Tycoon
Navigating the business and startup landscape in Goa
COVER FEATURE
All About Alcohol Museum
Nandan Kudchadkar, with Armando Duarte, turned his passion for alcohol memorabilia into the world’s first Alcohol Museum, highlighting Goa’s Feni heritage.
BENO
Gaurav Bhardwaj, founder of BENO in Benaulim, shares how he created India’s largest gin bar and made it a standout in South Goa's dining scene.
Tamsin Noronha
An artist who turns waste materials into vibrant art to inspire change and promote sustainability.
The Future School of Performing Arts
Revolutionizing arts education in India, this institution offers innovative programs and visionary approaches.
Welcome to the enriching edition of Goa Tycoon, where we continue to celebrate the fusion of culture, innovation, and artistic expression across our vibrant state.
This month, our cover story invites you to step into the intriguing world of The Alcohol Museum in Goa, masterfully founded by Nandan Kudchadkar. This unique institution not only showcases Goa's rich drinking history, especially Feni, but also merges educational exhibits with engaging entertainment, preserving our invaluable cultural heritage.
Discover BENO, a distinctive café-bar in Goa that stands out with its extensive gin collection and a versatile menu from breakfast to bar. BENO integrates innovation with sustainability, serving dishes that represent the local culture in every bite, ensuring a unique culinary experience.
Meet Tamsin Noronha, a visionary artist who turns waste into impactful art. Her work embodies a commitment to environmental consciousness and aims to foster change and sustainability through her vibrant designs and creative process.
Explore the Future School of Performing Arts, a revolutionary institution in Goa that is redefining creative education. With cutting-edge programs, expert instructors, and strategic partnerships, it prepares students to excel in music, dance, and
In Ponda, Goa, Mrs. Poorva Prathamesh Sukthankar at Studio 10 brings creativity and perseverance to life through her specialized Mandala art. Her story is one of artistic exploration and expansion into fabric painting and textured art, showing us the power of persistence and vision.
Anns Creation, led by Roseann Fernandes in Siolim - Bardez, crafts unique, handcrafted accessories. Each piece from Anns Creation showcases not just quality materials but also the creativity and entrepreneurial spirit of its founder.
Lastly, delve into the world of Pastel Lane, where founders Abhishek and Sunidhi are redefining lifestyle accessories in Goa. Their enterprise is a testament to their commitment to creativity and sustainable growth, marking significant milestones in the local entrepreneurial landscape.
Join us in exploring these fascinating stories that weave together the rich tapestry of Goa's cultural and entrepreneurial spirit. Each feature shines a light on individuals and initiatives making a tangible difference in our community.
Well, that's all I have for you from my desk this month. I hope you enjoy reading this month's issue of Goa Tycoon. Do share it with your friends all across the globe.
Until next month, cheers!
Warm regards,
Jessyl Fernandez Editor
03 Tamsin Noronha 04 The Future School of Performing Arts 05 Poorva Sukthankar 06 Anns Creation
07 Pastel Lane
Introduction
Goa, the tiniest state on the western coast of India, boasts golden pristine beaches, palm-fringed avenues, flavourful food, delicious Portuguese-influenced sweets, and warm, hospitable people. Also known as the Ibiza of India for its partying. A tropical paradise of flora and fauna, from the very famous 'almi' (mushrooms) endemic to its forests, that grow only on the red mud anthills, to the solar prawns that are fished immediately after the monsoons, Goa is unique. Tourists are also attracted to Goa for its cultural heritage - from the famous old Portuguese churches like Se Cathedral in Old Goa, the 16th Century Safa Masjid in Ponda and Shree Mangesha Temple in Mardol, the legendary Arvalem or Pandava Caves where the Pandavas of the Mahabharat fame lived, to its two unique festivals - Carnival and Shigmo. Goa plays host to many festivalsthe International Film Festival of India that promotes cinema, the Serendipity Art Festival, Sunburn Music Festival, to name a few. To showcase this varied heritage of culture, art, tradition, food, and people, in 2015 ItsGoa was born. The main aim was to make it the premier portal for all things Goa. We were able to showcase Goa like never before. Soon our blog-based website transcended the virtual space, with the ItsGoa magazine – a sought-after resource for visitors to Goa from countries like Norway, UK, USA, etc.
Chief Editor
Jessyl Fernandez
Sales
Donald Fernandez Andrea Fernandes Britney Fernandes
Content & Social Media Saviola Dias Fay De Souza Renata Fernandes
Graphics & Layout Shashank Parab Latisha Govekar
For advertising queries: +91 7887330620 / 9370502124
ItsGoa Media Group
Nordic Intent HQ - Floor 3, PDA Colony, Porvorim, Goa 403521
Email: mail@itsgoa.com Website: itsgoa.com
Museum
The Alcohol Museum in Goa, founded by Nandan Kudchadkar, showcases Goa’s rich drinking history, particularly Feni, through curated exhibits, blending education with entertainment and preserving cultural heritage.
Article by: Team ItsGoa Images by: All About Alcohol Museum
www.itsgoa.com itsgoa_ Itsgoa
How It All Began
Nandan Kudchadkar loved collecting things related to alcohol. He turned this passion into something amazing: the world’s first Alcohol Museum. This museum is not just about drinking; it tells the story of a special drink called Feni. Feni came from Brazil to Goa, and now it is a big part of Goa's history. With the help of Armando Duarte, who takes care of the museum, Nandan made sure Feni's story is told and remembered.
Why an Alcohol Museum in Goa?
Goa has a long and interesting history. It started with Emperor Ashoka, continued with the Portuguese rule, and then Goa became independent in 1961. Each group that ruled Goa left their mark, making it rich in culture. The Portuguese brought fancy dining and drinking habits. Inspired by this history, Nandan wanted to create a museum that shows this journey. Goa was once called the "Rome of the East" because of its beauty and culture. This museum celebrates Goa's rich drinking traditions.
Choosing What to Show: Stories in Glass
The museum has many interesting things on display. Each glass and item, some over 450 years old, tells a part of Goa's history. These items have been used by kings, officials, friends, and travellers, each adding to the story. If these items could talk, they would tell tales of politics, personal victories, and social gatherings, showing a vivid picture of Goa's past.
