Wayfinding Sketchbook

‘You are here’ Wayfinding researchBramley-Moore Dock Stadium (GR3331) Jackie Lloyd

3. Reinterpreting a classic

6. You are here

Authors:

What is Wayfinding?

•Lewis Carroll- Alice in Wonderland

Wayfinding refers to information systems that guide people through a physical environment and enhance their understanding and experience of the space.

Wayfinding is particularly important in complex built environments such as urban centers,healthcare and educational campuses,and transportationfacilities.

•Sir Arthur Conan DoyleSherlock Holmes •Edgar Rice BurroughsTarzan •Philip Pullman- the His Dark Materials trilogy •Margaret AtwoodHandmaids Tale •Sylvia Plath- Poet •Charles BukowskiVarious •Philip K. DickBladerunner

Wayfinding refers to information systems that guide people through a physical environment and enhance their understanding and experience of the space. https://segd.org/what-wayfinding

Wayfinding

Fonts

Who is the audience?

Not just local people but tourists.

In urban settings, wayfinding specialists develop signage and information systems for both pedestrians and motorists, who each have unique challenges navigating streets and roadways.

Size Visability

Typography

Rules

ASMR

Colours

Senses Audience

Psychology What I should look into?

Icons / Symbols Famous examples Road systems

Case Study eg. Lance Wyman Erik Spiekmann

Disabled Wayfinding

Print & Digital

What elements are involved?

Comprehensive wayfinding systems often combine signage, maps, symbols, colors, and other communications.

Increasingly, they integrate mobile applications, digital displays, RFID, and other wireless technologies. https://segd.org/what-wayfinding

Wayfinding encompasses more than simply getting from A to B. The types of problems people may need to solve include: -Understanding where they are -Identifying the options available to them -Working out how best to reach a specific destination -Checking whether they are on the right track -Understanding when they have arrived, and -Working out how to get back. https://www.museumnext.com/article/ developing-wayfinding-systemsin-museums/

The history of wayfinding

Rules / Psychology

History of Wayfinding The 1970s saw the first signs of revolution in urban signage. The Society for Environmental Graphic Design was founded, and designers began to study how to best orient and guide the public through spaces. The work was prompted in part by America’s great urban thinkers, who argued that buildings shouldn’t be designed to fulfil the ambitious visions of architects, but with simple humans in mind. The field earned a name: “wayfinding”. Today, wayfinding has come into its own, and new airports, train stations and shopping complexes are routinely designed and built with good wayfinding in mind. http://www.wearemsd.com/blog/a-briefhistory-of-wayfinding

Identify Landmarks When it comes to wayfinding design, landmarks are a powerful tool. They act as an orientation cue people use to find their way. Before modern navigation tools, sea vessels used to use certain formations of stars as landmarks to give them their bearings (this is how the constellations were born). Make sure to identify landmarks with your directional signs so people will always know their relative position based on their surroundings.

Kevin A. Lynch Kevin A Lynch was one of the pioneers in urban planning before the profession was well-known or came into existence.

Lynch highlights that imageability and wayfinding within the cities are influenced not only through maps, but also our everyday perceptions of our streets and geographical boundaries. In other words, humans create mental maps of their cities based on the concepts of Paths, Edges, Districts, Nodes, and Landmarks. https://planningtank.com/urban-planner/ influence-on-urban-planningkevin-lynch

Lynch proposes that these mental maps consist of five elements: (1) paths: routes along which people move throughout the city; (2) edges: boundaries and breaks in continuity; (3) districts: areas characterized by common characteristics; (4) nodes: strategic focus points for orientation like squares and junctions; and (5) landmarks: external points of orientation, usually a easily identifyable physical object in the urban landscape.

Of these five elements, paths are especially important according Lynch, since these organize urban mobility. http://themobilecity.nl/2009/05/08/ review-kevin-lynch-the-image-of-thecity/ An effective wayfinding system is based on human behavior and consists of the following characteristics: Do not make them think Create a comprehensive, clear and consistent visual communication system with concise messaging.

