Jenai Portfolio by Jenai Kavarana

Portfolio 2012

J E N A I K A V A R A N A / CV Education University of Arts London, London College of Communication, September 2009 - June 2012 BA (HONS) Graphic for Media Design, Information Design Pathway

Jumeirah College, Dubai, A Levels, September 2007- June 2009

Art and Design (A), Product Design (A), Business Studies (B)

Jumeirah College, Dubai, GCSE, September 2005 - June 2007

Art and Design (A* 100%), Graphic Products (A*), Business Studies (A), English (A), Math (A), Science (B) Spanish (B)

Work Experience VH1, India, On Air Production Intern, August - September 2011

Worked directly under the OAP Associate Director, created a logo ID that has been choosen to go on air

Wunderman, Dubai, Creative Intern, July - August 2011

Worked directly under the Senior Art Directors and produced work for clients such as Galaxy/ Mars, Yas Island Abu Dhabi, Landmark Group, Mashreq Bank etc.

Vogue India, Mumbai, Art Intern, July - August 2010

Worked directly under the Art Director for the Anniversary issue (October 2010), was featured on a V-Loves page

Creative Team, London, Freelance Work, 2009 - Present

Re-branded the Informations Services Logo and Brochure at London College of Communication

Playland Nursery, Dubai, Branding, 2010 Designed the logo, leaflet and brochure of Playland nursery

Special Families Support Group, Dubai, Branding, 2008

Created a branding image for SFS including logo, brochure, leaflet, certificates, business cards, letter heads etc...

Ink Advertising Agency, Dubai, June/August 2007

Completed a two month summer internship with the creative director and CEO of the agency

Pagents 2008-2011

May Queen Mumbai, 2011, Winner / Miss India World Wide, South Africa, 2009, Finalist / Femina Miss, Mumbai, 2008 Semi Finalist / Telelife Trendsetters, Dubai 2008, Winner.

Other Work Experience

Hydra Executives, Apprentice Based reality TV show, Abu Dhabi, 2008, Came in the top 3, represented India, was the youngest contestant / ‘Unleash your life’, Song, Music Video, Dubai, 2009, Co-wrote the lyrics and was featured in the music video with Ash Hamman

Modelled in Dubai, 2005 - 2009

L’Oreal, MAC, Manish Malhotra, Grazia Middle East, Marie Claire USA, Nestle, United Colours of Benetton / Covers: Telelife, Travel and Lifestyle, ETC Magazine, X Press Newspaper

Languages Fluent: English, Hindi, Gujrati References available upon request

Working at the On Air Production, OAP department at VH1 India was an incredible experience for me as I was able to practice using Illustrator and was able to learn a few tricks on After Effects whilst making an ID for the VH1 logo formation. The ID was based around the idea of a rubik cube explosion. I was in charge of the look, feel and sound and that great responsibility and added pressure helped me create something I am proud of. I also worked on creating new Aston Bands (where the artist information is shown during music videos). I drew inspiration from origami and folded paper. The large image on the left is my graphic for the â&#x20AC;&#x2DC;Explode IDâ&#x20AC;&#x2122;, above you can see images of the Aston band idea and on the left you can see my Illustrator canvases.

YA S M A R I N A

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YAS MARINA ‫ﻳــﺎس ﻣﺎرﻳـــﻨﺎ‬

YAS MARINA

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YAS MARINA

YAS MARINA tag line tel: +9714 000 0000 Fax: +9714 000 0000 email: info@domain.com www.yasmarina.com

Fu ll N a me Title

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YAS MARINA

tel: +97 14 0 0 0 0 0 0 0 Fa x: +97 14 0 0 0 0 0 0 0 e ma il: info @do ma in.co m www.ya sma r ina .co m

YAS MARINA tag line tel: +9714 000 0000 Fax: +9714 000 0000 email: info@domain.com www.yasmarina.com

‫ﻳــﺎس ﻣﺎرﻳ ــﻨﺎ‬

VIDEO

Food needs your attention too.

AUDIO

The film opens on a 22-year-old guy staring at his wall with tonnes of photos of cars. You see him flipping through another car magazine and tearing a page and putting another one on the wall. You see him looking at the options in a very confused way.

Very evocative music.

Cut to a young guy in his mid 20s at a store, trying out different sunglasses and is unable to make up his mind. You see a sales guy holding ten in his hand. The young guy looks very confused.

TVC Duration: 45 secs Language: English

Cut to a young woman in her late 20s, at a Nail Spa and staring endlessly at the choice of nail colors. The lady looks very confused. Cut to a shot of a family in a supermarket, In contrast, you see them aimlessly filling up their shopping trolley. Super fades in: If only we would give as much attention to what goes inside us. You see a zoomed in shot of the GDA label.