Surprising Things Visitors Learn
Visitors to the museum learn many unique things. They learn why different glasses are used, what "cheers" means, and how alcohol has changed over time. The museum even shares fun stories about how animals, like monkeys, helped us understand drinking better. This makes the visit educational and fun, helping visitors appreciate alcohol in a new way.
Loved by Everyone: Local and Tourist Reactions
Both people from Goa and tourists really like the Alcohol Museum. It gives a special feeling of excitement even before you try a drink. The museum’s story about Goa’s drinking history is best enjoyed when you visit it yourself. Each person who comes to the museum leaves with their own special memories and feelings. This shows how the museum
Copitas - small wine glasses all the way from Portugal
Miniature bottle art done by goan ladies
The Taverna
The Alcohol Museum is different from any other place. Each item and story in the museum is real and chosen carefully. Nandan’s love for Goa is clear in every part of the museum. The museum captures Goa’s rich history and culture perfectly. It’s a one-ofa-kind experience that you can’t find anywhere else, making it a must-visit in Goa.
Overcoming Problems: Finding the Right Curator
Running the museum wasn’t easy. One big challenge was finding the right person to take care of it. Armando Duarte shares Nandan’s vision and has helped make the museum come alive. Their partnership shows their dedication to showcasing the best of Goa to the world. This teamwork ensures the museum truly reflects Goa's rich cultural heritage.
The museum has had many special moments. For example, after a tour, a visitor asked Nandan if he was married and then invited him to celebrate with a drink of Feni. This kind of interaction shows how the museum makes a strong connection with people. It makes each visit unique and memorable, highlighting how the museum touches visitors' lives and creates lasting impressions.
Exciting Future Plans: What’s Next for the Museum
Nandan Kudchadkar expressed excitement about an upcoming project, revealing that a special bottle named Cajini, inspired by the waters of the Western Ghats, is in its final stages. Although details are still under wraps, he promises an intriguing innovation, with more information to be shared in about a month.
Memorable Visitor Stories
A Unique Experience: Honouring Goan Heritage
Curator Armando explaining the guests the great glass story
The smoking room
Helping the Community: Adding to Goa’s Culture
The Alcohol Museum helps keep Goa's culture alive. Every item and story in the museum is a piece of Goa’s history, showing the talents and contributions of many Goans. By sharing these stories, the museum honours Goa’s creative minds and makes sure their work is remembered and celebrated.
Conclusion: Celebrating Goa’s Alcohol History
The Alcohol Museum shows how hard Nandan Kudchadkar and Armando Duarte have worked to keep Goa’s drinking history alive. They made a unique place that not only teaches but also entertains and inspires everyone who visits. The
museum is great at telling interesting stories about Goa's past, helping people feel a connection to the history, and making it easier for everyone to understand Goa’s culture.
People come to the museum to learn and enjoy stories about old drinks and how they were part of Goa’s history. Each visitor leaves with special memories and a better understanding of Goa’s rich background. The museum is successful because it brings the past to life in a way that everyone can appreciate. As it grows and adds new exhibits, it will keep being an important and beloved part of Goa’s cultural scene, making sure the history and traditions of Goa are remembered and celebrated www.itsgoa.com itsgoa_ Itsgoa
The smoking room
An antique sugarcane juice maker
A bottle used to store Feni
BENO, a unique café-bar in Goa, offers an extensive gin collection and diverse breakfast-to-bar menu, blending innovation, sustainability, and local culture to create a standout culinary experience.
Article by: Team ItsGoa
Images by: Beno
Gaurav Bhardwaj, the visionary founder of BENO, a breakfast café-bar in Benaulim, aims to offer gin connoisseurs an immersive experience at India’s largest gin bar. In a conversation with Goa Tycoon, Gaurav shares deeper insights into BENO’s conceptualisation, execution, and why it is a haven for Gin enthusiasts with its offering of over 80 gins. This article explores Gaurav's journey, the unique elements of BENO, the challenges faced, and the strategies employed to make BENO stand out in the competitive South Goa restaurant scene.
Gaurav Bhardwaj’s Journey
Born in Delhi and raised across West Bengal and Maharashtra, Gaurav Bhardwaj completed a bachelor's degree in Engineering, Management, and Information Technology from Nagpur University. His passion for innovation influenced his career trajectory, accumulating over 16 years of experience as a business growth specialist. Well-versed in strategising business development plans and orchestrating impactful marketing campaigns, Gaurav utilised his cumulative experience to carve a niche in the food and beverage industry with BENO. This breakfast café-bar is home to India’s largest gin collection, featuring over 80 gin brands.
The Inspiration Behind BENO
In 2020, during the COVID-19 pandemic, Gaurav moved to Goa with a six-month plan to work from Goa. However, he fell in love with the scenic beauty and welcoming atmosphere of South Goa, especially Benaulim, Colva, Margao, and Carmona, deciding to make Goa his home. Observing a gap in the existing food and beverage industry in Goa, which focused more on the night scene, he saw tremendous scope for a breakfast-to-bar concept. Inspired by the exponential attention gin was receiving, Gaurav’s passion for innovation led him to pursue this opportunity, resulting in BENO, which boasts India’s largest gin collection with over 80 gins.
Crafting the Unique Menu
BENO’s bar menu is expansive, featuring 80-plus gins from across the world and a set of innovative cosmically-inspired cocktails reflecting Gaurav's love
for astronomy. Examples include ‘The Great Red Spot,’ highlighting Planet Jupiter’s iconic storm, and ‘The Strawberry Moon,’ reminiscent of June’s full moon. The breakfast menu offers a spread of dishes across continents, from Turkish eggs and Frenchstyle stuffed omelettes to quinoa upma and ‘uzzo poi,’ a Goan poi stuffed with shrimp, salsa, and cream cheese. Additionally, BENO serves a variety of burgers, bar bites, and meals like ‘Sri Lankan Prawn Curry’ and ‘mudhi mansa,’ a mutton curry with puffed rice from India’s Eastern Ghats.
Overcoming Challenges
Breaking into Goa’s formidable food and beverage industry was daunting, given the presence of several established culinary outlets in South Goa. Gaurav and his team conducted six months of careful research to curate BENO’s menu, ensuring it stood out not only with its unique breakfast offerings but also with its extensive gin collection. Encouraged by friends in the industry, BENO formed a tightly-knit community, making the venture joyful and successful.
