Amar Ojha
Blending digital creation, dance, fashion, and philanthropy, he inspires through Dance Concept Goa and NGO Swaraj.
Juwela Fernandes
A 19-year-old model from Goa, balances her studies and career, advocating for equality and inspiring others with her resilience.
Volume 3 Issue 9 September 2024
Shania Maciel
Param Talaulikar Co-founded Digisphere Digital Solutions, blending creativity with strategic digital marketing.
A Goa-based photographer, turned his passion into "49 the Studio," offering unique wedding experiences.
As we embrace the vibrant spirit of Goa, this month's edition of Being Goan brings you stories of individuals whose journeys reflect passion, resilience, and a commitment to making a difference. Our featured personalities exemplify the diverse paths to success and community impact, reminding us of the power of dedication and creativity.
Our cover story this month highlights the dynamic journey of Amar Ojha, whose blend of digital creation, dance, fashion, and philanthropy sets him apart. Through his ventures, Dance Concept Goa and NGO Swaraj, Amar not only inspires creativity but also leads initiatives focused on social impact and community engagement. His story is a testament to how one's passion can drive meaningful change.
In this issue, we also feature Juwela Fernandes, a 19-year-old model from Goa who balances her academic pursuits with a thriving modeling career. Overcoming challenges and advocating for equality, Juwela's resilience and dedication inspire others to follow their dreams, proving that age is no barrier to making an impact.
Shania Maciel, Co-Founder of Digisphere Digital Solutions, blends creativity and strategy in digital marketing. Alongside her expertise in content creation and
personalized campaigns, she's now exploring food influencing as a new passion.
Photography enthusiasts will be inspired by the journey of Param Talaulikar, the founder of "49 the Studio." Based in Goa, Param has transformed his passion for photography into a successful business, offering unique wedding experiences that beautifully blend artistry and commerce.
We also delve into the world of content creation with Jenny Pereira, a 25-year-old lifestyle influencer who juggles her 9-to-6 job with her passion for Bollywood-themed videos. Jenny’s commitment to authenticity and audience engagement shines through her content, and she aspires to further expand her influence in the digital space.
Food and travel lovers will enjoy the insights of Ankita Arondekar, a 20-year-old influencer who explores diverse cuisines and destinations. Through her engaging content, Ankita builds a genuine connection with her audience, sharing her adventures and inspiring others to explore the world with curiosity and joy.
Lastly, we highlight the work of journalist Chitrangada Choudhury, whose film Seed Stories underscores the significance of indigenous agricultural practices, heirloom seeds, and low-input farming as vital tools to address climate change and promote ecological sustainability.
Join us in celebrating Goa’s vibrant stories, from entrepreneurs to artists, each contributing uniquely to our community. Let their journeys inspire you to follow your passions and pursue your dreams with determination.
Until next month, cheers!
Jessyl Fernandez Editor
01 Amar Ojha
02 Juwela Fernandes
03 Shania Maciel
04 Param Talaulikar
05 Jenny Pereira
06 Ankita Arondekar
07 Chitrangada Choudhury: Indigenous
Agriculture Key to Addressing Climate Crisis
Introduction
Goa, the tiniest state on the western coast of India, boasts golden pristine beaches, palmfringed avenues, flavourful food, delicious Portuguese-influenced sweets, and warm, hospitable people. Also known as the Ibiza of India for its partying. A tropical paradise of flora and fauna, from the very famous 'almi' (mushrooms) endemic to its forests, that grow only on the red mud anthills, to the solar prawns that are fished immediately after the monsoons, Goa is unique. Tourists are also attracted to Goa for its cultural heritage - from the famous old Portuguese churches like Se Cathedral in Old Goa, the 16th Century Safa Masjid in Ponda and Shree Mangesha Temple in Mardol, the legendary Arvalem or Pandava Caves where the Pandavas of the Mahabharat fame lived, to its two unique festivalsCarnival and Shigmo. Goa plays host to many festivals - the International Film Festival of India that promotes cinema, the Serendipity Art Festival, Sunburn Music Festival, The Grape Escapade to name a few. To showcase this varied heritage of culture, art, tradition, food, and people, in 2015 ItsGoa was born. The main aim was to make it the premier portal for all things Goa. We were able to showcase Goa like never before. Soon our blog-based website transcended the virtual space, with the ItsGoa magazine – a sought-after resource for visitors to Goa from countries like Norway, Germany, UK, USA, UAE, etc.
Editorial Team
Chief Editor
Jessyl Fernandez
Sales
Donald Fernandez
Andrea Fernandes Britney Fernandes
Content & Social Media
Saviola Dias
Fay De Souza
Renata Fernandes
Graphics & Layout
Shashank Parab
Latisha Govekar
For advertising queries:
+91 7887330620 / 9370502124
ItsGoa Media Group
Nordic Intent HQ - Floor 3, PDA Colony, Porvorim, Goa 403521
Email: mail@itsgoa.com
Website: itsgoa.com
Amar Ojha's journey blends digital creation, dance, fashion, and philanthropy. Through Dance Concept Goa and NGO Swaraj, he inspires creativity, social impact, and community-focused initiatives.
Article by: Team ItsGoa
Images by: Amar Ojha
Amar Ojha's multifaceted career blends the worlds of digital creation, dance, and philanthropy. His journey, characterised by creativity and dedication, showcases how passion and hard work can make a significant impact. From his early inspirations to his current roles, Amar’s story is a testament to the power of following one's dreams and giving back to the community.
A Digital Creator’s Inspiration
Amar Ojha's journey as a digital creator began with observing and drawing inspiration from content creators who, at the time, were pioneers in their fields. Unlike today's trend-following creators, early influencers like Q Mike, known for his innovative fashion content, were deeply committed to creating authentic and creative work. Amar admired these creators' dedication and originality, which shaped his approach to digital content creation.
In the early days, Amar was inspired by a blend of content creators and fashion influencers, leading him to develop his unique style. His admiration for Q Mike, a fashion influencer renowned for his distinctive content, fueled his own creative endeavours. Amar noted that while many creators today focus on trends, he strives to maintain the genuine, hard-working spirit that originally inspired him.
