FED GOV CON - Proposal Pricing - Make It Count

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FED GOV CON Webinar Wednesdays 2019 Series JSchaus & Assoc. Washington DC +1–202–365–0598


About Our Webinars: - Every Wednesday; - Complimentary; - Recorded; - YouTube & our Website; - No Questions


About Us:

Professional Services for Federal Contractors - GSA Sched; - SBA 8(a); - Proposal Writing; - Pricing; - Contract Administration; - Business Development


TUESDAY - Aug 6 IN-PERSON CLASS:Â Intro To GSA Sche dules


Advertise With Us! We offer newsletter & webinar advertising. CONTACT: Mallory.Flowers@ jenniferschaus.com for more information.


About Our Speaker: Marsha Lindquist Education: MBA Frostburg State University BS Business Administration, The American University Company Name: Granite Leadership Strategies, Inc. # of Years Federal Gov Con Experience: 35+


Proposal Pricing – Make it Count


2019 – Fed Gov Con Webinar Series - Washington DC JSchaus & Associates

How to Make Your Pricing Stand Out? 1. Compliant 2. Easy to Read/Evaluate & Well-Documented 3. Business Value Proposition 4. Executive Summary 5. Pricing Visuals


2019 – Fed Gov Con Webinar Series - Washington DC JSchaus & Associates

Compliance 1. Respond to ALL Section L, M & other important sections 2. Did you give what was asked, not what you thought was asked? 3. Pricing documentation required & asked


2019 – Fed Gov Con Webinar Series - Washington DC JSchaus & Associates

Easy to Read/Evaluate & Well-Documented 1. Make it easy for the evaluator! 2. Backup documents – no attitude! 3. Market research & analysis 4. Guidance references 5. Narrative - test readability with outside sources


2019 – Fed Gov Con Webinar Series - Washington DC JSchaus & Associates

Business Value Proposition 1. Ask quality questions – don’t guess What is working, What do you need, How improve your organization, how much? 2. What else? 3. Customer needs it, competitor does not have it, we have it - ?$ 4. Features/Benefits – why us/who cares? 5. Put a $ value on it


2019 – Fed Gov Con Webinar Series - Washington DC JSchaus & Associates

Executive Summary & Visuals

1.Sync Exec Summary and cost narrative 2. Address your value adds in $ terms 3. Values customer cares about > requirements


2019 – Fed Gov Con Webinar Series - Washington DC JSchaus & Associates

Pricing Visuals

1. 65% population are visual learners 2. More than mind-numbing schedules 3. Exciting tables, graphics that “jump” off the page, & infographics that deliver comparisons


2019 – Fed Gov Con Webinar Series - Washington DC JSchaus & Associates

Takeaways 1. Did you give what was asked, not what you thought was asked? 2. Make it easy for the evaluator! 3. Customer needs it, competitor does not have it, we have it - ?$ 4. Values customer cares about > requirements 5. Exciting tables, graphics that “jump” off the page, & infographics that deliver comparisons


THANK YOU! JSchaus & Assoc. Washington DC hello@JenniferSchaus.com www.JenniferSchaus.com +1–202–365–0598 Speaker: Marsha Lindquist Email:

Marsha@GraniteLeadershipStrategies.com

Phone: 480-513-1132


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