Bern miller visage project 2 final

Fashion Advertisement Campaign Jacob

Bern.

Celeste

FASM

210:

Digital

Oscar

Betancur

Miller.

Jenna

Presentation Spring

Visage.

Techniques

Quarter

‘18

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Jacob

Bern

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Celeste

Studios

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Jacob

Bern

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5 Molly

Goddard

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Celeste

Miller

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29 Sandy

Liang

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Miller

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Jenna

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Acne

Visage Jenna -

Contents of Table

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Bern .

4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26

Jacob

4.12

Celeste Miller .

Jenna Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Brand research Mood Boards Target Market FPOs Talent/Models Shooting Editing Refined Drafts Final Ads Process Book Presentation

4.11

4

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Jenna Visage

Brand and Market Research.

Miller

Target Market: With an ever growing consumer base, this campaign is aimed to entice a customer who is interested in the minimalist designs of the fashion house but who is also conscious and concerned with social issues. They may have had previous interactions with the brand and these advertisements should solidify the company’s position as a creative, meticulous, and thoughtful label.

Celeste

Goals: Effectively start conversation through an advertising campaign based in the traditional gender roles of American culture rooted in the historical context of the 1960’s. With a sharp, shocking take on domestic tasks, this campaign should capture new clientele while presenting current shoppers with another access point into the brand’s culture.

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About: Acne Studios is an artistic collective headquartered in Stockholm, Sweden. With a focused and clear brand codes, Acne Studios produces men’s and women’s ready-to-wear collections, as well as magazines, furniture, books, and exhibitions. The label is driven by an attention to garment details, tailed construction, and innovative design.

Bern

Social Media: Instagram: 2.3m Followers Facebook: 604,298 Likes Twitter: 139K Followers

Jacob

Origin: Stockholm, Sweden

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Brand: Acne Studios

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Celeste Miller .

Jenna Visage

Concept.

Bern

Screw gender roles and screw pineapple upside cake.

BAKED

Jacob

The year is 1962. The morning coffee is percolating and butter patties are melting on two slices of Wonder Bread toast. Dessert is in the oven already and Jenny and Jim are spending the weekend with their grandparents in a neighboring suburb. With the kids away and her husband at work, whateWver will this devoted house wife do?

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Statement.

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Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mood Board.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration. Hair.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Makeup.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Styling.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Posing.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Photograph Style.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Format Sketching.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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FPOs.

both model are now smoking a hand rolled joint prop the posing and mood is now more relaxed models are posing with minimal contact models are dropped over the arms and back of the couch

shot 1b

model is posed sitting similarly in the chair model now is eating the cake with her hands posing is more intense and sexual

model is posed standing in the laundry room posing is timid camera position should capture full body

shot 3a

shot 5b

two model sitting in a living room setting both models are smoking cigarettes models are posed as if exchanging small talk

model is sitting on top of the washing machine posing is more overtly sexual (open legs) camera should be shooting lower than model at an upward angle

Shot List.

Visage

model is posed sitting outside on a lawn chair cookbook from 2a is no longer being held model is evoking a more sexual aura (biting glove, legs wrapped around chair, etc)

Jenna

shot 5a

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shot 2b

Miller

model is posed sitting outside on a lawn chair model is posed as if relaxing outside in the sun same cookbook from shot 1 used as a prop model is looking at the camera with her sunglasses on the end of her nose

shot 4b

Celeste

shot 2a

model is posed sitting in a chair in the kitchen model is posed with cake on lap posing is reserved and timid shot angle highlights colors in the kitchen

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model is posed sitting in the kitchen smoking the bong without the flower in the top cookbook is open and laying on the floor smoke captured in the image if possible

shot 4a

Bern

model is posed standing in the kitchen looking at cookbook or arranging flowers in the vase/bong prop full body shot with straight on angle

Jacob

shot 3b

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

shot 1a

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Jenna Visage

Meet the Team.

Miller

Video editor: Cara Engh Major: Film/Dramatic Writing

Hair and Makeup: Jacob Bern

Celeste

Videographer: Julia Corin Major: Film

Madison Lijewski Major: Fashion Merchandising and Management

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BTS Photographer: Abby Simpson Major: Fashion Merchandising and Management Minor: Graphic Design and Photography

Kenzie Morsey Major: Advertising Minor: Art History

Bern

Photographer: Emma Craft Major: Photography

Models: Haley Nottage Major: Illustration/Fibers

Jacob

Styling: Jacob Bern, Celeste Miller, and Jenna Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Creative Director: Jacob Bern

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Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Behind the Scenes.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Contact Sheets.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Advertisment 1.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Advertisment 2.

Jacob

Bern

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Celeste

Miller

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Jenna

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Advertisment 3.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Additional Advertisments.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Additional Advertisments.

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Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

Jacob

Bern

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Celeste

Miller

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Jenna

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

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Bern

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Celeste

Miller

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Jenna

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Fashion Film.

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Jenna Visage

Brand and Market Research.

Miller

Target Market: Fashion-conscious, fashion-forward young women who don’t take themselves too seriously. Goddard’s customer likes color, whimsicality and attention. She has a personal, emotional connection to fashion. Upper-class, wealthy, special occasion with some casual items too.

Celeste

Goals: To evoke a tangible “bad ass” associated with the brand, emphasize the punk vixen side of her frilly dresses.