The Evolution into Dance
Amar's journey as an artist began in his childhood, influenced by a variety of reality shows. His involvement in these shows and his interest in dance were significant stepping stones in his career. Watching iconic series like "Roadies" and other talent shows inspired Amar to pursue his passion for dance.
Dance Concept Goa: Spreading Knowledge and Passion
Amar's dance journey took a pivotal turn when he discovered whacking, a dance style that became his primary focus. Whacking is a dance form with a rich cultural history, and Amar embraced it with dedication, representing the global whacking community. His passion for dance is evident in his commitment to teaching, performing, and continuing to push the boundaries of his craft.
The creation of Dance Concept Goa marked a significant chapter in Amar's career. The concept, named to emphasise the importance of dancing with purpose, was born out of his desire to spread accurate dance knowledge. During the COVID-19 lockdown, Amar initiated free dance classes, providing valuable training to aspiring dancers without charging fees.
Amar Ojha
Dance Concept Goa began with a core team including Swapna, a choreographer, and Lloyd, a hiphop dancer. Together, they expanded the platform's reach by teaching in schools, colleges, and taking on various dance projects, including weddings and gigs. The platform's mission is to offer genuine dance education, moving away from superficial trends and focusing on deep, historical understanding of dance.
Influences and Inspirations
Amar’s unique style in both dance and fashion is deeply influenced by his surroundings. He draws inspiration from nature, everyday life, and personal experiences. While he does not have specific fashion idols, he takes cues from the world around him, integrating these observations into his creative processes.
Dance Concept Goa began with a core team including Swapna, a choreographer, and Lloyd, a hiphop dancer. Together, they expanded the platform's reach by teaching in schools, colleges, and taking on various dance projects, including weddings and gigs. The platform's mission is to offer genuine dance education, moving away from superficial trends and focusing on deep, historical understanding of dance.
Amar Shooting for IBFW Gatsby at Divar
Amar Shooting for IBFW Timex at Divar
Swaraj: A Commitment to Social Impact
Amar’s dedication to making a positive impact extends beyond his artistic pursuits. He founded the NGO Swaraj, driven by his desire to address food insecurity and promote community welfare. Inspired by historical figures like Shivaji Maharaj, Swaraj focuses on ensuring that no one, especially children, goes without adequate nutrition.
The NGO's core activities include distributing food to those in need and organising community initiatives such as beach cleanups. Amar’s commitment to Swaraj is evident in his hands-on approach, using his own resources and avoiding external funding to maintain the NGO’s integrity. His goal is to create a meaningful impact and foster a sense of community responsibility.
Balancing Multiple Roles
Managing multiple roles as a dancer, content creator, and NGO founder requires exceptional multitasking skills. Amar approaches his diverse responsibilities with a unique ability to juggle various tasks efficiently. His work ethic allows him to balance his artistic endeavours with his philanthropic efforts seamlessly.
Despite the demands of his various roles, Amar remains focused on his passion for dance and content creation. He integrates his work with a sense of purpose, ensuring that each aspect of his career receives the attention it deserves.
Amar rocks with his laid-back fashion with a pop of colour
Amar in his everyday style—casual, comfortable, and effortlessly stylish
Amar Wearing beachbum India
Fashion Philosophy and Personal Style
Amar's sense of fashion is an integral part of his identity. He believes that fashion is not just about clothing but about representing oneself with style and confidence. Whether wearing affordable or high-end brands, Amar emphasises that the essence of fashion lies in how one presents themselves.
His fashion philosophy extends to his online and offline presence, where he strives to make a strong impression. Amar’s approach to fashion is deeply personal, reflecting his individuality and creative spirit. His willingness to experiment with different styles and blend various elements showcases his commitment to staying ahead in the fashion world.
Deadpool: A Symbol of Creativity and Freedom
Amar’s affinity for Deadpool, the iconic superhero, adds a unique dimension to his persona. His
Deadpool cosplay is more than just a costume; it represents his connection to the character’s rebellious spirit and creativity. Amar identifies closely with Deadpool’s persona, seeing parallels between his own life and the character’s unconventional journey.
Through his Deadpool-themed content, Amar combines entertainment with storytelling. His portrayal of Deadpool goes beyond mere cosplay, embodying the character’s essence and bringing a personal touch to his performances. Amar’s deep connection with Deadpool reflects his broader approach to creativity and self-expression.
Future Projects and Aspirations
Looking ahead, Amar has ambitious plans for his career and philanthropic work. He aims to expand Dance Concept Goa, reach more schools and communities, and enhance Swaraj’s impact. While specific details of his future projects remain confidential, Amar’s vision includes growing his platforms and continuing to contribute to both the artistic and social spheres.
Amar’s dedication to his craft and community remains steadfast, and he is committed to pursuing his goals with enthusiasm and innovation. His journey exemplifies how passion, creativity, and a desire to make a difference can drive a successful and impactful career.
Conclusion
Amar Ojha’s story is a compelling blend of artistry, philanthropy, and personal growth. From his early inspirations to his current achievements, Amar’s journey highlights the importance of staying true to one’s passions and giving back to the community. His work with Dance Concept Goa, Swaraj, and his unique approach to fashion and content creation exemplify a commitment to excellence and social impact. Amar’s story serves as an inspiration for others to follow their dreams, embrace their creativity, and contribute positively to the world around them.
Amar Ojha
Juwela Fernandes model
Juwela Fernandes, a 19-year-old model from Goa, balances her studies with a successful modelling career, overcoming challenges and advocating for equality while inspiring others through her resilience and passion.
Article by: Team ItsGoa
Images by: Juwela Fernandes
Juwela Fernandes, a vibrant 19-year-old from Margao, Goa, is not just another name in the modelling industry. Her journey is a blend of creativity, passion, and resilience. Currently a BBA student specializing in travel and tourism, Juwela has already garnered an impressive four years of experience in modelling. This article delves into her inspiring story, her achievements, challenges, and her vision for the future.
