Aaru Masalas - A homegrown enterprise that offers an exotic range of premixes & masalas

In the realm of culinary delights, Aaru Masalas has emerged as a rising star, bringing a unique blend of flavours and convenience to kitchens across Goa. Founded in 2021 by Dr. Varsha Vinayak Ganpule, this homegrown enterprise has quickly captured the taste buds and hearts of food enthusiasts with its diverse range of premixes and masalas. Combining the passion for good food and the desire to simplify cooking, Aaru Masalas has become synonymous with authentic taste, health, and quick meals.

A Blend of Flavours & Convenience

Aaru Masalas was born out of Dr. Varsha's quest to understand the nuances of flavour in various recipes. With a deep love for cooking and a keen eye for culinary science, she embarked on a mission to decipher why seemingly identical dishes could taste so distinct. The startup offers a range of 18 premixes and 20 masalas, catering to different palates and preferences, from the northern to southern parts of Goa.

Founder's Profile

Dr. Varsha Vinayak Ganpule, the driving force behind Aaru Masalas, hails from Goa and holds a degree in Homeopathy. With her professional expertise and culinary passion, she embarked on a journey to create a range of masalas that would elevate homecooked meals to a new level. Driven by her personal experience of juggling a busy schedule while providing nutritious food to her family, Dr. Varsha wanted to empower other women with the ability to cook quick, healthy, and tasty meals effortlessly.

A dish prepared using one of the pre-mixes from the Aaru Masala range

Major Clients & Support

Aaru Masalas has found a dedicated customer base among busy individuals seeking healthy, preservativefree meal solutions. Working women, bachelors, and elderly individuals have all embraced the convenience and flavours offered by Aaru Masalas. Furthermore, the support from Dr. Varsha's daughters and the Women Entrepreneurs Business Network (WEBN) played instrumental roles in propelling the enterprise forward.

Future Plans

Dr. Varsha aims to expand the presence of Aaru Masalas Pan-India and explore international markets. Her belief in the magical essence of Indian spices is the driving force behind her ambition to share the flavours of India with the world.

Words of Advice

Dr. Varsha Ganpule encourages aspiring entrepreneurs to remain steadfast in their faith and commit wholeheartedly to their work. She emphasises the importance of patience, hard work, and focusing on one's strengths. With a smile, she advises individuals to persevere through challenges, for success is often found on the other side of adversity.

Conclusion

Aaru Masalas has carved a niche for itself in the culinary landscape of Goa, offering a delightful combination of flavours, convenience, and healthy cooking. Dr. Varsha's passion for food, backed by her expertise as a homeopath, has resulted in a range of premixes and masalas that bring joy to kitchens and plates alike. As Aaru Masalas continues to grow, its mission to deliver authentic taste and make cooking effortless remains at the core of its endeavours.

Aaru Masala's range of pre-mixes