iwantaBUZZ.com Cuisine • Arts • Nightlife • Community • Music • Kids • Sports • Health 1611 San marco blvd.
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o. 904.232.3001
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The BUZZ Magazine Quick Facts
• BUZZ is tangible • BUZZ offers its customers the most cost-effective, color advertising available • BUZZ distribution in 1,200 high-traffic areas • BUZZ publishes monthly which means your ad gets more, consistent exposure • BUZZ is integrated with www.iwantaBUZZ.com cross-promoting display and banner ads • Out of home medium. The BUZZ is convenient and readers are ready to buy
The BUZZ Demographics
Find the BUZZ
• Active, social consumers BUZZ readers are first-time home buyers, brides and grooms, car buyers and insurance purchasers with medical, outdoor and entertainment needs. They are social individuals who take advantage of all that Jacksonville and North Florida have to offer.
The BUZZ is Worth Every Penny
• Ages 25-54 BUZZ readers are trend-setting individuals, who are interested in all that is ‘BUZZworthy’ within the Jacksonville community.
The BUZZ in the Growing Jacksonville Market
• Average household income in Jacksonville is $73,018: Readers are part of an emerging, affluent community. • Jacksonville area had total retail sales of $13.1 billion last year: BUZZ Readers like to spend money. • 70% access the Internet: The BUZZ can be read online as well as in print.
NOVEMBER 2013
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• Northeast Florida coverage 50,000 Over 50,000 copies of The BUZZ Magazine are distributed each month to more than 1,200 high traffic areas in Jacksonville, The Beaches, St. Augustine, Fernandina Beach, Mandarin and Orange Park. Additional locations are being added weekly as our readers enjoy The BUZZ free of charge. See our distribution map on iwantaBUZZ.com
• The BUZZ is 50-60% less expensive than other local publications and has a longer shelf life. Your dollar works harder for you. The magazine is placed in strategic locations (ie: restaurants, bars, business parks, hotels, etc.) in order to reach the customers you want. I love writing for THE BUZZ! Every month, people across the community tell me they’ve read my column and it’s made them aware of WJCT and First Coast Connect. Thanks BUZZ!
- Melissa Ross, Host/Producer, First Coast Connect, WJCT FM/TV
The BUZZ Magazine Added Value As a BUZZ client, you get access to added value features that give your business exposure without the advertising “feel” to your consumers. The restaurant and bar guides not only add more usage to The BUZZ, but also increase the longevity of the magazine. Our readers are extremely attentive to the content within The BUZZ.
Features
Often, The BUZZ will involve clients in main feature stories and even give clients the opportunity to be included in features.
Reviews
Music reviews, Chef reviews, Local Business reviews – The BUZZ publishes reviews on businesses to provide information to our readers about your business. Our reviews are written in a positive light, giving your business The BUZZworthy seal of approval.
On Tap
Readers use The BUZZ as a resource; several pick it up for the On Tap section to see what is going on during the month. Your business can be listed with Monday to Sunday specials to entice readers to patron your business.
Grab A Bite
Feature your restaurant in the Grab A Bite section, a handy and quick reference to the best restaurants in town. Grab A Bite is the perfect way to target potential customers already interested in dining out.
Q&A
Q & A offers a quick read to introduce a business owner, photographer, chef or any person of interest. This is a great way to tell readers what you want them to know about your business or yourself.
2 for $20
BUZZ readers are looking for deals. The 2 for $20 feature describes how potential customers can dine out for under $20. Featuring your restaurant here will show potential customers they can enjoy your restaurant even on a budget.
Contests
Running contests in The BUZZ is a great way to drive qualified traffic to your business. Readers are directed to the contest page on iwantaBUZZ.com. They are actively seeking your product and providing their contact information to get it.
