Art director. Designer. Writer. Jef Tan.
Milestones.
2014
2013
FREELANCE
2012
Nourish Brands Creative Director: TTL + Digital
2011
2010
Tonic International Asia (Singapore) Creative Director: TTL + Digital GFC
Freelance
2008
Art Director / Senior Designer ATL + BTL + Digital 3G network hits 200 million users globally
2006
Facebook, the most influential social media platform, launches worldwide
Tonic International Middle East (Dubai)
• Tonic wins Cannes Gold Lion • Tonic wins Gold Pencil at NY One Show • Tonic wins Epica
Design Director: TTL + Digital
Adobe takes over Macromedia
2004
Attack CMG
• Attack wins Creative Circle Awards
Creative Head: BTL + Digital
Adobe launches its Creative Suite Series
2002
2000
1998
Adobe begins successive takeovers of the Aldus and Macromedia Corporations
Sixthsense IDS
Computer-to-plate technology revolutionalises printing industry
PRINCIPAL DESIGNER: BTL + DIGITAL
First taste of broadband: ADSL 1 • InfoLab launches the Singapore Parliament’s First Website • InfoLab launches HP first regional website for South East Asia
Information Laboratories SENIOR ART DIRECTOR: ATL + DIGITAL
Macromedia introduces Dreamweaver
1996
Pounds Shanks Jordan Advertising ART DIRECTOR: ATL
Netscape is launched
1994
Adobe Illustrator is introduced. Aldus Freehand is introduced. Apple launches the first Macintosh LCIII systems for desktop publishing.
1992 Temasek Polytechnic School of Design
1990 Republic of Singapore Army (Navy)
1988 Catholic Junior College
Key Brand Engagements
Historical Landmarks