C onnexions Business Magazine
Move YOUR Business Forward with MasterMinding? Busting the Sales Myths How To Ditch The End Of Year Marketing Overwhelm How to Understand your Brand Archetype Selling is a Process Is YOUR Business YOUR Passion?
Natasha Howie and Jennie Gorman
From the Editor
From Jennie’s Desk What has happened to 2012? I find it hard to believe that we are now in November and fast approaching Christmas. The shopping centres are decorated, carols are being sung and I feel as though I have hardly started the year. What about you? Do you feel this too? Again there are some wonderful article writers who have given me subjects that I am sure will be supportive to you as the reader and business owner. Many readers realise I also love to add some quotes and sayings as these inspire me to build, grow and be the best I can be at any given moment.
Networking Chats and Business Ideas Brisbane groups. It has been a month of catching up with clients too, being away from Brisbane for two conferences as well as some fun!! Now is the time to get down to some serious work and preparation for 2013. It is going to be a huge year ahead, which is exciting. My diary for next year is filling fast. Remember, if you are in Brisbane and wish to prepare for a successful year ahead, I have two workshops on ‘Create What YOU Want for 2013’ coming up on 26th November and 4th December.
I would like to say a very big thank you to Enjoy the last part of the year, not only all the writers who have contributed to this preparing for the future, but celebrating the issue along with the five previous ones. successes you have had during the year. Without you and your generous information, there would be no e-magazine. I have had a wonderful month with two ‘Power of Relationship Marketing’ workshops, eight MasterMind group sessions, as well as
Take care, have fun and laugh lots.
Rodney Bukuya says: “In the world of turning Professional Networking into Business Profits, Jennie Gorman is second to none. I, along with many others, have been the lucky recipient of Jennie’s vast wealth of knowledge in this area and I consider myself very lucky to have her guidance close to hand whenever I need it. Thank You Jennie for all of your help. It’s much appreciated.” http://www.linkedin.com/in/rodneybukuya
Alicia Power says: “Jennie is a global networker with the real power to change people’s lives with her authenticity, empathy and deep passion for transformation through networking. I have known Jennie for over 15 years and regard her as one of Australia’s secret weapons for conscious business leaders. Her commitment to educating and supporting her networks is heart-driven. 100% contribution is her hallmark.” Alicia Power, Owner, Soul Mentoring www.soulmentoring.com
Darin Scott says: “Jennie Gorman is without a doubt one of THE people involved in training that you should be working with. Her chosen field of effective networking is vital to any business, and any individual. And the RESULTS you get from her sharing her expertise, knowledge and experience with you is invaluable. Do yourself a favour … book into one of Jennie’s courses as soon as you can,” Top qualities: Great Results, Expert, High Integrity Darin Scott http://www.linkedin.com/in/darinscott
Janis Hanley says: Jennie is a master in networking because she is a master in generosity. There is no secret here – it is about giving – giving means abundance for all. Thank you Jennie for your generosity in presenting your ‘Power of Relationship Marketing’ course. www.visiond.com.au
Jeff Withers says: I have listened and ‘worked’ with many networking experts over time. Jennie has gone the extra mile in presenting networking and the skills needed to be successful that far exceeds anything I have learned from any other source. www.redriverjourney.com.au
Ann-Mhayra Aleckson says: I had no idea of the importance to my business and my personal growth of a well-planned networking strategy. Thank you. www.Ann-Mhayra.com
Table of Contents
Page 06
Want to Move YOUR Business Forward with MasterMinding?
Page 26 BREAST CANCER - CLUSTERS and EMFs
Every business owner wants to succeed in their Dirty Electricity (DE) is taking away women’s breasts business endeavours. It is recommended that with working at computers a high risk factor. you join a MasterMind Group.
Page 08
Page 28
Selling is a Process
Page 30
Is YOUR Business YOUR Passion?
Busting the Sales Myths Selling is a process that few understand and even The market has changed; but there are some fewer implement. sales myths that some salespeople still believe. Page 09 Five Top Tips to Starting a Successful Business
Waking up in the morning energised knowing that you are doing something you love?
Here are five top tips Richard Branson picked up Page 32 over the years.
Page 10 How To Ditch The End Of Year Marketing Overwhelm
Reasonableness: A multipurpose leadership tool Leaders and managers, even parents, benefit from the robust use of an unrecognised leadership tool.
It’s all too easy to get caught up in the latest and Page 36 Mental and Emotional Focus – greatest marketing tactics. This is called “Shiny the Key to Success Object Syndrome”. Have you considered the power of your mind and Page 12 How to Understand your Brand emotions …
Archetype to Connect with your Page 38 Ideal Customer
Presenting Information Effectively
Mulvey’s philosophy: 1. Have something to say, 2. One of the biggest misunderstandings about Care that they get the message. 3. When you’ve branding is that it is all about the logo, signage said what you want to say… shut up! or the colours.
Page 14
How can Introverts do Business Networking and attain Success?
Page 39 The New Paradigms Affecting Business Marketing and Intellectual Property
The new models of doing business and embracing It is a drawback to be an introvert and if you are a business online invoke the need for becoming more businessman, it can be one of the greatest glitches. aware of protecting your intellectual property (IP).
Page 16 Monetise Your Wardrobe for Business Success
The way we dress is determined by many things – our upbringing, current financial state, and etc…
Page 18
Four Types of Entrepreneurs Which one are you?
Page 40 The Importance of Established Business Principles for Small Business
There is nothing more important for the success of small business than having business ethics that are admirable.
Page 42
People Searching Google On
Entrepreneurs possess certain characteristics Mobile Devices… that distinguish themselves from other people. Google has reported a whopping 400% increase in searches using smart phone devices over the Page 20 My Confessions that Led to a last year. Massive Breakthrough
I had given my personal power and “WHY” to a Page 44 For Just 2 Minutes - P.A.U.S.E relationship that was destroying me and my life. Pausing helps you re-centre yourself so that you Page 22 What is happening to our creativity? can hear your truth, connect with your heart, calm I wondered why I was never enjoying the success your mind and bring needed rest to your body. in my jobs that I could have.
Page 24 Indoor Pets, Stress and The Earthing Connection
Chronic disease is on the rise in pets. Obesity was diagnosed in pets.
Page 45 Tips to consolidate rather than capitulate?
Small business is not getting any incentive at the moment to continue to employ people.
Networking Chats 9 Oct.12 Photography by Kerrin Smith
Want to Move YOUR Business Forward with MasterMinding? Every business owner would want to succeed in their business endeavours. They would want to develop and continually grow their business in order to catch up with the rapidly changing business world. But it is inevitable to encounter problems and trials that would test the strength of your business. In order to be prepared to face those upcoming problems, it is recommended that you join a MasterMind Group.
The group meets twice a month, and in every meeting they would discuss with each other their progress and development, as well as follow through with the topics discussed on the previous meeting. The group would discuss their strengths, weaknesses, opportunities and business threats. In this way, they could brainstorm on what to do and organise activities that would help them and create a win-win situation for every member.
So, what is a MasterMind Group, you may ask. It is a group of business owners who come together and talk about what they do best, doing business. The unique thing about a MasterMind Group is that every member would want nothing but to help you grow together with your business. The group objective is to guarantee that you will all succeed in your business.
Having a group of people who are committed to support you will surely push you nowhere but up. Being a part of a MasterMind group is not only a good strategy for your business, but it is also a good way to have good emotional support. You can discuss, share and compare experiences about your business. The best thing about masterminding is that others in the group know exactly what you mean and feel, as you are all in the same situation of growing and learning.
Commitment is one of the most valued qualities of a MasterMInd Group. Every member should be committed to join and attend all meetings and activities. In this way, no one would miss out on the progress and development of every member in the group. To make sure that each group would function well, a selection and screening is being made prior to joining the group. In this way, each member of the group would have more things in common and establishing connection would be easier. Don’t miss out on the chance
to be part of a MasterMind group. For more information, go to
www.businessmastermindgroups.com.au and find out more about what they are, where they are and how they can support you
to move your business forward. 6 Connexions Business Mag
Copyright Š 2012 Jennie Gorman
Busting the Sales Myths by Kevin Ryan
The market has changed; but there are some sales myths that some salespeople still believe. Here are three that need to be disposed of immediately.