Show only what is needed Show information what relevant is to the space, location and / or navigation path.

Remove excessive information Remove unnecessary elements to create a clear visual environment ahead. https://www.designworkplan.com/read/ wayfinding-introduction

Create Pathways Like a herd of cattle, people tend to follow the path that is set before them. It is easy to become lost when in an open space with no directional signage. When you create a pathway that has both a direction and a distinct beginning, middle and end, navigation becomes second nature. Create easy-to-follow pathways from one landmark to the next and navigators will always know where they are going and how they will get there.

Place Signs at Decision Points With multiple defined pathways leading from landmark to landmark, navigators will ultimately come across intersecting paths that lead toward multiple directions.

These decision points are the perfect place for wayfinding signage systems. Properly placed directional signs are integral to wayfinding success. These signs should guide navigators in the proper direction without complicating the process.

Make Navigating Intuitive A well-placed directional sign will help a person get to where they are going with ease. A wayfinding system with too many options will only complicate the process.

Navigating should be intuitive and effortless, and navigators should not be presented with too many decisions. There may be multiple ways to get to a certain location, but it should be up to the wayfinding system to present the best route at every decision point. Presenting too many options will only take away from the effectiveness of the entire wayfinding design. http://www.encompasssign.com/blog/the-unbreakable-rules-of-successful-wayfinding-design

Psychology / The audience

Tactile Wayfinding

Understanding people, their individual preferences and needs is vital to successful wayfinding design. But beyond this designer needs to have a greater understanding of how people’s psychology, emotions and individual personality traits impact on how they behave.

Tactile Paving They were originally known as Tenji blocks when Seiichi first invented them, but they have since taken on many other names including tactile paving, detectable warnings and truncated domes. https://metro. co.uk/2019/03/18/tactilepaving-seiichi-miyakeinvent-8921190/

ahead of you -But vertical stripes mean a safe path to follow -The pavement can be colour coded too - for example, bright contrasting colours help partially sighted people to understand if they’re at a traffic lights crossing https://www.rnib.org.uk/ rnibconnect/welfare-andmoney/tom-scott-tactilepaving

There are different patterns for different messages - not just generic bumps -Dots in a grid mean a dropped curb for crossing the road -Offset dots, i.e. not aligned, mean there’s a train platform and possibly a gap!

-Lozenges mean that there’s a tram crossing -Horizontal stripes? There are stairs or an obstacle

Braille Braille must be 3/8” from tactile characters and 3/8” minimum from elevated borders and elevated ornamental elements. *Exception: Signage applied on elevator car controls must be separated 3/16” minimum and can be located below or adjacent to raised characters or symbols.

So how does all this understanding of how the brain works impact on the real world experience of wayfinding design? In any scenario, it is critical to understand how people think and respond in a particular environment, and how this impacts on their behaviour. The designer must understand the range of scenarios in which navigation and decision making are taking place. …for example are they tired and stressed, or short on time…either way they will be more prone to making mistakes.

The impact of how other people in a crowd, or the crowd itself, will influence an individual’s behaviour.

Wayfinding designers should always appreciate that humans are individualistic, and this impacts on how they behave. There are different personality traits – some people like to pre-plan, some don’t; some are much better at asking for help than others. The population is made up of people of all sorts of different shapes and sizes, and this impacts on their wayfinding needs and abilities, as does previous experience and knowledge. For some people, navigation comes more naturally than it does to others. https://www.designbyccd.com/thinking/science-psychology-of-wayfinding/

Sign Composition requirements are: • Tactile-Text must be adhered to sign.

• 5/8” tactile character height minimum.

• 2” tactile character height maximum.

• 1/32” minimum raised text.

• Stroke thickness shall be 10% minimum and 30% maximum of the letter height and spacing between characters shall be 10% minimum and 35% maximum of the character height.

• Characters should be sans serif and not in italic form • Grade II Braille must be used • Pictograms shall have a field height of 6” minimum and shall not share a field with Braille.