Early Life and Passion for Modeling
Growing up in Margao, Goa, Juwela was always captivated by the world of modelling. Her fascination wasn't just with the glamour; she admired how models could convey emotions and tell stories through their poses and expressions. This unique blend of creativity and artistry drew her towards the modelling industry. From a young age, Juwela knew she wanted to be part of that world, where every walk, every pose, and every expression had a deeper meaning.
Educational Background
Balancing her modelling career with academics, Juwela is currently pursuing a Bachelor’s degree in Business Administration (BAA) with a focus on travel and tourism. Her dedication to both her studies and modelling exemplifies her commitment to personal growth and development. Juwela’s academic journey is as impressive as her modelling career, reflecting her ability to manage her time effectively while excelling in both fields.
The Modeling Journey Begins
Juwela’s modelling journey began four years ago, and since then, she has participated in numerous pageants and fashion shows across India. Her talent and dedication quickly set her apart, and she found herself walking the ramps not only in Goa but also in major cities like Delhi, Chennai, and Bangalore. Her work with a US designer in Chennai and her collaboration with Samantha Chauhan at the Lakmé Academy are just a few highlights of her burgeoning career.
Overcoming Challenges
Like many models, Juwela faced her share of challenges. Body shaming and criticism were part of her journey, but her love for modelling kept her motivated. Despite the negativity, Juwela remained confident and focused on her goals, drawing strength from the support of her family. Their unwavering belief in her abilities has been a significant factor in her success, helping her navigate the ups and downs of the modelling industry.
Achievements and Recognition
Juwela’s list of achievements is nothing short of impressive. During the COVID-19 pandemic, she continued to pursue her passion by participating in online pageants. One of her notable wins was being crowned Miss Elite. In 2023, she participated in Miss Goa, where she won the title of Miss Best Walk. Consistently recognized for her exceptional runway presence, Juwela has earned the title of Miss Best Walk in several pageants, cementing her reputation as a top model.
Juwela Fernandes
Fantasy makeup shoot at Stenodac Institute For Career Training & Professional Education
Her accolades incl de
Miss Go 2023 B st R mp W l
Miss C tw l 2022 (Iconic F shion In i , lhi st Pl c Miss An nt r
Miss Stylish S son 4 (Mo ls Unity Club
F shion Mo l In h B st Bo y F m l
VMC Stylish Mo l of th F m l 202
Miss Gl mour E ition 4.0 Miss T l nt
Miss Ti r Qu n S son 8 (Miss Bol n B utiful)
Fashion Shows and Pageants
Juw l ’s mo lling c r r h s t n h r to som of th most pr stigious f shion shows in In i . Sh h s w l th r mp t th L mé Showc s F shion Show, th C sh w F stiv l in Siolim, n th In i n F shion W in Ch nn i. E ch xp ri nc h s contribut to h r growth s mo l, llowing h r to r fin h r s ills n buil strong por olio.
Favorite Fashion Trends and Personal Style
When it comes to fashion trends, Juwela is currently drawn to milkmaid clothing, which she finds stylish and versatile. Despite her involvement in the glamorous world of fashion, Juwela prefers to keep her style simple, opting for casual, down-to-earth, and comfortable clothes. She believes fashion is not just about following trends but also about expressing one’s personality and staying true to oneself.
Skincare and Healthy Lifestyle
Unlike many in the modelling industry, Juwela does not follow a strict skincare routine. She attributes her glowing skin to basic habits like staying hydrated and getting plenty of sleep. For Juwela, a healthy lifestyle is about balance; she works out regularly, maintains a balanced diet, and ensures she gets enough rest. Her approach to wellness is simple yet effective, focusing on the essentials of good health rather than elaborate routines.
Juwela Fernandes
Outfit by samant Chauhan at Lakmé showcase fashion show
Juwela is always looking for new opportunities to challenge herself and grow as a model. She is excited about an upcoming project—a short film—that will allow her to explore her creative side in a new medium. This venture marks a new chapter in her career, showcasing her versatility and willingness to step outside her comfort zone.
Inspirations and Role Models
Among her role models, Winnie Harlow stands out for Juwela. She admires Winnie not just for her success as a model but also for her resilience and confidence. Winnie’s journey, marked by overcoming challenges related to her skin condition, has inspired Juwela to embrace her uniqueness and carry herself with confidence. Winnie’s ability to remain humble, despite her success, resonates deeply with Juwela, who strives to bring the same grace and authenticity to her work.
Hobbies and Interests
Beyond modelling, Juwela has a wide range of interests that reflect her multifaceted personality. She is a car enthusiast with a passion for driving, especially F1 cars and drifting. This lesser-known aspect of her personality highlights her adventurous spirit and love for speed. In her free time, Juwela enjoys sketching and painting, finding solace in the creative process. Additionally, she is a talented dancer, often using dance as a form of selfexpression and relaxation.
Dreams and Aspirations
Looking ahead, Juwela has her sights set on representing her state on a national and international level. She dreams of one day winning a major title, a goal that drives her to keep pushing forward in her career. Juwela also hopes to inspire other aspiring models, especially those who face challenges like body shaming or criticism. She believes that modelling is not just about physical appearance but also about having a positive attitude and the confidence to carry oneself with pride.
importance of equality and inclusivity. For Juwela, modelling is not just about fashion; it’s also about making a difference and using her voice for good.
Conclusion
Juwela Fernandes’ journey from Margao to the world of fashion is a testament to her passion, resilience, and unwavering determination. As she continues to break barriers and achieve new heights in her career, she remains grounded and committed to inspiring others. With her eyes set on the future and her heart dedicated to making a difference, Juwela is poised to become not just a top model, but a true role model for aspiring talents everywhere.
Miss anantara 2024
Embracing tradition with every drape
Shania Maciel entrepreneur
Shania Maciel, Co-Founder of Digisphere Digital Solutions, combines creativity and strategy in digital marketing, excelling in content creation and personalized campaigns while exploring food influencing as a new passion.
Article by: Team ItsGoa
Images by: Shania Maciel
In today's fast-paced digital world, creativity and strategic thinking are key to thriving in the competitive landscape. Few individuals embody this fusion of creativity and strategy as effectively as Shania Maciel, the Co-Founder and Chief Operating Officer (COO) of Digisphere Digital Solutions. With a deep love for creativity, meticulous planning, and thorough research, Shania has made her mark in the digital marketing industry over the past four years. Her journey from a passionate digital creator to a successful businesswoman is nothing short of inspiring. This article delves into her life, her motivations, and the unique approach she brings to the digital marketing space.