1. The market is a level playing field
With apologies to the competition commissions and fair trade tribunals around the world – of course it isn’t. Never was, probably never will be. The only way that would be possible is if all the competitors in the market had equal power. And we know that’s not the case. The big and powerful will try to use their muscle to manipulate the market and the smaller competitors will be reliant on their ingenuity, uniqueness and flexibility to glean themselves a slice of the cake.
2. Your competitors will play by the rules
Rules? What do you think this is – Scrabble? Apart from the trade practices regulations, anything is fair game. You should use this by being pro-active. You should be constantly looking for ways that you can tilt the playing field in a way that suits you and also benefits the client.
3. You have more information than your client
This used to be the case not so long ago. As the salesperson, you were their primary source of information. Now, they not only have all the data on the company website, they have access to every blog, forum or discussion board where your product is mentioned. For the first time since modern marketing methods evolved, consumers of the same product have easy access to each other. Does this make the salesperson redundant? Far from it; but it does mean that their role might change. In the past they were the information source; now, they need to be the information sorter. Your problem with clients is not their ignorance, it is their pre-conceptions. Information is not knowledge. Ironically, more information does not necessarily make you better informed. It has been shown that beyond a certain point, more information makes decision making harder. It has been described as ‘analysis paralysis’. This is where a skilled salesperson comes in – asking the right questions, helping to prioritise criteria and sorting the information overload so the client can make sense of it all and, most importantly, regain their decision-making confidence. The salesperson who will thrive in this environment will be more of a facilitator than an information source, more of a questioner than a teller. The era of the ‘re-invented’ salesperson is upon us. This person will be more a trusted buying adviser than a product pusher – and they will be more important than ever.
Kevin Ryan CSP* -
2011 Nevin Award - NSAA’s Highest Honour
www.ryanandassociates.com.au 8 Connexions Business Mag
Five Top Tips to Starting a Successful Business by Richard Branson
As LinkedIn is a business that started in a living room, much like Virgin began in a basement, I thought on the site should be about how to simply start a successful business. Here are five top tips I’ve picked up over the years. 1. Listen more than you talk We have two ears and one mouth, using them in proportion is not a bad idea! To be a good leader you have to be a great listener. Brilliant ideas can spring from the most unlikely places, so you should always keep your ears open for some shrewd advice. This can mean following online comments as closely as board meeting notes, or asking the frontline staff for their opinions as often as the CEOs. Get out there, listen to people, draw people out and learn from them. 2. Keep it simple You have to do something radically different to stand out in business. But nobody ever said different has to be complex. There are thousands of simple business solutions to problems out there, just waiting to be solved by the next big thing in business. Maintain a focus upon innovation, but don’t try to reinvent the wheel. A simple change for the better is far more effective than five complicated changes for the worse. 3. Take pride in your work Last week I enjoyed my favourite night of the year, the Virgin Stars of the Year Awards, where we celebrated some of those people who have gone the extra mile for us around the Virgin world. With so many different companies, nationalities and personalities represented under one roof, it was interesting to see what qualities they all have in common. One was pride in their work, and in the company they represent. Remember your staff are your biggest brand advocates, and focusing on helping them take pride will shine through in how they treat your customers.
4. Have fun, success will follow If you aren’t having fun, you are doing it wrong. If you feel like getting up in the morning to work on your business is a chore, then it’s time to try something else. If you are having a good time, there is a far greater chance a positive, innovative atmosphere will be nurtured and your business will fluorish. A smile and a joke can go a long way, so be quick to see the lighter side of life. 5. Rip it up and start again If you are an entrepreneur and your first venture isn’t a success, welcome to the club! Every successful business person has experienced a few failures along the way – the important thing is how you learn from them. Don’t allow yourself to get disheartened by a setback or two, instead dust yourself off and work out what went wrong. Then you can find the positives, analyse where you can improve, rip it up and start again.
Blog by Richard Branson Founder at Virgin Group
2012 November 9
How To Ditch The End Of Year Marketing Overwhelm It’s all too easy to get caught up in the latest and greatest marketing tactics that you hear about. This is called “Shiny Object Syndrome” and I often see business owners frantically chasing one bright shiny marketing tactic or strategy after the other hoping to get results. This can be a huge time waster not to mention taking up an enormous amount of your precious energy reserves that you need to build your business.
2. Focus, Focus, Focus! Refrain from reading, opening or getting distracted by any new strategies until you have systemised AND are getting results from the three strategies you’re focused on. Laser focus gets results!
3. ROI – Return On Investment
So if you’re finding that you’re feeling exhausted from end of year marketing overwhelm, follow my three favourite principles for marketing simplicity and enjoy the freedom of letting everything else go until you’re ready to tackle something new!
If you’re not getting realistic results within 90 days of a new strategy, either ditch it or make a commitment to learn how to improve your results asap. Making this a rule in your business will prevent any more time wasting on marketing activities that aren’t growing your business.
1. KISS - Keep It Simple Strategies!
Want To Create Your Marketing Map For 2013?
Join in this interactive workshop where you’ll Pick no more than three strategies that compliment create your marketing map for 2013 and walk away your current strengths that you can consistently with a simple “how-to” to getting better results in apply to your business. You’ll find that by being your marketing! consistent and keeping them to your strengths, you’ll get much greater results than if you were to Click here for details juggle too many strategies poorly. Here’s how: 1. Brainstorm all of your marketing “should do’s”. Get them all out of your head and on to paper. 2. Circle no more than three strategies that align with your natural strengths. 3. Set aside half a day each week to work on these and implement them consistently.
Article by Samantha Lyttle
www.marketlaunch.com.au 10 Connexions Business Mag
2012 November 11
How to Understand your Brand Archetype to Connect with your Ideal Customer by Andy Monks
One of the biggest misunderstandings about branding is that it is all about the logo, signage or the colours. Whilst they are important factors like the wheels in a car, they are not the whole car. It’s a misconception that has carried over from the 1950’s, brand is about so much more than that and the most common element overlooked is...... wait for it...... THE CUSTOMER AND CLIENT!!!
12 Base Brand Archetypes The Innocent (Saint, Angel) Qualities: Simple life, doing things right. Examples: IKEA, Dove, Apple
The Orphan or Ordinary Guy & Gal. Qualities: Bond by being humble, hard-working It’s crazy really but the branding process can turn and friendly, fit in. Very Australian into one of the greatest ego-gratifying exercises Examples: Bonds, Bunnings, Target possible, it’s a party but a party of one because The Warrior or Defender none of your customers are invited. Qualities: Protect others, Bravery, Courage and So what do you do...invite all your customers and Service ask their opinions? That’s equally as unwise because Examples: Greenpeace, Amnesty International, you may not like what they say and mostly what Australian Army the masses has to say is not generally positive. The Care-Giver or Nurturer Qualities: Help others, be loved, provide for needs So how do you deal with this paradox? Examples: Johnson and Johnson, Campbell’s, Red There are number of ways to work with our clients Cross and one of them is looking at the Brand Archetypes. The Explorer Carl Jung distinguished the 12 archetypes that tap Qualities: Exploring the World, being the constant into the heart of the Hero’s Journey and the heart in a changing world, escape of human being’s psychology. Distinguishing your Examples: Jeep, Red Bull, National Geographic brand’s archetype will help you to communicate and connect authentically with your ideal customer The Rebel or Maverick Qualities: Freedom from establishment through on a very deep level. nonconformity and defiance These are not definitive but are the starting point. Examples: Harley Davidson, Virgin
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The Lover or Connector Qualities: Make things happen through relationships, knowing people Examples: Facebook, LinkedIn, RSVP
The Sage or Philosopher Qualities: Find the truth and understand the world and see in new ways Examples: Anthony Robbins, Oprah, Queensland University of Technology (QUT)
The Creator or Artist Qualities: Create something enduring and of beauty, The Magician or Dreamer Qualities: Help people achieve wonder and fantasy imagination or supernatural experiences Examples: Lego, Adobe Examples: Disney, Nintendo The Jester or Entertainer The Ruler or Leader Qualities: Make friends and avoid enemies via Qualities: Lead people to common place, confidence, humour, fun determination, influence. Examples: Fanta, Bundaberg Rum Examples: Rolex, Gillette
Again this is not the definitive list and there are always variations and hybrids. Each archetype has its strengths and weaknesses, understanding these can positively alter business results and your customers’ experiences immensely. In this day and age of social media, it’s also critical you understand where your personal brand fits here. Again, if you don’t, everyone else will define who you are as a brand. Today you are competing for people’s time like no other age. People are ruthless with how they use it and who they give it to. If you can connect by having a strong Brand Archetype, you will be the one they think of when they need that service and often the one they will pay a premium price for.
