OUGD505
STUDIO BRIEF 02_CONCEPT
JASPER LEE
Studio Brief 02_ M A N_ T H E R E T R O S P E C T I V E_ The second brief in this module consisted of the production of all the ephemera needed for a retrospective catwalk show of Hardy Amies famous 1961 show M A N. The show would display remade classics as well as a first look at the new SS15 collection. The event would be invite only and upon arrival each guest would receive a gift bag. The monogram was used as the main brand throughout the retrospective design as, although it is not the companies main branding it was at the time of the original show.
01_07
OUGD505
STUDIO BRIEF 02_INVITATIONS
JASPER LEE
Studio Brief 02_ M A N_ T H E R E T R O S P E C T I V E_ Two different invitations were designed. The first was the invitation to the event itself and the second was to the after-show reception. The invitation to the even would be sent out, where as the invitation to the reception would be found in the gift bag. The invitations were designed in a very similar way, using an identical method of production and an identical layout of the information. The invitations were require to be sophisticated and elegant due to the nature of the event. This aesthetic was produced using two colours of card, laser cutting and finally finishing with a wax seal. The invited became very tactile and had the appearance wanted.
02_07
OUGD505
STUDIO BRIEF 02_GIFT BAG
JASPER LEE
Studio Brief 02_ M A N_ T H E R E T R O S P E C T I V E_ Upon arrival, all guests received a gift bag with a selection of gifts and information in it. The bag contained an invitation to the after-show reception, a lookbook that included both the classic and SS15 collection that were being displayed, a collection of postcards with a variety of looks on from the SS15 collection, a Hardy Amie silk pocket handkerchief, The ABC of Men’s Fashion, a small bit of information about the drink being served at the event (the Hardy Amies Martini) and a bottle of Moet & Chandon Imperial champagne. The contents had to appeal to the clientele that would be invited to such an event. Each element was carefully selected with the audience in mind. Each item was also either packaged or labelled using the aesthetic that was developed from the research book and the invitations.
03_07
OUGD505
STUDIO BRIEF 02_GIFT BAG 02
JASPER LEE
Studio Brief 02_ M A N_ T H E R E T R O S P E C T I V E_ The bottle of Moet & Chandon was adorned with a label. The reason a bottle of this champagne was included in the bag was because they were selected as a sponsor for the event. The label was created the same was as the invitations using two colours of stock and being laser cut. On the back of this label was a small amount of information on the champagne itself. There was a selection of 11 postcards, each containing a different look from the SS15 collection. The postcards were just a permanent way to view the collection as the lookbook contains location shots that do not show all of the collection or give a full representation of the clothes themselves.
04_07
OUGD505
STUDIO BRIEF 02_GIFT BAG 02
JASPER LEE
Studio Brief 02_ M A N_ T H E R E T R O S P E C T I V E_ The pocket handkerchief was folded and secured in a card sleeve to protect it and make it more professional and sophisticated. Like the postcards and the ABC of Men’s Fashion, this was tied with navy silk ribbon. The navy colour was kept as consistent as possible throughout the design. Gill Sans Semibold and the monogram were also used throughout to keep consistency. The lookbook contained a selection of photographs from 3 different shoots; The classic, SS15 and the SS15 Evening Wear. Each page was allocated a number that correlated with a number on a separate page, documenting all of the clothes worn on that page. The lookbook also contains contact information and the sponsors.
05_07
OUGD505
STUDIO BRIEF 02_OTHER
JASPER LEE
Studio Brief 02_ M A N_ T H E R E T R O S P E C T I V E_ As well as the gift bag, cards were also designed and produced for staff at the event so that they could be identified and see that they had been authorised to work at the event. This was also the case for any members of the press that wanted to attend. The card allowed them access to the event and everyone either had there invitation and name checked or card and name checked depending on whether you were a guest, staff or press. Again, these were designed in keeping with all of the other printed ephemera.
06_08
OUGD505
STUDIO BRIEF 02_WEBSITE
JASPER LEE
Studio Brief 02_ W E B S I T E_ On top of all the printed ephemera a website was designed to allow anyone who wasnt at the show to view the garments, as well as the location, how to contact Hardy Amies and the Savoy and finally some information on who the sponsors were. Using the same blue that has been used throughout, the website is very simple as it is only required for this even so does not need to be substantial or complicated. As in the printed ephemera, the information has been, where possible centrally aligned, this was something that was also taken through into the website’s design.
07_08
OUGD505
STUDIO BRIEF 02_CATWALK
JASPER LEE
Studio Brief 02_ T H E S A V O Y_ As with the original 1961 show, T H E R E T R O S P E C T I V E, was also to be held in the same location, The Savoy Hotel, London. Occupying the largest room in the building, The Lancaster Ballroom, the catwalk and seating would be arranged as the plan shows. The shape of the catwalk is also inspired by the 1961 show, which used a square catwalk. The block of colour on the left hand side of the plan is a specially installed bar that severs Moet & Chandon Champagne and the Hardy Amies Martini. The layout sits 312 guests comfortably whilst also including a large catwalk and stage. The adjoining Parlour Room can also be used for drinks and discussion during breaks in the show.
08_08