Guide to ADA Signage

Lance Wyman / Mexico Olympics & Trainline Mexico Olympics 1968 Creating iconography for an Olympics had already been established. Tokyo had done a good job of that in ‘64, so it was more or less establishing a way of identifying to an international audience that speaks different languages. The one thing that got me really going in the Olympics was the cultural program.

We decided to have one cultural program for each of the 19 sporting events.

Basically, what I did was design a group of 19 symbols for a very diverse system of programming. https://www.citylab. com/design/2015/09/ wayfinding-with-lancewyman/404896/ Mexico trainline Each station is identified by a minimalist logo related to the name of the station or the area around it. This is because, at the time of the first line’s opening, the illiteracy rate was extremely high, so people found it easier to guide themselves with a system based on colors

and visual signs. https://www.transitmap. net/mexico-icons/

Summary so far...

Definitely chosen to look at the ‘You are here’ wayfinding project.

My definition of wayfinding: Wayfinding is the signs / system used to help the public (the audience) understand their environment, the signage needs to be simple enough so that the users are able to direct themselves around without having to ask for help or feel lost.

When looking into creating a wayfinding system it is important to take into account that not everyones experience will be the same. I have also found that there are rules that I am able to follow which will help me create an efficient wayfinding system for my final product.

-It is good to point out specific landmarks -Point out easy routes for people to follow -Make sure its simple so that it lessens the amount of decisions the audience has to choose from, so you can avoid confusion.

Another reason why peoples experiences may not be the same is due to disablities.

People are able to navigate themselves around there surroundings because of tactile paving and signs also including braille.

I have also found out that icons / symbols / illustrations are important because it lessens the amount of words used in the designs and that they are universal symbols so that people who may not be able to understand the written infomation can still understand basic infomation.

What I need to do next: -Look into typography -Research colours -Research more into Symbols / Icons -Look at the Digital impact / How wayfinding is changing because of tech.

-Have a brief look at how designers display wayfinding work

Note to self...

Massimo Vignelli & Harry Beck Maps https://www.pentagram.com/work/ walknyc/story

Signage / Typography Different types of signs: Directional signs, where information is displayed to find destinations, located on several strategic points in the build environment.

Identification signs, where information about individual locations is displayed such as buildings, locations and public facilities.

Warning signs, to indicate safety procedures such as a fire escape routes, no smoking areas and other regulations that is, or is not allowed in a specific area.

Typography on signs: -A clear and straightforward type design, sans-serif -Easy recognizable letterforms -Positive letter spacing to enhance the visual appearance -The Font Family includes a package of many different weights -The typeface has a large X-height for good readability How to organise the infomation To make a signage system work together a design grid is used to order information and to scale the signs to different sizes, as part of the sign family. https://www.designworkplan.com/read/ wayfinding-introduction

Colours Importance of colour An important aspect of any building is wayfinding, or the physical characteristics of a space that helps the user figure out their way around. The last thing any building owner or facilities manger wants is for guests or tenants to roam around, confused and frustrated while trying to find their destination.

It seems somewhat obvious when pointed out, but as someone ages, their ability to see colors as vibrantly is decreased. Interior designers working in retirement communities and senior living will oftentimes wear sunglasses when looking at colors to mimic the amount of saturation-loss their end users experience when seeing a hue. https://www.buildings.com/news/industry-news/articleid/21756/title/color-wayfindingstrategies Not only is the contrast important also the chosen typeface will make the difference in a good or bad sign. When using too bold weighted typefaces the text will look like its expanding of the sign, when using too light weighted typefaces the text will fall back into its background. Medium or Regular weights are usually the best options to choose for a good and readable sign. https://www.designworkplan.com/read/signage-and-color-contrast

Symbols & Maps Symbols / Pictograms Symbols (pictograms) are the universal vocabulary that can transcend words, languages, locations, and cultures. Symbol design is a critical component of graphic design because symbols can often communicate information more concisely than words.

