E.I project

Enterprising Initiative Running your own business

Aitor Gonzรกlez 3rd Evaluation Competence 9 Enterprising Initiative

Presentation : Hi my name is Aitor GonzĂĄlez LĂłpez and I have a idea for create a new jellewer's.

The jellewer's will be in the centre os Miranda de Ebro and it will be spacious and iluminated.

It will have three zones: the first zone will be the position of buying secondhand jewels, the second zone willl be the jewels in the showcases and finally the store would be where one would guard the whole material and where the strong box would be.

Product : The jellewer's it was trying to offer a luxurious service. My business will be of fair trade, because so is sensitize people.

The products that will be sold in my store will be manufactured in their own country.

Service to customers will be a special treatment so that they are satisfied and they want to return.

Potential Market : *The potential buyers will be women of middle class because there will be more woman than male fashion, yet also expected man.

Looking clientele will come to the store for new fashion jewelry. *My business will be established on the street Carretera LogroĂąo.

Material to buy I will take it to the wholesale.

The type of customers will be of all kinds, because it will be entering anyone wishing to buy a jewel. *The advantages of my business is that it will be a novelty in Miranda de Ebro. Being a small city voice runs fast and everyone knows it.

After I put the commercial break in the radio and I put posters all over the city announcing the opening day.

Putting on the market : *My logo : The J and G mean the initials of jewelry and Gonzalez

My motto :

*Prize : *SWOT : Strength The strength of the business will be that we will start with low prices and launching the business as much as possible.

Weaknees The weaknees of the business will be missing experience.

Occasion This business opportunity is that it will be a novelty in this city and in one of the entrances of the city.

Threat The threat of business is opening a business in times of economic crisis is dangerous because it can be failing.

*Adversiting :

-Hi! -Are you thinking about buying a gift for your best friend or your partner?

-Don't doubt it! The perfect gift is here!

-Come and visit our shop and judge for yourself.

-You can find in us Miranda de Ebro ( Burgos ).

In Ronda del Ferrocarril street Nยบ 65 Our telephone number 947332811 Setting : *Location criteria The location criteria have chosen them because it is a prune many people drive in bus and walking. That is a very spacious, with two floors and bright.

*Facilities and equipament The facilities will be very modern, with a lift for disabled people and sofas where people can rest and choose what you buy.

I will place security cameras by all the local.

Crew : *Each employee will have a position and a responsibility.

If a worker does very well its part of the work, has sold well and is responsible will receive an increase in salary of 5%. *I profile I want to employees is a person aged between 25 and 50 years who have work experience. The employees must have a good physical appearance without tatos, pirsings or dilatations and must go wearing uniform

Funding : I open my business ask a loan from the Bank to support the costs of the business, then I will use my personal savings

Many are the powers of other businesses : First of all the other businesses have more experience.