Jerrols Journal February 2015

Celebrating Our 67th Year in Business

February 2015

“Your Jerrol’s Journal” Our Iron Clad Guarantee: If you ever wait in line longer than 4 minutes, we will give you $20 on the spot!!

Help Us to Improve!.......If we fail to meet your expectations in any way please call me, Rolf Williams, on my direct line at (509) 899-0120 111 E University Way ● Ellensburg, WA 98926 ● Phone: (800) 858-2427 ● (509) 925-9851 ● Fax (509) 962-2131 ● www.Jerrols.com

25 Years In the Making

Table of Contents…

25 Years in the Making ...….…. Page 1 Expansion Update ….......….…... Page 1 Book Reviews / New Products ... Page 2 Sasquatch Presentation ……...… Page 2 SMART Goals are Limiting …... Page 3 Craft of the Month ………….… Page 3 ______________________________

Expansion Update Wow - It is hard to believe that last September 22nd we had only just started construction and 20 some odd weeks later Winegars is scheduled to open Valentines Day. Things like grass, asphalt patching and some painting will have to wait for the warmer weather this spring, but the place is really coming together.

Winegars will be open 7 days a week, 6am to 10pm. The double doors between us will swing open 8am to 8pm weekdays and 9am to 6pm weekends.

Winegars north/east store will remain open with no changes to the operations at that location.

Available NOW is the ability to rent our new meeting room; 1,000 sq feet with food and beverages available next door at Winegars. You can find out more about The Meeting Room at Jerrols in the insert.

Thank you for your support and understanding during construction. We could not have done it with out YOU!!

As I write this article early on the morning of Sunday, 1-25, Winegars is preparing to move into their space tomorrow morning and is planning to open on Valentines day, Saturday, February 14th at 6am.

Lots of things need to happen before that can occur, including the city issuing an occupancy permit. So stay tuned…

This expansion will be Jerrol’s 7th1. 1947 Built original store 18 x 30 (540 sq feet) 2. 1950 Expanded that store to 18 x 60 (1080 sq feet) 3. 1952 Built “new” store, 40 x 40 (1,600 sq feet) 4. 1950’s Expanded that store to 40 x 80 (3,200 sq feet) 5. 1950’s Expanded that store to 40 x 125 (5,000 sq feet) 6. 1988 Expanded that store to 80 x 125 (10,000 sq feet) 7. 2015 Newest expansion for a total of 120 x 125 (15,000 sq feet) The goal to expand the building for the seventh time started in 1990, 25 years ago, when Dad and I started to discuss purchasing the house at 107 E. University Way, known as The Apartments, that was immediately to the west of the store and exactly where the our current expansion has taken place. In 1993 we purchased the property from Paul Bartow. In 2000 Reecer Creek Excavation removed that building.

Back in 1990 we didn’t know what the expansion would look like. We had no financing, we just took the first step that lead to the next and 25 years later here we are.

There was no way we could have foreseen the final outcome. However we couldn’t have gotten here with setting that initial goal. After that we followed the path as it unfolded. There were numerous setbacks and roadblocks, but with lots of pig headed discipline and determination we kept moving forward.

The Universe kept giving us the answers we needed.

Not as fast as I would have liked, but as I tell everyone, I am working on my patience.

You will find more goals on page 3.

-Rolf P.S. You can contact me any time at 509 925-9851 or 800 858-2427, my cell 509 899-0120, or email Rolf@Jerrols.com.

The Charge Brendon Burchard $26.00 - Hardback In "The Charge," Brendon argues that the only way to measurably improve the quality of your life is to learn how to activate the ten drives that make you most human. These drives are your desires for more control, competence, congruence, caring, connection, change, challenge, creative expression, contribution and consciousness.

These drives shape everything you think, feel, and do in life, so understanding and mastering them is critical to your success and happiness. Strategically activating these drives on a consistent basis is the fastest path to living a fully charged life.

I use Brendon’s Productivity planner everyday to layout my day. It is one of the habits I have created to enable me to achieve my goals.

You can read more about Brendon on page 3 of this newsletter.

- Review by Rolf from Publisher’s Marketing

SASQUATCH Science Meets Legend Jeff Meldrum $16.99 - Paper Back We were introduced to this book by Donna Nylander. She ran across it during her research for this years Children’s Musical Theater production called “Little Foot, Son of Big Foot”. It is a landmark work on a subject too often dismissed as paranormal or disreputable.

Jeffrey Meldrum has written the first book on Sasquatch by a scientist with impeccable academic credentials. He gives an objective look at the facts in a field mined with hoaxes and sensationalism.