If only we would give as much attention to what goes inside us.

Cut to zoomed in shots of the GDA label on different products.

With the new Guideline Daily Amount label on most products, you can now find out how much calorie and key nutrients is inside your favourite foods and drinks.

Cut back to the supermarket where the mother turns and picks up a product, adjusts her glasses to clearly read the GDA label.

So you can enjoy the right amount for yourself, and your loved ones!

Super: Pay attention to what goes inside too. Take a moment to read the GDA label.

Pay attention to what goes inside too. Take a moment to read the GDA label.

Wunderman is part of the WPP and working for such a large agency was a wonderful and enriching experience. The page on the left is an identity design that I designed for Yas Marina, Abu Dhabi along with the stationary. It was for a pitch and my design helped win the pitch as it was selected by the client. This page features the works I did for Mars (Galaxy). Above is the idea that I came up with for a TVC to promote the introduction of the GDA label in the Middle East. I was also instrumental in creating a Ramadan inspired wrapping paper for Galaxy Jewels. The image over layered on top is the graphic I designed for the freezer inspired by melting ice cream with caramel.

GET READY

FOR THE

BIG PUSH

Issue 21

LANDMARK GROUP LAUNCHES STEVE MADDEN CANDELITE

Get Active

New confectionery store

How to beat diabetes

The Landmark News is a Landmark Group publication. All the contents including text, photographs, graphics, logos etc published in this newsletter are the property of the Landmark Group and cannot be reproduced in any manner or medium without prior permission. For internal circulation only.

CHAIRMAN’S MESSAGE

CONTENTS

Dear Colleages, Facestrum voleste ndenihiciis vellat magnimusda voles mo evere, volorem eost, qui con pratem qui volendi quia quam doluptat volorum ligendaerum eaquia verum nis aut optati odi tem. Itae nonseris exerore dolupid ellest, comnis sum sum esed moste nis etum reriae. Cae plaborupta nosam quae eum quatio. Imincia consequ iderumet dolore volorrovit asit faccatur aut fugitium ut quam, qui con cum lis ulpa volupicitium ipsam qui si blabo. Et ratem et, que moluptatiur, serrovit que aut voluptas sundunturem rem fuga. Nam nonem ius con eost, voluptis pedit versped que cum faceper uptaspedis volut adi te pro cori que volum voluptatinci dolorum a cum, cus.

About us

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Celebration Cakes

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Sculpted Cakes

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Wedding Cakes

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Designer Cakes

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Girls Speciality Cakes

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Boys Speciality Cakes

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Cupcakes

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Desserts

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Bitiossunt, sin repudi ut aut lab ipsam, cum explaborest remo denis etur sero desedio iscium quis aute net ad mo tet dipsus erum vellaciis sitatiore pliquibusame ipsa quam fugiaepraera nonsequi testiam illaborem eossinum ratiuaudis doluptatem volut poreperumqui dolupta turibus. God Bless,

CONTENTS Editorial Team Alexandra Shulan (United Kingdom) Emmanuelle Alt (France) Daniela Falcão (Brazil) Franca Sozzani (Italy) Angelica Cheung (China) Victoria Davydova (Russia) Kirstie Clements (Australia) Christiane Arp (Germany) Myung Hee Lee (Korea) Priya Tanna (India) Elena Makris (Greece) Seda Domaniç (Turkey) Mitsuko Watanabe (Japan) Rosalie Huang (Taiwan) Eva Hues (Mexico & Latin America)

EDITORIAL NOTE Always dynamic and ever-evolving, the editorial team is pleased to present Issue 20 Landmark News. We thank all our contributors and every concept and territory for their support in helping us put the newsletter together. We welcome your feedback and suggestions to make Landmark News even more engaging, so please do contact us. landmark.news@cplmg.com

Chairman’s Message Landmark Group celebrates its journey to a 1000 outlets.

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In focus Candelite – Landmark Group’s new snacks and confectionery retail concept

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Cover story Get Active to Beat Diabetes

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Special Feature Landmark Group celebrates its journey to a 1000 outlets.

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Territory News dummy text here please

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Cover Story

DESIGNER CAKES 1. Designer Shoes and bags are truly special and expensive gifts to amazing ladies. Here at Sweet Lane, these designer treats can be eaten. These LV Shoes is made in sugar candy and cake is chocolate flavored. 2. This absolutely stunning LV Tivoli style bag is truly a wonderful present to someone special for any occasion! The bag handles are made out of sugar paste and everything is edible. 3. Nothing is more special than giving someone a handcrafted treat of her fave shoe brand on her 18th birthday. What makes it more special is that her guests can eat it, too!