The facade of BENO, located in Benaulim
The Great Red Spot gin cocktail at BENO
Unique Strategies for Success
To make BENO stand out, Gaurav’s strategy focused on pioneering a unique concept and breaking the template. Recognising that Goa was the birthplace of several high-quality gins, he decided to showcase this versatile spirit. This led to the introduction of gins from Goa, India, and internationally. The ‘Ginnaissance’ in Goa and India, driven by gin’s intricate botanical nature and its suitability for crafting cocktails, aligns perfectly with Goa’s cosmopolitan atmosphere. BENO became a showcase bar for gin, hosting gin-tasting sessions, bar takeovers with gin brands, gin and food pairing events, and featuring ‘Gins of the Month.’ An educational gin menu describing each showcased gin is also in the works.
Expanding the Food Menu
BENO’s food menu includes popular breakfast options like eggs and omelettes, expanded to continental dishes such as Shakshuka and Turkish Eggs (listed amongst the top 25 dishes to have in Goa by ISPRAVE magazine). The café also offers unique items like the Fluffiest Pancake (Kaiserschmarrn), a unique French Toast, and croissant sandwiches. As one of the few places
customers enjoying mimosas and bellinis during weekend breakfasts and brunches. The café’s philosophy revolves around fresh, unique, and wellmade dishes with balanced flavours.
Steps Toward Sustainability
At BENO, sustainability is integral to daily operations. The space is designed with upcycled wood sourced from scrap yards around Goa, an idea pitched by Pragya and Shrinkala. Lamps and the cabana section are also made from scrap wood. Wet waste is segregated, with some fed to poultry and the rest used for garden compost. Partnering with vRecycle Waste Management Services,run by Clinton Vaz, BENO ensures most waste is recycled.
Sustainability extends to the menu as well, with orange bitters made from the rinds of freshly squeezed oranges and Irish cream liqueur crafted from reused coffee grounds. Even the non-edible parts of seafood are used to make seafood bisque, accompanying the top dish ‘We’ve got Mussels.’ At BAJA, a Mexican-Goan-themed beachfront bar located at Trinity beach in Benaulim that is closed during the monsoon. Beno has crafted a zero-waste cocktail ‘Coco Toronja’ uses in-house coconut syrup and waste coconut fibre as a garnish.
Expanding the Table
BENO plans to expand its gin collection further, including every available gin brand and serving as a platform for upcoming Indian and international brands. Recently, BENO Hospitality welcomed India’s first ‘Mojito Ambassador,’ Harshit Agarwal, as the head of the beverage programme for BENO and their Mexican-themed beach bar, BAJA. Harshit’s mixology approach, blending natural elements with liquors and liqueurs, will elevate the beverage programmes and offer patrons unique culinary experiences. BAJA, a seasonal Mexican-Goanthemed beachfront bar in Benaulim, offers a stunning beachfront experience, celebrating agave and rum-focused cocktails, fresh seafood, and slow coastal living.
A Day in the Life at BENO
A typical day at BENO begins with meal preparation for the café’s opening at 8 am. The breakfast menu, available until 3:30 pm, features continental breakfast dishes enjoyed in a delightful atmosphere filled with birds’ chirping and conversations. From noon onwards, the lunch menu, including ‘Big BENOS,’ ‘Chef’s Special,’ and ‘BENO Burgers,’ opens. As the sun sets, BENO transitions into a bar, offering a wide selection of gin cocktails. Guests enjoy drinks and dishes while listening to soothing jazz music. Jazz nights feature talented musicians from Goa, India, and abroad, enhancing BENO’s sophisticated and soulful atmosphere.
Engaging with the Local Community
BENO pays homage to Goa through its food and beverage offerings. The café showcases several homegrown gin brands, such as Seqér, Tickle Gin, and Pumori Small Batch Gin. The menu includes cocktails featuring local spirits like feni and urrak, providing a platform for local businesses like Cazulo. The inclusion of Goan poi on the menu and fusion dishes like Goan Serradura with North Indian jalebi highlight the café’s commitment to local cuisine. BENO also supports local jazz musicians, creating a strong bond with the community.
Diners enjoy a delectable breakfast at BENO
The fruity Pink Panther gin cocktail, crafted with Beefeater Pink Strawberry gin
BENO’s bar boasts India’s largest gin collection
BENO became known as India’s largest gin bar, offering over 80 gins from around the world. Another significant achievement was the success of the breakfast concept, with patrons embracing the idea of breakfast cocktails. Seeing customers enjoy the curated food and drinks has been extremely rewarding for Gaurav and his team.
Hosting a Dinner Party
If Gaurav Bhardwaj could host a dinner party at BENO for any three people, living or dead, he would choose German former Formula One racing driver Michael Schumacher, Argentine professional footballer Lionel Messi, and Indian actor Shah Rukh Khan. He would serve Chicken Aglio Olio with Smoked Mushroom to Schumacher, the ‘Buffy The Vampire Slayer’ Burger to Messi, and the Smoked Laal Maas with Goan Rice to Shah Rukh Khan.
menu for the rest of his life, it would be the Aglio Olio Pasta with Smoked Mushrooms. The dish’s flavourful, umami goodness and the earthy taste of the mushrooms make it a standout choice.
Conclusion
BENO is more than just a café-bar, it’s a vibrant space where breakfast meets an impressive gin collection, all wrapped in a cosy, local atmosphere. With its focus on unique dishes and a huge selection of gins, BENO stands out as a special spot in Goa. From innovative cocktails to sustainable practices, this place offers something memorable for everyone. Whether you're starting your day with a hearty breakfast or enjoying a gin cocktail in the evening, BENO promises a delightful experience that celebrates both global flavours and local culture.
BENO’s Jazz nights are a massive hit with patrons
Tamsin Noronha
Tamsin Noronha, an artist blending vibrant designs with environmental consciousness, creates impactful art from waste materials, aiming to inspire change and promote sustainability through her creative process.
Article by: Team ItsGoa
Images by: Tamsin Noronha
artist
Tamsin Noronha, a passionate and innovative artist, has been painting for as long as she can remember. From her childhood bedroom walls adorned with her artwork to her vibrant and intricate designs today, Tamsin's journey in art has always been deeply intertwined with her surroundings and inspirations. With a Bachelor of Fine Arts from Minerva Art Academy in The Netherlands, she has honed her unique style, which blends vibrant colours, intricate designs, and a strong focus on environmental sustainability. In this article, we delve into her artistic background, creative process, challenges, and aspirations, providing a comprehensive view of her journey and contributions to the art world.
