A Journey to 5X Content Velocity and 25% Audience Growth with Issuu
Meet Stroud & Clarke
Nestled in the heart of London's tech scene, Stroud & Clarke emerged in 2020 as a visionary newcomer in the digital media industry. Dedicated to creating exceptional technology, business, and lifestyle content, this multichannel digital media company has quickly become a key player. Stroud & Clarke delivers compelling narratives via digital magazines (such as Tech-Exec and The Purchaser), as well as through awards, podcasts, and social media. Stroud & Clarke's mission is bold and clear: to inspire, educate, and entertain, driving meaningful engagement and tangible results for their clients.
Despite its ambitious mission, the digital media company encountered obstacles in distributing its rich, diverse content efficiently, with an emphasis on content hosting and distribution limitations as an expansive team of experts. In their search for a solution that could cater to their vision and operational needs, Stroud & Clarke discovered Issuu. The platform emerged as the perfect solution, promising to help the team overcome their greatest challenges and take their content to new heights.
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Content Marketing Challenges
In their pursuit to reach and engage a global audience effectively, Stroud & Clarke faced the complexities of digital publishing and the limitations of most of the tools available on the market. They sought a user-friendly digital platform to streamline their publishing processes, enhance their content's visibility, and facilitate seamless collaboration among their creative, editorial, and marketing teams.
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A Fantastic Solution
Issuu's role in Stroud & Clarke's digital strategy was transformative, paving the way for remarkable efficiency and audience expansion. The media company reshaped its content marketing strategy with the help of Issuu's features, leveraging the various formats and capabilities available to engage and captivate readers like never before. By adding Links to their content, audiences can effortlessly access external websites, detailed articles or interviews, and additional resources with a simple click. This feature enriches the reader's journey, providing depth and context to stories, fostering curiosity, and keeping the audience engaged for longer.
"With Issuu, we can now share our products across various channels much more efficiently, leaving our marketing and social teams free to spend more time on our clients' bespoke needs.”- James Pepper, Founder & CEO at Stroud
& Clarke
Incorporating Videos within their Flipbooks has allowed Stroud & Clarke to bring stories to life in a way that text alone can’t. Videos offer a layer of dynamism and appeal to their digital magazines, enabling them to showcase deeper insights vividly, catering to the diverse preferences of their audience, especially those who seek a more immersive topic exploration.
By Embedding magazines and brochures directly into their website, Stroud & Clarke delivers a seamless experience to their audience. Readers can access high-quality content without leaving the environment they're already navigating.
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A key component of their operational revolution was Issuu for Teams, a feature that significantly accelerated their publishing workflow and enhanced collaborative efforts across departments. This newfound efficiency had several impactful outcomes:
Increased Team Productivity: The integration of Issuu slashed the average upload time for publications to a fraction of what it was on other platforms. Stroud & Clarke's content now transitions from final design to PDF before going live on Issuu and their website in under 20 minutes—a five times faster process.
Streamlined Multichannel Sharing: Stroud & Clarke's ability to share content across digital channels—from their website to LinkedIn and Instagram—has also dramatically improved. Content sharing now takes half the time it previously did, freeing up the marketing and social teams to devote more attention to customizing client services.
Substantial Audience Growth: Since Stroud & Clarke started using Issuu, the digital media company has witnessed a 25% increase in audience size. This growth is attributed to the platform's user- and reader-friendliness; such ease of content distribution and consumption encourages more clients to share Stroud & Clarke's content within their networks.
"Our
audience has increased by around 25% since using Issuu for our digital marketing strategy.
We are more efficient, so we can produce and deliver more content, leading to a substantial increase in audience and readership.”
- James Pepper, Founder & CEO at Stroud & Clarke
Stroud & Clarke efficiently tackled digital publishing challenges and excelled in content engagement with Issuu for Teams. This led to improved collaboration, faster publication times, quicker content sharing, and a notable increase in audience size. The results highlight the importance of using digital tools to achieve business objectives.
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7. Faster content creation and distribution 25% INCREASE 5x SPEED
Key Results
Stroud & Clarke's use of Issuu boosted their digital publishing and marketing strategy, leading to faster content creation and distribution and a 25% increase in their audience. Their workflow is now 5x quicker, enhancing team productivity and audience engagement. Interactive features in their publications have also improved the user experience, reinforcing their market leadership.
Issuu has been key in evolving Stroud & Clarke's content strategy and deepening audience connections.
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