Custom Elements - Empowering Automotive Enthusiasts with Unique Accessories & Informative Content

Team Custom Elements

In the dynamic world of startups, there are those that cater to niche markets, addressing the needs and passions of specific communities. Custom Elements, founded in February 2017 by Arbaaz Sha Muzawer and Wasim Shaikh, is a shining example of such a startup. With a focus on the automotive industry, Custom Elements aims to be the ultimate destination for enthusiasts, providing a wide range of accessories and gear along with valuable content. Let's delve deeper into the journey, products, challenges, and future plans of this innovative venture.

The Birth of Custom Elements

The spark of entrepreneurship ignited within Arbaaz Sha Muzawer, a seasoned professional with a background in computer science, leading him to envision a venture of his own. Seeking a like-minded partner, Arbaaz approached Wasim Shaikh, who brought a wealth of experience in sales and operations, complementing Arbaaz's technological and strategic strengths. Together, they embarked on the journey to create Custom Elements, inspired by their shared passion for the automotive industry.

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Products Offered

Custom Elements provides a comprehensive online platform for motorcycle enthusiasts, offering a diverse range of accessories and gear sourced from authorised importers and manufacturers worldwide. By leveraging partnerships with logistics companies, they ensure seamless delivery of products across India. Moreover, Custom Elements distinguishes itself by providing informative content that aids riders in their journey and empowers them to make wellinformed purchasing decisions.

The Founders

Arbaaz Sha Muzawer, armed with a Bachelor's degree in Computer Science and nine years of professional experience, including three years as an SAP CRM Consultant at Maventic Innovative Solutions Private Limited, brings invaluable technical and strategic expertise to Custom Elements. Wasim Shaikh, with an MBA in Marketing and eleven years of experience, including roles as COO of Custom Elements and in sales and business operations at prominent companies like Bosch and ACT Fibernet, contributes his strong sales and operational acumen to the startup's success

The Journey & Evolution

Custom Elements initially began as a platform to connect various stakeholders in the motorcycle market. However, after thorough market research and a course correction, they pivoted their business model to focus on a custom design house for helmets and motorcycles. Despite initial excitement, this endeavour didn't yield the desired results, leading them to eventually shift gears and venture into ecommerce for motorcycling accessories. This decision proved to be a turning point, capturing the attention of Indian consumers riding motorcycles with engine capacities of 200cc and above.

Public Response

Custom Elements encountered some initial challenges when they started as a helmet design house, as the public perceived their designs to be expensive. However, their transition to e-commerce was met with enthusiasm and appreciation from the motorcycle community. Today, their major clients include Indian consumers passionate about motorcycling and seeking high-quality accessories to enhance their riding experience.

Challenges Faced

Setting up a startup is never without its challenges, but Custom Elements managed to overcome them with determination and resourcefulness. However, they acknowledge the assistance they received from Fiire, a startup incubator based at Fatorda, which offered excellent facilities for their employees and helped them access funding through various schemes. This support played a crucial role in scaling up their operations.

Future Plans

Looking ahead, Custom Elements has ambitious plans to expand its business by entering the car enthusiasts' market. Additionally, they aim to extend their reach beyond national boundaries and explore opportunities in other countries, expanding their customer base and global presence.

Words of Advice for Aspiring Entrepreneurs

Arbaaz and Wasim offer a simple yet powerful message to aspiring entrepreneurs in Goa: seize the moment and embark on your entrepreneurial journey without delay. They emphasise that entrepreneurship may be challenging, but it is an incredibly fulfilling and enjoyable experience.

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Custom Elements

For customer support, please visit the Custom Elements website at www.customelements.in

Reach out via phone at +91 9066694591 Email: support@customelements.in

For business inquiries, contact info@customelements.in

For career opportunities, email careers@customelements.in

Stay updated with Custom Elements on social media: Instagram: www.instagram.com/customelements/ Facebook: www.facebook.com/customelementsofficial/

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