Bring your email marketing to life with
the Issuu and Mailchimp integration
You care about high-performing content
Issuu helps creative and entrepreneurial people like you grow your business with the easiest, fastest, and most powerful way to publish and distribute content online.
But you struggle getting great content
You’re running a mix of marketing tactics across social, search engine, email, and more. But marketing still drives a higher ROI than any marketing. Mailchimp is one of the premier solutions for small to midsize businesses.
Mailchimp is an all-in-one marketing platform for small businesses that need email campaigns, websites, and landing pages.
The problem is, to run great Mailchimp campaigns, need great content. In fact, slight variations content can increase response rates by 20 some creative strategies — like adding graphics emails — make the content fun and significantly engagement rates.
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across channels –But you know email any other type of premier email marketing campaigns, you variations in creative 20 - 50%.* And graphics to your significantly lift
content Create once, share everywhere
you can integrate your Issuu account with Mailchimp. Instantly create and export Issuu assets to the Mailchimp Content Studio and enhance your email marketing in minutes.
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Now,
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Issuu + Mailchimp are better together.
Combining Issuu and Mailchimp is a powerful way to create a seamless workflow between your digital content and your email campaigns. Transform your catalog, brochure, menus, and more on Issuu into eye-catching assets that will make your emails pop.
Leverage the power of GIFs.
Whether you pronounce it “gif” or “jiff,” a GIF is an animated graphic format that shows a series of images in a continuous loop.
GIFs are a great way to make your emails more visually dynamic, effectively grabbing attention from audiences who are bombarded with marketing messages all day long. You can create GIFs from your published content on Issuu and easily add them to the Mailchimp Content Studio. Then, link the GIF to your latest Issuu publication and track engagement with Issuu Stats.
“More than 51% of email marketers use GIFs in their email campaigns.”
Source: Litmus
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animated graphic format that shows a series of images in a continuous loop.
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Elevate your emails in minutes.
When you’re ready to create a GIF in Issuu and add it to your Mailchimp campaigns, simply follow these steps:
Step
Log in or create an account with Issuu. Upload your content (for example, an ebook, a newsletter, or a brochure), publish it, and create a GIF for your email.
1 Upload your content to Issuu
Step 2 Publish to Mailchimp
Step 3
Use your Issuu assets with Mailchimp
Once you’ve created your emailready GIF, click the yellow “Export to Mailchimp” button in the upper right corner. Click “Connect Mailchimp” in the pop-up window, and input your Mailchimp sign-in credentials.
Once connected with Mailchimp, you can export your GIF to the Mailchimp Content Studio in seconds. They’ll be ready for you when you want to add them to your email campaigns.
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Stand out with Social Posts.
Our GIF generator turns your PDFs into dynamic previews of your content that are perfect for your Mailchimp campaigns, but did you know there’s another way to add a snapshot of your Issuu publication? With our Social Posts feature, you can turn your flipbook publication into visuallyappealing graphics that can be used in your next campaign.
It’s easy to create an engaging image in line with your Issuu flipbook and branding with Social Posts. Go to your Issuu publisher homepage and select “Social Posts” from the main menu, then create a new post. Choose a template and the publication you want to promote, or create a post from scratch, then customize it with a variety of options in our drag-and-drop builder. When you’re ready, simply download your new Social Post design and add it to your Mailchimp Content Studio to use within your email campaigns.
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Power your content marketing—with GIFs and Social Posts.
When you use Mailchimp and Issuu together, you streamline your entire content creation-to-distribution workflow, enhancing your creativity and collaboration while keeping marketing programs agile.
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Go from static to magic.
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Are you ready to transform your email campaigns?
You can connect your Issuu account with Mailchimp and instantly create and export GIFs and Social Posts to the Mailchimp Content Studio. Embed these assets in your email campaigns. Link your emails to a fullscreen reader experience of your Issuu publications.
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Power more than just your email campaigns.
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Our platform makes it easy for content creators like you to run impactful campaigns across all of your essential marketing channels, including email, social, and search.
Issuu integrates with all your favorite platforms — like Google Drive, Dropbox, Canva, InDesign, and Mailchimp — to create a seamless bridge between design tools, digital asset management archives, and marketing automation and delivery solutions. Turn a single piece of content into a winning campaign.
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Try Issuu
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Issuu Today
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