Viddler: Visual Identity Guidelines
February 2022
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Primary Logo VISUAL IDENTITY
The Viddler logo mark is the most fundamental part of the brand. It represents the entire company, externally and internally. It functions as a testimony of expertise and promise of professionalism we share with customers, and with one another. The unique tilted characters symbolize that Viddler is always going against the status quo and is a progressive industry leader, always pushing the boundaries of cutting-edge technologies and providing the highest quality expertise. The colors break down to collaborative success in video marketing strategies. The angled logo icon serves as a seal of excellence. The logotype is scripted with a bold and precise sans serif that speaks to our strength, dedication, clean and clear communications, technological advancement, and commitment. The Viddler logo was built with care and thought to the specific relationship between the elements. Do not attempt to recreate these elements. Always use the approved artwork.
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