1970 1970 JOURNEY THROUGH TYPOGRAPHY BY JACINDA DALES
1970 JOURNEY THROUGH TYPOGRAPHY
1970’s STYLE Let us look at some of the history behind the typographic design styles we see today. Let us go back to a time gone by, the 1970’s. This era of architectural exploration gave 2D letterforms a 3D perspective. The 1970’s was a time of breaking free from the status quo of the typographic industry of the time which was influenced by the more traditional, but life-less Swiss style. It was an era which favoured experimentation, hypnotic pattern and fluid compositions. Talented typographers such as Jan van Toorn provided critical alternatives to usual design world conventions and Jurriaan Schrofer’s work, oftern referred to as the ‘Restless typographer’ reflected this period of pioneering.
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“A let ter is a pure thing. If you make something Chinese of it, it becomes kitsch.”
Jurriaan Schrofer played a large role in the formation of the Association of Graphic De signers in 1969. Compared to previous years, this made available to people of all backgrounds the conditions for which professional recognition and participation in craft untions was possible.
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1970 JOURNEY THROUGH TYPOGRAPHY
“...experience the unity of opposites...”
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Jurriaan Schrofer (1926–1990): Restless typographer
Take no lines bu Igata sh throu gh h i made is m axon ome wonderf any hea ul ta tric a dle lpha bets nt of .
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The 197 emb race 0’s saw a ma typo ton g infam e image rriage of rahcy c o a onti u n s d desi gns black a letters. T nious by B nd w he asel hite post well Kunstkr er edit know were n.
Grap h layo ic desig uts were n and t ypo c syste ontained graphy m math by g ema s and rid tical orde r.
1970 JOURNEY THROUGH TYPOGRAPHY
“...In my opinion there are three essential things in work: passion, challenge and discovery. Without that, work gets boring; with that, work is enjoyable. And artwork that is enjoyable also
results in success”
Takenobu Igarashi
REFERENCES “...experience the unity of opposites” Accessed July 25th, 2017 http://typejournal.ru/en/articles/ Jurriaan-Schrofer
IMAGE 1 Typographic Posters, accessed July 25th, 2017 https://www.typographicposters.com/wolfgang-weingart/
“A letter is a pure thing. If you make something Chinese of it, it becomes kitsch.” Author unknown. Advice given to Jurriaan Schrofer 1930’s, accessed July 25th, 2017 http://typejournal.ru/en/ articles/Jurriaan-Schrofer
IMAGE 2 Do You Know The Name Jurriaan Schrofer, accessed July 28th, 2017, http://www.printmag.com/imprint/do-youknow-the-name-jurriaan-schrofer/
History on Takenobu Igarashi Accessed July 25th, 2017, http://www.typeroom.eu/article/east-meets-west-stunning-typography-takenobu-igarashi?page=1 “...In my opinion there are three essential...” Quote by Takenobu Igarashi, accessed July 30th, 2017 https://prezi.com/lqmtjtlivmd8/takenobu-igarashi/
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IMAGE 3 accessed July 30th, 2017, http://www.graphicine.com/ takenobu-igarashi-alphabets/ IMAGE 4 accessed July 30th, 2017 http://everyoneforever.com/ post/110805404579/takenobu-igarashi IMAGE 5 Jurriaan Schrofer, Type Journal, series of covers for Mouton publishers, accessed July 25th, 2017, http://typejournal.ru/en/articles/Jurriaan-Schrofer
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