Early Beginnings
Tamsin's artistic journey began in her early childhood. She recalls her bedroom walls, door, and even bed frame adorned with her paintings, collages, and framed pieces. This early exposure to art allowed her to explore her creativity freely, fostering a deep-seated love for painting. Her primary inspirations have always been nature and wildlife, elements that continue to influence her work today.
Inspirations and Influences
Nature and wildlife have consistently served as Tamsin's primary inspirations. Her work often features flora, fauna, and scenes from the underwater world. Exploring markets and villages around Goa, she finds inspiration in details like Azulejo tiles and fabric patterns. These experiences fuel her creativity and drive to capture the beauty she sees in the world through her art.
Formal Art Training
Tamsin's formal art education at Minerva Art Academy in The Netherlands played a significant role in shaping her artistic approach. The academy emphasised nurturing individual creativity and exploring unconventional approaches to art, rather than traditional methods. This unique environment encouraged her to perceive art as a multi-sensory experience and develop a deep understanding of creative processes. This education not only honed her technical skills but also pushed her to think independently and push the boundaries of her artistic expression.
Blending Vibrancy and Intricacy
Tamsin's artistic style can be described as a blend of vibrant colours and intricate designs, drawing from both abstract and contemporary influences. Her works are characterised by their vividness and attention to detail, creating a mesmerising visual experience for the viewer.
Themes of Environmental Consciousness
Since returning to Goa after completing her Bachelor's degree, Tamsin has been deeply engaged with environmental themes. Initially inspired by the beaches of Goa, she began creating art from waste collected during clean-up drives. This led her to explore themes of sustainability and environmental consciousness in her work. She often uses found materials like discarded plastic, sea glass, and abandoned fishing materials, which are abundantly found on Goa's beaches, either washed up by the tides or littered by the public. www.itsgoa.com itsgoa_ Itsgoa
Tamsin Noronha
Mural for Chalston Beach Resort
Preferred Mediums
Tamsin's preferred mediums have evolved over time. Currently, she primarily uses found materials such as discarded plastic and sea glass for framed art and art installations, alongside acrylic paint for murals and canvas art. This combination allows her to not only express her artistic vision but also contribute to environmental conservation through her creative process. In the past, she has delved into various forms of printmaking and collages.
From Concept to Completion
Tamsin's creative process begins with finding inspiration from her natural surroundings. This could be during walks on the beach or while participating in clean-up drives where she collects materials. Once inspired, she starts with initial sketches to establish composition and flow. From there, she focuses on colours and intricate details, making adjustments as needed. It's crucial for her to take breaks and step away from the work to gain fresh perspectives, ensuring the final touches enhance the artwork before completion.
Her primary source of inspiration is her natural surroundings, particularly during walks along the beach or forest and when engaging in beach cleanup drives where she gathers materials for her art. These activities not only provide her with the materials she needs but also offer a chance to reflect and find new ideas for her creations.
Rituals and Habits
To get into the creative zone, Tamsin finds it essential to simply begin creating. Whether it's sketching, applying paint to canvas, making digital drawings, or taking photographs, starting the creative process jumpstarts her flow of ideas. She also finds inspiration from visiting art galleries and museums and exploring the works of other artists online, which further fuels her creativity.
Drawing Inspiration
Wave beach installation with waste
Framed art out of waste
Art of waste
Inspirational Artists
Tamsin is particularly drawn to artists who create using waste materials. Some of her inspirations include Oscar Olivares, known for his large-scale murals using discarded plastic bottle caps; the art collective Luzinterruptus, who crafts striking installations with plastic bags; and Subodh Kerkar, whose diverse works are influenced by Goan culture.
Personal Favourite
One of Tamsin's favourite artworks is a series of three pieces titled ‘Wasted,’ depicting Goan Azulejo tiles recreated from plastic waste. She loves this series because, from a distance, they resemble mosaic tiles, but upon closer inspection, viewers discover they are composed entirely of discarded materials. This work not only challenges perceptions of beauty and waste but also embodies her commitment to sustainable art practices.
Balancing Act
As a freelance visual artist, Tamsin often finds herself caught in a cycle of fulfilling client orders, which can sometimes stifle her creativity by limiting time for personal artistic exploration and experimentation. Balancing commissioned work with personal creative projects is crucial to maintaining her artistic fulfilment. Additionally, like many creatives, she encounters creative blocks from time to time, which can be challenging to overcome.
Rewarding Aspects
One of the most rewarding aspects of Tamsin's work is creating art from waste materials. Transforming discarded items found on beaches into aesthetically pleasing artworks not only challenges perceptions of beauty and sustainability but also allows her to contribute positively to environmental conservation. Knowing that her art has the potential to raise awareness about marine pollution and its impact on our ecosystems brings a deep sense of fulfilment to her artistic practice.
Map of India made with waste
Framed art out of waste
Showcasing Talent
Tamsin has had the privilege of showcasing her work in several notable exhibitions. One memorable experience was exhibiting an installation of discarded items at Sunaparanta in Goa. Additionally, she received a grant from Hyundai Motors, which led to a group exhibition at Bikaner House in Delhi. These opportunities have allowed her to share her art with diverse audiences and engage in meaningful conversations about sustainability and creative reuse. Her murals are also on the walls of a few popular spots such as Baba Au Rhum in Vagator and Backyard Cafe in Olaulim.
Awards and Recognition
Receiving the ‘Art for Hope’ grant was a significant achievement for Tamsin. It not only provided the resources to realise artistic projects she'd been envisioning but also offered a platform to present her work to a broader audience. This recognition has fueled her passion for creating impactful art that resonates with others and contributes positively to environmental awareness.
Creating for a Cause
Tamsin creates her art for anyone who shares a passion for the environment and nature. Even for those who might not initially prioritise these concerns, she hopes her art can spark a change in their perspective.
Valuing Feedback
Tamsin genuinely appreciates feedback on her artwork. It's enlightening to see her work through someone else's eyes and to understand how it resonates with them. Feedback helps her grow as an artist and refine her creative vision.
Botanical mural for residence
Floral mural at the Floral High
Mural for Syros Cat Sanctuary in Greece
Aspirations
In the near future, Tamsin aspires to create largescale artworks using waste materials that can be showcased publicly at art festivals or in museums. She's also keen to collaborate more closely with waste management organisations and create art for sustainable companies. She would love to continue painting wall murals but start merging the boundaries of painting murals and creating murals out of different discarded mediums such as plastic.