Landmark Group launches

STEVE MADDEN

4. Another extraordinary gift for a birthday celebrant who loves branded shoes. Exquisite, isn’t it?

The Landmark Group has been a pioneer in fashion footwear retailing in the Middle East & India. With a host of international franchise brand names under its portfolio, such as Kurt Geiger, Valencia, Via Uno, Ecco, Pablosky, Carpisa, Fabi, Loriblu, Dumond, etc; the Group has established itself as an industry leader in the footwear segment. Over the last quarter, the Group has added yet another feather in its cap, with the acquisition of the Middle East retail franchise for Steve Madden, America’s most popular shoe designer.

5. An exquisite vanilla cake with strawberry filling from a loving husband to his sweetheart! Let us be a part of your special occasion, order a cake from us! 6, Hermes bags are said to be handmade and every intricate detail is given utmost attention. So as this Hermes Birkin bag cake. Bag is made of gumpaste and box is iced in buttercream. Cake flavor is red velvet.

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Spotlight Praveen Bhatnagar CEO – Hotels & Wellness

Left to Right: Maria Gonsalez, Martin Luther, Mary Johns

“Last summer, my husband, Tony, and I were at a neighbourhood barbecue when he launched into a story about one of the contractors who’d worked on our house,” says Suzanne Man, who has been married for 18 years. “We found the guy passed out in our basement one day, surrounded by empty beer Steve Madden, a fashion footwear brand from the U.S. is the ninth br and to fall under the umbrella of the Shoe M art International footwear division. The company has ambitious plans for the brand. Positioned as a bridge between hi-street and luxury, the brand will target women between 16-40 years and will offer a cuttingedge range of fashion forward, of-the moment designs across footwear and a v ariety of accessories. Confident in making the br and a success, the Group has already opened Steve Madden stores at The Dubai Mall and Mall of the Emirates in the UAE. By the end of the month S teve Madden stores will open four more stores, including stores in Al Wahda Mall and Centrepoint Marina in Abu Dhabi, Al Jimi Mall in Al Ain, UAE and Asmakh Mall in Qatar. Manu Jeswani, CEO - Shoe Mart said, “Landmark Group is excited to bring S teve Madden to the Gulf as the desi gner intended. Ranges are upto-date with Steve Madden’s signature lines, and the Group has invested a lot into the new store layouts to ensure that they match the high energy of the U.S stores. Initial response to the brand has exceeded all expectations and we are very confident that the brand’s phenomenal success in the U.S will be echoed here in the UAE and surrounding markets”.

collection. The Steve Madden team flew down to Dubai to be part of the launch celebrations. Gabriella Weiser, Marketing Director, Steve Madden U.S, said, “This is an exciting time for Steve Madden and we are delighted to have a formidable trusted local partner in Landmark Group to ensure the brand’s success. Steve Madden himself explains that his inspiration comes from pounding the pavement all over the world. The Gulf represents a very fashionconscious, youthful and important market, with a lot of growth potential for the brand”. In 1990, Steve Madden founded the namesakebrand in his hometown of New York City. Swiftly following his intuition, Madden began creating the next big trend, anticipating consumer needs and subsequently delivering collections that were both cutting-edge and highly saleable. In his New York-based factory, Madden channeled lot of growth potential for the brand”. In 1990, Steve Madden founded the namesakebrand in his hometown of New York City. Swiftly following his intuition, Madden began creating the next big trend, anticipating consumer needs and subsequently delivering collections that cuchanneled.

WHAT INSPIRES ME IS WHAT I SEE PEOPLE WEARING ON THE STREETS – FROM NEW YORK AND BEYOND. I GET MY IDEAS AND INSPIRATION FROM POUNDING THE PAVEMENT ALL OVER THE WORLD. THE .SIDEWALKS ARE MY RUNWAYS Steve Madden Left to Right: Maria Gonsalez, Martin Luther, Mary Johns

The lavish launch party held at the Westin Hotel Mina Seyahi, Dubai, featured an exciting w providing guests with an oppor tunity to view the Spring/Summer 2011

These pages feature more work that I did during my summer internship at Wunderman. The left page features graphics that I did for Mashreq Bank’s campaign ‘The Big Push’.

HOW TO ORDER: E mysweetlane@gmail.com W sweetlanecakes.blogspot.com T 04-3443633

This page (from left to right) features @home emailers, Sweet Lane brochure design and Landmark group’s newsletter design, above. The Landmark group’s newsletter was also for a pitch and again, my design helped win the pitch for Wunderman.