In wayfinding,symbol design is especially important because while words are the primary conveyors of key information, symbols are often needed to augment and sometimes even replace words. The set of 50 pictograms developed by AIGA for the U.S. Department of Transportation has been adopted as a standard symbol family since they were created in 1981 https://segd.org/symbols

What to consider when making a map: -Create an identity at each location, different from all others.

-Use landmarks to provide orientation cues and memorable locations.

-Create well-structured paths.

-Create regions of differing visual character.

-Don’t give the user too many choices in navigation.

-Use survey views (give navigators a vista or map).

-Provide signs at decision points to help wayfinding decisions.

-Use sight lines to show what’s ahead. http://www.ai.mit.edu/projects/infoarch/publications/ mfoltz-thesis/node8.htm

Digital influence & The future

Immersive mapping The main advantage of using digital signage for digital wayfinding over static signage is through enhanced mapping. We’re all used to a localised map showing where you are, and listing through annotations the facilities and amenities within a given area. Digital wayfinding takes this function a stage further, and can offer 3D models of an environment, individual route planning, and an ‘immersive’ impression of the area that enhances directions.

Real-time info Digital signage also makes it possible to integrate additional data into the wayfinding experience. In exhibition centres and shopping complexes, real-time data feeds that affect route navigation to a destination makes perfect sense. For example, if you’re searching for car parking facilities you want to know that there are spaces available; similarly, if your route means you need to go outside it’s helpful to know whether you’ll need an umbrella. While this type of data isn’t integral to a wayfinding system, it enhances the experience for users in a way static signage cannot. https://asus-business.co.uk/discover-the-future-of-digital-wayfinding/ The future Ironically, just as the development of wayfinding signs is really gathering steam, we’ve seen the arrival of something with the potential to make them obsolete; satellite navigation. Our phones and the GPS systems in our cars have rapidly advanced navigation and now we don’t even have to read signs ourselves; a helpful voice alerts us of our next move. The system isn’t perfect, however. You still hear the occasional story about people who have been directed to not only the wrong street by their GPS, but the wrong city, or even the wrong country.

Sat-nav technology is on the rise though, and while designers are confident that we’ll always need signs, the people in the satellite business aren’t so sure. By studying how signs have changed and how they help us has evolved, we can understand whether signage’s golden age is ending or just beginning. http://www.wearemsd.com/blog/a-brief-history-of-wayfinding

How to display designs (Behance Examples)

Summary so far...

Note to self...

Whilst looking into typography I have found out that there are different types of signage used in wayfinding.

Interesting links: https://www.designweek.co.uk/issues/8-14-july-2019/va-wayfinding-system-redesigned/

Type -Should be an appropriate / readable size.

-Font shouldnt be clear & easy to read. Sans Serif fonts are easier to read -There should be a good amount of spacing / area around so nothing can interfear with the legibility of the content.

- Heirarchy is important.

Colour -Complimentary & Contrasting colours are importnat. Colour cant take over the design and have a negative impact.

Symbols -Universal language.

-Keep them simple.

Digital -Wayfinding with digital tech can be more efficient.

-Keeps the user updated / tell them the arrival time at destination.

-Can suggest multiple paths at once so the audience can decide which way.

Display -When displaying work, create a cohesive family of signage.

https://www.designweek.co.uk/issues/17-23-june-2019/wayfinding-designer-jobs-pelin-morris/ https://fabrikbrands.com/the-wonders-of-wayfinding-design/ https://uxdesign.cc/wayfinding-at-schiphol-some-design-consierations-behind-theworld-famous-vi-system-and-what-29842b368252 https://www.designworkplan.com/read/airport-signage-photo-inspiration https://www.theguardian.com/culture-professionals-network/2015/aug/25/museum-gallery-wayfinding-tips-signage-maps-apps

B & W Studio T M Studio Roar Studios (We are Roar) B C A Landscapes (They made the Waterloo bridge)

What to look at next: -Wayfinding for football stadiums -Case Study?

