How to Successfully Market with Digital Events
April 2021
How to Successfully Market with Digital Events Agenda 20 minutes - Issuu Insights 15 Minutes- Demo Open Q&A
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All participants will be muted throughout the duration of the presentation to ensure the best audio quality for all Please submit your questions anytime during the webinar. Click the Q&A button to do so (shown below)
Lastly, we’re recording today’s webinar, and we’ll share the link in our follow-up. That way you can listen to it again, and even share with others who may be interested
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Meghan Cole Product Marketing Manager
Fan of all things Digital. Also, bikes.
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What Level of Marketer are You? QUICK POLL
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What is the main reason you’ve joined today? QUICK POLL
ABOUT ISSUU Issuu helps people transform static designs into high-performance content for every digital marketing channel.
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Issuu Insights How to Successfully Market with Digital Events
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Events gone Virtual Considerations for the Digital Landscape
The key to pulling off a successful virtual event comes down to how well you understand what it means to effectively create an experience without being face-to-face. The following tips can help you optimize your next virtual event, and create an experience that is just as successful via virtual platforms as it is face-to-face.
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Considerations One of the most important factors, when it comes to hosting a successful virtual event, is understanding the limitations and benefits of the medium. There are certain physical moments of human connection and interaction that virtual platforms cannot begin to replicate, and it is key that virtual events do not try in vain to recreate experiences that are not possible. Virtual events must instead leverage other advantages they have in order to create connection and interaction in new ways.
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Expand Your Reach Global Events are Easier than Ever…technically.
Virtual platforms remove the constraints of physical location and prohibitive cost and can allow you to reach new people across the globe in a way that is just not possible when hosting a single in-person event. This expansion of event participation in return enriches the event itself, by enabling people with extremely diverse backgrounds and social perspectives to come together for joint experiences and engage in meaningful dialogue.
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Leveraging the Digital Medium
During a virtual event, you have the ability to leverage the massively growing fields of graphic and video design that allow you to truly immerse the participant in a world of your own creation. Virtual events may very well be the perfect testing ground for improving your digital branding and marketing presence, using new technological tools that have the ability to engage the viewer to a much greater extent than traditional branding techniques.
Ways to Enhance your Virtual Event with Issuu
Add Links and Videos in Collateral
Full Screen Reader or Embeds
What is typically print collateral that’s thrown away at large events can instead be an interactive showcase of your work.
The Full Screen Reader experience lets you share any Issuu content as its own web-page. Great to share Media Kits or other press materials!
Enhance it further with hyperlinks and videos to engage your audience further.
Or, embed your content directly into your website with the Embed Tool
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A Wealth of Recap Content
Another great benefit to hosting virtual events is the instant documentation of both your collateral and the event itself available online. Be sure to Record Your speakers to Remix your content as Marketing Materials, or offer follow-up resources for the folks who couldn’t join live. Some Ways to use Remixed Content: 1. 2. 3. 4.
Email Recaps Video Library--Add to your Youtube/Vimeo or edit clips for social media. Leverage On your Website Add to your many Resource Center
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Demo
Are you interested in a free workshop on how Issuu can help transform your content into stories, emails, and social posts to engage your customers?
Tuesdays Getting Started, Preparing PDF for Upload Wednesdays Mobile Optimization Thursdays Statistics and Integrations
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Q&A