Milestones
Her goal is to create impactful large-scale art installations specifically for art festivals. This milestone represents an exciting opportunity to
merge her artistic vision with environmental advocacy on a broader stage.
Conclusion
Tamsin Noronha's journey as an artist is a testament to the power of creativity and environmental consciousness. Her vibrant and intricate designs, coupled with her commitment to sustainability, make her a unique and influential figure in the art world. As she continues to explore new mediums and push the boundaries of her artistic expression, Tamsin remains dedicated to creating art that not only captivates but also inspires change. Through her work, she not only captures the beauty of the world around her but also highlights the importance of preserving it for future generations. www.itsgoa.com
Botanical mural at Backyard cafe, Olaulim
The Future School of Performing Arts
The Future School of Performing Arts in Goa redefines creative education with innovative programs, skilled instructors, and strategic partnerships, preparing students for success in music, dance, and theatre. school
www.itsgoa.com itsgoa_ Itsgoa
Article by: Team ItsGoa
Images by: The Future School of Performing Arts
The Future School of Performing Arts is setting new standards in India's education sector. As a pioneer institution, it promises to revolutionise the way creative and performing arts are taught. This article explores the school’s vision, unique features, integration of arts, success stories, instructor qualifications, local partnerships, future plans, community involvement, challenges, and advice for aspiring artists.
Founding Vision and Primary Goals
The Future School of Performing Arts was founded with a clear vision: to become India's leading institution for Performing and Creative Arts Education. The goal is to be recognized as a hub of creativity, innovation, and technical excellence. The school aims to attract global talent by offering exceptional faculty, cutting-edge facilities, and a curriculum aligned with the National Education Policy (NEP) 2020. This vision includes transforming formal education in India by integrating performing arts into both K-12 and higher education systems.
The Future School stands out with several unique features. It is a pioneering institution in Goa and India, offering professional, vocational, and interdisciplinary studies in music, dance, and theatre arts. The curriculum is focused on employability and entrepreneurship, helping students plan specific career paths and take actionable steps toward
The school also provides interventions that connect students with faculty, industry experts, and peers from around the world. This global network helps students build professional connections early on. Courses are being mapped to the National Skills Qualifications Framework (NSQF) of India, ensuring that students receive globally recognized credentials. www.itsgoa.com itsgoa_ Itsgoa
Unique Features of the Future School
Co - Founder - Antara Ashra
Chief Academic Officer - Nilesh Thomas
Medidating Sculptures within the premises
Integrating Music, Dance, and Theatre
At the Future School, music production and sound engineering courses are currently offered, with plans to integrate dance and theatre programs into a cohesive educational program within the next 12 to 24 months. In the near future, students will be able to choose specialized certification programs based on their interests. For instance, those interested in music production will be able to pursue the Advanced Certificate in Music Production or the Professional Certificate in Music Composition. Dance enthusiasts will be able to choose between the Certificate in Contemporary Dance or the Advanced Certificate in Choreography. Students will also be able to combine their main area of study with additional courses, such as a student studying Choreography also taking music courses, gaining a comprehensive understanding of how music and dance intersect.
Success Stories of Students
The Future School’s alumni have achieved remarkable success. One student performed alongside renowned artists like Gurdasman Sahab and Lakhwinder Wadali. This student was also nominated for the IFP 50-hour music challenge in 2023 and collaborated with India Independent Music (iimusic). He became the youngest member of the Screenwriters Guild of India and is working on an album featuring six artists and collaborating on tracks with Ali Merchant.
Another student has collaborated with prestigious labels like SaReGaMa India and TM Music India, along with scoring jingles for major corporations such as INOX Group, Bank of Baroda, Hero Motorcorp, Reliance Bio, and Adani Group. One dance alum joined Split Sole Dance Academy in Mumbai and later became a Barre instructor at Physique 57 India. Another alum grew her social media presence to over 500,000 followers, conducting workshops and creating dance content.
Football Ground
Piano & Theory Class
Instructor Qualifications and Backgrounds
The Future School boasts a team of highly qualified instructors. Many have academic credentials from leading international institutions such as Berklee College of Music. They are actively involved in professional work, including music creation and live performances. This combination of academic and practical experience ensures that students receive high-quality education and real-world insights.
Partnership with local organisations
The school has established a partnership with Chowgule EduInitiatives, located at the Chowgule Education Complex, Margao to establish a campus where its programmes will be conducted. This collaboration fosters a high-quality skill-building ecosystem in Goa, seamlessly integrating creative and performing arts into the vocational educational framework. By combining state-of-the-art infrastructure, academic excellence, and specialised expertise in media and entertainment education, this partnership is set to enhance the overall learning quality and experience.
Future Developments and Expansions
The Future School has ambitious plans for the future. It aims to become a leading force in Performing Arts Education in India. Soon, the school will offer central government-recognized Skill Certification options through an affiliation with the Media & Entertainment Skills Council. International partnerships and degree pathway options will allow students to pursue higher education abroad.
In the next two years, the school plans to introduce DJ courses, contemporary dance programs, and theatre arts studies. Additionally, there are plans to create performing arts education programs for K-12 schools across India, supporting the NEP 2020 mandate to include high-quality performing arts studies in schools and universities.
Ali Aiman - Malaysian musician with a major in Contemporary Writing and Production
Tanmoy Guha a.k.a Dhi Harmony - A distinguished singer-songwriter, composer, and producer from Bengal, India
Significance of Margao Location
Margao, the cultural and commercial hub of South Goa, is an ideal location for the Future School. The city’s vibrant academic and artistic environment makes it a preferred choice for educational institutions. Margao regularly hosts artistic and cultural events, enhancing its reputation as an artistic hotspot. The presence of cultural organisations and prominent personalities in music, dance, and theatre further enriches the community. The Future School’s state-of-the-art facilities will host workshops and masterclasses, bridging the gap between industry and community.