-Research Everton -The new stadium / Peel Waters Liverpool -Take some pictures if I see signs for the present football stadiums

When designing you could create something similar, think about cultural influences and history of the club / surrounding area.

Football stadium wayfinding

London 2012 Olympics Creating a wayfinding system for the Olympics is important as hundreds of thousands of people have to figure out there way around the new Olympic park.

The designer- Geoff Holliday The magenta colour was a bold bright choice that would stand out to the public across London so that they could recognise the signage for the olympic games.

They also created a logo / typeface that was used throughout the designs. A set of icons where also created as a visual language to help those in the audience who could not understand the english text on the signage.

A family of signage was also created in the bright magenta colour so that they would stand out in the crowds of people.

With the olympic park being built specifically for the games the public did not already have a mind-map of the area as suggested by Kevin Lynch which means the map had to be simple enough so that everyone could understand the park and still understand how to get to each place they needed. This was helped because of the recognisable structures that had been built e.g. ArcelorMittal Orbit sculpture which could be used as a landmark to help the audience understand their surroundings.

https://populous.com/intelligent-wayfinding-system-at-tottenham-hotspur-stadium https://segd.org/ice-cool-us-bank-stadium-wayfinding https://www.pentagram.com/work/barclays-center?rel=discipline&rel-id=4

Despite the logo / typography designs being controversial the actual wayfinding system seemed work well and helped the large crowds navigate there way around the area.

Everton FC

#003399

#FFFFFF

Everton The Everton Football Club was originally brought about by St. Domingo Church Sunday School. After two years as St. Domingo’s FC the named was changed to Everton, after a district in Liverpool.

“Nil Satis Nisi Optimum”, meaning “Nothing but the best is good enough”.

Bramley-Moore Dock Stadium The Bramley-Moore Dock Stadium is a proposed football stadium by Everton on the Bramley-Moore Dock in Vauxhall, Liverpool, England. The dock itself was built in 1848. The stadium is proposed to be opened in time for the start of the 2023/24 season.

Dan Meis is an American architect best known for designing sports and entertainment facilities including Staples Center, Safeco Field, Paul Brown Stadium and currently, Stadio Della Roma, and Everton FC’s new Bramley-Moore Dock Stadium. https://royalbluemersey.sbnation.com/2019/7/25/8910866/revealed-everton-newstadium-beautiful-architectural-marvel-bramley-moore-docks-bluenami-brick

Current signage for the stadiums

What could I create?

Print & Signs https://www.spaceagency-design.com/ (AMAZING, MAYBE DO CASE STUDY FOR THE PERU GAMES/ STADIUM)

What is it I could actually try to create?

•Map - print or app? (Would have to research a lot for app) •Signage to find the stadium - This can be made into video like found when doing the first research?

•Design for a ‘landmark’?

Eg: Public mural type thing? History of the club or something?

•Symbol / Icons?

•Proposal document?

Environmental graphics

Interactive mapsTokyo Wolf

1 to 1 notes -Memorable designs / Landmarks

What next...?

-History

Research some of the topics discussed in the 1 to 1

-Apps

-Heritage Like herd mentality

-Moving Image

-Nigel Coates

-Sound

Research more into the football club -Civil engeneering

-Maps Old and New -Ariel views

Find out more about the actual stadium -Audience

project for some inspo.

-Crowd / Herd Mentality -Proud

Think about the discussed ideas for

-What do they feel when they are going

landmarks

-Unisex toilet ect... for icons

to the stadium

-Signatures

-INCLUSIVE TO EVERYONE (Unisex) ‘Peoples club’

-Boot marks- Standing in the same boots of greatness ect...

-Football Kits -Football Kit Type

-Architecture -look at proposal docs -Brand standards / Brand ident make a book like fairytale bridge?

Herd mentality What is Herd Instinct?

Herd instinct in finance is the phenomenon where investors follow what they perceive other investors are doing, rather than their own analysis. In other words, an investor exhibiting herd instinct will gravitate toward the same or similar investments based almost solely on the fact that many others are buying the securities.