Early Life and Passion for Creativity
Shania Maciel's journey into the world of digital creation and marketing began with a deep-seated love for creativity. From a young age, she was drawn to activities that allowed her to express herself, whether through art, writing, or exploring new ideas. This early passion for creativity laid the foundation for her future career. Shania's innate curiosity and love for planning and research further fueled her
desire to explore new avenues where she could blend her creative instincts with strategic thinking.
Discovering Digital Marketing
As Shania grew older, her interest in digital platforms and social media began to take shape. She realized that the digital landscape offered endless possibilities for creativity and storytelling. It was during this time that she started experimenting with content creation, initially as a hobby. However, as she delved deeper into the world of digital marketing, she quickly recognized the potential it held for both personal and professional growth. Shania's ability to blend creativity with analytical thinking set her apart in a field that often requires a delicate balance between the two.
The Birth of Digisphere Digital Solutions
In 2022, Shania, along with her partner Aaditya Yadav, co-founded Digisphere Digital Solutions. The inspiration behind this venture stemmed from their shared vision to fill a gap in the market. They observed that many digital marketing agencies lacked a personalized and creative approach, often focusing solely on numbers and data without truly understanding their clients' unique needs. Shania and Aaditya aimed to create an agency that went beyond conventional marketing methods, blending creativity with data-driven strategies to help brands connect with their audiences in meaningful ways.
Core Services Offered by Digisphere Digital Solutions
At Digisphere Digital Solutions, Shania plays a pivotal role in shaping the agency's core services. The agency offers a comprehensive range of digital marketing services, including content creation, campaign management, ad management, search engine optimization (SEO), website design, pay-perclick (PPC) advertising, conversion ads, lead generation, creative planning, photography, Meta ads, Google ads, and public relations (PR) activities. Shania's expertise in creative planning and content creation ensures that the agency delivers end-toend solutions that cater to all aspects of digital marketing, providing clients with a cohesive and effective online presence.
Shania Maciel
A Personalized Approach to Digital Marketing
What sets Digisphere Digital Solutions apart from other marketing agencies is its personalized, handson approach. Shania firmly believes in working closely with clients to truly understand their brand's essence, goals, and challenges. This approach allows the agency to create compelling stories and experiences that resonate with audiences. Shania's background as a digital creator influences every campaign, ensuring that the content produced is not only effective but also engaging and visually appealing. The combination of creativity and data-
driven strategies enables Digisphere Digital Solutions to consistently exceed client expectations with unique and tailored solutions.
Challenges in the Digital Marketing Industry
Running a digital marketing agency is not without its challenges. Shania acknowledges that one of the biggest challenges has been keeping up with the rapid changes in digital marketing trends and technology. The industry is fast-paced, requiring constant learning and adaptation to stay ahead. Additionally, balancing creativity with the business side of things, such as managing resources, budgets, and client expectations, can be challenging. However, Shania views these challenges as valuable learning opportunities that have helped the agency grow and improve.
The Influence of a Digital Creator's Background
Shania's background as a digital creator has significantly influenced her approach to marketing. She understands the importance of storytelling and authenticity in connecting with audiences. This understanding shapes the marketing strategies employed by Digisphere Digital Solutions. Shania brings a creator's eye for detail, design, and engagement to every campaign, ensuring that the agency consistently delivers content that is not only effective but also visually appealing and relatable. Her ability to combine creativity with strategic thinking has been instrumental in the agency's success.
Exciting Trends in Digital Marketing
Shania is particularly excited about several trends in digital marketing that are shaping the industry. The growth of short-form video content and influencer marketing continues to transform how brands engage with their audiences. Shania finds this shift fascinating as it aligns with the agency's approach of combining creativity with data-driven strategies. Additionally, the rise of artificial intelligence (AI) tools and automation is opening up new possibilities for efficiency and creativity in digital marketing. Shania believes that staying ahead of these trends is crucial for the agency's continued success.
Shania basking in the sun, with dreams and endless inspiration
Proud Achievements and Successful Campaigns
Over the years, Shania has spearheaded numerous successful campaigns at Digisphere Digital Solutions. One campaign that stands out involved a local food and beverage (F&B) brand looking to expand its reach. By combining engaging content with targeted ad campaigns and influencer partnerships, the agency created a buzz that resulted in a significant increase in both engagement and footfall. Another successful campaign involved lead generation for a healthcare brand, helping them connect with potential clients and grow their customer base. Additionally, the agency has generated consistent leads for its real estate clients since its inception, showcasing its ability to deliver tailored strategies across different industries.
Advice for Aspiring Digital Marketers
Shania's journey offers valuable insights for those looking to start their own digital marketing agency. She advises aspiring digital marketers to build a strong foundation in both the creative and analytical aspects of the industry. Staying updated with the latest trends, tools, and techniques is crucial, as is the ability to adapt to the ever-changing landscape. Building a good team is also essential;
Shania emphasizes the importance of finding passionate and driven individuals who share the same vision. Most importantly, she encourages patience and persistence, as growth takes time but is achievable with dedication and a clear vision.
The Future of Digisphere Digital Solutions
Looking ahead, Shania envisions Digisphere Digital Solutions growing into a leading digital marketing agency known for its creative excellence and innovative strategies. In the next five years, she aims to expand the agency's client base internationally, offering new services and continuing to push the boundaries of what’s possible in digital marketing. Shania's goal is to help more brands connect with their audiences in meaningful ways and to stay at the forefront of industry trends.
Exploring New Horizons: Shania's Future Plans
Outside of her work at Digisphere Digital Solutions, hobby. Her love for exploring new cafes and restaurants has led her to share her culinary experiences with a broader audience. Shania plans to continue building on this passion, potentially creating a platform where she can combine her love for food, travel, and content creation. This new venture allows her to explore creative avenues while staying connected to her work in digital marketing. It’s a testament to her belief in the power of storytelling and the importance of pursuing passions outside of work.