Challenges in Performing Arts Education
Maintaining high standards in performing arts education involves overcoming several significant challenges. Financial constraints often limit access to state-of-the-art facilities and equipment, but the Future School of Performing Arts addresses this by designing optimal infrastructure that meets course standards. Attracting and retaining skilled educators is crucial, requiring a balance between academic credentials and industry experience. The school taps into local and international networks to ensure a faculty team with relevant expertise and a global perspective. Curriculum development is complex, needing to honour traditional techniques while incorporating modern advancements; the Future School’s leadership, with over 25 years of experience, expertly navigates this balance. Additionally, the rapid pace of technological change necessitates continuous investment in new technology and training to keep students and staff current with industry standards.
Advice for Aspiring Artists
For those considering a career in the performing arts, passion and dedication are essential. Continuous learning through workshops and masterclasses is crucial for skill enhancement and staying updated with industry trends. Networking is vital for opening doors to opportunities. Cultivating resilience and adaptability helps navigate the industry’s unpredictability. Versatility in multiple aspects of performing arts enhances career prospects. Maintaining professionalism, prioritising health and well-being, and having a financial plan are crucial for building a successful career. Seeking mentorship and being open to feedback can provide valuable guidance and foster growth.
Conclusion
The Future School of Performing Arts represents a forward-thinking approach to creative education. With its innovative programs, skilled instructors, and strategic partnerships, the school is poised to transform performing arts education in India. Its commitment to excellence and holistic development ensures that students are well-prepared to make significant contributions to the field of performing arts.
Rishabh Rajan - Certified trainer for Ableton Live, Logic Pro & Pro Tools
studio
Poorva Sukthankar
Mrs. Poorva Prathamesh Sukthankar, an artist from Ponda, Goa, founded Studio 10, specializing in Mandala art. Her journey highlights creativity, perseverance, and future plans in fabric painting and textured art.
www.itsgoa.com itsgoa_ Itsgoa
Article by: Team ItsGoa
Image by: Poorva Sukthankar
artist
In a small town in Goa called Ponda, a woman named Mrs. Poorva Prathamesh Sukthankar embarked on a remarkable journey fueled by her love for art and creativity. With a background in commerce and a Master’s degree in Banking and Finance, she found her true calling in the world of art. Her passion for creativity and her journey into painting have led her to create a space that allows her to share her talents with the world. Through this article, we will explore Poorva's artistic journey, her unique style, her vision for her art studio - Studio 10 and her plans for the future.
Personal Background and Early Inspirations
Born and raised in Ponda, Goa, Mrs. Poorva Prathamesh Sukthankar has always felt a deep connection to art and creativity. Despite pursuing a Master’s degree in Commerce with a focus on Banking and Finance, her heart always leaned towards the artistic side of life. This inclination toward art was encouraged and nurtured by her uncle, Nilesh, an alumnus of the prestigious J.J. School of Arts in Mumbai. Under his guidance, Poorva had the opportunity to hone her skills and express her creativity, ultimately leading to the establishment of her own art studio, aptly named Studio 10.
Embracing the Art World
From a young age, Poorva was drawn to the world of art, imagination, and creativity. Her uncle, with his artistic background, played a pivotal role in channelling her passions into a tangible form, guiding her through the early stages of her artistic journey. His support and mentorship enabled her to develop a unique perspective and approach to art, leading to the creation of Studio 10, where her creativity could thrive.
Passion for Painting
Poorva’s love for painting is evident in the way she speaks about the joy and calmness she experiences when creating her artworks. For her, painting is not just a hobby or a profession but a place of zen—a refuge where she can lose herself in the creative
process and find peace and happiness. The sense of fulfilment she feels after completing a piece is what drives her to continue exploring the world of art and expressing herself through her paintings.
Finding Zen Through Art
Art has always been a sanctuary for Poorva, providing her with a sense of calmness and happiness that is unmatched by any other activity. She describes her artistic process as therapeutic, allowing her to channel her emotions and thoughts into her work. The act of creating something beautiful and meaningful is a source of immense satisfaction for her, making art an integral part of her life.
Artistic Style and Inspiration
Poorva’s artistic style is primarily centred around Mandala art—a form of art that has captivated her since she first encountered it. The word "Mandala" means "circle" in Sanskrit, but what sets this art form apart is the intricate details within the circle. These details create mesmerising patterns and designs that are both visually stunning and deeply symbolic. www.itsgoa.com
Poorva Sukthankar
Black and white mini mandalas on one page
Discovering Mandala Art
Her fascination with Mandala art began when she came across a design that left a lasting impression on her. The complexity and beauty of the patterns inspired her to delve deeper into this art form and make it her specialty. Since then, she has never looked back, continuously exploring new designs and techniques to enhance her skills and create captivating artworks.
Studio 10’s Vision
The vision behind Studio 10 is to inspire people to appreciate art and creativity, whether through creating their own art or allowing Poorva to create art for them. She aims to bring joy and happiness to others through her work, with the smiles on her clients' faces serving as a testament to her success. However, the journey to establishing Studio 10 was not without challenges, as gaining recognition and understanding for Mandala art on social media proved to be a difficult task.
Overcoming Challenges
When Poorva first started, she faced numerous challenges in getting noticed on social media and gaining attention for her Mandala art. However, she remained steadfast in her belief that consistency is key, and through hard work and dedication, she gradually built a following that appreciates and supports her work.
Popular Artworks
Among her various creations, Mandala art remains Poorva’s favourite and most popular form of artwork. The intricate designs and patterns resonate with her audience, bringing joy and happiness to those who view them. While her illustrations bring happiness to others, it is the creation of Mandala art that brings her personal fulfilment and therapeutic relief.
The Therapeutic Nature of Mandala Art
For Poorva, Mandala art is more than just a creative outlet; it is a therapeutic process that allows her to express her emotions and find inner peace. The repetitive patterns and intricate details require focus and concentration, enabling her to enter a meditative state that brings tranquillity and satisfaction.
Kerala mural Radha
Poorva displaying with her Arts
The process of creating art for Poorva begins with an imagination of a design. This initial concept evolves into drawing grid lines, followed by patterns, ultimately resulting in the final creation. Each step in the process requires careful attention to detail and a deep understanding of the design, ensuring that the final artwork is both beautiful and meaningful.
From Imagination to Creation
Poorva’s artistic process is a testament to her creativity and dedication. She starts with a vision, allowing her imagination to guide her in creating intricate designs that captivate and inspire. The careful planning and execution of each piece highlight her skill and passion for art, resulting in artworks that resonate with her audience.