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About: Goddard was born in 1988 in London, UK. Currently based in Ladbroke Grove, she graduated from Central St Martins in 2012 with a BA in Fashion Knitwear and also a MA in Fashion Knitwear at Central St Martins in 2014. 2016, won British Emerging Talent Award and in 2017 was a LVMH Prize finalist. Stockists include Dover Street Market, Trading Museum Comme de Garcons, Brown, and Club 21. Goddard is inspired by playfulness of little girls and messy elegance of sexy vixens. Nostalgia. Delicate.

Clumsy. Party. Play.

Bern

Social Media: Instagram: 130K Followers Facebook: 1.4K Likes Twitter: 1,583 Followers

Jacob

Origin: London

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Brand: Molly Goddard

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Bern .

Celeste Miller .

Jenna Visage

Concept.

YAY!

Jacob

On a lazy Friday, a young woman decides to play dress-up by herself. Coming off of a pre mid-life, life-crisis, she is free, cool, and undeniably girly in a wonderful way. Growing in her own self-love and appreciation, she celebrates being alone, confident, and awesome. All that is running through her mind is how to satisfy her immediate cravings all at once, and the word: “yay!”

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Statement.

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Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mood Board.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration. Hair.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Makeup.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Styling.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Posing.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Photograph Style.

Jacob

Bern

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Celeste

Miller

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Jenna

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Lighting Style.

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Celeste

Miller

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Lighting Style.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Advertisement.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Format Sketching.

Jacob

Bern

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Celeste

Miller

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Jenna

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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FPOs.

Dress: 3:30 pm Photo: 4:30pm-6:30pm (latest)

Model: Skylar

BTS:

Jenna

Outfit change 5 minutes

Shot List.

Visage

Look 3: 5:50-6:20pm feat. all tutus, pink tutu included Silver jewelry Black platforms Powdered donuts

Jenna

Outfit change 10 minutes

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Look 2: 5:05-5:40pm feat. White tutus Tiara Pink heels with socks

Miller

Look 1: 4:30-5pm feat. Red tutus

White sunglasses

White tennis shoes

Cheese puffs

Celeste

Location: Forsyth field (Daffin Park as backup)

**in case of rain, shoot will be at Drayton Towers**

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Hair & Makeup: Jacob

Bern

Photographer: Augusto

Jacob

Time:

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Date: Friday, April 20

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Celeste Miller .

Jenna Visage

Meet the Team.

Skylar Guide

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Pedro Bacci

Bern

Who: Skylar Guide Major: FIbers Task: Model

Jacob

Who: Pedro Bacci Major: Fashion Design Task: Photo Assistant

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Who: Augusto Silva Alliegro Major: Senior, Photography Task: Photographer

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Jacob

Bern

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Celeste

Miller

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Jenna

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Behind the Scenes.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Contact Sheets.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Advertisment 1.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Advertisment 2.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Advertisment 3.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

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Additional Advertisments.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

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Miller

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

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Celeste

Miller

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

Jacob

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Celeste

Miller

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

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Celeste

Miller

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

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Bern

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Celeste

Miller

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

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Bern

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Celeste

Miller

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Jenna

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

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Bern

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Celeste

Miller

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Jenna

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

Miller .

Jenna Visage

Brand and Market Research.

Celeste

Target: -sells in over 50 stores worldwide including Nordstrom, Saks -fresh thinking, SoHo girl attitude, fun -higher end ready-to-wear

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Product: Dresses, blouses, sweaters, tops, bottoms, jackets and outerwear, accessories

Bern

Social Media: Instagram- 60.7K Sandyliang.com

Jacob

Origin: New York City, New York

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Brand: Sandy Liang

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Bern .

Celeste Miller .

Jenna Visage

Concept.

ALLURING

Jacob

After a full night of going out, three friends bring the SOHO club scene to high tea for a twisted, grungy “Eloise, tea at the Plaza.”

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Statement.

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Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mood Board.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration. Hair. Makeup.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Location.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Inspiration . Styling.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Format Sketching.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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FPOs.

Shot 3:

Jenna Visage

Shot List.

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Vertical with both models, tea table is removed with floral arrangement next to chair; one model sitting, one model standing and leaning on the sitting model, relaxed posture, looking at camera, extended legs and arms (Look 3)

Miller

Horizontal with both models looking at the camera holding tea; one model sitting with the chair backwards, one model sitting with legs extended; relaxed posture; closer cropping (Look 2)

Celeste

Shot 2:

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Photography: Molly Stotts (Graphic Design) Models: Kaitlyn Westbrook (Industrial Design), Harlan Dulaney (Fibers)

Bern

Vertical with one model in foreground, one model more in middle background; tea table and chairs set up and tilted off center of table; tea set up; one model looking away, one model engaging with camera and set; legs extended both models (Look 1)

Jacob

Meet the Team:

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Shot 1:

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Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Behind the Scenes.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Contact Sheets.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Advertisment 1.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Advertisment 2.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Advertisment 3.

Jacob

Bern

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Celeste

Miller

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

Jacob

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Celeste

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

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FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

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Mockup.

Jacob

Bern

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Celeste

Miller

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Jenna

Visage

FASM 210: Digital Presentation Techniques Oscar Betancur Spring Quarter ‘18

Thank you

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