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Index ! Marketing Portafolio…………………………………1 !
Index…………………………………………………….2
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Advertising Pictionary………………………….......3
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Advertising and viral Marketing………………..……4
! BANKING……………………………………………….5 ! Lead-in Banking………………….……………………6 !
Financial Institutions…………………………………7
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Banking Pictionary……………………………………8,9,10
! Venture Capital………………………………………..11 ! A business Plan ……………………………………….12 ! A business Plan………………………………………...13 !
Pictionary Venture Capitual …………………………14
• Companies that design advertising for clients
• The advertising of a particular product or service during a particular period of time.
• A defined set of curomers whose needs a company plans to satisfy
• Money that a company plans to spend in developing its advertising and buying media time or space
ADVERTISING AGENCY
ADVERTISING CAMPAIGN
TARGET CUSTOMER
ADVERTISING BUDGET
• Choice of where to advertise in order to reach the right people
• Choosing to spend the same amount on advertising as one´s competitors
• Small amount of a product given to customers to encourage them to try it.
• Free advertising, when satisfied customers recommend products to their friends
MEDIA PLAN
COMPARATIVE -PARITYMETHOD
FREE SAMPLE
WORD-MOUTH ADVERTISING
Advertising and viral marketing Many simply spend as much as their competitors (The comparative-party method)
The agency creates advertisement(newspapers, magazines, the Internet, radio, television, cinema, etc.
This is why the best form of advertising has always been word-of-mouth.
Traditional advertising is expensive, it doesn´t always reach the target customers.
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Banking A current account or checking account
Buying or sellling foreign currency for travelling
A savings or deposit account or tieme or notice
A mortage or real estate
Cashpoints or TMs
A overdraf
A chequebook or checkbook
Investment advice
A credit card
Internet banking
A debit card
Telephone banking
A loan
Commercial Bank: receive depositsfrom, and make loans to, individuals and small companies.
Investment Bank: They work with big companies, giving financial advice, raising capital by issuing stocks or shares, etc.
Private Banks: They provide and investment service to individual clients.
Hedge Funds: They are private investment fund for wealthy investors.
Stock Brokers: Person that offer a complete range of financial services.
Islamic Banks: They offer interest free banking.
Non-Bank Financial: department stores now offer products like personal loans, credit cards and insurance
Deposit: Money placed in a bank
Loan: A sum of money borrowed from a bank Stock shares: certificates representing part-ownership of a company. Bond: certificates of debt issued by governments or companies to raise money Merger: When one company combines with another one
Take over bid: When one company offers to buy or acquire another one.
Stock Broking: Buying and selling stocks or shares for clients.
Portfolio: All the investments owned by an individual or organization
Return: The profits made on investments
Bank rupt: Unable to pay debts or continued to do business
Deregulation: The ending or relaxing of legal restrictions
Conmeglorate: A group of companies, operating in diffrent fields, which have joined together.
Interest: The price paid for borrowing money.
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Excutive Summary: An overview of what the business plan is about and what it will contain.
Appendix or Appendices: Curricula vitae or resumes of the manager.
Management Team: Gives information about the founders, directors, advisors.
Implementation Plan: Describes sales and marketing and operational strategies.
Product or service: Describes its features and the benefits for the customers.
Market Opportunity: Brief describes what the company plans to do, the target.
Customer Profile: Gives details about the customer youplan to cater to
Financial Analysis: Gives details of the business´s performance.
Competition: Specifies the existing competitor to your product or service.
• What an organization can do better than its competitors.
• Able to continue over a period of time.
Competitive Advantage
Sustainable
• The sales businesses expect to achieve in a particular period of time.
• Where total costs equal total income from sales and the company makes neither a profit nor a loss.
Sales Forecast
Break even point
• The total income received by a business before any expenses are paid.
• An investor's plan for getting heir investment back and potentially realizing a profit.
• The people who establish a company or other organization.
Revenue
Exit Strategy
Founders
• The people who are employed in an organization.
Personnel