Andy Monks has worked in the entertainment and advertising industry for almost 20 years including being part of the Academy Award-winning team that made Happy Feet. He has founded and run a number of businesses, is a Professional Speaker and has a profitable practice as an Artist. His latest venture, Alchemy Funhouse, with business partner Jamie Engel, seeks to crack open and teach others how to take their passions, projects and business into highly successful ventures by understanding the connection of branding and business to the Hero’s Journey expressed through all human myth, religion and stories dating back to the caveman days. They have opened up 1-day workshops aimed at business owners and creative entrepreneurs in November and December.In 2013, they will be launching a premier online program to take people and businesses through their own Hero’s Journey to increase profits, lifestyle and recognition. For more resources on these topics or to find out info about their programs, visit their website www.alchemyfunhouse.com
2012 November 13
How can Introverts do Business Networking and attain Success? by Stewart Smith
It is a drawback to be an introvert and if you are a businessman, it can be one of the greatest glitches, which can happen to your marketing strategy. So, how can you succeed in such a situation? Networking is one of the most important factors that can help you to reach out to the people all around the globe. However, networking is not an easy task, if introversion is to be considered. Most of the introverts find themselves drained out, if they take part in group activities, because it causes them stress. So, this can pose as great problem with regards to your business and the marketing techniques. Now, what can you do, in order to be able to solve this problem, and yet network your business to success?
Networking as an introvert You should not lose confidence over the fact that you are an introvert. Rather, you should know how to use it to your advantage. Networking still is considered to be one of the most crucial business tools you can use. It is always important to keep relationship-building to yourself, rather than outsourcing it in small or large scale. So, some of the tips that may help you avoid making any mistakes with regards to networking just because you are an introvert are: • Network on a one to one basis – If you have always been shying away from interacting with many people at the same time, it would be better for you to start off the interaction with one person at a time. Once you can cross this hurdle, you may be able to cross the next hurdles too. • Start talking to few people at a time – Other than talking to people with regards to the business, you can start talking to a group of people you are familiar with. The topic of discussion will have to be nothing specific, but you can project on what you are trying to use as a business planner.
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• Plan events beforehand and get details – If you are trying to hold an event, after you have been able to set up the basic networking relations, it would be wise of you to plan the events much before the event. Get a write up on what you are going to say. This may help you to handle the event smoothly enough. • Depend on your other strengths – If you shy away from talking to people, and in building up relationships, it would be better for you to depend on your other strengths. It is known in general that introverts have better listening power. They imbibe well. So, in order to gain knowledge and use it to your advantage, it would be better for you to depend on this particular strength. While interacting with people, rather than concentrating on your discomfort, try listening to what others have to say. This may help you to address others well, and easily enough. • Set a goal and the number of people you can talk to – You should also be able to set a goal as to how much you would like to share, with regards to the business idea and the products you are offering or the service, in an event. In addition to this, you will also be required to set goal on the number of people you can think of talking to. This can make things easier for you. All of these together may help you in doing away with the problem you have been facing as an introvert, if you are trying to market your business. Stewart Smith is a financial writer. He has written various financial articles on financial topics like how to settle Debt, credit score management, credit card debt, Bankruptcy, etc. He tries to help people with financial problem with his knowledge.
2012 November 15
Monetise Your Wardrobe for Business Success by Margaret Sims
It is amazing the number of people who come up to me at networking events and say ‘Margaret, you should talk to that person. They are in business and they need to dress better.’ The way we dress is determined by many things – our upbringing, our current financial state, our self-beliefs, our desire to please others, our motives and our dressing knowledge and skills to name a few. Some dress to show their wealth and status and some dress to hide it. For women every life event brings up the common cry ‘What will I wear?’ None of us want the embarrassment and shame of getting it wrong. Here are my three modern dressing tips for business and professional women over 40 to help you build a wardrobe that makes you shine and adds value to your business life. Get Rid of Poor Investments Any investor knows that hanging on to poor performing assets will drain or destroy your future wealth. So it is with your wardrobe. Now is the time to go through your clothes and accessories with a critical eye. We have all heard the old adage - ‘Dress like the next job level you want.’ That also applies if you are in business for yourself. Clearly define your goals for the next 12 months and look to see if each item in your wardrobe represents you at that level of income. Keep the ones that do and get rid of those that drag you down or keep you forever at your current level. Dispose of your cheap, make-do items as well as the expensive, classic suits that do not fit your future direction. You may not be able to do a complete purge but you can devise a plan for replacing items gradually.
Pay Yourself First Another important investment rule is to pay yourself first by putting a certain percentage of your income aside for monetary growth. This also applies in your professional wardrobe. Use some of that money you put aside to invest in purchasing well-made, quality clothes and accessories. You may buy them at full-price or on sale. Go for brand, fit and the quality. People do decide to employ you; have you speak to their group or give you a promotion based on their visual impression of you. When you buy judiciously, you can use appeal to do part of this work for you. A good first impression makes the next step easier. A poor first impression means you have to work harder to turn it around.
Learn all the modern dressing skills you need to represent yourself as professional, approachable, confident and forward-thinking. Buy books, go to Also check items for repair and alteration. Potential workshops or pay an Image Consultant so that you clients do notice you scuffed shoes and ill-fitting gain an edge over your competition. Create your clothes. Fix them or throw them out. unique brand and show your personality through what you wear.
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Money Loves to Work and Be Appreciated The classic money novel, ‘The Richest Man in Babylon’ by George S Classon reminds us that money will lose its value if we do not put it to work. Hide it under the bed and inflation will erode its value. Once you have started to build a wardrobe of better quality clothes that suit your 12 month goals, make them work for you. Working clothes that are rarely worn are underperforming assets. Quality, modern, neutral pants and skirts can mix and match with a variety of tops, skirts and jackets. Use accessories to diversify your basic clothing investments and give them variety. Increase your awareness and appreciation of the abundance in your wardrobe by working out new clothing combinations.
Last Words Talking to other people about their dress sense and their business wardrobe needs to be done in private with sensitivity and respect. When you lift your clothing and yourself to the next monetary level, others will notice and want to know your secret and who taught you your business dressing skills.
Step up by having professional photos taken for promotion and advertising. Opportunities to speak can arise at any time. Even short elevator speeches are an opportunity for your clothing to reinforce your personality and your business message. You do not need a walk-in wardrobe full of clothes. Fewer, well-chosen items that you wear often will bring you financial rewards.
The Fashion Translator ‘Helping Quiet Achieving Women shine confidently in a world of noisy experts’ If you are ready to step up and become a woman of influence in 2013, Margaret can help you be professional and memorable so that you look & act like the Expert You Are
Call Margaret Sims on 0407 137 264 or go to http://www.yourfuturedirection.com.au/WowStore.php for more information.
FOUR TYPES OF ENTREPRENEURS: Which one are you? by Dale Beaumont
Entrepreneurs possess certain characteristics that distinguish themselves from other people. Ambition, drive, clarity, knowledge, and resilience are some of these qualities. However, while these traits are important in defining an entrepreneur, it is also important to note that there are various types of business owners.
Weaknesses: • Have difficulty operating a business at maximum potential. • Compelled to move from project to project.
Do you love creating concepts? Are you an inventor? A dreamer? Creators are entrepreneurs who are stimulated by ideas and concepts. They are usually inventors or people who enjoy challenging convention, look at problems and ask themselves: how can we do this better? What needs to improve for this problem to be solved? Creators come up with the great ideas and let them be taken over by someone else. Therefore they may not make as much money as other types of entrepreneurs, but they do it, because it’s what stimulates them.
Strengths: • They are doers and can ensure imaginative ideas will work within a realistic structure. • They create initial momentum for a business.