Cross-promotions
By pairing up with other BUZZ clients during a promotion, you can save on costs with double the exposure. Ask about promotions we have done in the past and we are currently planning.
iwantaBUZZ.com Jacksonville’s #1 Entertainment Resource • Generates over 150,000 banner impressions per month • 25,000 average page views per month • 17,000 average unique page views per month • Shows up on Google Search results pages 12,000 times per day with over 2,000 unique search queries • Google has counted over 11,000 links within the iwantaBUZZ.com network per month • Involves over 4,000 Northeast Florida businesses • Includes 8 entertainment & industry categories • Maintains custom profile pages on over 500 local businesses featuring descriptions, specials, photos and directions
iwantaBUZZ.com features Profile Page - With thousands of weekly visitors, showcase your company’s specials & events, as well as receive a Web link to your site. Click here to view a profile.
• Weekly Specials • Photos • Menus
Event Slider 710 x 400
• Link to Your Web Site • Embed YouTube Videos • Post Contests, Reviews and MORE
Listing Page - With a created profile utilizing added keywords, your business will come up in searches related to your industry.
Community Calendar - Advertise all your events FREE. Our searchable calendar allows
(300x250) Box Banner (728x90) Hor. Banner
your event to be seen by any visitor to the calendar. The event calendar is a free way to get exposure for your events.
Featured Business - Your business’ logo is featured on every page of iwantaBUZZ.com with a link to your own Web site or profile page.
Create a Account
Contests - With an average of 25,000 page views a month, 17,000 of those unique, running
contests on our contest page is a sure way to drive qualified traffic to your business. Visitors to the contest page are actively seeking your product and providing their contact information to get it. We can back market to contest subscribers for you.
Event Listing
Event and News Banners - Get instant views showcasing your company in prominent
locations on the site with an event or news banner. Users look to these spots as news information instead of advertisements. There are two locations to choose from.
(160x600) Vert. Banner
Rotating Banners - Showcase and increase your company’s brand awareness, as well as
traffic to your site or profile page, with rotating banners. There are three locations included in the banner package. All rotating banner impressions and click-throughs are tracked by our exclusive banner manager software.
Newsletter - As a client, you have access to the iwantaBUZZ.com e-mail database offering
direct e-mail contact with The BUZZ database of consumers who have volunteered their contact information to join The BUZZ online entertainment community. Featured Business (logo only)
Social Media Why Social Media? Low Cost - There is no other low-cost promotional method out there to disseminate your message to the masses as quickly as social media can. Instant Access - Social media sites like Twitter and Facebook get your message out there with the click of a mouse to as many friends as you can
collect. Much of today’s social media users link their updates directly to their cell phones, meaning your message is directly delivered wherever your potential clients may be.
Target Audience - Social media offers a captive, targeted audience that have most likely chosen to hear your message. BUZZ Friends - As a client, you have access to over 6,000 of our friends to get your message out. We’ve done all the leg work building friends and
profiles for you.
Social Media Users are Predictable - As we are learning our social media audience, we know their preferences, likes, dislikes and what they are looking for. This makes it easier to cater content to their specific preferences offering a much higher return on your investment.
Social Media is the Future - With an enormous trend moving to advertising through social media, you need to stay ahead of your competitors.
Your potential clients are social media users and to get in front of them, you need to be out there. Utilizing sources like The BUZZ that have already established followers in the social media realm means you don’t have to invest the time and energy that we already have invested.
Why choose The BUZZ? Unique Media
The BUZZ offers a unique media mix to deliver your brand and promotional message.
Networking
The BUZZ can maximize networking and sponsorship opportunities for your business.
Reduce Costs
We reduce media costs using our wholly-owned products, The BUZZ and iwantaBUZZ.com, as well as creating promotional opportunities and pairings for you.
Time-Tested
The BUZZ continues to grow and develop with our audience. As our audience changes so does The BUZZ, offering readers just the right message to gain the attention your business is looking for.
Your Audience
BUZZ readers are first-time home buyers, brides and grooms, car buyers, insurance purchasers, with medical, outdoor and entertainment needs. They advantage of all that Jacksonville and North Florida have to offer.
Contact Us
Contact us to discuss how The BUZZ can accelerate your business and get you out into the Northeast Florida community.
iwantaBUZZ.com o. 904.232.3001 • f. 904.232.3003
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