As a young girl growing up, it was always my dream to be featured in Vogue, but as I grew older I discovered that instead of being featured in Vogue I could work for them. The experience at Vogue was my first experience with publishing and print. Working in the art department was fantastic experience as I worked directly under the Art Director on the October issue, which is their largest issue as it is their anniversary issue. I was in charge of laying out all the RSVP pages. Above are the scans of my first printed work as well as my letter of recommendation.

Acceptance, Respect and Love these are the three words that SFS, Special Families Support Group stand for (www.sfs-group.net). The basic idea behind the logo was to use three smiley faces to represent each motto because you canâ&#x20AC;&#x2122;t love somebody unless you accept them for who/what they are. So it is essentially three people in the world together, you notice the smile, not the tilt which symbolizes the special person. The support group stared in 1999 and this was the first brand identity that I ever designed. People have now begun to associate SFS with three simple, yet effective smiley faces. SFS has branched well beyond of the UAE and now touches lives in Bahrain, Chennai, Mumbai... The poster on the left is the latest graphic work that I designed for their upcoming play.

The logo is inspired by a paperclip because I liked the metaphor behind its symbol. Its main function is to link papers together in a simple and effective manner. I added a drop shadow to the monochrome logo to add a bit of depth and to make it look more realistic. Rather designing a regular paperclip, I simplified it to look

like a â&#x20AC;&#x2DC;Jâ&#x20AC;&#x2122;. On the back of my stationary and the inside lining of my envelope is an abstract representation of crumpled and stacks of paper. I used this as I wanted to show how the paper clip in the front is managing and holding all these pieces together, a metaphor of how I am a good multi-tasker, much like the paperclip.

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

05/09/2011 - 05/10/2011

Jenai Kavarana Uchi Exhibition Designer jenai@designmuseum.org Design Museum London Shad Thames, London SE1 2YD 020 7403 6933

Uchi means home in Japanese but the word directly translates to inside. The theme of my exhibition concept for uchi is to create the illusion of a Japanese home within the gallery space, which is split into 4 main sections: the Zen garden, the porch, the living space and ‘enlightenment zone’. The main idea for the viewers to experience life in a Japanese home from the ‘inside’ of the Design Museum, but the lighting will increase as viewers move towards the end of the exhibition where there will be a light installation in the ‘enlightenment zone’ - a place where viewers can meditate and reflect. The logo is constructed out of a circular repetition pattern which represents the pattern made using a Zen rake in sand. The four circles interlink to outline the shape of a flower that symbolizes nature, tranquility, symmetry and peace. The beige colour on the bottom circle is the Japanese word uchi.

Left Page: The main task for this project was to make sure that I visually represented the three genres of Shakespeare plays and showed the audience that they have been adapted into modern day settings. I instantly thought of how the genres would make the audience feel and decided that using X-Rays was the most suitable way of showing how the comedies affect your mood (smile), histories are about bones (Archaeology) and memory (brain) and Tragedies hit you right at the heart (chest). The rest of the poster has a very simple and minimalist layout. I referred to the Barbican branding guidelines and used their font, spacing, sizes etc. This Page: DK’s sales have been dropping drastically which made them think towards adapting their brand with the current technologies. HumanBio for iPad10 would just be pushing their information a step further allowing readers or should I say ‘explorers’ the freedom to focus on certain parts of their bodies by simple pointing towards it or zooming in on the hologram of the human body with the DK HumanBio for iPad10 (using a motion sensor like the Xbox Kinect ). The main idea is to use all your senses to learn and experience the human body by cutting parts open, zooming in, revealing layers and hearing what it actually sounds like inside us. It is a sleek way of accessing all the relevant and up-to-date information about the human body, diseases and maybe even possible cures and treatments.

When the brief for the three dimensional type project was handed to me, I was so eager to start the project... making our favourite song lyrics three dimensional was initially a very daunting task but once I chose the lyrics from Queenâ&#x20AC;&#x2122;s Bohemian Rhapsody, everything just fell into place. The reason I chose these particular lyrics, is because I have fond memories associated with this song, especially with the lines: â&#x20AC;&#x153;Galileo, Galileo, Galileo figaro magnifico!â&#x20AC;?. The concept for this project was to create a shadow with the type, so I used foam board and card to make the letters stand up and a strong light to create the shadows. The ascending font size and the narrow light is meant to represent the telescopic shape.