Examples: Bette Graham (Liquid Paper); Miuccia Prada (Prada); Sergy Brin & Larry It’s impossible to be all things to all people, and Page (Google); Phillip Mills (Les Mills International); therefore there is a great need for entrepreneurs Ed Catmall (Pixar). to recognise which type they are. Why? By understanding what category you fall into you are 2. Implementers essentially assessing your style and acknowledging where your strengths and weaknesses lie. Once you Know how to take an idea and formalise it? have done this, you can then emphasise you Concerned with making things happen? Implementers strengths and compensate for your weaknesses in take an idea and make it happen – they create your efforts to grow your business and move it for- forward motion. Implementers are able to take ward. a whole, big idea and break it down into smaller details that are manageable and will put the Based on my experience and observations, there are idea into action. They will not only say what four types of entrepreneurs with styles that influence needs to done, but will then implement it also. the state of your business. Implementers achieve satisfaction from seeing an 1. Creator idea, putting it into action and making it happen.
Weaknesses: • Once they have implemented a project, they will seek out further stimulation in the form of other projects that require building and growing. • Their nature also limits their business’ optimal performance.
Examples: Strengths: Andrew Mandrides (Kettle Chips); William Kellogg • Efficient problem solvers. (Kellogg); • Can kick-start businesses with great ideas and Tim Pethick (nudie); Jeff Bezos (Amazon); Enric concepts. Bernat (Chupa Chups).
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3. Drivers Not too concerned with ideas? Appreciate consistency? Once an idea has been established and implemented, Drivers will maintain it. They have consistency and longevity and will keep the business moving. Unlike the Creator and the Implementer, the Driver is happy with repetition, but also appreciates forward motion. Strengths: • Efficient business operators. • Can execute and monitor systems. Weaknesses: • Inclined to reject or resist change. • Get too attached to systems and fail to see its faults.
In Summary Entrepreneurs are likely to demonstrate qualities from all of these areas, however, they are likely to excel in one area over another. You need to recognise what type of entrepreneur you are and identify your strengths and weaknesses. You then need to decide whether you are willing to work against your inherent nature in order to focus on areas that you are weak in. For example, if you are great at coming up with ideas and implementing them, but not as good at closing them, then you need to force yourself to make tougher decisions, force yourself to commit with an idea until it’s running at its optimum.
While traditionally Closers reap the financial rewards (because they eventually make the deal and make Examples: Art Fry (3M); Dietrich Mateschitz (Red Bull); Ruth the hard decisions), it is important to know that if Handler (Barbie); Bill Bowerman (Nike); Ray Kroc you do things right, you can make money in all areas. That will require you to go against your natural (McDonalds). personality or hire someone to do it for you. 4. Closer Are you an impact player? Someone who likes to see dollars? Closers are capable of taking a solid, thoroughly tested business and turn it into a multi-million dollar company. It is able to acknowledge a great business, but understands that it can do so much more. Closers are all about growth and expansion. They are concerned with getting in, exerting maximum effort for 6-12 months and getting out. They don’t want to be involved in the everyday running of the business. They go in fast and hard and make the difficult decisions. What’s going on? What’s wrong? I’m going to fix it. They turn the business around and make it work.
Now that you are aware of the different types of entrepreneurs, take some time to work out which one you are? Reflect on your business history, on your individual circumstances and your goals. Are you reaching your potential? If not, perhaps it’s time to make changes and bring in people who can help your business reach its full potential.
Dale Beaumont is a young entrepreneur and the creator of the ‘Secrets Strengths: Exposed’ series. Having • Provide hard-hitting solutions for tough decisions. now released over 15 best • Ensure a business reaches its full potential. selling business books (available in bookstores Weaknesses: across Australia or from • Make decisions based on the best interest of the www.SecretsExposed.com.au). Dale has been featured business and not the individual. in all forms of the media and has become a sought • Can lack emotion. after speaker. To discover more about Dale books, read his blog or to download other free articles and Examples: Akio Morita (Sony); Robert Pittman (MTV); Alan Forage resources, please visit; (Guinness); Hugh Hefner (Playboy); Steve Jobs (Apple). www.DaleBeaumont.com
2012 November 19
My Confessions that Led to a Massive Breakthrough Part 2 (See Part 1 In our October Issue) by Jesus Balderas
Last issue I shared some recent events that happened in my life that led me to the greatest breakthrough I have experienced. What happened, and what did I do? I realized that I had given my personal power and “WHY” to a relationship that was destroying me and my life. The hardest part of this fact was accepting that I made that choice, I wasn’t a victim, I was a willing participant. If I was going to make changes and regain control of my life, I had to make some serious changes. The good news is that you can regain your power as quickly as you can give it away!
So what steps did I take:
• Identify “WHY!” This sounds like rhetoric, but it was essential for me to make changes. I had to decide why I wanted to change, and it had to be more compelling than the status quo. I have watched so many people just accept life as it came to them as if they had no control. And, when we choose to live like this, we don’t have control. And, in essence we really don’t have control because we have given it away. Luckily, we can reclaim this power if we create a compelling why to base our decisions on. • Identify all the NEGATIVES in your life. This is the hardest step of all because some of these negative influences we like, are comforted by, and in some instances addicted to. In this step, I took a hard look at every relationship in my life, every habit, every excuse, and how I did everything. This was a brutally painful step for me because I had committed to complete HONESTY with myself. (BTW - This is the number one negative in many people’s lives if they aren’t getting what they want - LYING TO YOURSELF!!) Most people stop here because of the pain, but I promise you it is worth fighting through the pain.
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Here are some other examples:
o Laziness o No purpose or goals o Television (The average American watches more than a month of TV every year!! Get rid of your TV, start a part time business, and work only a quarter of that time previously spent in front of the television...Would that make a difference?) o Food o Excuses o Your own lies o Facebook o Texting o Your phone o Alcohol o People who encourage you to stay where you are or support your BS! o And, so on...
• Eliminate these NEGATIVES and REPLACE them with new positive habits. This sounds easier than it really is. This is where intention meets truth. Are you committed to the changes you claim? And, this is where you discover if your WHY is compelling or just platitudes. I made drastic changes in my life, and it was very hard. I ended relationships that had been a part of my life for years. I completely changed my eating habits. I had gone from a cheat meal (actually a regular meal) being a couple of glasses of wine, half a pizza, and a big bowl of Blue Bell Ice Cream to a cup of Kashi Go Lean Crunch with Chobani Mango Greek Yogurt and a cup of tea from Teavana. Did it feel better, HELL YES, but I did miss the grease of the pizza and the sugar of the ice cream while my mind was made numb from the wine! Would I go back, not in a million years. Am I tempted, SOMETIMES! I eliminated the television from my life as well. Me and the boys still watch a good movie, but it is not the focus of our days anymore. There are a number of other changes made, but I know that I couldn’t have made these without having a COMPELLING WHY!
• Create your Top 6 Goals for the next twelve weeks and twelve months. This is an important step. Create goals that you can measure quickly and see results in the near future. Life long goals are great, but when you are making a massive shift in life, you need to see results quickly to know that you are doing the right thing! I have a complete goal setting program that you can use to transform your life in the next 90 days. Email me if you want more details about this program. • Create a trusted group of people and mentors. You are not superman or wonder woman so create an accountability and mentoring group that will hold you to the standards you want to live. This is a critical step to long term success. Can you do it without this, yes, but it is hard. These steps guided me to the biggest transformation in my life. For me, I hit a spot in my life where I was on auto-pilot, going through the motions and accepting. Luckily, Christina jolted me out of this mode, and then I took these steps to make my transformation. I hope they can help you make the changes you want in your life, and for those of you already on your path may it serve as a reminder to what you are already doing. I CHALLENGE YOU to make the next 90 Days the best 90 days of 2012! P.S. This is a critical point to note, even when you make all these changes, you will still have challenges and difficulties. The difference is that you are equipped to breakthrough them now!
