Jandira Torquato
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real world and are educated enough to make-a-decision (Anthropologie, 2020; Rauturier, S. 2019).
Figure 10. Interior display of Anthropologie store
Sustainability The ethical eco-literate consumer is the main reason why the company started segmenting its products and actions to reach the needs and preferences of these individuals (Sethna and Blythe, 2020). According to Blythe, environmental consciousness is directly linked to purchasing behaviour. Based on their knowledge, people can change their behaviour and attitudes, willing to pay more for green products (Sethna and Blythe, 2020). Anthropologie offers a compelling list of sustainable products include the store bags, and, the store ambiance sets an artfulness creative and sustainable world with crafted elements, hand-made and recycled materials for merchandise and window display. Raising the feeling of uniqueness and environmentally conscious when costumer purchase brand high-quality fair-trade products.
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