Herd mentality, mob mentality and pack mentality, also lesser known as gang mentality, describes how people can be influenced by their peers to adopt certain behaviors on a largely emotional, rather than rational, basis. When individuals are affected by mob mentality, they may make different decisions than they would have individually.

A natural desire to be part of the 'in crowd' could damage our ability to make the right decisions, a new study has shown. Research has shown that individuals have evolved to be overly influenced by their neighbors, rather than rely on their own instinct. As a result, groups become less responsive to changes in their natural environment.

Background: Everton F.C History of Everton FC: Even for a club based in the “Cradle of Football”, Everton’s history #003399

is startling. In their 138 years of existence, they have spent only four years outside the top flight of English football. During this time, they have won nine League titles, five FA Cups and the 1985 Cup Winners’ Cup. Since 1892, the club has been playing its home games at Goodison Park, the first major football stadium in England.

#FFFFFF

Founded: 1878 Country: England City: Liverpool Stanley Park (1878-1882) Priory Road (1882-1884) Anfield Road (1884-1892) Goodison Park (1892-) Bramley Moore Dock (Under construction) First Division/Premier League: 9 FA Cup: 5 UEFA Cup Winners’ Cup: 1 Important players: Brian Labone, Dixie Dean, Graeme Sharp, Neville Southall, Peter Reid, Gary Liniker, Trevor Steven, Gary Stevens, Kevin Ratcliffe, Dave Watson, Phil Neville Most games played: Neville Southall (750) Top goalscorer: Dixie Dean (383)

Summary / What next?

The materials being used are important.

There are lots of options to include icons / symbols Create maps, -Stadium -Surrounding area (Then adapt this for the transport info) Dont forget to include the Hydro tower

Next?

Look for the app for the stadium and get some screenshots of the surroundings Look into creating a landmark?

Find another case study for some inspo..

Spaceagency design are cool to look at.

App screenshots The peoples project: In the coming years, major change will take place at Goodison Park and Bramley-Moore Dock. This is The People’s Project and this is the place you will find the most accurate and timely information relating to this transformational period for Everton Football Club and the city of Liverpool.

These changes will reverberate throughout Liverpool, reaching beyond football and into many of the city’s communities. The People’s Project will bring new opportunities, raise aspirations and create new legacies. It will deliver a £1billion boost to the local economy, create new jobs and deliver meaningful and lasting change to both local communities and the international profile of the city.

Everyone can play a part in The People’s Project.

It is for the community, for football, for the city, for you. https://www.peoples-project.co.uk/

Case Study: Frank Pick Pick is widely credited with Taken from Pick’s notes,

How can this apply to me?

Underground’s Art on the

“We determined to restore

transforming London’s

the text featured in the

Underground programme,

the marble within the

transport network into a

memorial reads: “Beauty

has been unveiled on the

station and work with

design-led organisation in

< Immortality Utility <

75th anniversary of Pick’s

bronze. I suppose the

the 1930s, commissioning

Perfection Goodness <

death.

LEDs are the only new

famous designs including

Righteousness Truth <

Mounted on the wall

element, but that’s the gift

many of its Underground’s

Wisdom”, which, according of the ticket hall at

Art Deco stations, the

to the London Transport

Piccadilly Circus station

Johnston typeface and

Museum, symbolises

(another example of

roundel.

Pick’s mentality that “the

Pick’s commissions), the

quality of our surroundings memorial comprises a Beauty < Immortality,

contributes to our own

roundel with “Frank Pick”

commissioned by the

quality of life”.

written in the centre, and is made of bronze,

London Transport Museum and London

Pick is widely credited with vitreous enamel, LEDs

Underground’s Art on the

transforming London’s

Underground programme,

transport network into a

has been unveiled on the

design-led organisation in

Speaking about the

75th anniversary of Pick’s

the 1930s, commissioning

choice of materials,

death.

famous designs including

Ben Langlands, says:

many of its Underground’s

“We were conscious

https://www.designweek.