Vegetarian - that’s If slaughterhouses hadan glass old Indian wordworld meaning walls the whole would lousy hunter. The I think that be vegetarian. human body has no wants more need for if a person to recows’ milk than it does for main vegetarian, they’re dogs’ milk, horses’ or just going to havemilk, to go giraffes’ hungry. milk. The Vegetarian Society of UK

Home About Us Latest Lifestyle Food Info Cordon vert Veg approved Young veg

The Vegetarian Society of the United Kingdom is the oldest vegetarian organisation in the world. It is an educational charity promoting understanding and respect for vegetarian lifestyles.. Read More >

Click on the animls to find out about factory farming

Being a vegetarian is a choice...

MAKE THE RIGHT ONE

Support us Contact Privacy

The Vegetarian Society of the United Kingdom Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

Registered Charity no. 259358 Registered company no. 959115

Being a vegetarian is a choice... Make the right one. The Vegetarian Society of UK

Home About Us Latest Lifestyle Food Info Cordon vert Veg approved Young veg

If slaughterhouses Vegetarian - that’shad an glass wallsword the whole old Indian meanworld vegetaring would lousy be hunter. I ian. Thethat human has think if abody person no more need for cows’ wants to remain vegmilk than it does for etarian, dogs’ milk,they’re horses’ just milk, going to havemilk. to go or giraffes’

Being a vegetarian is a choice...

MAKE THE RIGHT ONE

Support us Contact Privacy

The Vegetarian Society of the United Kingdom Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

The Vegetarian Society of UK

Home About Us Latest Lifestyle Food Info Cordon vert Veg approved Young veg

Click on the animls to find out about factory farming

Contact Privacy

The Vegetarian Society of the United Kingdom Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

Click on the animls to find out about factory farming

Registered Charity no. 259358 Registered company no. 959115

Being a vegetarian is a choice...

The Vegetarian Society of the United Kingdom Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

Contact Privacy

Registered Charity no. 259358 Registered company no. 959115

The Vegetarian Society of the United Kingdom Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

Click on the animls to find out about factory farming

The Vegetarian Society of UK

Home About Us Latest Lifestyle Food Info Cordon vert Veg approved Young veg

The Vegetarian Society of the United Kingdom Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

Click on the animls to find out about factory farming

Contact Privacy

Registered Charity no. 259358 Registered company no. 959115

Being a vegetarian is a choice...

The Vegetarian Society of the United Kingdom Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

There areare innumerable Animals my friends... health benefits and I don’t eat of myeating friends. meat, to say, for example, I’ve been a vegetarian forit serves as a fabulous source years and years. I’m not of high quality proteins, judgemental about othwhich a single vegetarian ers aren’t, feel I foodwho is not able Itojust provide. cannot eat all orthe wear living It contains essential amino acids that the body creatures. Home About Us Latest Lifestyle Food Info Cordon vert Veg approved Young veg

requires.

Click on the animls to find out about factory farming

The Vegetarian Society of the United Kingdom Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

For more information, visit www.vegsoc.org Home About Us Latest Lifestyle Food Info Cordon vert Veg approved Young veg

Registered Charity no. 259358 Registered company no. 959115

requires.

Registered Charity no. 259358 Registered company no. 959115

Being a vegetarian is a choice... Make the right one.

For more information, visit www.vegsoc.org

Being a vegetarian is a choice...

The Vegetarian Society of the United Kingdom Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

The Vegetarian Society of UK The Vegetarian Society of the United Kingdom is the oldest vegetarian organisation in the world. It is an educational charity promoting understanding and respect for vegetarian lifestyles.. Read More >

Click on the animls to find out about factory farming

Registered Charity no. 259358 Registered company no. 959115

MAKE THE RIGHT ONE

Support us Contact Privacy

For more inform visit www.vegso

MAKE THE RIGHT ONE

Support us

Home About Us Latest Lifestyle Food Info Cordon vert Veg approved Young veg

Being a vegetari a choice... Make right one.

There areare innumerable Animals my friends... health benefits and I don’t eat of myeating friends. meat, to say, for example, I’ve been a vegetarian forit serves as a fabulous source years and years. I’m not of high quality proteins, judgemental about othwhich a single vegetarian ers who aren’t, I just feel I food is not able to provide. cannot eatall orthe wear living It contains essential amino acids that the body creatures.

hungry.

Click on the animls to find out about factory farming

Contact Privacy

Being a vegetarian is a choice...

Support us Contact Privacy

Registered Charity no. 259358 Registered company no. 959115

MAKE THE RIGHT ONE

Being a vegetarian is a choice... Make an informed one.

MAKE THE RIGHT ONE

Support us

Being a vegetarian is a choice...

The Vegetarian Society of the United Kingdom Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

The Vegetarian Society of UK

Being a vegetarian is a choice...

