FEATURE
年，﹁ 俊 欣 行 ﹂ 從 專 做 進 口 飯 店、 1976 旅館商業用的高級料理廚具與餐具批發代 理，在 2005 年轉型為專挑具巧思、高品質 的 綜 合 廚 具 選 品 店﹁ IUSE ﹂， 從 台 北 內 湖 起家， 2016 年在台中開了第二家旗鑑店。
Justshine Co., Ltd was established in 1976 as a wholesale agent importing high-class cookware and tableware for restaurants and hotels. In 2005, Justshine Co., Ltd transformed itself into a cookware boutique store named IUSE. Starting out in Taipei's Neihu District, IUSE then opened its second flagship store in Taichung in 2016.
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FEATURE
ARCHITECTURE 獨特的清水模建築
PRODUCT SELECTED
先從外觀說起，台中 IUSE 以「清水模」為建築主題，讓我們一起認識「清水模」這種材質。在清
水模俐落的外表背後，藏有不可忽視的眾多細節，如綁紮鋼筋、管線配置、模板計畫、模板組立
食具是料理的衣裳
到澆灌拆模，由各個嚴謹環節共同完成，清水模展現的是精準的建築態度。由於清水模沒有使用
前 場
日本美學大師北大路魯山人說「食具是料理的衣裳」。走進 IUSE，
外視材修飾的機會，自模板卸除後，就以直接對人們呈現，是很「真實」的建築材料。因此完整
彷彿進入了食具的衣櫥，不論是法國經典 Christofle、台灣熟悉的
牆面完成之後，除了呈現出俐落的外觀之外，也反映出了混凝土材料的「真實本質」，這種「灰
丹麥 George Jensen、義大利精品 Richard Ginori、Sambonet、日本
色真實」，有溫潤的特質，在建築空間扮演著中性的角色，既能襯托，也能主要。
柳宗理、白山陶器，在此一應俱全。不僅止步於展示，IUSE 常以講 座、廚藝教室，讓商品與各課以更多元的面向面對面，營造新的想 像與經驗。
The Unique Exposed Concrete Building IUSE's store in Taichung features an exposed concrete construction style. Behind its clean appearance lie many details, including steel reinforcing, plumbing, formwork planning and assembly, and concrete pouring
Tableware is the Clothing of Cuisine
and demolding. Exposed concrete reveals a precise approach to construction. Exposed concrete is an
Japanese aesthetic master Rosanjin Kitaoji once said, "Tableware is the
authentic construction material. It plays a neutral role within the construction space, and can either serve as
clothing of cuisine." Whether it is Christofle (France), George Jensen
a foil or as a main theme.
(Denmark), Richard Ginori or Sambonet (Italy), Sori Yanagi or Hakusan (Japan), you can find them all at IUSE. Additionally, IUSE often holds lectures and cooking classes to connect with customers. 柳宗理鍋、壺
Iron pot and kettle by Sori Yanagi
CONSUMER BEHAVIOR 鍋中乾坤 鍋子裡的消費行為
「鍋具」應該排在台灣家庭最重要的食器選擇前三名。一把好鍋 子是型男主廚、好媽媽好太太們的夢幻逸品。
「柳宗理的鍋具除了不畫設計除、直接以手在石膏上設計與修正
的特色，還有一個務實的特質－耐用」，IUSE 紀佩文副理說道，
她以店內銷售常勝軍柳宗理鍋為例，因為在台銷售極佳，最近 IUSE 已在和柳宗理品牌方討論生產中式炒鍋的可能性。
INTERIOR DESIGN 傳統市集 & 現代百貨集合體
台中 IUSE 的室內空間也很值得探索，建築師林友寒利以「傳統市集」向內聚集的矩形 空間與「現代百貨商場」的 Showroom 空間，透過兩個 Prototype 顛倒、相接。一樓是
值得一提的是，台灣受到法式飲食、電影的影響，紀佩文觀察到 消費者對「銅鍋」接受度變高，但台灣人不常使用銅鍋，如何養
鍋、清潔呢 ? IUSE 便開設了銅鍋講座，講者不是別人，就是顧客
中的銅鍋達人。
向內聚集的「廣場」空間，二樓反轉 Showroom 形成的廊道，將一樓的格矩形牆面扭
Consumer Behavior in Cookware
周邊環境開始產生關係。
on plaster by hand without a pattern, also features a practical
轉 15 度角，留下許多透光的牆縫，每個 Showroom 都能擁有各自的光線、氛圍，並與
A Combination of Traditional Market and Modern Department Store Architect Michael Lin combines the inwardly-oriented rectangular space of a traditional market and the showroom space of a modern department store through the transposition and interlinking of the two prototypes. The first floor is the inwardly-oriented shopping arcade. The second floor inverts the gallery formed by the showroom, twisting the first floor's rectangular wall surfaces around 15 degrees and leaving many gaps for light transmission. Each showroom
"Sori Yanagi cookware, besides being designed and refined directly characteristic — durability," says Pei-wen Chi, assistant manager of IUSE. Because of its excellent sales in Taiwan, IUSE has recently been in talks with Sori Yanagi about the feasibility of producing a Chinese-style wok. Taiwan has been influenced by French food and movies, and Pei-wen Chi finds that Taiwan consumers' acceptance of copper pots has risen. But how does one maintain and clean them? IUSE offers copper pot lessons to answer this kind of question.
has its own light and ambience, forming a relationship with the environment.