Social Media Engagement
In today’s fast-paced world, social media has become an invaluable tool for artists like Poorva to showcase their work and connect with a broader audience. Despite the challenges of building a presence on social media, Poorva has managed to cultivate a loyal following that appreciates and supports her art. The constant love, appreciation, and encouragement from her followers motivate her to continue sharing her creations and engaging with her audience.
Black and white single mandala
Building a Social Media Presence
Establishing a presence on social media was not an easy task for Poorva, but her perseverance and dedication have paid off. Through consistent posting and interaction with her followers, she has built a community that values and supports her work, allowing her to reach new audiences and expand her influence in the art world.
Challenges as an Artist
As an artist, Poorva faces the constant challenge of staying relevant and innovative in a competitive and ever-changing landscape. The rise of social media has led to an increase in artists sharing their work, making it crucial for Poorva to continually improve her skills and offer something unique to her audience. This drive to innovate and push boundaries ensures that her work remains fresh and captivating.
Aurum mandala
Black & white mandala with a touch of gold
Staying Ahead in a Competitive World
Every day presents new challenges for Poorva, as she navigates the competitive world of art on social media. To stay ahead, she must continuously refine her skills and create artwork that stands out. Her commitment to growth and innovation is evident in her work, as she strives to push the boundaries of her creativity and offer something truly unique.
Future Projects
Looking ahead, Poorva has exciting plans to expand her art into fabric painting through her own brand and designs. She is also exploring new art forms, such as textured art, to diversify her portfolio and reach new audiences. These projects reflect her desire to grow as an artist and continue sharing her passion for art with the world.
Exploring New Avenues
Poorva’s future projects demonstrate her commitment to evolving as an artist and exploring new creative avenues. By expanding into fabric painting and textured art, she aims to broaden her reach and offer innovative and unique designs that captivate her audience.
Advice for Aspiring Artists
For aspiring artists, Poorva offers valuable advice: embrace art as a way of life. Love, appreciate, and enjoy the creative process, even when faced with challenges. Consistency and dedication are key to success, and it is important to celebrate achievements and trust in the journey.
Embracing the Artistic Journey
Poorva encourages aspiring artists to view art as an integral part of their lives, embracing it with passion and dedication. By enjoying the process and remaining committed to their craft, artists can find fulfilment and success in their creative pursuits.
Conclusion
Mrs. Poorva Prathamesh Sukthankar’s journey in the world of art is a testament to her passion, creativity, and dedication. From her humble beginnings in Ponda, Goa, to the establishment of Studio 10, she has remained true to her artistic vision and continues to inspire others through her work. With exciting future projects on the horizon, Poorva’s journey is far from over, and her influence in the art world is only set to grow.
Shree Bholanath themed customised mandala Shiva: The embodiment of tranquility and power
Anns Creation
Anns Creation, founded by Roseann Fernandes in SiolimBardez, offers unique, handcrafted accessories made from quality materials, showcasing her creativity and passion for design and entrepreneurship.
Article by: Team ItsGoa Images by: Anns Creation handcrafted accessories
In the serene town of Siolim - Bardez, Roseann Fernandes has seamlessly woven her passion for creating fabric and jewellery accessories into a thriving small business. What began as a pastime during the lockdown has transformed into Anns Creation, a brand celebrated for its unique, handcrafted accessories. Roseann’s journey from a Guest Relations Executive to a creative entrepreneur is a testament to her dedication and ingenuity.
The Spark of Creativity
During the lockdown, with time on her hands and a need for a productive outlet, Roseann began crafting accessories. This initial experiment quickly evolved into a flourishing business as she received positive feedback from customers. Roseann’s creations, ranging from scrunchies and fabric headbands to earrings and bracelets, are all handcrafted with meticulous care. Each piece reflects her passion for design and quality.
Produc Range
Anns Creation boasts an impressive array of handcrafted accessories. Roseann’s collection includes
Scrunchies: Made from luxurious satin fabric, offering both elegance and durability
Fabric Headbands: Stylish and comfortable, perfect for any occasion
Bow Clips: Adorned with charming designs, ideal for adding a touch of flair
Earrings and Necklaces: Crafted with high-quality beads and silver chains
Bracelets: Unique and customizable, catering to various tastes
Phone Charms: Fun and functional accessories for personalising devices
Ribboned Roses and Woolen Tablecloths: Beautifully designed for home decor.
Roseann Fernandes
Combo hamper
Roseann’s choice of materials, including satin fabric and silver chains, ensures that each accessory is not only aesthetically pleasing but also beneficial for her customers.
Designing Process and Inspiration
Roseann’s design process is both intuitive and innovative. Rather than following a strict design methodology, she often Googles ideas or relies on her imagination to create new pieces. Pinterest and social media platforms play a crucial role in helping her stay updated with trends and gather inspiration.
Although her academic background does not directly relate to her current business, it has equipped her with essential skills for pricing products and managing finances. Promotion and customer engagement are pivotal in showcasing her originality and ingenuity.
Quality Materials and Customer Preferences
Roseann prioritises the use of raw materials that enhance the quality and appeal of her accessories. For instance, satin fabric is chosen for its classic and elegant look, while silver chains and high-quality beads are preferred over gold. Her flexibility in accommodating customer preferences ensures that each product meets individual tastes and needs.
Pearl bow clips
Navigating Trends and Maintaining Originality
In an industry where trends change rapidly, Roseann maintains the originality of her designs while incorporating minor modifications to stay relevant. Following trends from prominent small business owners on social media and using Pinterest for inspiration helps her adapt to the ever-evolving market.
Ad ice for Aspiring Designers
Roseann offers valuable advice to those looking to enter the ewellery and accessory industry
Be Patient: Understand that it’s normal for orders to fluctuate. Patience is key when things don’t go as planned
Engage with Customers: hether online or in person, building strong customer relationships is essential.
Choose Qu lity M teri ls: Select reputable providers for raw materials to ensure the best product quality
De elop Unique Style: Stand out in the competitive market by cultivating your own distinct style.
Conclusion
Roseann Fernandes’ story is an inspiring example of how passion and creativity can lead to entrepreneurial success. ith her handcrafted accessories, commitment to quality, and innovative approach to design, Anns Creation continues to flourish. As she navigates the dynamic world of fashion and accessories, Roseann remains dedicated to her craft, ever-evolving and inspiring others along the way.
