4 minute read
Anaaya's Handmade - Crafting Natural Beauty, One Soap at a Time
In a world saturated with chemical-laden beauty products, Anaaya's Handmade stands out as a beacon of purity and authenticity. Founded in 2017 by Divya George Dessai, a passionate nurse turned entrepreneur, Anaaya's Handmade offers a range of handcrafted soaps and beauty products made from certified oils and natural ingredients. What started as a personal experiment has blossomed into a thriving enterprise that prioritises the well-being of its customers. With a commitment to quality and a vision of bringing natural products into every home, Anaaya's Handmade is revolutionising the beauty industry, one bar of soap at a time.
Crafting Natural Artistry
Anaaya's Handmade specialises in curating body, hair, and face products that are free from parabens and other harmful additives. Each product is carefully crafted to address specific skin and hair concerns, catering to individual needs. From soothing soaps to invigorating shampoos, luxurious bath salts to aromatic candles, their product range showcases the beauty of nature's ingredients. Notably, their bestselling donkey milk and camel milk soaps have gained recognition for their exceptional qualities.
The Visionary Founder
Divya George Dessai, the driving force behind Anaaya's Handmade, hails from the picturesque village of Sancoale and brings with her 17 years of nursing experience. Her personal journey into the world of natural remedies began during her pregnancy when she developed allergies to commercially available products. Motivated by the desire to find relief and armed with a curiosity for natural ingredients, Divya discovered the art of soapmaking. Her expertise in herbs and essential oils led her to create a range of products that healed her own skin issues and those of her family and friends. Inspired by their positive feedback, Divya named her venture after her daughter, Anaaya, giving birth to Anaaya's Handmade.
From Humble Beginnings
The early days of Anaaya's Handmade were met with mixed responses. As a pioneering concept, it took time for customers to recognise the benefits of natural skincare. However, Divya's determination and belief in her products led her to showcase them at women entrepreneur exhibitions. It was through these platforms that the brand gained trust and a loyal customer base. Positive word-of-mouth and satisfied customers propelled Anaaya's Handmade forward, cementing its position as a trusted provider of natural beauty products.
Empowering Women, Transforming Lives
Anaaya's Handmade has garnered a diverse customer base, with women struggling with acne and hair fall becoming their major clients. Divya's dedication to creating effective and personalised solutions for their skin and hair concerns has won the hearts of many. The brand also collaborates with guest houses and resorts, supplying customised soaps that elevate the guest experience. Additionally, Anaaya's Handmade offers unique themed soaps and hampers for special occasions, becoming a go-to choice for personalised and thoughtful gifts. Their products are also sold through white-label arrangements across the country, expanding their reach and impact.
Overcoming Challenges
Like any new venture, Anaaya's Handmade faced its fair share of challenges. Balancing the demands of entrepreneurship, family, and a professional career required immense dedication and careful prioritisation. However, Divya's unwavering passion for soap-making and the support of her family proved invaluable. Collaborating with fellow women entrepreneurs and finding support from organisations like Gowomania strengthened her journey. The setback of losing her home to a fire in 2019 brought forth an outpouring of support from the entrepreneurial community, igniting hope and inspiring a fresh start.
The Path Ahead
Looking to the future, Anaaya's Handmade envisions a world where their products find a place in every home. Divya aims to promote the consumption of locally made and natural products, advocating for a shift toward a healthier and more sustainable lifestyle. With a commitment to providing the best quality and an emphasis on authenticity, Anaaya's Handmade continues to innovate and create beauty products that nurture both body and soul.
A Message of Authenticity
To explore the world of Anaaya's Handmade and experience the transformative power of natural skincare, follow their journey on Instagram
@anaayashandmade_soaps and Facebook
@Anaaya's Handmade. Embark on a path of self-care and indulge in the nourishing embrace of nature's gifts with Anaaya's Handmade.