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商店空間的設計思考
邱崑銓：商業空間「是一種暫時性空間」，如何才能 夠 成 為 一 個 永 久 性 的 空 間 ? 商 業 空 間 的 原 型（Proto type）又是甚麼呢 ? 循著最初的問題，我們開始思考在
生活、消費中，找到「真實經驗 (authentic)」，而非被 附加或轉化的經驗。真實經驗落實到建築上，是與環境
的結合關係、與自然的對應，如光線之於建築而成為適 合的光線。
後 場
接著討論「商業空間的原型」，市場空間是一種非常實
質的空間型態，因為是由「人的行為」與「需求交換」 成就的空間系統，交換行為有固定的時間、地點，這也 形成了台中 IUSE「一樓是廣場、二樓是廊道」的空間狀 態與路徑特質。
Q. Design Thinking of the Shop Kun-chuan Chiu: commercial space "is a temporary space". We think deeply about finding authentic experiences in life and consumption, not superfluous or contrived experiences. The prototype of a commercial space, the market space, is a very practical type of space. It is a spatial system shaped by people's behaviors and needs exchange. Because trading behaviors happen in certain fixed times and places, IUSE's "first floor as shopping arcade, second floor as gallery" spatial concept took form.
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商店空間最重要的特質
邱崑銓：我認為人的行為建立了交易的空間系統，因此 「行走的空間」與「暫停的節點」，成了商店必須存在
SHOP DESIGN
的基本要件。但實務上，影響商店設計好壞的因素很多， 像是擺設間距、標牌的設置位置、到空間情境、環境色
街邊店吸客 3 招
調等。若回到空間架構來談，其實無法確切定義出所謂 「好商店」的標準答案。
1. 提供網路無法取代的體驗
實體商店在今日最大的挑戰是，透過
屏除了好與壞，商店空間應該給予的空間特性，必須是
「體驗」補足電商無法給予的消費經
讓人容易「發現」與「停留」的，換言之，除了觸發人
在視覺的感知，商店應該還要給予「人們暫停的理由」。
驗。除了販售眾多名家之手的食器，
IUSE 的目標放在將「飲食文化」帶入
Q. The Most Important Characteristics of Store Space Kun-chuan Chi: "walking spaces" and "resting nodes"
店中，除了單純販賣，還想打破買賣 雙方的關係。
are fundamental elements which must exist in stores. However, there are many factors that determine whether a store design is good or bad, such as display interval, sign
2. 從顧客變成朋友的關係
placement, spatial arrangement and ambience.
IUSE 內湖店的廚藝教室來到台中，透 過顧客烹飪教學，進一步傳達器具使 用方法，不僅能增加商店與消費者間
互動，更試圖將消費者從「客戶」轉 變成「朋友」。
邱崑銓
3 Tips for Brick-and-Mortar Stores to Attract Customers
2. Turning Customers into Friends
1. An Experience That Can't be Replaced by the Internet
Holding cooking classes for customers to teach how to better use our
「台中旗艦店要像燈籠般，在台中這
The biggest challenge for a physical store today is to provide its customers
wares not only increases store/consumer interaction, but also tries to turn
個大都會裡散發自身光芒」IUSE 團隊
with a consumer experience that can't be matched by online stores. IUSE
customers into friends.
的歷史軌跡。主持人為廖明彬，主持建築師是林友寒。
如是說，並希望連結周邊環境，讓建
focuses on bringing food culture into the store in an attempt to break
築如同藝品般矗立。卻又不讓建築搶
from the traditional vendor/purchaser relationship.
3. An Appropriate Building
Kun-chuan Chiu Designer in the Qingshui Architect Workshop. Qingshui
"The flagship store should be like a lantern, sending forth its own light in
Architect Workshop specializes in using exposed concrete
3. 恰如其分的建築設計
走商店與商品的主任務。
the city." It should connect with the surrounding environment, making the building stand like a work of art, while not stealing the focus from the store and products.
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清水建築工坊設計師，清水建築工坊擅長以清水模作為
素材，詮釋量體的生命力、人與空間的對話、人類演進
as a material to interpret the vitality of volume, with Ming-pin Liao as the director and Yu-han Lin as the principal architect.
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