Presentación2

G N I T E K R A

M

ia

ej M e i s s Je

O I L O F T R PO

a u g n i l i 5th B

l

Index ! Marketing Portafolio…………………………………1 !

Index…………………………………………………….2

!

Advertising Pictionary………………………….......3

!

Advertising and viral Marketing………………..……4

! BANKING……………………………………………….5 ! Lead-in Banking………………….……………………6 !

Financial Institutions…………………………………7

!

Banking Pictionary……………………………………8,9,10

! Venture Capital………………………………………..11 ! A business Plan ……………………………………….12 ! A business Plan………………………………………...13 !

Pictionary Venture Capitual …………………………14

• Companies that design advertising for clients

• The advertising of a particular product or service during a particular period of time.

• A defined set of curomers whose needs a company plans to satisfy

• Money that a company plans to spend in developing its advertising and buying media time or space

ADVERTISING AGENCY

ADVERTISING CAMPAIGN

TARGET CUSTOMER

ADVERTISING BUDGET

• Choice of where to advertise in order to reach the right people

• Choosing to spend the same amount on advertising as one´s competitors

• Small amount of a product given to customers to encourage them to try it.

• Free advertising, when satisfied customers recommend products to their friends

MEDIA PLAN

COMPARATIVE -PARITYMETHOD

FREE SAMPLE

WORD-MOUTH ADVERTISING

Advertising and viral marketing Many simply spend as much as their competitors (The comparative-party method)

The agency creates advertisement(newspapers, magazines, the Internet, radio, television, cinema, etc.

This is why the best form of advertising has always been word-of-mouth.

Traditional advertising is expensive, it doesn´t always reach the target customers.

g n i k n Ba

Banking A current account or checking account

Buying or sellling foreign currency for travelling

A savings or deposit account or tieme or notice

A mortage or real estate

Cashpoints or TMs

A overdraf

A chequebook or checkbook

Investment advice

A credit card

Internet banking

A debit card

Telephone banking

A loan

Commercial Bank: receive depositsfrom, and make loans to, individuals and small companies.

Investment Bank: They work with big companies, giving financial advice, raising capital by issuing stocks or shares, etc.

Private Banks: They provide and investment service to individual clients.

Hedge Funds: They are private investment fund for wealthy investors.

Stock Brokers: Person that offer a complete range of financial services.

Islamic Banks: They offer interest free banking.

Non-Bank Financial: department stores now offer products like personal loans, credit cards and insurance

Deposit: Money placed in a bank

Loan: A sum of money borrowed from a bank Stock shares: certificates representing part-ownership of a company.

Bond: certificates of debt issued by governments or companies to raise money Merger: When one company combines with another one

Take over bid: When one company offers to buy or acquire another one.

Stock Broking: Buying and selling stocks or shares for clients.

Portfolio: All the investments owned by an individual or organization

Return: The profits made on investments

Bank rupt: Unable to pay debts or continued to do business

Deregulation: The ending or relaxing of legal restrictions

Conmeglorate: A group of companies, operating in diffrent fields, which have joined together.

Interest: The price paid for borrowing money.

t n e V

l a t i p a C e ur

Excutive Summary: An overview of what the business plan is about and what it will contain.

Appendix or Appendices: Curricula vitae or resumes of the manager.

Management Team: Gives information about the founders, directors, advisors.

Implementation Plan: Describes sales and marketing and operational strategies.

Product or service: Describes its features and the benefits for the customers.

Market Opportunity: Brief describes what the company plans to do, the target.

Customer Profile: Gives details about the customer youplan to cater to

Financial Analysis: Gives details of the business´s performance.

Competition: Specifies the existing competitor to your product or service.

• What an organization can do better than its competitors.

• Able to continue over a period of time.

Competitive Advantage

Sustainable

• The sales businesses expect to achieve in a particular period of time.

• Where total costs equal total income from sales and the company makes neither a profit nor a loss.

Sales Forecast

Break even point

• The total income received by a business before any expenses are paid.

• An investor's plan for getting heir investment back and potentially realizing a profit.

• The people who establish a company or other organization.

Revenue

Exit Strategy

Founders

• The people who are employed in an organization.

Personnel