLINE
DIGITAL-ONLY ADVERTISING
EMAIL INCLUSION OR DEDICATED + SOCIAL MEDIA
SPONSORED FEATURE ONLINE + SOCIAL MEDIA
PRINT WRAPS, FLAPS, INSERTS
SPECIAL FEATURE SPONSORSHIP
TOP5 PRODUCT PLACEMENT
AFFILIATE
CONTEST CAMPAIGNS
LOCAL SPOTLIGHT - BUSINESS STORY
CUSTOM CAMPAIGNS AVAILABLE
CALENDAR
2021
March 2021 Spring: Education, Spring Break
Book by February 19
Publisher digital, plus print distribution starting March 1
May 2021 Local Adventure, Summer Camps
Book by April 16
Publisher digital, plus print distribution starting May 1
August 2021 Back to School and Fall Programs
Book by July 31
Publisher digital, plus print distribution starting August 15
DIGITAL
Sponsored Content
Book by publication deadlines above for print, anytime for digital.
Published online and print, with social media and email support.
*** ALL marketing programs come with support to our email subscribers and social media followers, including Twitter, Facebook, Instagram and Pinterest.
RATES
print & digital
Print & Digital
SPECIAL RATES 40% off regular
Full Page $3,050 $1,830
Half Page $1,695 $1,017
1/3 Page $1,145 $687
1/4 Page $885 $531
1/6 Page $595 $357
1/8 Page $465 $279
Book 2 issues, save another 10%
Book 3 issues, save another 20%
Special rates for Spring&Summer2021
Digital Contest Package $495 SPECIAL RATE $395
Includes contest with product|service details and weblink, plus full social media and email support. Product|service prizing supplied by client.
Business Profile or Sponsored Content $1345 SPECIAL RATE $995
Full Page PRINT & Online feature of your business, including images and weblinks, plus social media and email support,
*** ALL marketing programs come with support to our email subscribers and social media followers, including Twitter, Facebook, Instagram and Pinterest.