Art Deco stations, the

that [Piccadilly Circus]

co.uk/issues/7-13-

Johnston typeface and

station is very special. We

november-2016/

roundel.

wanted to work with it, not

and marble.

against it, but we wanted

new-memorial-honouringfrank-pick-unveiled-

Beauty < Immortality,

to do it in a modern and

piccadilly-circus-station/

commissioned by the

contemporary way.

London Transport Museum and London

of the modern age.”

Looking for Everton related quotes ect... Players / Fans ect...

‘Nil Satis, Nisi Optimum’ - ‘Nothing but the best is good enough “I made my debut at

"I have the honour of be-

Goodison against Stoke

ing the most successful

and was standing in the

manager in the history of

tunnel waiting to go onto

Everton Football Club, one

the pitch. Z cars started

of the greatest and the

playing on the PA and I

biggest clubs in the world."

heard the crowd roar. If I

Howard Kendall

could bottle a moment and save it forever, then that would be it.”

Alan Harper A lot of football success is in the mind. You must believe you are the best and then make sure that you are. Bill Shankley

Case Study: Panamerican games Panamerican Games Spaceagency was commissioned to design the Wayfinding and Signage for the 2019 Panamerican Games in Lima, Peru.

Working with Pattern Design Architects we developed a wayfinding system taking inspiration from the traditional Inka Nazca lines. They are deeply rooted in the Peruvian Society and important part of everyday life. https://www.spaceagencydesign.com/#/ panamerican-games/

Creating a ‘landmark’

Sketches (Players signs)

Maps

Could make interactive map like Tokyo Wolf?

Combining maps This is my first sketch of what a possible map of the area could be like, however I think that I will probably change the bounding area to a square / rectangle rather than a circle.

Inspo from Pentagram

My maps

Symbols I will use

Signage: Type Trying to find the font used in the Everton badge, could possibly be incorporated into the signs. For the logo used

between 2000 and 2013, it features a wedged serif font named Matrix II Bold by Zuzana Licko.

However, I liked the bold

Knowsley signage inspo font on the bottom of the Everton badge so have chosen something similar for my signage.

The font is â&#x20AC;&#x2DC;Interstateâ&#x20AC;&#x2122; and has a variety of thicknesses to use.

Signage I saw for Knowsley Business Park, The simple colour palete works well.

The map is simple, not super detailed but the audience still understand where it is.

The symbols / icons are simple yet informative.

Signage shapes Trying to incorporate shapes from the stadium into the signage.

Making sure to have a traditional rectangular shape sign aswell as my own shapes.

When I create my designs I think it could be good to try and use a screen within one of my signs as well as having text that would also light up like the signs shown below.

Materials

Colour scheme

Colours taken from an older Everton F.C Logo I will try to incorporate similar materials as the peoples choice have shown for the stadium build however I think that my signage will be primarily a coloured metal material like in previous examples and important infomation will have lights to still be visable when it is darker.

I think it would also be good to have the lettering or symbols being raised slightly off the signage. However, I will have to research a little bit more because im unsure if this would interfear with disabled wayfinding, if braille is added ect...

Appropriate for audience?

Afterall signage will

visable and appropriate for

get wear and tear with

the masses.

the weather and large amounts of people in the

The materials used also

area.

need to compliment the surroundings and the

However, of course I think

stadium, I think the idea

it is important to make

that I have in mind does

sure the materieals arent

this

fragile as certain events can take place around

(Examples for my materials / ideas)

football matches and the idea of â&#x20AC;&#x2DC;football hooligansâ&#x20AC;&#x2122; so I want to make sure my signage is steardy /

Sketches (Signatures or quotes)

Another â&#x20AC;&#x2DC;landmarkâ&#x20AC;&#x2122; ideaStamp autographs?

There could be a wall of players signatures or fans

There could be a system like what they have for kids in

ect...

HP Studios?