www.bbi-northamerica.com
2012 November 21
What is happening to our creativity? by Kerstin Rheinlander - The Creativity Coach
For years I wondered why I was never enjoying the success in my jobs that I could have. Was I heading down a path that did not really suit my interest or passion? It seems like my jobs were merely a means to support myself but not really the path I was supposed to be on. Don’t get me wrong, I always performed my jobs to the best of my ability. Being realistic though I never got to use my real talents – my artistic creativity. Thinking back to my academic journey, anything to do with Art, Music, Dance or similar was not regarded as the “right” path to take. I remember the remarks too well: “You need a decent education to succeed in life! Art is not going to get you anywhere.” Maths, Literature and Science were always considered more important than the creative subjects. I recall that I showed an early interest in anything creative. But for years I struggled with producing satisfactory results in maths, science or writing. I studied hard supported by tutors but the garbled letters and numbers in algebra still looked to me like parts of a puzzle that I could never complete. Geometry made more sense as I saw the shapes and could identify with them. Physics was another challenging subject. Did I really need to know of kinetic and potential energy? All these subjects were so far removed from anything creative they were just facts, facts and more facts. How could a right brain person like me cope with this left-brain education? All these thoughts started to emerge again like a déjà vu as I am dealing with the struggles one of my children is currently experiencing. A very smart and streetwise child but not suited for the current education system. So I ask myself, why in this extremely creative environment aren’t children being taught to be creative – in every aspect? The way of teaching the creative geniuses of tomorrow has not changed a bit except for the introduction of laptops to make communication a little easier. They are still graded based on what are considered the fundamental subjects – maths, science and literature. But shouldn’t these subject stand on the same level as the creativity?
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Yin Yang collage – this was a wedding present and both sides are personalised for bride and groom.
Tried out something new: powdered pigments, black lentils and copper leaf.
I think it is time for innovation to include creative subjects as part of the core subjects. Our children have a natural ability to be creative. They jump at the opportunity to try things differently or look at it from another angle. They take chances and make choices to try things out and be wrong. Unfortunately our education system does not allow for room to be wrong because by giving the wrong answers you would fail your math, science of comprehension test.
In my household I am elevating creativity to stand on the same level at literacy. I want my children to find what their true talents are without having to wait until they hit their midlife like me to suddenly realise that they have been wasting time on things that do not make their heart sing. I will continue on my creative path teaching others to find their creative joy in a fun and non-judgemental environment. From experience, mistakes usually bring on the best result.
I therefore decided to let my children have the choice to be creative, be wrong and don’t be afraid Happy creating! to be so in their safe environment of their home.
My lucky fish: copper, gold and silver leaf with powdered pigments
Website: www. cre-art-tivity.com.au Mobile: 0448 958 366 Email: info@cre-art.tivity.com.au
Indoor Pets, Stress
and The Earthing Connection
Chronic disease is on the rise in pets. According to the May edition of Veterinary Practice News, from 2007 to 2011, the incidence of obesity and overweight increased 37 percent and increased 90 percent in cats. Overall, 1 in 5 cats and dogs were classified as obese or overweight in 2011. Obesity was diagnosed in pets with other chronic diseases such as arthritis, diabetes, high blood pressure, chronic kidney disease and hypothyroidism. Cancer is also on the rise. Sounds familiar doesn’t it? Seems our pets are following us with their rise in health issues, and just maybe that is related to the fact that their natural lifestyles, in many cases, have been compromised by indoor living. More and more pets are exclusively living indoors now and suffering same “disconnect” from the Earth as we are.
At the end of the trial results showed improvement in many areas such as stamina, flexibility, joint mobility, muscle tone, calmness, sleep, and pain. And all this from simply re-connecting back to the animals natural state – the bare earth. We can spend a lot of money on our pet’s health. Often, it seems we will spend more on their health than on our own. Wouldn’t it be great to be able to improve the quality and length of their lives, and ours too, simply by doing something as simple and affordable as reconnecting back to the earth’s natural healing energies? So the next time you take your pet to the vet keep in mind that the simple solutions work the best… and Earthing truly is very simple. Here’s to your pet’s health.
“You ain’t Nothin but a ‘Ground’ Dog…”
Back in 2007, a husband and wife team decided to do an experiment for dogs, utilizing a grounded pad in their bed. They identified sixteen canines with histories of unresolved arthritic pain, fatigue, anxiety, chronic cough, hip dysplasia, old injuries and emotional problems. During the study the animals slept grounded on their pads for four to six weeks, and were only allowed to be naturally grounded for a few minutes per day when they were relieving themselves.
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Article by :
Greg Menz Ground Zero Health
www.groundzerohealth.com
2012 November 25
BREAST CANCER CLUSTERS and EMFs by Donna Fisher
Why is it that an associate professor can submit testimonies for women in Canada reporting how a dirty electrical environment can be a culprit in developing breast cancer yet women remained uninformed on the involvement of dirty electricity with this potentially deadly health issue? Dirty Electricity (DE) is taking away women’s breasts with working at computers a high risk factor. Being a very high risk disease today one would assume that a possible cause of this disease, let alone a probable cause —would be widely disseminated and acted on promptly. Sadly this is not the case. Are our experts really so uninformed? Breast cancer today affects 1 in 7 women yet when individual cases of breast cancer or breast cancer clusters in women occur, various reproductive factors are taken into account which makes it easier to discount the role that EMFs play in causing breast cancer. When Professor Bruce Armstrong who led the breast cancer cluster investigation at the ABC TV studios in Brisbane Queensland was questioned on national television in August 2007 on the frustration of some of the women who felt that the proper investigations were not carried out before all the equipment was taken out, he admitted: “It is very important to do the investigations properly, and indeed we did have a problem with the ABC with the fairly quick decision to remove people from the site. It did mean that some of the measurements we wanted to do were not complete, and I do understand how the women feel in that respect; they don’t feel that it’s been done satisfactorily...”. There are currently reports of an epidemic of male breast cancer at a Marine Corps Base Camp in the USA. The Marines have identified 55 male breast cancer cases and thought the epidemic was caused by solvent contamination of drinking water at the base. The more likely culprit is EMFs.
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In 2008, it was reported that there were 108 breast cancer clusters in the USA with another since reported in San Diego. In Australia, among others, there has been reported a breast cancer cluster at the Concord Hospital Sydney, another at the Adelaide Women’s and Children’s Hospital Adelaide, another in Gin Gin, Western Australia, and a possible breast cancer cluster at Sydney Airport and many other locations where women are worried but are too scared to bring attention to it for fear of losing their employment. It was virtually impossible for a woman in the South of the USA in the 1940s to develop breast cancer but when moving to a city that had electricity, her risk increased. These cancer clusters serve to show us what is happening silently on a daily basis in everyone’s lives. The adults and children of today have already been affected by EMFs. The fields from power lines and substations are not the only concern: dirty electricity is running through virtually every building on the planet. People in their own homes must also protect themselves. This potent carcinogen is: invisible; silent; secretive; and subtle. Many different types of artificially created radiation have been woven into our daily lives. Dirty electricity explains why professional and office workers have high cancer incident rates. There have been thousands of studies of EMFs; more so than with any other health issue. There are more epidemiological studies that link cancer to these fields than to environmental tobacco smoke. The contention that the fields from electricity can harm has a history replete, particularly in the area of breast cancer, with destroyed careers and tarnished reputations involving scientists who sought to help the people, and with so-called experts who colluded with the forces going against the precautionary principle of public health: first, do no harm.
Today it is quite widely accepted that the EMFs from electricity can cause childhood leukaemia. (The reason why childhood leukaemia has been studied is because the strongest evidence for a cancer is that the same cancer is significantly elevated in children). The WHO conservatively classified these EMFs as a Class 2b carcinogen in 2001 based on 6 epidemiological studies for childhood leukaemia. Why is it though, that authorities continue to resist so heavily the contention that EMFs can cause breast cancer? There are 18 epidemiological studies (not 6 as in the case of leukaemia), showing an increased risk of breast cancer with occupational EMF exposure and, unlike for childhood leukaemia where experimental studies neither support nor refute the association the magnetic fields, breast cancer experimental studies (both in vivo and in vitro) show a cause and effect relationship and point to possible mechanisations of action which leukaemia does not. Any study into breast cancer has significant ramifications for all of us. There is no doubt dirty electricity is taking away our breasts. It is vital that all females should be informed about the different types of radiation and how not to remain an unsuspecting recipient. All females should be informed how to protect themselves in their workplace and in their homes.
