Jennifer Schaus & Associates SERVICES FOR US FEDERAL GOVERNMENT CONTRACTORS
WEBINAR WEDNESDAYS – 2018 WASHINGTON, DC OFFICE PHONE: 2 0 2 – 3 6 5 – 0 5 9 8
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
Join Us for Our 2018 Series of Complimentary Webinars on various US Federal Government Contracting Topics. Presenters are industry experts sharing knowledge about the competitive government contracting sector. Find all of our Govt Contracting webinars (free download) at www.JenniferSchaus.com
Contact Us @ 2 0 2 – 3 6 5 – 0 5 9 8
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
REMINDERS: All webinars are complimentary. All webinars are recorded. They are found on our website and on YouTube. Please send your questions to the speaker directly. Thank you for participating.
Our Upcoming Events: Tuesday, JAN 15 – 2019 CLASS:
Strategies For Teaming, Partnering & Sub-Contracting https://www.eventbrite.com/e/strategies-for-teaming-partnering-sub-contracting-tickets-51163654869
Tuesday, JAN 29 – 2019 CLASS:
Introduction to GSA Schedules https://clients.virginiasbdc.org/workshop.aspx?ekey=140380091\
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
ABOUT JENNIFER SCHAUS & ASSOCIATES: - Based in downtown Washington, DC; -
A la carte services for Federal Contractors;
- Proposal Writing to GSA Schedules, 8a Cert, Contract Admin & more!; Educational webinars; -
Networking events and seminars;
WEBSITE: http://www.JenniferSchaus.com
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
ABOUT OUR SPEAKER: Jennifer Schaus - # of Years In GOV CON: 20 - Education: Towson University, BA - Business Leadership Certs – Cornell and UC Berkeley
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government Wednesday, December 19, 2018
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government Overview Marketing Basics – 8 Tips Conclusions
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government Overview
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government Government Marketing: Creative ideas geared towards an institutional rule following (FAR) audience.
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government Government Marketing: Capture attention; Communicate WHY YOU (capabilities / expertise / knowledge); Create lasting impression; Make it easy!
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government In other words: Identify their problems; Identify solution; Bring them the solution; Implement the solution DO IT ALL
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government Marketing Basics – 8 Tips
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government 1: Be specific not general regarding your offering Know what you do & do it well Subject matter expert Thought leader
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government 2: Identify 2-3 Agencies and narrow your focus Reverse engineer – SBA Scorecard, FPDS, etc.
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government 3: Market to the opportunity, NOT the government, NOT the agency Leverage: Relationships AND Past Performance
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government 4: Website – either all government business OR section for government
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government 5: Secure contract vehicles (or partner with those that have) which will make your more attractive to the customer (based on DATA which shows their buying habits - FPDS)
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government 6: Secure set-asides (or partner with those that have) which will make you more attractive to the customer based on DATA which shows both scores (SBA Scorecard) and past buying habits (FPDS).
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government 7: Leverage media – social, etc., as well as press releases, webinars, newsletters, events, conferences (your own AND others)
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government 8: Email Auto-signature, Business Cards, Cap Statements DUNS, CAGE, NAICS, Contracts, Gov POC
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government Conclusions
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government Marketing is one facet of selling to the government; No silver bullet; Goes hand in hand with advertising, sales and business development as well as being part of the company strategy; Evolves as company evolves and government evolves.
Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2018 - WASHINGTON DC
www.JenniferSchaus.com
8 Tips For Marketing To The Federal Government Make it easy for them to: FIND YOU WORK WITH YOU BUILD TRUST WITH YOU / RELATIONSHIP
THANK YOU FOR ATTENDING!!
WWW.JENNIFERSCHAUS.COM
QUESTIONS? CONTACT Jennifer Schaus at 2 0 2 – 3 6 5 – 0 5 9 8 and jschaus@JenniferSchaus.com
SERVICES FOR US FEDERAL CONTRACTORS
OFFICE: 2 0 2 – 3 6 5 – 0 5 9 8