4 minute read
Scissors & Paper - A Journey of Creativity & Passion
In 2019, Faye De Souza embarked on a remarkable journey of entrepreneurship, establishing Scissors & Paper, a small business driven by her passion for creativity. With no formal business strategy, investment, or plan, Faye relied on her ingenuity and artistic abilities to transform her vision into reality. Located in Parra, India, Scissors & Paper operates primarily through digital channels, using platforms such as Instagram, WhatsApp, and Facebook for communication and promotion.
Product & Service Offerings
Scissors & Paper started as a craft-based enterprise and soon expanded to include a diverse range of handmade products. Faye's creative endeavours encompass various areas, including macrame, gift hamper boxes, Christmas wreaths, and other unique handcrafted items. From personalised cards and photo frames to intricate table pieces and decorative backdrops, Scissors & Paper caters to individuals seeking one-of-a-kind gifts and event decorations.
Founders' Profile
Faye De Souza, the founder of Scissors & Paper, hails from a background in Mass Communication & Journalism. Although seemingly unrelated, Faye discovered that both her professional expertise and artistic pursuits relied on the power of creativity. Drawing from her experiences in marketing and video production, she honed her skills while working with renowned clients such as Bisleri, The Taj Mahal Palace Mumbai, and Holiday Inn. Currently serving as a Marketing Strategist and Video Production Head for various companies, Faye continues to balance her professional career while nurturing her small business as a solo woman entrepreneur.
Inspiration & Ideation
The spark for Scissors & Paper ignited during Faye's school years when she created unique cards for her friends every summer vacation. Driven by a love for crafting and a desire to share her creativity, Faye decided to establish her own business. With an impulsive leap of faith, she quickly conceived the name 'Scissors & Paper' and began showcasing her existing creations through an Instagram account. Encouragement from friends and family, combined with the support of her social media network, propelled her business forward.
Scissors & Paper received an overwhelmingly positive response from the public, starting with Faye's family and friends. Word-of-mouth marketing, aided by social media, helped attract attention and generate orders. As the business gained momentum, Faye secured clients from all corners of India, including repeat customers who appreciated her handmade gift hamper boxes, occasion-based decorations, and Christmas wreaths. Scissors & Paper caters to a diverse clientele, with a focus on Goans and nonGoans alike, providing personalised and bulk orders to meet various gifting and decorative needs.
Challenges & Support
Despite the inherent challenges of starting a business, Faye's unwavering passion for her craft and her determination to succeed enabled her to overcome any obstacles. The unwavering support of her family, friends, and social media connections played a crucial role in the early stages, helping her establish a strong foundation for Scissors & Paper.
Future Plans
Looking ahead, Faye has exciting plans for Scissors & Paper. She aims to rebrand the business with a new name, reflecting its growth and evolution. Additionally, she is on the cusp of launching a groundbreaking product that promises to be a game-changer for her enterprise. Faye envisions taking her business online through e-commerce, with a revamped website serving as a platform to showcase her innovative creations and cater to a wider audience.
Final Thoughts
Faye De Souza's entrepreneurial journey with Scissors & Paper exemplifies the power of following one's passion. Her story is a testament to the fact that starting a business based on creativity and dedication can lead to fulfilling endeavours and unexpected success. As Faye continues to touch more hearts through her handcrafted products, she encourages aspiring entrepreneurs to embrace their dreams, take that first step, and let their aspirations become their wings.
Website: https://www.scissorspaper.in/ Google: https://g.co/kgs/yzqrft
Instagram: instagram.com/scissors_paper_/ Other business: https://www.instagram.com/ whitepassionevents/