Crystal bracelets
Roseann along with her mom set up a stall at St. Xavier's College Mapusa for an event
Pastel Lane
Pastel Lane, founded by Abhishek and Sunidhi in Goa, offers unique, high-quality lifestyle accessories with a focus on creativity and sustainability. Their journey reflects passion, innovation, and growth. lifestyle store
Article by: Team ItsGoa
Images by: Pastel Lane
In the heart of Goa, amidst its serene beaches and vibrant culture, lies a brand that encapsulates the essence of creativity and quality. Founded in 2020 by Abhishek and Sunidhi, Pastel Lane has emerged as a unique player in the lifestyle accessories market. From quirky printed masks to meticulously crafted personalised gifts, this brand's journey is a testament to passion, innovation, and resilience.
The Genesis of Pastel Lane
Abhishek and Sunidhi, both enthusiastic about quirky and quality lifestyle accessories, were always inspired by renowned Indian brands like Chumbak and DailyObjects. The inception of Pastel Lane was a dream come true for the couple, catalysed by the global Covid pandemic. With life at a standstill, they seized the opportunity to start a small business selling printed cotton masks online. The overwhelming response they received marked the beginning of their entrepreneurial journey.
From Pastel Life to Pastel Lane
Initially named Pastel Life, the brand underwent a significant transformation in 2022 when Abhishek and Sunidhi decided to expand their product range. To maintain brand familiarity while introducing new products, they rebranded to Pastel Lane. The name 'Pastel' was deliberately chosen to reflect their futuristic vision of offering products in a pastel palette, a favourite among the new generation. This aesthetic is consistently reflected in their branding and product designs.
Customisation: A Personal Touch
Pastel Lane offers a wide array of personalised gifts, a process that involves several meticulous stages. Abhishek and Sunidhi personally design all their products, incorporating thoughtful elements derived from their experience with similar market offerings. The materials, including vegan leather and handloom fabric, are sourced from Mumbai and Delhi, and handcrafted by skilled artisans in Rajasthan and Mumbai. The products undergo rigorous quality checks before arriving at their warehouse in Mapusa, Goa, where personalisation is carried out using manual hot foil stamping and computerised laser engraving.
Pastel Lane Products
Boho Vibe Pouch Sling Bag
Evolution of Products
The brand's journey began with printed cotton masks, which quickly evolved into a diverse range of products. Their first major product line included ladies' handloom sling bags and wallets. Following their success, they introduced men's wallets, unisex sunglasses cases, keychain cum tags, and water bottles, incorporating personalisation to cater to a broader audience. Each product is designed with a keen eye for detail and functionality, ensuring customer satisfaction.
Quality and Customer Service: The Pillars of Success
What sets Pastel Lane apart from other personalised gift providers is their unwavering commitment to product quality and exceptional customer service. They use premium materials, such as YKK brand metal zippers, which are known for their durability and aesthetic appeal. This dedication to quality extends to every aspect of their products, ensuring they stand out in a competitive market.
In terms of customer service, Abhishek and Sunidhi prioritise timely delivery and responsive communication. They personally oversee the checking, packing, and dispatching of orders, ensuring each product reaches customers in perfect condition. This hands-on approach has garnered them a loyal customer base, who appreciate the quality and service they consistently provide.
The Role of Social Media
Social media, particularly Instagram, has played a pivotal role in the growth and visibility of Pastel Lane. The brand's vibrant aesthetic and engaging content have attracted a dedicated following, which continues to grow. Abhishek and Sunidhi actively engage with their audience, sharing behind-thescenes glimpses and showcasing their products creatively. This approach not only boosts their online presence but also fosters a strong connection with their customers.
Personalised compact wallet
Pastel Lane Pop up store at Nomozo Porvorim
Design and Aesthetics
Abhishek's background in fine arts significantly influences the design and colour choices for Pastel Lane's products. The brand's aesthetic is a blend of contemporary trends and personal preferences, ensuring each product is both appealing and unique. The choice of colours and patterns is carefully considered, reflecting the vibrant and casual lifestyle of Goa, which serves as a constant source of inspiration.
Customer Favourites
Among Pastel Lane's diverse product range, certain items have become customer favourites. The D sling bags, with their unique shape and interchangeable handloom straps, are particularly popular. Customers appreciate the versatility of these bags, which can be styled to match various outfits. The compact personalised wallets, known for their clean design and functionality, are also best-sellers. Additionally, the new range of Quirky Quinch Hot and Cold bottles and gift combo boxes have quickly gained popularity, especially during festive seasons.
Overcoming Challenges
Running a business from Goa presents its own set of challenges. While the serene environment is inspiring, the logistical aspects can be daunting. The lack of specialist artisans and raw material suppliers in Goa necessitates reliance on vendors in Mumbai and Delhi. Despite these hurdles, Abhishek and Sunidhi have found ways to navigate these challenges, leveraging the best delivery services and continuously seeking innovative solutions.
The Influence of Goa
The locale of Goa significantly influences the design and marketing of Pastel Lane's products. The calm, casual, and happy lifestyle of Goa resonates with the brand's aesthetic. Abhishek and Sunidhi draw inspiration from the vibrant colours and relaxed vibes of Goa, which are reflected in their product designs. This connection to their surroundings helps create a unique identity for Pastel Lane, distinguishing it from other brands.
Future Directions
As Pastel Lane approaches its fifth anniversary, Abhishek and Sunidhi have ambitious plans for the future. They aim to expand their product range, introduce new designs, and enhance their marketing efforts. Plans are underway to increase their online presence on e-commerce platforms like Myntra and Amazon, as well as establish an offline presence in Goa. Additionally, they are committed to improving their packaging, with a focus on nature-friendly materials.
Conclusion
Pastel Lane's journey from a small mask-selling business to a renowned brand for quirky and quality lifestyle accessories is a story of passion, creativity, and perseverance. Abhishek and Sunidhi's dedication to their craft and their commitment to quality and customer service have been the driving forces behind their success. As they continue to grow and evolve, Pastel Lane remains a testament to the power of creativity and the impact of following one's dreams.
Through the vibrant colours and thoughtful designs, Pastel Lane not only offers quality products but also shares a piece of Goa's unique lifestyle with every item. With their eyes set on the future, Abhishek and Sunidhi are poised to take Pastel Lane to new heights, continuing to inspire and delight their customers with every creation. www.itsgoa.com itsgoa_ Itsgoa
D Sling bags with changeable handloom straps
