The Beach Company - Redefining Water Lifestyle in India

Introduction

The Beach Company, founded by Harshad Daswani and Pri Shewakramani, is a Mumbai-based based business that aims to revolutionise the way Indians approach water. Established a few years before the pandemic, the company offers lifestyle choices and products to individuals and families, allowing them to enjoy water activities in a fashionable and safe manner. With a diverse range of over 5,000 items, The Beach Company strives to become India's largest beachwear retailer, catering to the growing demand for beachwear and water sport-related products

Vision & Concept

The Beach Company was born out of a simple yet innovative idea—to provide Indians with a wide range of options to spend quality time in and around water. Harshad and Pri recognised the need for fashionforward and functional water lifestyle products in India and set out to bridge this gap. With a focus on offering global offerings to Indian holiday-makers, The Beach Company aims to enhance the water experience for individuals and families while establishing itself as a leading brand in the beachwear market.

Overcoming Challenges & Growth

Like any business, The Beach Company faced several challenges when it just started off. One major lesson that the founders Harshad and Pri learned during their journey was the importance of prioritising supply chain and logistics in a large and diverse country like India. By ensuring a smooth and efficient supply chain, a company can minimise disruptions and deliver products to customers in a timely manner. Additionally, The Beach Company highlights the significance of banking digital creatives, enabling faster and more effective marketing responses.

Dispelling Misconceptions

The Beach Company seeks to dispel the misconception that their products are exclusive to travellers. While swimming was once limited to club memberships, the growth of clubhouses in residential complexes, the rise of holiday villas in destinations like

Goa, and the availability of budget airlines have made beaches, resorts, and pools more accessible to everyone. The Beach Company aims to create awareness that their products cater to a wider audience beyond travel enthusiasts.

Harshad Daswani, Co-Founder,The Beach Company

Pri Shewakramani, Co-Founder, The Beach Company

Sustainable Initiatives

With a commitment to environmental sustainability, The Beach Company actively works with organisations such as HIGG_FEM to develop strategies that reduce their environmental impact. They collaborate with brands to promote the reuse of packaging and find ways to minimise any negative ecological effects. By offering products that demonstrate a reduction in environmental impact, The Beach Company encourages customers to make conscious choices while enjoying their water-related activities.

Future Plans & Collaboration

The Beach Company envisions a strategic collaboration with a global swim company in the online space. This partnership would provide Indian brands represented by The Beach Company with opportunities to showcase their products on a global stage. Additionally, the company plans to expand its product offering to include loungewear and other holiday-specific categories, aiming to become a true challenger to traditional retail formats.

Conclusion

The Beach Company has successfully carved a niche in the Indian market by revolutionising water lifestyle choices and offering a wide range of fashionable and functional products. With a strong focus on supply chain management, sustainability, and future expansion, Harshad Daswani and Pri Shewakramani have positioned The Beach Company as a leader in the beach and holiday industry. Their dedication to providing innovative solutions and catering to the evolving needs of customers sets them apart in this growing sector.

So what are you waiting for guys? Head down to The Beach Company’s online store and check out their amazing range of swimwear, swimming equipment, pool equipment, and lots more.

The Beach Company

Website: https://www.thebeachcompany.in/

Follow The Beach Company on social media Facebook: facebook.com/thebeachcompanyindia Instagram: instagram.com/thebeachcompanyindia

Inflatables & Pool Loungers from The Beach Company with over 150 styles to choose from

Men's board shorts

Women's swimsuit

One-piece swimsuit

India's largest beach shop with offerings for the whole family