THE SENSE OF ONE TYPOGRAPHIC INFLUENCER OF THE 1950’s.
WIM CROUWEL
1950’s
BY JACINDA DALES
+ THE SENSE OF ONE TYPOGRAPHIC INFLUENCER OF THE 1950’s.
LETS TAKE A LOOK The 1950’s was a time of considerable conflict and recovery from World War II. It was a time which exposed graphic designers who dared to juggle with letters. The typographic movement of the 1950’s largely focused on a streamlined and structured approach with a considered use of white space. We can see this demonstrated in the work of one of the inventitive and leading typographers of the time, Wim Crouwel, born in Groningen (the Netherlands). You may ask, what was Wim’s inspiration? It was the pleasure of organising visual information in an aesthetically pleasing way. He was inspired by Karl Gerstner’s and Gerard Ifert’s work.
L E W U O WIM CWRIM CROUWEL
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THE SENSE OF ONE TYPOGRAPHIC INFLUENCER OF THE 1950’s.
“A face shouldn’t have a meaning in itself, the meaning should be in the content of the text.” Wim Crouwel, 1950 Excerpt from the movie ‘Helvetica’.
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HISTORY Born in the 1920’s, Wim’s original profession was a painter inspired by expressionism. Then he became fascinated with rationalism displayed in Bahaus typography which was influenced by the swiss international style. Wim was captured by the concept of using emotion and rationalism to convey the message he wished to communicate. Wim Crouwel’s work often utilised type or non-typographic elements like lines or reproductions.
DID YOU KNOW Sans serif fonts were greatly used in the 1950’s because they allow numerous combinations.
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THE SENSE OF ONE TYPOGRAPHIC INFLUENCER OF THE 1950’s.
REFERENCES Poster Image 1 Flyer Goodness, accessed 29th of July, 2017 http://2.bp.blogspot.com/_RR0ClH8h3kg/S7edlPGkvEI/AAAAAAAAFis/Pjui02q8hc8/s1600/ wim_crouwel_poster_design_efficiency_beurs.jpg Poster Image 2 Flyer Goodness, accessed 22nd of July, 2017 http://flyergoodness.blogspot.com.au/2010/04/wim-crouwel-selected-graphic-designs.html Poster Image 3 Flyer Goodness, accessed 29th of July, 2017 http://flyergoodness.blogspot.com.au/2010/04/wim-crouwel-selected-graphic-designs.html
AND A FEW MORE...
Poster Image 4 Flyer Goodness, accessed 29th of July, 2017 http://flyergoodness.blogspot.com.au/2010/04/ wim-crouwel-selected-graphic-designs.html Movement - Wim Crouwel Icon of Graphics, accessed 29th of July, 2017 http://www.iconofgraphics.com/Wim-Crouwel/ Type Journal, accessed 29th of July,2017 http://typejournal.ru/en/articles/Jurriaan-Schrofer
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