Conclusion
Shania Maciel's journey from a passionate digital creator to the Co-Founder and COO of Digisphere Digital Solutions is a story of creativity, perseverance, and strategic thinking. Her ability to blend creativity with data-driven strategies has set her agency apart in the competitive world of digital marketing. As Shania continues to push the boundaries of what’s possible in the industry, she remains committed to helping brands connect with their audiences in meaningful ways. Whether through her work at Digisphere Digital Solutions or her new venture into food influencing, Shania's passion for creativity and storytelling continues to inspire those around her.
Shania Maciel & Aaditya Yadav - the creators Of Digisphere Digital Solutions
Shania Maciel
Param Talaulikar
Param Talaulikar, a Goa-based photographer, transformed his passion for photography into a successful business, "49 the Studio," specializing in unique wedding experiences and balancing artistry with commerce.
itsgoa_ Itsgoa
photographer
Article by: Team ItsGoa
Images by: Param Talaulikar
Early Life and Education: A Foundation in Commerce
Param Talaulikar, born and raised in Margao, Goa . He completed his schooling at Mahila & Nutan English High School, pursued commerce at RMS Higher Secondary School, earned his B.Com at Damodars, and finished with a Master’s in Commerce from Goa University. Despite his family's business background, Param's heart led him down a different path—one of art and creativity.
The Start of a Photography Journey: Finding Passion in Frames
Param's journey into photography began in 2015 when friends admired his phone photography skills, often praising his ability to frame shots well. The appreciation he received online for his pictures motivated him to explore photography more seriously. Although he started with just a phone, Param's passion and commitment soon led him to invest in his first camera using savings from his pocket money.
He enrolled in a ten-day photography course with Sir Prasad Pankar, where he learned about the intricacies of lighting, camera settings, and the science behind capturing perfect photos. This foundational course not only equipped Param with essential skills but also boosted his confidence, pushing him to explore Margao's streets, capturing college festivals, live performances, and candid portraits. His growing love for photography ignited a desire to commercialize his work and eventually pursue it as a full-time profession.
From Nightlife to Weddings: Overcoming Challenges and Finding Purpose
Without a portfolio, Param initially struggled to break into wedding and event photography. He started by messaging nightlife event planners, as these gigs did not typically require a portfolio and often welcomed newcomers willing to work for lower rates. After many attempts, a few responded, and Param began his journey in nightlife
photography. However, the path was not easy; he faced challenges like poor lighting, frequent rejections, and his own introversion, which made approaching people for photos daunting.
Determined not to give up, Param turned to YouTube tutorials, where he learned to experiment with camera settings and flash positions. This self-taught approach eventually paid off, leading to significant improvements in his work and positive feedback from venue owners. These experiences helped Param overcome his introversion, making it easier for him to engage with people and capture memorable shots.
By 2017, Param's efforts in nightlife photography began to pay off. People started to recognize his work, and inquiries about his services for private www.itsgoa.com itsgoa_ Itsgoa
Param Talaulikar
Pheras at Beach House Goa
events like engagements and birthdays began to pour in. This growing demand prompted him to establish his own company, "49 the Studio," where he took on various small events, including parties and get-togethers. Working more often at different events, meeting new people, exploring the art, further boosted his confidence, enabling him to balance his photography with his Commerce course.
The Birth of "49 the Studio": Creating a Brand from Passion
As Param continued to develop his skills, his work in nightlife caught the attention of wedding photographers. This exposure led him to freelance with various players in the market, and through these experiences, he realized that wedding photography was his true calling. Weddings, with their vibrant celebrations and unique stories, allowed Param to fully express his artistic vision.
However, the arrival of COVID-19 disrupted many businesses, including Param's. Yet, this challenge turned into an opportunity for "49 the Studio." The pandemic ushered in the concept of intimate weddings with fewer than 50 guests, which became a niche that Param expertly captured. Despite
lacking an extensive portfolio, he took on these small-scale weddings, creating distinctive content that he promoted on Instagram. His creative wedding videos, which highlighted safety measures like masks and gloves, quickly gained popularity, especially since larger players overlooked these lowbudget events. This success led to his first destination wedding booking in Jaipur in late 2020, marking a significant milestone in his career.
Building a Business: Merging Artistic Vision with Practical Knowledge
By January 2021, "49 the Studio" had gained significant visibility, and Param fully committed to the wedding scene, leaving his job at Big Daddy Casino to focus solely on his business. His background in commerce, both from his B.Com and M.Com studies, proved invaluable in managing the business side of his company. From pricing strategies to deal-making, Param seamlessly combined his artistic talents with practical knowledge to grow his brand.By January 2021, "49 the Studio" had gained significant visibility, and Param fully committed to the wedding scene, leaving his job at Big Daddy Casino to focus solely on his business. His background in commerce, both from his B.Com and M.Com studies, proved invaluable in managing the
couple wedding shoot at Beleza
Bridal Portrait at Prainha
to deal-making, Param seamlessly combined his artistic talents with practical knowledge to grow his brand.
Collaborating with newcomers eager to work with him, Param expanded "49 the Studio" as a destination wedding company, building a reputation for delivering high-quality, unique wedding experiences. His approach emphasizes treating every client and event with the utmost importance, striving to exceed expectations and create memorable stories.
Favourite Locations and Equipment: Crafting the Perfect Shot
Goa remains Param's preferred location for wedding photography, with around 80% of his shoots taking place there. The region's stunning beaches and resorts provide the perfect backdrop for his artistic vision. However, Param dreams of expanding globally, exploring diverse cultures and traditions, and creating unique content worldwide.
When it comes to equipment, Param prefers Canon cameras for photography and Sony for videography, as these brands offer the best experience and image quality. Investing in top-end cameras and lenses is essential for achieving professional results. While understanding camera settings like shutter speed, aperture and ISO is crucial, having high-quality equipment enhances the creative process, making shooting smoother and more efficient.
Managing Large Weddings: The Importance of a Strong Team
Shooting large weddings is both exciting and challenging, requiring a dedicated and skilled team. For Param, the business relies on a supportive team environment, where timely payments and mutual growth are prioritized. Honesty with clients and delivering on promises are core values that define "49 the Studio."