The Vegetarian Society of UK

Home About Us Latest Lifestyle Food Info Cordon vert Veg approved Young veg

Registered Charity no. 259358 Registered company no. 959115

MAKE THE RIGHT ONE

Support us Contact Privacy

hungry.

Click on the animls to find out about factory farming

Contact Privacy

If slaughterhouses Vegetarian - that’shad an glass wallsword the whole old Indian meanworld vegetaring would lousy be hunter. I ian. Thethat human has think if abody person no more need for cows’ wants to remain vegmilk than it does for etarian, they’re just dogs’ milk, horses’ milk, going to havemilk. to go or giraffes’

MAKE THE RIGHT ONE

Support us

The Vegetarian Society of UK

Being a vegetarian is a choice...

The Vegetarian Society of the United Kingdom Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

Click on the animls to find out about factory farming

Registered Charity no. 259358 Registered company no. 959115

MAKE THE RIGHT ONE

Support us Contact Privacy

Home About Us Latest Lifestyle Food Info Cordon vert Veg approved Young veg

Being a vegetarian is a choice...

The Vegetarian Society of UK

Home About Us Latest Lifestyle Food Info Cordon vert Veg approved Young veg

The Vegetarian Society of UK

If slaughterhouses Vegetarian - that’shad an glass wallsword the whole old Indian meanworld vegetaring would lousy be hunter. I ian. Thethat human has think if abody person no more need for cows’ wants to remain vegmilk than it does for etarian, they’re just dogs’ milk, horses’ milk, going to havemilk. to go or giraffes’

MAKE THE RIGHT ONE

Support us

MAKE THE RIGHT ONE

Support us Contact Privacy

Click on the animls to find out about factory farming

Being a vegetarian is a choice...

The Vegetarian Society of UK

Home About Us Latest Lifestyle Food Info Cordon vert Veg approved Young veg

Registered Charity no. 259358 Registered company no. 959115

MAKE THE RIGHT ONE

Support us

Home About Us Latest Lifestyle Food Info Cordon vert Veg approved Young veg

For more information, visit www.vegsoc.org Click on the animls to find out about factory farming

The Vegetarian Society of UK

If slaughterhouses Vegetarian - that’shad an glass wallsword the whole old Indian meanworld vegetaring would lousy be hunter. I ian. Thethat human has think if abody person no more need for cows’ wants to remain vegmilk than it does for etarian, they’re just dogs’ milk, horses’ milk, going to havemilk. to go or giraffes’

Vegetarian - that’s If slaughterhouses ha old Indian word me walls the whole world lousy hunter. The I thin be vegetarian. h body has no wants more ne if a person t cows’ milk than it do main vegetarian, th dogs’ milk, horses’ just going to havem giraffes’ hungry. milk.

The Vegetarian Society of the United Kingdom Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

Registered Charity no. 259358 Registered company no. 959115

Being a vegetarian is a choice... Make an informed one. For more information, visit www.vegsoc.org

The page on the left has exam the Vegetarian Society’s curren paign... Right, how the campa tually works. As you can see th pretty grey and boring, there is ing exciting about them, even t which says: There areare innumerable Animals my friends... health benefits and I don’t eat of myeating friends. meat, to say, for example, I’ve been a vegetarian forit serves as a fabulous source years and years. I’m not of high quality proteins, judgemental about othwhich a single vegetarian ers aren’t, feel I foodwho is not able Itojust provide. cannot eat all orthe wear living It contains essential amino acids that the body creatures. requires.

Being a vegetarian is a choice... Make an informed one.

For more information, visit www.vegsoc.org

” Every lunchtime I order pie an veg, and until now I had absolu idea. Thanks to the Vegetarian S I now know that fish are not vege Vegetarians don’t eat animals, b fish. To find out more contact th

v v

v v being a vegetarian a choice... being a vegetarian is is a choice... hope you’re making right one. wewe justjust hope you’re making thethe right one.

vegetarian of london vegetarian societysociety of london www.vegsoc.org www.vegsoc.org

Vegetarian

12.20

Vegetarian vs. Non-Vegetarian

www.vegsoc.org

being a vegetarian a choice... being a vegetarian is is a choice... hope you’re making right one. wewe justjust hope you’re making thethe right one.

Business card design

As I was re branding the Vegetarian Society it was important for me to redesign their letter head and envelope. I started by de constructing a regular envelope and looking at the way it folds and fits together, which is when it dawned on me that by making the envelope and the letter head two different entities I was wasting paper and as the Vegetarian Society wants has many ‘green’ initiatives I came up with a design for the letter head and envelope that is double sided which enables them to use just one sheet of paper for the two purposes.

