Carefully Crafted, Freshly Squeezed When I joined issuu as a Senior
we still questioned everything
Product Owner exactly one year
and chose better over faster.
ago, the thing I first noticed was the care and passion with which
With this premier issue of
everything here is crafted. From
ORANGE JUICE we’ll share the
the beautiful content being
story of our remarkable year-
uploaded by publishers to the
long journey. It’s definitely not
animated discussions of technical
your typical tech story about a
architecture, an acute attention
shiny new feature or an amazing
to detail was everywhere I looked.
growth story. It’s much grittier
These were definitely my kind
than that. Our story is about the
of people.
dedication, hard work and sheer guts necessary to rebuild the very
During my first week at issuu, I
core of a massive existing product.
was thrown into a major project
And we figured what better vehicle
— at the time no one knew how
to tell our story than the one
big it was going to be — rewriting
that hundreds of thousands of
the core of issuu from scratch.
issuu publishers use to tell theirs
Initially, we were driven by the
each month. It’s also the perfect
upcoming changes in the browsers
opportunity for us to show
(i.e. the slow death of Flash).
off all the big little details we’ve
However, as we started digging
built into issuu’s incredible new
into it, it turned out to be so much
reading experience.
more than just about technology. We were re-engineering and
Happy reading!
redesigning issuu to be ready for the future. Despite working under
Alette Holmberg-Nielsen
taxing deadlines, I’m proud to say
Editor in Chief