Jaimala at Novotel
Bridal entry for a sikh wedding at KenilWorth Resort
Standing Out in a Competitive Market: Originality and Innovation
In a booming wedding photography market, standing out requires originality and a strong commitment to one's unique style. Param emphasizes the importance of being true to oneself and discourages copying others. Developing a distinctive style, maintaining consistency in framing and colours, and experimenting with new trends that meet modern consumer demands help differentiate his brand. Additionally, offering a unique selling proposition, such as fast delivery or distinct storytelling methods, further sets "49 the Studio" apart.
Client Selection: Building Rapport for Better Results
As "49 the Studio" continues to grow, selecting the right clients whose vision aligns with the brand's style becomes increasingly important. Param emphasizes the need for open discussions about expectations, unique shooting methods, and special offerings, such as face recognition software. Building a friendly rapport with clients, especially couples,
leads to more natural and comfortable interactions, resulting in better photos and overall satisfaction.
Personal Interests and Future Aspirations: Keeping the Artistic Flame Alive
For Param, photography began as a hobby and evolved into a fulfilling profession. Beyond photography, he enjoys travelling, road trips, exploring new foods, especially street food, and occasional weekend parties. As for future plans, Param does not aspire to expand into a large production company shooting hundreds of weddings. Instead, he aims to keep his work unique and artisanal, focusing on limited, high-quality bookings that provide a distinctive experience for clients.
Param's long-term aspiration is to travel globally with his team, exploring new locations and cultures while maintaining the artistic integrity of his business. The company's tagline, "Experience the Exquisite," reflects this commitment to delivering exceptional, one-of-a-kind wedding experiences.
Exit shot post vows at Beleza by the beach
lifestyle influencer
Jenny Pereira
Jenny Pereira, a 25-year-old lifestyle influencer, balances her 9-to-6 job with content creation, focusing on Bollywood-themed videos, audience engagement, and authenticity while aspiring to grow her influence further.
www.itsgoa.com itsgoa_ Itsgoa
Article by: Team ItsGoa
Images by: Jenny Pereira
Jenny Pereira, a 25-year-old lifestyle influencer from Siolim, has captivated her audience with her unique and genuine approach to content creation. With an engaging mix of acting, singing, and dancing, Jenny has crafted a niche for herself, particularly in Bollywood-themed content. Through her social media platforms, she has demonstrated that following one's passion can lead to a fulfilling and successful journey. Let’s dive into her story, exploring her content preferences, audience engagement strategies, content creation process, personal branding, and future aspirations.
Content Preferences: A Blend of Passion and Creativity
Jenny Pereira’s content is as diverse as her interests. She enjoys creating a variety of lifestyle content that reflects her love for acting, singing, and dancing. Her main focus, however, lies in Bollywood videos and lip-syncing, where she feels most at home. She believes in mixing things up, ensuring that her audience always has something fresh and exciting to look forward to. Jenny's preference for short-form content aligns perfectly with the trends on social media platforms like Instagram and YouTube, where she thrives.
In addition to her regular content, Jenny engages in paid collaborations, primarily focusing on modelling for makeup and hair, and fashion photography. She also partners with small businesses in barter collaborations, supporting local entrepreneurs while expanding her content variety.
Jenny’s content is not just about showcasing her talents; it’s about creating relatable moments. She understands that her audience enjoys natural and spontaneous content, such as prank videos or clips involving her family, friends, or colleagues. By incorporating these elements, she maintains a strong connection with her followers, making them feel like a part of her journey.
Jenny at the opening of Angry Sardar's new outlet at Mopa Airport Goa
Jenny Pereira
Jenny on a trekking adventure at a waterfall on the Goa border
Balancing a Full-Time Job and Passion: Managing Multiple Roles
While Jenny is not a full-time content creator, she skillfully balances her 9-to-6 job with her passion for content creation. She works for a boutique resort in Assagao called Maravilha, where she handles reservations and manages three additional properties, including villas owned by the same proprietors. Despite her busy schedule, Jenny remains dedicated to her passion, proving that it is possible to pursue one’s creative interests alongside a demanding job.
The Creative Process: Turning Trends into Personal Expression
When it comes to brainstorming content ideas, Jenny relies on her intuitive understanding of social media trends. She spends time scrolling through Instagram, drawing inspiration from trending songs, edits, and transitions. Her creative process involves adapting these trends to her unique style, ensuring
that her content stands out while remaining relevant.
Jenny keeps her equipment simple, primarily using her iPhone for content creation. For editing, she prefers Instagram Reels for short videos, while longer content is edited using the VN app. Her approach to editing is straightforward, focusing on enhancing her videos without overwhelming them with excessive effects. This simplicity allows her personality and creativity to shine through, making her content relatable and easy to consume.
Consistency and Scheduling: The Backbone of Her Content Strategy
Maintaining a consistent posting schedule is vital for any influencer, and Jenny Pereira is no exception. She aims to post stories every day, while her more curated content, such as pictures and reels, is typically shared on weekends. By planning her posts a day in advance, Jenny ensures that her content is always ready to go live on time, keeping her audience engaged and anticipating her next update.
Her commitment to consistency extends beyond just posting; it’s about delivering content that meets her audience’s expectations regularly. This disciplined approach has helped Jenny build a loyal following that looks forward to her updates, whether it’s a fun dance reel, a heartfelt lip-sync video, or a candid moment from her everyday life.
Audience Interaction: Managing Love and Criticism Gracefully
Interacting with her audience is one of Jenny’s favourite aspects of being an influencer. She responds to comments and messages with sincerity, expressing gratitude for positive feedback and addressing negative comments with grace. When faced with hate or trolls, Jenny’s approach is straightforward—she blocks them, prioritizing a positive environment for herself and her followers.
