The PRISM Advantage
The PRISM Advantage is a strategy that unifies new and traditional media channels to generate exposure and drive awareness for your business. While many companies understand traditional media, the PRISM Advantage takes the next step by integrating social media into the overall messaging plan and creating an opportunity for dialogue and community building. Traditional media channels only support a monologue limiting your ability to engage the stakeholders you are trying to reach.
Social media, however, finds people where they are socially engaged and pulls them into an interactive conversation about your company. PRISM is actually an acronym for Proactive Integrated Strategic Messaging which describes the process of expanding core traditional media plans by integrating powerful new media programs to help drive strategic messaging.
Who is the PRISM Advantage for‌ The PRISM Advantage levels the playing field for small companies by minimizing, and in some cases eliminating, monetary barriers often present with traditional media. With an innovative and thoughtful social media strategy, a small company can have a big company voice without a big company budget. Social media gives all companies access to industry experts and massive networks of individuals freely sharing information. The PRISM Advantage is about building and launching a creative message that resonates within social media communities and then grows organically.
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