All females taking the drug Tamoxifen should be informed on the EMF research. All females should be informed as to the importance of moving to a lower voltage area in their workplace to: prevent breast cancer; if they already have breast cancer; or are recovering from breast cancer. Two of the three women who developed breast cancer in a workplace died on returning to the workplace. The one who refused to return to work survived. All females should be informed as to why working at computers puts them more at risk of breast cancer. Little did women realise that burning their underwire bras in the 1970s women’s movement could have saved many breasts from being removed. Was this an instinctive move as the rise of the computer age has coincided with the dramatic increase in breast cancer? USA statistics reveal that breast cancer in 1930 showed an 80 percent correlation with residential electrification. By filtering your electricity you may just save not only your breasts but also your life.
www.silentfields.com donnafisher@silentfields.com
2012 November 27
Selling is a Process by Emma Munro
Selling is a process that few understand and even Let’s focus on a point above about identifying the fewer implement. It is the act of moving a person pain in your client. That scares and disgusts a lot of people. But if you are going to serve your clients in from one state to another. the best possible way, it is necessary. If you don’t Simple right? So why is there such fear around sales? fully understand the source of the pain, you will not be able to provide the absolutely correct solution for the client sitting in front of you. Is it because of the stereotype? You know the type. The movie ‘Glenngarry’ when Glen Ross was the epitome of that stereotype. “Always Be Closing.” Gah, it even makes me want to avoid selling... for a second. The fact is that people need to be sold to. They WANT to be sold to. What they don’t want is to have the wool pulled over their eyes and led astray. This is where a solution based sales process can serve your needs, and your clients.
This does not mean that you tap into that pain and use it against them. No. Tap into that pain, understand it and then move them to a place of pleasure with your solution. If you don’t have the right solution, refer them to someone who does. They will respect you more for it and refer you to someone who you can help.
Solution Based Selling is exactly what it says. It is about identifying the pain in your client, presenting them their options and providing them with a solution that suits THEIR needs... not yours.
For information on The Sales Rally in early 2013 go to:
www.youronlinesalesmanager.com
Sales Rally
STOP SEarching • Start Selling 1 Day 3 Speakers 1 Focus
YOUR BUSINESS
Practical Strategies to Grow and Systemise Your Business
The only way forward in business is to focus on your sales strategy and processes. These presenters have the information to show you how and will even spend time helping you to create an actionable and immediately implementable plan.
www.youronlinesalesmanager.com
www.sendoutcards.com
2012 November 29
Is YOUR Business YOUR Passion? Copyright © 2012 Jennie Gorman
Waking up in the morning, knowing that you have a long day ahead, are you energised knowing that you are doing something you love and just want to get to, or do you dread having to drag yourself to your desk? Passion for what you do will show through when you talk about your business. More than likely, you chose to start your business because you were passionate about the subject or product. Your chance of success and personal satisfaction shines through when you speak your message if you are doing what you love! If you have lost your passion, that will shine through too! To start and keep a business these days you need to have an entrepreneurial spirit and overwhelming wish to make a difference. If your business is a means to an end, you will find that it may be short lived as any passion you had moves to a personal state of dislike or lack of interest.
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If you started your business to create wealth and you do not have the skills, contacts, business acumen or experience, more than likely, you will be one of those who find themselves in a situation of closing the doors and looking for another way to bring in an income. According to the Small Business Administration in the USA (Australia I believe is similar), only 44% of new businesses make it to their fourth year. If you are new in business, these numbers shouldn’t discourage you if your business is also your passion, as you will be prepared to do whatever it takes to bring your dream to fruition. Was your business created around a dream or vision to do or be something? Is it something you have thought about for a long time, an inner knowing telling you to create ‘the dream’ for the betterment of others, in some way?
Does your business make you want to cry or bring up an emotion when you talk about it? If so, I believe that you are creating your souls purpose that only someone who has experienced that feeling can understand.
Strickland believes that only by following your passion will you unlock your deepest potential. “I never saw a meaningful life that wasn’t based on passion. And I never saw a life full of passion that wasn’t, in some important way, extraordinary.”
Small business statistics from the Australian Government show that 95% of businesses are small businesses, with nearly 1 million people running a business from home at this time. This figure is growing rapidly according to the Australian Home Based Business Statistics. As employment becomes harder, especially for people over 50, starting a small home-based business becomes the one thing that people can create without the large overheads that are created by having a shop front.
Look around your community and city and see who the real entrepreneurs are … seeing how they follow their passion. So many aspiring entrepreneurs follow the crowd and end up disappointed because they feared following their heart. So, as a business owner, be passionate about your product, service, company or cause. Make a difference and shine your light.
Finding your true passion is something that some people just know, and for many others, it is something that just clicks in when the time is right. Do you ever wonder and ask how can you find your true passion? This is something within you that only you can know and find.
www.becaustralia.org.au
Bill Strickland, author of Make the Impossible Possible offers clues, writing: “Passions are irresistible.… If you’re paying attention to your life at all, the things you are passionate about won’t leave you alone. They’re the ideas, hopes, and possibilities your mind naturally gravitates to, the things you would focus your time and attention on for no other reason than that doing them feel right.”
Business Enterprises Centres around Australia can help you with your business if you need them.
Jennie Gorman 0414 278 344
Reasonableness: A multipurpose leadership tool by John Milne
Leaders and managers, even parents, benefit from the robust use of an unrecognised leadership tool. It is the quality and practice of reasonableness. It is built on a rational, logical base. It is measured, appropriate to age and circumstance. It finds clues from history. It works on observation, evidence and clear thinking. Here are seven ways it can make your leadership more effective. A reasonable response is more likely to invite a reasonable response. If an unreasonable response is made, then it gives you the high moral ground. Understand the other person may react in an emotional way. A reasonable precaution. Risk assessments have become mandatory in business and in government. These sensible safeguards can save lives, reputations and money. Regularly check they are in place. A reasonable direction or request. Managers who give reasonable directions earn compliance and respect. The persuade and influence leadership style is mostly preferable to the command and control style. A reasonable decision. In an era when every leader’s decisions may face external review, the reasonableness of a decision in light of all relevant circumstances needs to be carefully weighed and recorded. A reasonable approach to mediation. Coming in to mediation with a fair and reasonable position opens the door to movement. A reasonable assumption gives you a solid platform to make plans or to order priorities. A reasonable explanation is like honey sweet and tasty. Be reasonable in most things; be unreasonable in a few! Irish playwright and Co-founder of the London School of Economics, George Bernard Shaw offered a contrary view: The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.
leadershipdownunder.wordpress.com
Call John for inspiring breakfast speeches: 0448 357 626 32 Connexions Business Mag
www.tonyryan.com.au
Have You Ever Thought About
The 3 Main Styles of Interviews? by Paul Humphreys
This morning I was up in Ipswich at a seminar run by my friend Paul Dunn and it was all about how to do business more effectively. Afterwards we sat down and had a chat about my business of video interviews, and he asked me how it was going. I told him that it was going fine, but that some people seem to be reluctant to use interviews because they didn’t perceive the value of them. Now Paul has consulted tens of thousands of companies around the world, and he asked me to pass on the message that considered interviews one of the most essential forms of communications especially on the Internet. When you hear a man of his reputation, the Chairman of B1G1, giving feedback like that you really believe that it is indeed the most effective means of relationship building. When I started my business four years ago, I decided to concentrate on a particular form of interview style. And that is the journalistic style. Now one common style of interview is the chat show style where the audience sees both the person being interviewed and the interviewer, and while this is effective on television, it is mainly an entertainment type interview, and not often a business promotional interview. Another form of interview that can be done is where the person being interviewed, and who is promoting their products or service, answers questions that are flashed on the screen in text form and all you ever hear is the subject answering the static questions. This leaves unpleasant silent gaps in the audio, and I see it too much.