Although she does not have formal strategies for fostering a community, Jenny’s natural engagement style resonates with her primarily young audience. By being approachable and responsive, she has built a supportive and interactive follower base that feels connected to her content and her journey.
www.itsgoa.com itsgoa_ Itsgoa
Jenny at Navtara for breakfast
Jenny celebrated her birthday at Crazy Fish in Baga
Feedback and Improvement: Evolving Through Trends and Personal Touches
Jenny’s method of gathering feedback revolves around staying updated with trends and observing what other influencers and actors are doing. She constantly looks for new ways to enhance her content, whether it’s trying a different editing style, incorporating fresh ideas, or crafting engaging captions that reflect her personality. While she hasn’t made any drastic changes based on feedback, she remains open to evolving her content, ensuring it continues to resonate with her audience.
Improving content quality is an ongoing process for Jenny. She believes in experimenting with new and different approaches, pushing herself to step out of her comfort zone. Whether it’s refining her acting skills or finding the perfect song for a video, Jenny’s commitment to self-improvement is evident in every piece of content she creates.
Personal Branding: Staying True to Herself
Jenny’s personal brand is all about authenticity and self-expression. She creates content for herself first, focusing on what brings her joy and satisfaction. Her message to her followers is simple yet powerful: follow your heart and do what you love. This philosophy not only guides her content but also defines her overall approach to life.
Maintaining consistency with her personal brand, however, does come with its challenges. In the world of social media, where trends evolve rapidly and everyone seems to be doing similar things, standing out can be tough. Jenny acknowledges that sometimes content can feel repetitive, especially when multiple creators are inspired by the same trends. Nevertheless, she strives to maintain her unique voice, ensuring that her content always feels genuine and true to who she is.
Jenny making a guest appearance at a show in Aguada Fort
Jenny at The White Goa nightclub in Baga for a paid collaboration on their Instagram page www.itsgoa.com itsgoa_ Itsgoa
Looking ahead, Jenny has clear goals for her journey as a lifestyle influencer. She aims to continue making and posting videos, while also exploring new avenues beyond her current content. Her long-term aspirations include reaching milestones like achieving a million views on her videos and eventually earning income from her Instagram presence.
To evolve her content, Jenny plans to post more raw and unfiltered videos, offering her audience an even deeper look into her life. She also hopes to increase
her interactions with her followers, further strengthening the sense of community that has become a hallmark of her brand.
Final Thoughts: A Journey Rooted in Passion and Persistence
Jenny’s journey as a lifestyle influencer began in her school days, long before the concept of social media fame was a mainstream idea. Starting her Instagram account in the 11th grade, she initially used the platform to share fun photos and stories. However, the introduction of Instagram Reels marked a turning point, allowing her to fully explore her passion for creating engaging content.
The COVID-19 pandemic and subsequent lockdowns provided an unexpected boost, as people worldwide turned to social media for entertainment and connection. For Jenny, this period was a time of exploration and growth, solidifying her place as a lifestyle influencer who is as versatile as the platform she thrives on.
Jenny believes that Instagram, along with YouTube, offers endless possibilities, serving not just as a space for fun and creativity but also as a versatile tool for business, work, and personal expression. She views these platforms as invaluable assets for her generation, enabling individuals to explore their passions and connect with others on a global scale.
Advice for Aspiring Influencers: Follow Your Heart and Keep Creating
For those aspiring to follow in her footsteps, Jenny has one piece of advice: do what you love, regardless of others’ opinions. She emphasises the importance of pursuing one’s passion with confidence, whether it’s acting, singing, dancing, or any other creative outlet. Jenny encourages aspiring influencers to push past any fears of judgement or ridicule, assuring them that success comes from staying true to oneself.
She reminds her followers that those who may initially doubt or mock your efforts are often the same people who will later seek your help once you find success. Jenny’s message is clear—go for it, trust your instincts, and let your passion lead the way.
www.itsgoa.com itsgoa_ Itsgoa
Jenny at Hyderabad airport
food & travel influencer
Ankita Arondekar
Ankita Arondekar, a 20-year-old food and travel influencer from Goa, shares her passion for exploring diverse cuisines and destinations, building a genuine connection with her audience through engaging content.
Article by: Team ItsGoa
Images by: Ankita Arondekar
Ankita Arondekar, a 20-year-old food and travel influencer from Margao, Salcete, Goa, has carved a niche for herself in the digital world. With the social media handle @ankii__1423, Ankita's journey began in a small town but soon transcended borders, combining her passion for travel and food into a captivating narrative that resonates with her followers.
Personal Background
Ankita's journey is rooted in her vibrant hometown of Margao, Salcete, Goa. Growing up amidst the rich culture and diverse cuisine of Goa, she developed a deep appreciation for food and travel. This background laid the foundation for her future as an influencer, merging her love for exploring new places with a curiosity for discovering unique culinary experiences.
Influencer Journey
Ankita's foray into the world of social media began with Instagram, where she initially joined to connect with friends and share everyday moments. However, her perspective shifted dramatically during the COVID-19 lockdown. Alongside her cousins, she began experimenting with various food recipes, which sparked her interest in food. As she started travelling more frequently with her cousins, Ankita began documenting their adventures, sharing videos and reels that quickly gained traction. Her content resonated with a growing audience, inspiring her to pursue a career as a food and travel influencer.
Content Creation
Primarily, Ankita uses Instagram to share her content, including reels and posts that capture her travel and food experiences. While she does not limit herself to a specific niche, Ankita aims to explore and highlight the culinary delights of every state and country she visits. This approach allows her to showcase a wide variety of cuisines, reflecting her goal of discovering the unique flavours and stories behind each dish.
Ankita at Bao Story Goa
Ankita Arondekar
Ankita during her visit at The ATV Club Goa
Travel Preferences
Ankita has a long list of destinations in her travel bucket list, with Portugal being a top priority. She is particularly drawn to Portugal due to the cultural and culinary similarities it shares with Goa. Travelling with her cousins, who are her favourite travel partners, Ankita values the camaraderie and shared experiences that come with group travel.
Food Experiences
Ankita's love for travel naturally led her to explore new and unique food experiences. She believes that every place has its own history and distinctive culinary offerings, which she is eager to discover. Ankita's process for selecting restaurants or food vendors involves thorough research and recommendations from locals and fellow travellers. Although she hasn't faced significant challenges related to dietary restrictions, she remains open to navigating such situations with flexibility and creativity.