Researching the different reasons people convert to vegetarianism such as religious, health and moral lead to the Vegetarian Society of London. As I was in contact with Liz, the This ‘greater than / less than’ idea was This ‘greater than / less than’ idea was founder of the society I decided to help them otheradvertising advertisingcampaign campaignthat thatI out I by re branding them. She said that as their thetheother sentto tothetheVegetarian VegetarianSociety... Society...The The sent current logo focused on the letter V, inspired by feedback that I received camfeedback that I received forfor thisthis camthe universal symbol of vegetarianism. I used a paign was pleasant that paign was notnot pleasant asas LizLiz feltfelt that bright green leaf background as it immediately could perceived ‘non-vegethisthis could bebe perceived asas ‘non-vegespells out a green, eco-friendly and vegetarian tarians stronger/better than vegetartarians areare stronger/better than vegetarsociety as opposed to their rather ambiguous ians’. ians’. current logo. vegetarian of london vegetarian societysociety of london www.vegsoc.org www.vegsoc.org

I would envision this paper to be recycled paper, maybe with a slight texture. These pages show the front and back net of this design.

being being aa vegetarian vegetarian is is aa choice... choice...

we we just just hope hope you’re you’re making making the the right right one. one.

vegetarian society of london vegetarian society of london www.vegsoc.org www.vegsoc.org

Thiswas wasnotnotthethemotive motivebehind behindthethe This The greater than/ less than idea was inspired by concept, basic idea behind was concept, thethe basic idea behind thisthis was the great debate of vegetarianism vs. non-veguse a simple mathematics term that VEG NON VEG thethe use a vs. simple mathematics term that VEG vs. NON VEG etarianism. I used a simple mathematical term all familiar with the crocodile wewe areare allIt’s familiar with the crocodile we are all familiar with but I added a subliminal It’s aa choice. choice. mouths and make them go head to Make the right one. mouths and make them go head to message with the colours. We tend to associMake the right one. head there a huge debate regardhead asas there is ais huge debate regardate red with wrong and green with right so on contentious issue reasons inging thethe contentious issue of of thethe reasons some level this should affect the way the audibehindbeing beinga avegetarian, vegetarian,its itshealth health behind ence perceives the campaign. benefits moral value etc. benefits moral value etc. With both campaigns I wanted audiThe second campaign I came up with used With both campaigns I wanted to to audience the get the idea that being a vegence the get the idea that being a veg- opinion filters to portray both sides of the story etarian a choice I didn’t want in an innovative way. The green text is the etarian is is a choice asas I didn’t want to to oppose anything onto them however, I opinion and the red is the non-vegoppose anything onto them however, I vegetarian hope they make the ‘ right/green choice. etarian. Both texts are overlaid on each other hope they make the ‘right/green choice. and depending on the opinion the audience is interested in they can use a filter. vegetarian society of london vegetarian society of london www.vegsoc.org www.vegsoc.org

We were asked to of anything to d Eat, so being a ve decided to rese I looked at the choose to becom ing: spiritual, relig When I was aske own brief for this look at the UK’s V ask them if they h ments. However, active within the brand the society site and advertise motive behind the

I was in touch w society, Liz and as she gave me the designs I wa like working with shows the variou to Liz, she replied Vegetarian Societ more on the lette and she liked th feels the curve o was most similar She liked the us and the leaf patte tells the audience ly and a vegetaria their rather ambig

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Elizabeth Smith

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johnsmith@gmail.com

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Sex: Female Height: 76 cm Weight: 14 lbs Blood Group: AB+

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DTaP/IPV/Hib vaccine: Protects against diphtheria, tetanus, pertussis (whooping cough), polio and Haemophilus inﬂuenzae. (First dose)

DTaP/IPV/Hib vaccine: Protects against diphtheria, tetanus, pertussis (whooping cough), polio and Haemophilus inﬂuenzae. (Second dose)

DTaP/IPV/Hib vaccine: Protects against diphtheria, tetanus, pertussis (whooping cough), polio and Haemophilus inﬂuenzae. (Third dose)

Pneumococcal vaccine: Protects against pneumococcal infection, which can cause diseases such as pneumonia, septicemia and meningitis. (Third dose)

MenC vaccine: Protects against Meningococcal group C, a type of bacteria that can cause meningitis and septicemia. (First dose)

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MenC vaccine: Protects against Meningococcal group C, a type of bacteria that can cause meningitis and septicemia. (Second dose) Pneumococcal vaccine: Protects against pneumococcal infection, which can cause diseases such as pneumonia, septicemia and meningitis. (Second dose)

