OUGD503
01/05
D&AD New Blood : National Trust
I chose this brief as I have very fond memories of the National Trust as a child and it also asked to produce work that I have an interest in.
Jasper Lee
The Brief asked for an intergrated campaign to encourage younger people to visit National Trust Locations.
OUGD503
02/05
D&AD New Blood : National Trust
The original audience was in fact too old to get younger people visiting so my campaign was targeted at 18-35 year olds, young proffessionals with a disposable income.
Jasper Lee
The campaign brings together an interactive element as well as a printed element. The interactive side will intrigue and interest people, asking them to visit NT.
OUGD503
03/05
D&AD New Blood : National Trust
The ‘Twinned Benches’ concept, where a bench in a city location is painted with identical colours to a bench in a NT location, will bring people together and encourage
Jasper Lee
them to visit the NT bench. Easch bench tells of the exact location of its twin so that anyone who sits on it can find its twin if they want to.
OUGD503
04/05
D&AD New Blood : National Trust
Jasper Lee
Final Submission Boards
OUGD503
05/05
D&AD New Blood : National Trust
Jasper Lee
Final Submission Boards Ctn.