In my opinion, and based on a lot of research, the most effective form of business promotional interview on the web is the journalistic style, such as you see on a current affairs show, and where you do not see the interviewer, but do hear their voice asking the questions. This gives a two-way exchange between the people that makes the interview come alive and also allows for discussion that can move away from the script when needed, something which is not possible with a text based interview. While an interview where you can see both participants may be effective in a number of cases, there can be a tendency for the audience to focus on both parties rather than just the subject of the interview. This person, who is promoting their product or service is the one that we need to get the audience to focus on, so that the viewer can learn about what they’re promoting, not in a selling type style, but in a more appealing conversational style. And the best thing about this is it’s repeatable, meaning that once you do a single interview it can be distributed via a website, blog, YouTube, emails, QR Codes and even included in a text message. So you see a video interview done in journalistic style is probably one the most powerful methods of communicating your message to your potential audience that you can ever invest in, and your return on investment, based on my feedback can be tremendously significant because it gets seen by so many, your story is consistent, and therefore builds your brand. So why not try a Video Interview for yourself? It’s an easy process, quite painless and very affordable!
www.videointerviews.com.au 2012 November 35
Mental and Emotional Focus – the Key to Success (Part A)
by Jeff Withers Do you often give yourself a “talking to” … do your Try this … thoughts “get in your road” … are the thoughts and feelings you are experiencing right now being Find yourself a quiet place to relax in and think of an influenced by these questions? outstanding performance at an event (your choice of what, where, when etc) Have you considered the power of your mind and you have enjoyed in the past. emotions … and their effect on your performance of a physical activity? You see, performing at your best is more than simply the result of physical As you begin to relax, replay the occasion in preparation. your mind … where was the event … When body, mind and emotions work together, what did you do upon arrival … heightened performance results. how did preparations go … Would your physical performance be improved what was going through your mind during all this … through greater concentration, increased awareness, positive self-talk, the ability to visualise, more Then … immerse yourself in how you felt, focused motivation, heightened self-belief and so what you saw … on? Your mind, your emotions … they control your what you were saying to yourself just prior to the body, so peak physical performance is the result of occasion … “programming” and integrating these unique elethe nervousness … the excitement … ments into your regular ongoing self-development the tension … activities. How you think affects your emotions …and your emotions affect your physical performance.
Now, the event begins … enjoy the moment … relive the occasion to its full … embrace the anticipation … the excitement … As you relive this, allow all your emotional and physical reactions to intensify as if you have a big dial that you could turn – turn up the volume, magnify the colours, increase the emotions and thoughts you are immersing yourself in. Are you getting a reaction …is it something different … is it a good and pleasant recollection?
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If you could measure your body’s physical reactions at this point you might notice reliving the event has increased your heart rate, perhaps quickened your breathing, maybe initiated/increased involuntary muscle movement as you replay the experience, or perhaps changed, albeit briefly, those words that like to float around inside your head.
sensory reaction to an occurrence, the more powerful your experience will be. In other words, you need to decide what you intend doing in your mind and then build your desire to have this happen as you imagine it prior to any physical action taking place. Would this make a difference? Before something can happen physically you must engage your mind and emotions.
Your body, mind and emotions are not separate entities; they intertwine and work together to ….. To be continue in December e-magazine. influence your behaviours. Did you know imagined experiences affect you in a physiologically measurable way just as much as “real ones” do? Therefore … and here’s the exciting bit … the more vividly you visualise, the more you engage positive self-talk and the greater your
Jeff Withers www.redriverjourney.com.au
Presenting Information Effectively by John Mulvey
• Nervousness needs to be overcome and can be achieved by getting focus off self. • Know what it is that you want to say: learn your lines and practise in front of a mirror. • Listen with your eyes and address one person or one section at a time. • Correct posture is essential for effective breathing and naturally speaking. • Grab the attention with a strong opening. This will set the scene for a confident delivery. • Be bold with your voice to avoid speaking too quietly, keeping hands away from your face. • If relating a personal story, use first person ‘I.’ Otherwise, you lack accountability and responsibility and risk being too distant. • Include pauses when speaking. • Save any handouts until the end of your talk. • Recognise that 3% of any audience will hate you… yet 97% will want you to do well. Forget pleasing 100% and get into your talk. • If speaking for more than 30 minutes, it will help to break the talk into say three segments. Too long on one section is hard for your listeners to stay with you. Have a key point for each section. • Should you take questions, make sure that you maintain eye contact with the questioner until the question is completed – without interruption – and then respond to the whole group. • Don’t get trapped into reading your lines. • People buy people first and the best presenters tell stories. A little bit about you will personalise your talk and endear you to your listeners. • Speak in language that the audience understands.
• Every time you speak it has to be for them, the listeners; eye contact will let you know if something has not been understood. • People don’t care how much you know until they know how much you care. Be with them and for them and show that you care. • The collective age of any audience is 12 years! Believe that you’re talking to a twelve year old child and this will help you to slow down, maintain eye contact and more easily assess whether they get your message, or even if it’s time to end your talk. • Enthusiasm is an important factor. If you want your audiences to be enthused then exude enthusiasm. • Look upon speaking and presenting as a privilege, rather than a right. Enjoy the occasion by getting focus off self and keeping your message simple for them; your listeners. • Mulvey’s philosophy: 1. Have something to say, 2. Care that they get the message. 3. When you’ve said what you want to say… shut up!
John Mulvey
Creative Presentations john@creativepresentations.com.au
www.creativepresentations.com.au 38 Connexions Business Mag
The New Paradigms Affecting Business Marketing and Intellectual Property The new way of thinking about marketing and utilising more online strategies and social media opens excellent opportunities to reach new potential clients, but at the same time they also require some new thinking about intellectual property, either protecting it or avoiding infringing someone else’s. I was interviewed recently by an online talk show host and the subject came up about trademarks, there’s becoming a strong correlation between wanting to be found online using such strategies as SEO (Search Engine Optimisation) and SEM (Search Engine Marketing). The new models of doing business and embracing business online invoke the need for becoming more aware of protecting your intellectual property (IP) , by way of trademarks, and not infringing someone else’s trademark. So the desire to become more visible online also makes you visible online in case you infringe someone else’s IP. I always say to people that as part of the business planning trademarks and intellectual property strategies should be addressed as part of the business planning as early in the process as you can possibly do it to protect and your brand.
Here’s a couple of steps to help you along the way:
► Once you decide you would you like you’d like to register your business name or domain name or design a logo do your searching to make sure that someone else hasn’t already thought of it first. ► You can check with ASIC and IP Australia to see if your desired business name is available for you to use. ► Secure the domain name. ► Apply for a trademark or have someone help you do it but bear in mind that this process takes around eight months so get that process into the system as soon as you can and note that applying for a trademark doesn’t guarantee that you will be successful in having an approved.
Article by :
geoffmoller.com
You can find out more about trademarks at www.IPAustralia.gov.au and business names at www.asic.gov.au For more information please contact me email : geoff@geoffmoller.com call : 0411 351 110
The Importance of Established Business Principles for Small Business by Caroline Miall
This seven part series will tackle some of the underlying principles of small (or large) business that without which, most ventures suffer repeated setbacks, lack of repeat custom, or possibly complete ruin. Maintaining a successful business is difficult enough, but without these things as the foundation, as a business owner, you would be doomed to learn the lessons the hard way, over and over. There is nothing more important for the success of small business than having business ethics that are admirable – that is to both your staff, and to your clients. You will find that in all situations, when quality ethics are practiced through the entire company, they will become the very core of the culture that exists in that company, and this can make a big difference in whether the company fails or reaches its potential success. A study done by the Institute of Business Ethics (who) discovered that companies that display a definite commitment to conduct that is ethical, outperform those that do not display those same ethical practices. (Webly & More, “Does Business Ethics Pay?� http://www.ibe.org.uk/userfiles/ doesbuseth icpaysumm.pdf) The study demonstrates that ethical behaviour is not just the right thing to do, but it will also return greater financial gains as well. Here are 7 principles that can be found in ethical businesses. 1. Trust & reliability 2. Maintain open-mindedness 3. Always meet the company obligations 4. Clear documentation 5. Community involvement 6. Take control of accounting 7. Respect
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Business Principles Part 1
Trust and Reliability
The first point to cover is that obviously, customers will always prefer doing business with companies that are trustworthy and reliable. There is no other way they can expect and be assured of value and quality for their dollar. It is easy to recognize when a company is trustworthy, and is often detectable from the conduct of the business owner/employee from the first contact. You can define trust as is being assured that you can rely on the character, strength, ability, and truth from a business. It is going to be evident from the start; for example whether you or your staff return phone calls, or turn up on time. Early on, these sorts of things may be the only indicator for a client that you will follow through on the rest of the job. They may prove to be as important as the paint finish and follow up.