Influencer Collaborations
Ankita has collaborated with various brands and tourism boards, leveraging these partnerships to enhance her content and reach a wider audience. When considering potential collaborations, she prioritises brands and destinations that align with her values and content style, ensuring authenticity and relevance in her partnerships.
Audience Engagement
Engaging with her audience is a crucial aspect of Ankita's influencer journey. She interacts with her followers through regular updates, responding to comments and messages, and creating engaging content that invites participation. Her audience is particularly drawn to her travel stories and food adventures, which often spark discussions and recommendations. Ankita handles negative feedback with grace, viewing it as an opportunity to improve and connect more deeply with her audience.
Ankita enjoying River Rafting with her friends at Dandeli
Ankita at Chef Rodwin cafe Margao
Planning her travel itineraries involves meticulous research and organisation. Ankita ensures that her trips are well-structured, balancing work and leisure to make the most of each destination. Essential items for her travel include a reliable smartphone for capturing content, a portable charger, and travel insurance for peace of mind. Balancing content creation with personal enjoyment, Ankita remains committed to both her work and the joy of travel.
Future Goals
Looking ahead, Ankita envisions expanding her influence and reach as a food and travel influencer. She aims to explore new destinations, delve deeper into diverse culinary traditions, and continue growing her online presence. Ankita's future plans include visiting places like Japan and South Korea, known for their rich food cultures and unique travel experiences. To achieve these goals, she is dedicated to honing her content creation skills, building strong partnerships, and staying connected with her audience.
Advice for Aspiring Influencers
Ankita's journey offers valuable insights for aspiring food and travel influencers. She advises newcomers to follow their passion, start small, and stay flexible in their plans. Prioritising personal relationships and balancing work with leisure are crucial for long-term success. Key lessons from Ankita's journey include the importance of authentic engagement, continuous learning, and maintaining a genuine connection with one's audience.
Conclusion
Ankita Arondekar's story is a testament to the power of passion and perseverance. Her journey from a small town in Goa to becoming a recognized food and travel influencer is marked by creativity, hard work, and a deep love for exploring the world. As she continues to inspire others with her content, Ankita remains committed to discovering new places, savouring diverse cuisines, and sharing her adventures with a growing community of followers.
Ankita Arondekar dining at The Pier restaurant
Ankita having fun riding ATV at The ATV Club Goa
Chitrangada Choudhury: Indigenous Agriculture Key to Addressing Climate Crisis
Journalist Chitrangada Choudhury's film *Seed Stories* highlights the importance of indigenous agricultural practices, heirloom seeds, and lowinput farming to address climate change and ecological sustainability. Article & Images by: Team ItsGoa
Multimedia journalist and filmmaker Chitrangada Choudhury screened her film ‘Seed Stories’ (2024) and spoke about the importance of sustainable indigenous agricultural practices in light of the ongoing climate crisis at the recent MOG Sundays talk at the Museum of Goa, Pilerne
Choudhury.
Goa-based Choudhury is an award-winning journalist from Odisha, whose reportage has been honoured with multiple prestigious national and international awards including the Press Council of India's National Award and the Lorenzo Natali Journalism Prize twice.
Choudhury made the statement at the recent MOG Sundays talk at the Museum of Goa, Pilerne, after the screening of her film, ‘Seed Stories’ (2024), that gives audiences a ‘worm’s eye view’ of indigenous agroforestry practices in the Niyamgiri mountains of
“A labour of love since 2019, ‘Seed Stories’ emerged organically on the foundation of my work as a journalist reporting on Adivasi landscapes and people, the environment, and violence in the name of ‘development’. Barefoot ecologist Dr Debal Deb’s conservation farm in Odisha on which he and a three-member team conserve in-situ over 1000 varieties of heirloom rice through knowledge systems possessed by the Adivasi communities, and the coming of chemical-intensivegenetically modified cotton cash crops to this eco-sensitive region form the basis of this documentary film,” stated Choudhury.
Through the film, Choudhury would like audiences to think about what counts as ‘knowledge’ in our society, and what sustainability truly is. She showcases the sophisticated agricultural knowledge that Adivasi farmers have, which elitist systems tend to devalue and condemn as ‘backward’. “We can learn from these communities, and value and support the indigenous communities practicing lowinput farming, particularly in these times of climate crisis and unsustainable practices, ,” she said.
Choudhury was in conversation with renowned environmentalist and founder of Goa Foundation
Claude Alvares, and organic farmer and founder of Green Essentials Yogita Mehra, who also highlighted the plight of Goa’s rapidly declining traditional rice varieties under similar circumstances.
Claude Alvares stated that before the Green Revolution, there were around 60 varieties of traditional rice in Goa, and today, there are only four or five varieties that are still being grown, albeit with difficulty due to the rapidly changing climate. Alvares also highlighted the disconnect between today’s
urban generation and nature, with focus on the food being consumed without knowledge of the ingredients.
“The Adivasi or indigenous people follow agricultural and agro-ecological practices that are millenia-old, producing rice varieties that are full of nutrients and have distinct natural flavours. However, our generations suffer from ‘nature-deficit syndrome’, where we are cut off from the diversity of rice. In Goa, the white rice sold in supermarkets can't be utilised to make traditional Goan sweets, only the traditional Goan korgut rice and other local varieties suffice,” stated Alvares.
As a solution to bridge this disconnect, Yogita Mehra proposed growing one’s own produce in a kitchen garden in urban spaces, as “nothing connects you more to your food than if you grow it yourself.
Watching their parents engage with nature this way, children will also be greatly encouraged to take up the practice. Restaurants in Goa can also aid in this sustainable endeavour by attempting to alter their menus to highlight the local seasonal ingredients”.
Multimedia journalist and filmmaker Chitrangada Choudhury (left) screened her film ‘Seed Stories’ (2024) and spoke about the importance of sustainable indigenous agricultural practices in light of the ongoing climate crisis at the recent MOG Sundays talk at the Museum of Goa, Pilerne. She was in conversation with Goa-based organic farmer Yogita Mehra (centre) and environmentalist Claude Alvares (right)