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MMR vaccine: Protects against measles, mumps and rubella (First dose) Pneumococcal vaccine: Protects against pneumococcal infection, which can cause diseases such as pneumonia, septicemia and meningitis. (Third dose)

40 Months DTaP/IPV booster vaccine: Tops up the protection against diphtheria, tetanus, pertussis (whopping cough) and polio. (Booster dose)

13-18 Years Td/IPV booster vaccine: Tops up the protection against tetanus, diphtheria and polio (Booster dose)

MMR vaccine: Protects against measles, mumps and rubella (First dose)

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All information in this chart is correct as of January 2012.The recommendations made are based on what you have told us and do not constitute medical advice. You should always talk to an appropriate health professional about immunization. If your child has a long term chronic condition or has no spleen, they may need extra immunizations. As a result this schedule only applies to those who need routine immunization. In other cases you should consult your doctor or nurse directly.

If you need assistance choosing your clinic, booking, changing or canceling your appointment call the ‘Choose and Book’ Appointments Line. Phone: 0345 60 88 888 / Textphone: 0458 50 22 500

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The Hib/MenC booster contains components of the bacteria that cause the diseases it protects against.

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If your child has had vaccinations against these diseases before, the boosters increase their immunity to protect them in the future.

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If your child comes into contact with these germs, the antibodies their body produces after vaccination will ﬁght the infection to stop the disease taking hold.

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Introduction The Hib/MenC vaccine boosts your child's protection against two different diseases: • Haemophilus inﬂuenzae type b (Hib) • Meningitis C (MenC) infections • Hib and MenC infections are both serious and can both cause meningitis (infection of the membrane surrounding the brain) and septicaemia (blood poisoning).

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More than 1 child in 10 having the vaccine experiences the following: • Pain, redness or swelling at the site of the injection • Fever (temperature of 38°C or above) • Irritability • Loss of appetite • Sleepiness

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Rare

Uncommon side effects are: • Crying • Diarrhea

Very Rare

• A skin rash is a rare side effect. • Severe allergic reactions can also happen with any vaccine, but they are extremely rare.

• Being sick • Feeling generally unwell • Fever of 39.5°C or above

• The people who give vaccinations are trained to deal with severe reactions and children recover completely with treatment. • If your child has a fit, call your GP or an ambulance immediately.

Who should have it The Hib/MenC is a booster vaccination given to children shortly after their ﬁrst birthday (see Hib/MenC - when it is needed). It boosts the protection your child gets from the ﬁrst course of Hib vaccine when they are 8, 12 and 16 weeks old (see the Health A-Z topic about DTaP/IPV/Hib), and the MenC vaccine when they are 12 and 16 weeks (see the Health A-Z topic about MenC vaccination). This boosted immunity lasts into adulthood. About the vaccine The Hib/MenC vaccine is inactivated. This means it does not contain any live organisms so there is no risk of catching the diseases against which it protects. There is no mercury (thiomersal) in Hib/MenC. How effective is this vaccine? The Hib/MenC booster is highly effective and protects

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Vaccine Care is a part of the NHS Choices website where parents are able to access lots of information about vaccines and post vaccine care, however very few parents are actually aware of the dangers of vaccines and blindly trust the medical industry without blinking an eye. My sister was injured after her DPT vaccine and so I designed this app to help parents with a step by step guide on vaccine care.

iPad Thermometer Make sure you check your child’s temperature every couple of hours. Place on child’s forehead

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Take a Picture

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Make sure you check your child’s temperature every couple of hours.

If your child get a rash, please take a photo of it and send it directly to your GP.

If your child does get a seizure, make sure you record it so that your Doctor can see what kind of seizure your child has had.

Families are able to load information about all their children. Depending on their medical history and age the vaccine schedule reminds parents to take their children for booster vaccines and even lets them book appointments at their local NHS using the app. There is all the relevant information about each vaccine with photos and videos for those who prefer visual data.

Use this tool to record your child sleeping (will only start recording when there is a movement). If there is something to worry about the app will alert you.

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Post vaccine care: once the parents have taken their children to get their vaccines the app allows you to check their temperature regularly, to click and send photos of any unusual rashes directly to your clinic and also takes videos of your child whilst sleeping (triggered with any extra movement) and alerts you if your children is getting a febrile convulsion (email/phone/ alarm). With the current rise of social media and web forums this app also allows you to discuss each vaccine with other parents using a video conference and doctors around the globe so that parents are able to make an informed decision before vaccinating. There is also a written forum for those who prefer written rather than verbal communication.

Jenai Kavarana ÂŠ 2009-2012 Graphic for Media Design Information Design Pathway University of Arts London London College of Communication jenaiportfolio.tumblr.com