That happy staff member is one who knows their work is expected to be of high quality, which is appreciated and rewarded both with a good, honest work environment, as well as decent remuneration. If your staff are not happy in their roles, then it will show in their work, as well as in their exchanges with the client. That does not look good for a business owner. If you have disgruntled staff, then as a business owner, you need to first and foremost, get to the bottom of the problem.
In that case, you may need to ask yourself if the element of trust and reliability is present within the internal workings of your business – i.e. in the relationships with your staff members. If it is, they This faith in your company that will result in will then be good representatives to your clients, good will, great word of mouth and outstanding ensuring a reliable and trustworthy service. recommendations, is engendered by proficient, happy staff members, and a great result on the job.
People Searching Google On Mobile Devices… The Amazing Facts That Can Bring You More Customers by Natasha Howie
When a potential customer visits your website on a smart phone, what do they see? Is it easy and clear to understand what you do and how to contact you? Google has reported a whopping 400% increase in searches using smart phone devices over the last year. This means 1 in 5 searches are being carried out on a smartphone device. This can be a great think for small business owners… as one out of every three searches is for a local business. If you don’t have a mobile optimized site where people can see what you do and how to contact you immediately you could be throwing away a large portion of your business. And the mobile search trend is rapidly increasing. Smart phone usage is expected to take over desktop usage by as soon as 2013. That means that the majority of visitors to your website will soon be coming from a mobile device. These mobile local business searchers are looking for your open hours, location and phone number – and if they can’t find this easily then will quickly bounce off to competitors who are mobile optimised where they can. What does your website look like on a mobile device? The problem with most standard websites is that they are not designed for mobile phones, making them hard to read and navigate for mobile users. They take too long to load, key information is not displayed properly, and users need to scroll back and forth and zoom in and out to try and read the information. The difference between a mobile optimised version of a website is huge on a smart phone. All the information is easily accessible, and customers can call you in a click of a button. Important details such as directions and opening hours are all easily found, and they are designed to automatically resize for all popular smart phone devices so that users don’t need to zoom in or scroll around. So grab your smartphone out now and see what your website looks like on a mobile device!
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For Just 2 Minutes - P.A.U.S.E by Josephine Thomson
I can’t think of one single person on the planet who couldn’t benefit from this today. Click http://www.donothingfor2minutes.com/ and take the next 2 minutes (or much longer, if you prefer) to Listen…. Breathe….. Let Go….. Allow… and simply BE……..
Ask your senses to shake off their drowsiness and fully experience everything that is happening. Challenge yourself to discover beauty in each of these moments. Dare yourself to find something for which you are truly grateful. In doing so, you will greatly increase the value and meaning of each moment you’re living and ultimately the quality of your life.
Can you imagine what would happen if everyone did this today? There would be a greater sense of Begin with the link I’ve given above. Two minutes. calm in the hearts, minds, bodies and actions of all That’s all it takes. people and this Earth would know more Peace. Pausing with you, Josephine Pausing helps you re-centre yourself so that you can hear your truth, connect with your heart, calm Having recently completed Neuroscience studies your mind and bring needed rest to your body. It and now moving on to the field of Epigenetics, allows you to respond mindfully and gives deeper I am discovering how vital it is to better manage meaning to your actions and it greatly facilitates our mental and emotional resources to optimise meaningful, mindful and respectful communication. our physical health, vitality and wellbeing (I should know - having survived cancer twice!). With this in Is it possible for you to go from living at break-neck mind, I have developed a 4 minute Simple Meditation speed to being fully present in every single moment? For Busy People - just 4 minutes can grant you an Probably not, however steps repeated consistently experience that feels more like an hour! over time create profound and long lasting change. So take time out to Pause as often as you can during the course of a day. Right now it may only be for a couple of minutes at a time and that’s okay, for instance while enjoying your morning coffee or sitting at traffic lights. Be in this moment as if nothing else exists but this moment. Be ‘here’ as if you chose it.
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Tips to consolidate rather than capitulate? by Tamara Simon
In light of the Global Financial Crisis (GFC) and the constant media bombardment, I think you could be forgiven if you were feeling a bit depressed, negative or maybe just gloomy.
Because it will get better (or back to what normal growth and productivity should be), rather than the wave of prosperity we’ve been riding for at least the past five years.
For those in business, life has possibly gotten a bit tougher (and maybe a bit quieter); with many trying to determine how long the GFC last, what marketing strategies to maximise, and can they ride it out with hopefully their current staff levels in tact.
We just don’t know when it will get better.… but businesses need to be ready when demand returns. As reducing salaries should be viewed as a last resort, here’s some other avenues to first consider, at least in the GFC.
In addition, the Federal Government’s Stimulus Package hasn’t assist many small businesses, • Order stationery monthly rather than ad hoc summed up I believe quite well by Joe Hockey, • Not provide tea, coffee, milk for staff in the short term Shadow Treasurer on ABC’s ‘Q&A’ show - Thursday • Maximise onsite visits – plan multiple sites in one day rather than separate trips 19th February 2009. • Review financial delegations of staff to ensure no unnecessary/unauthorised spending “Small business is not getting any incentive at the moment to continue to employ people when • Review bank fees and charges – consolidate accounts/loans they’re seeing fewer and fewer customers come in the door. You can have all the tax concessions you • Short term freeze on salary increases want for small business, but if small business hasn’t • Review telephone/mobile phone plans to get the best deal got customers and if small business can’t borrow money from banks, then small business isn’t going • Shop around for all purchases – look for discounts to be able able to afford to buy new equipment.” Cashflow areas to consider • Invoice clients as soon as work is completed So businesses have two choices rather than simply at the end of each month 1. Increase Income • Introduce deposit and progress payments 2. Decrease Expenses • Offer payment plans/discounts Simply having money in the bank account to pay the bills now doesn’t ensure long term viability and Finally, use this time to review your systems and sustainability – nor does it identify the business as develop your templates to ensure they are not an additional expense item because… successful, merely surviving or treading water. REWORK = TIME = MONEY However for many, increasing income is not an option because the market is deciding not to purchase their services, let along pay a higher premium than So isn’t it time to Take Another Look to see whether your systems are putting your business at risk. in the past. So the only viable option is to reduce expenses to keep your doors open while we see out these uncertain times.
Tamara Simon
the BSI (Business Scene investigator)
0438 262 727
Email | tamara@takeanotherlook.com.au Website | www.takeanotherlook.com.au 2012 November 45
Call now to book your spot for Dec/Jan issue 0414 278 344
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2012 November 47
List of Contributors Andy Monks
www.alchemyfunhouse.com
Caroline Miall
caroline@aussiepaintersnetwork.com.au
Dale Beaumont
www.dalebeaumont.com
Donna Fisher
www.silentfields.com
Emma Munro
www.youronlinesalesmanager.com
Geoff Moller
www.geoffmoller.com
Greg Menz
www.groundzerohealth.com
Janeece Giraldo
www.winfinancial.com.au
Jeff Withers
www.redriverjourney.com.au
Jennie Gorman
www.connexionsunlimited.com.au
Jesus Balderas
www.bbi-northamerica.com
John Milne
www.leadershiptoinspire.com
John Mulvey
www.creativepresentations.com.au
Josephine Thomson
www.josephine.com.au
Kevin Ryan
www.ryanandassociates.com.au
Kerstin Rheinlander
www.cre-art-tivity.blogspot.com.au
Margaret Sims
www.yourfuturedirection.com.au
Natasha Howie
www.getsmartwebsites.com.au
Paul Humphreys
www.videointerviews.com.au
Samantha Lyttle Stewart Smith
www.marketlaunch.com.au http://ovlg.com/
Disclaimer: The opinions and viewpoints expressed in Connexions Business Magazine do not necessarily represent those of the editor, staff or publisher or any Connexions Unlimited staff or related parties. The publisher, Connexions Unlimited personnel are not liable for any mistake, misprint or omission. All information contained in Connexions Business Magazine is intended to inform and illustrate and should not be taken as financial, health, legal or accounting advice. You should seek professional advice before making any business related decisions. We are not liable for any losses you may incur directly or indirectly as a result of reading Connexions Business Magazine. Reproduction of any material or contents of the magazine without written permission from the publisher is strictly prohibited.