Meldrum reports on the work of a team of experts from a wide variety of fields who were assembled to examine the evidence for a large, yet undiscovered, North American primate. He reviews the long history of this mystery--which long predates the "Bigfoot" flap of the late fifties--and explains all the scientific pros and cons in a clear and accessible style, amplified by over 150 illustrations. Anyone who has pondered the mysteries of human evolution will be fascinated and eager to join Dr. Meldrum in drawing their own conclusion.

- Review by Rolf from Publisher’s Marketing

Solar Powered Bases for Metal Earth Models These just arrived. We listened to your request to have the same cool display stands that your saw on the display in the store. They are in stock and only $9.99.

Michelle also brought in tools to help you put your models together. Only $13.98. She has also doubled our selection with more kits to arrive soon.

Sasquatch Presentation February 21st 2-3pm At The Meeting Room at Jerrol’s Yakima rancher Bob Gimlin is famous for the Paterson Film taken in the late 1967 and is still considered the “gold standard” for Sasquatch evidence. It shows a large hairy animal upright and clearly taking strides with swinging arms.

Bob will be at Jerrol’s on Saturday, February 21st to talk about his experiences with Sasquatches and the consequences of becoming famous as a “believer”.

Bob is also well know for his years of rodeo and ranching.

Are SMART Goals Limiting You? Brendon Buchard, author of The Charge: Activating the 10 Human Drives That Make You Feel Alive challenges that “"Smart" goals almost always end up being small goals, utterly predictable and absurdly measured small plans for small people who need certainty and safety to such a degree they cannot wade into the wide territory of the unknown where real vision and progress lives. No great innovation or human leap forward came from a predictable path or an idea that was immediately 'attainable' or 'realistic.' It's rare that these types of goals ever spark the imagination or fire the will of the human spirit. Let us set grand visions and diligently seek the impossible once more. Greatness and progress depends on those who see beyond their certainties.”

will never know. Once you do, then you can decide what do to at that point. But you must start moving forward.

Be SMART out there, but not so smart you aren’t living your life to the fullest. Realistic and attainable can be a safe approach, but sometimes too safe!!

Go challenge yourself by setting a few huge goals.

-Rolf

_____________________ Corrie’s Craft of the Month Folded Post-It Wall Art

Remember that SMART Stands forSpecific - Measurable - Attainable - Relevant - Timed

I think Brendon has a good point and it is interesting and instructive to have a discussion about his perspective. You can read a review of his book The Charge on page 3 of this newsletter. I agree with him that you could be limiting yourself by making your goals too attainable so that you are sure to achieve them. You might be hesitant to set huge goals because you might not achieve them on first try. You might consider that a failure.

I would counter that your most interesting growth and learning occur in so called failure, a word that I rarely use and only in the context of giving up. If you don’t achieve your goal, don't give up, evaluate why, apply what you learned and go on.

You may want to have each step in achieving your goal carefully laid out before setting it. That approach will never allow you to make the giant leaps that you owe yourself. Set your goals and let the universe provide the answers to how it can be accomplished. Once you open your mind to it, put some faith and desire in it and watch out, the answers to how will start showing up in what some call “Coincidences”. I don’t believe in “coincidence”, you will find that the universe is much more deliberate and wants to help you succeed.

Think of working toward a goal as walking down a new path. You don’t know what forks are in the road until you get to them. If you don’t start walking, you

If you can fold Post-Its then you can turn any space into a piece of art!

Supplies Colored Post-Its (I used 6 colors) Rubber Cement 20x24" Canvas Instructions 1. Fold each Post-It in half diagonally, pressing opposite corners together.

2. Play around with the colors and design by sticking one half of each folded Post-It to the canvas.

3. Once you've decided on your pattern use Rubber Cement and glue sticky side to canvas.

You can reach Corrie at Corrie@Jerrols.com

Corrie Ihrke Your Kittitas County Delivery Specialist

PRSRT STD US POSTAGE PAID ELLENSBURG WA PERMIT NO. 2

Jerrol’s 111 E University Way Ellensburg, WA 98926 (509) 925-9851 • 800 858-2427 Info@Jerrols.com www.Jerrols.com

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Jerrol’s Journal February 2015 A Few Comments From Our Clients “The selection of board games that Jerrol's carries is remarkable! Their offerings include unique, interesting, and erudite games, not the ubiquitous, humdrum games that are sold elsewhere. Way beyond your typical "Milton Bradley" and other mainline games of the 1960s that have been revisited many times to come up with new offerings. Jerrol's games from independent companies are new and innovative, of contemporary subjects, and are terribly clever. The staff as usual greeted me as I came in the door, made sure that I knew where to find what I was looking for, and was pleasant and engaging. ” - John Kaylor - Rewards Member “Always a pleasant experience shopping at Jerrol's in Ellensburg. Very polite and professional staff. “  -Wayne Bell - Rewards Member “I found what I was looking for and I do appreciate the $10 birthday certificate. Thank you very much! “  -Michele Kloss - Rewards Member