Issuu Case Study: Westcare

WestCare + Pioneering the Future of Digital Content in Social Services

Meet WestCare In a time when behavioral health challenges loomed large and

in how its message reaches and resonates with readers

community needs were ever-evolving, a visionary organization

everywhere. Aside from being able to reach more people with

set out to make a profound difference. Over fifty years ago in

its nonprofit publications, the team at Westcare feels

Nevada, Westcare began its journey with a clear mission: to

empowered to make a greater impact and bring more hope to

uplift the human spirit. Westcare emerged as a beacon of hope

those they serve with the digital tools they now have at their

from the get-go and has since become one of the largest

fingertips.

providers of behavioral health and human services to those in need.

In choosing Issuu’s all-in-one digital publishing platform, Westcare identified a platform that perfectly complements its mission, enabling the organization to share its message and services more broadly and effectively than ever before. By providing a platform to host insightful publications like The Vets View or The Express, Issuu is proud to play a pivotal role in Westcare's digital growth.

Westcare is able to easily publish, host, distribute, and promote its content with a single platform, making a world of difference

1.

"We love how modern our content looks on Issuu and how easy it is to quickly share it with our readers.”

- Gabriela Swartwood,

VP of Marketing at WestCare

2.

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Content Marketing Challenges Westcare, like all nonprofit organizations deeply rooted in community

service,

faced

the

challenge

of

effectively

disseminating its wealth of information and resources to its audience. A traditional approach to content distribution, primarily through physical newsletters and PDFs, just didn’t cut it – it lacked the dynamism and accessibility of modern digital platforms.

Their goal was clear: to transform their publications from static PDFs into engaging, booklet-like digital formats. This shift was more than just about aesthetics; it was about making their content more accessible, interactive, and aligned with today’s digital consumption trends.

4.

A Modern Solution With encouragement from the Vice President of Marketing and Communications, The platform's features resonated with their vision, offering a sleek, modern look and feel that was previously missing in their content marketing. The page-turning effect of flipbooks was particularly appealing, providing a tactile sense of interaction akin to traditional print media but in a digital format.

Certain features have stood out as well, including:

Issuu for Teams: Westcare's desire for digital excellence in its content marketing reached a new milestone with the adoption of Issuu for Teams. This strategic decision was driven by the

Download: Recognizing the value their audience places on

organization's growing need to manage and distribute content

accessibility, Westcare makes good use of Issuu's download

more efficiently. As the team expanded to include eight core

feature. This option allows readers to save and revisit the

members, the necessity for a feature that could foster a

inspiring stories featured in publications.

collaborative workflow became evident.

Auto-Detected Links: Interactive elements are crucial in The organization recognizes the value of Teams, allowing each

capturing attention within digital publications, and Westcare

member to contribute, edit, and share content within a unified

leverages Issuu's Links feature to its full potential. By

platform. By doing so, they eliminated the friction that often

automatically recognizing and converting links from uploaded

comes with coordinating content efforts across different

documents, Issuu makes unnecessary work and additional steps

departments. The result is a smoother, more efficient workflow

a thing of the past. Links add an interactive layer to their content,

where ideas flow freely, and content creation becomes a

resulting in a more engaging and resourceful experience for

collective, cohesive process.

readers everywhere.

5.

Re-Upload: Transparency and perfection in presentation are key for Westcare. The re-upload capability is a lifesaver, allowing the team to quickly rectify any unexpected issues in the layout or copy after initial publishing. This flexibility ensures that their publications always meet their high standards of quality and presentation.

Looking forward, Westcare plans to become even more efficient with Issuu’s app on Canva. This integration promises to further streamline their design and publishing processes.

By designing their content on Canva and exporting their creations directly to Issuu for publishing, they aim to simplify the creation-to-distribution workflow with little to no effort.

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Westcare's strategic use of Issuu’s features enhances the reader experience and simplifies internal processes. As they continue to explore and utilize more features, like embedding content and utilizing videos, Westcare is constantly evolving its approach to digital publishing.

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