- Links to Liverpool

There could be places around the stadium and kids

City with the wall at the

could emboss there

Cavern.

tickets or programmes ect...

- In keeping with the industrial materials that are being used around the

IT COULD BE LIKE COLLECTING AUTOGRAPHS?

stadium.

Or the design could be on

EG....

the floor? Manhole covers ect?

They could go to the Hydro Tower and stamp there paper and get ( insert players name ) autograph.

My design test

Prototype example (Same autograph)

RTH POINT NO

Wayne Rooney

-MOORE LEY DO AM CK BR

This sign would have info about the player The bottom would be a little ledge with the stamp / embosser that people would use.

My designs

Sign measurments Need to give rough size ideas for the signs, so that people can get a basic idea of the size comparison between the sign size and the general public.

Good reference to look at for sign sizes. Now need to find the info (or look at past research) to find good sizes for text on signage.

Sign measurments

Sign measurments (text)

1. Stand signs

2. General info signs

3. Map signs

After making tests of my

12ft tall / 3ft wide

8ft tall / 5ft wide (at base)

8ft tall / 2ft wide

signs I have figured out rough text point sizes that would go on the suggested sign sizes.

1.

North stand: 636 pt Stand name: 636 pt General info: 390 pt 2.

B-M Dock: 425 pt General info: 270 pt 3.

4. Stadium map sign

5. Directional signs

2ft tall / 3t wide

2t tall / 3ft wide

Dock map: 425 pt These are just rough size

General info: 150 pt

suggesstions going off the

Map info: 38 pt

referance image on the other page.

4.

Stand names: 55 pt

These are also just size

General info: 40 pt

suggestions for the general sign sizes not the

5.

other variations on the

General info: 180 pt

â&#x20AC;&#x2DC;family of signsâ&#x20AC;&#x2122; graphics.

72 Wayfinding Research

Wayfinding Research 73

Placement suggestions?

Ghost signs After creating my designs I thought if I had some extra time I coiuld look into something else to add.

When I think of the docks, I think of old fashioned advertisements on brick walls. Which led me to find â&#x20AC;&#x2DC;Ghost Signsâ&#x20AC;&#x2122;.

A ghost sign is an old hand-painted advertising sign that has been preserved on a building for an extended period of time. The sign may be kept for its nostalgic appeal, or simply indifference by the owner.

My design

Why I didnt add the EFC Logo?

Proposal document?

What to include?

Since there was no access

football,

The image to the side

Background of the ‘People’s project’

to a brand guidelines on

Also on the edges of the

displays possible ideas

Materials I could use / references that I want them to look similar too.

how the Everton F.C logo

signage there is an option

of where the EFC badge

Icons I will use

should be used it was

to have ‘Home of the

could go.

Colour scheme

decided that it would not

peoples club’ which the

be included within these

club is often referred as.

designs and there would

The club influence was

Family of designs / not singular designs just family to look professional?

be spaces left for where

also shown with the

Or if you show individual designs- show different measurements?

they could possibly go in

autograph landmark

Landmark ideas

the future. Despite not

system which includes

Mock ups

including the logo the

history of the players

Why I didnt add the EFC logo (Previous page)

designs aimed to portray

from the club.

Find logos of the people involved to make doc look professional?

Everton. F.C. As found in the research, the stadium would not only be used for football matches but for concerts and other events.

To symbolise the club, we used a past colour scheme from Everton F,C with the blue from the club being the main focus.

The stadium icon that was incorporated onto the signs takes the shape of a

Typography choice / show the range of the font? (add this to proposal doc)

Maps that I have made

•Background •References •Use of symbols •Colour scheme •Typography •Environment •Maps •Signage •Landmarks •Mock ups •Everton F.C branding

Fixing icons During my 1 to 1 with Andy he pointed out a few things I had forgotten to change / fix.

-The Stoke of the icons ect..

The arrows had squared endings ect.. but the disabled symbol had a curved ending.

Wayfinding research Bramley-Moore Dock Stadium