THYME BOUTIQUE AD CAMPAIGN Social Media
An ad campaign designed for Thyme Boutique, a local Hattiesburg store, that highlights a specific item sold at the store. For the campaign, I chose to highlight the On Cloud Hi Edge Tennis Shoe and communicate the product by showing confident women at different locations participating in multiple day to day activities. The slogan for the campaign communicated “Confidence through Comfort” and each ad displayed a similar universal aesthetic of the mesh texture seen on the On Cloud shoe. Along with the static ads, the motion ads also appropriately communicate to the audience the overall theme of the campaign. The upbeat music, transitions, and color scheme tie the overall ad campaign together and include women who would be similar to those buying the On Cloud shoe!
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