PERSONAL INFO NAME Ricardo Silva Costa DATE OF BIRTH 01-07-1995 PLACE OF BIRTH Vila Nova de Famalicão, Portugal RALLY DEBUT 2014
ACHIEVEMENTS RC 2008
RC 2009
RC 2010
RC 2011
5th CLASS TROFÉU ENK EVOLUÇÃO A
5th CLASS TROFÉU ENK EVOLUÇÃO B
2nd CLASS BALTAR KART CUP X30 JÚNIOR
18th CLASS CAMPEONATO DE PORTUGAL DE KARTING X30
2o CLASS MASTERS KART CUP X30 JÚNIOR RC 2012 1st CLASS CAMPEONATO PORTUGAL DE OFFROAD DIVISÃO 5
RC 2016 3rd CLASS CAMPEONATO REGIONAL RALIS NORTE
RC 2013 2nd CLASS CAMPEONATO PORTUGAL DE OFFROAD JÚNIOR
RC 2014 6th CLASS CAMPEONATO GALEGO DE RALIS COPA VOLANTE FGA
RC 2015 7th CLASS CAMPEONATO FPAK RALIS NORTE
THE PROJECT_ It is with great excitement that we share with you our sporting project for the 2017 season: The Portuguese Northern Rally Championship! Knowing all the logistics related to the organization of motorsports events, we gathered a team of professionals highly capable of developing this project with dignity, motivation and professionalism, with the goal to promote effectively our partners. With the growing interest motorsports have been acquiring, especially Rallying - A sport that gathers hundreds of thousands of fans we idealized a sporting plan with high notoriety, to race with a visually appealing and a top grade performance car in the rally panorama, the Peugeot 206 S1600.
Apart from this we have elements specialized in the promotion and advertising of our partners and sponsors, that allied to the interests of the social media and communication will be granting us an highlight in every event an sporting event we may be inserted in! This is our invitation to join us on this great challenge that 2017 will be!
PORTUGUESE NORTHERN RALLY CHAMPIONSHIP Organized by the Portuguese Federation, FPAK, the championship is one of the most competitive championships throughout Portugal. With a total of 7 events, this championship is still one of the most prestigious championships in the Portuguese scene.
Events being held throughout the most beautiful cities and towns of the Portuguese Northern Region, it is one of the most desired championships where the visibility breaks records every year and more and more people get into the championship. The bet for 2017 was made according to the return we can provide to our sponsors and partners, therefore we feel the Portuguese Northern Rally Championship is the most adequate fit for out goals!
#EVENTS 4
Rali V.N. FamalicĂŁo 15 July
1
Rali Fisgas do Ermelo 16 April
3
27 - 28 May
6
Rali Montelongo 9 September
7
Rali Vale do Paiva 4 - 5 November
2
Rali Santo Tirso 28 - 30 April
Rali Pedras Salgadas
5
Rali MesĂŁo Frio 26 - 28 August
CAR
Peugeot 206 S1600
ENGINE Type Displacement Power
Petrol 1.600 cm3 210bhp
TRANSMISSION Type Gearbox
FWD 6 Speed - Sequential - SADEV
BREAKS Front Rear
AP Racing AP Racing
WHY? Associating your companyʼs image, product or service to a sport of ethics, values investment, technology and challenge overcome, with an extremely high level of spectacularity and movement, increases itʼs notoriety and consumer perception.
Promotional actions with the car, such as co-drives, expositions in other motorsports events or general events, Corporate Day events for your company. Use the rally car fr your own marketing strategies and expositions (Upon availability)
Insertion of the companyʼs logo in all part of the teamʼs structure, such as: Rally car, teamʼs technical support truck, tents and crowd-blocking barriers, team wear and driver / co-driver wear and helmets, press releases and TV Interviews panel.
Usage of the teamʼs identity for promotional and marketing campaigns.
Take advantage of the relationship Driver/ Sponsor to organize marketing actions in benefit of the sponsor.
IMAGE PROMOTION
Rally Car Team Wear T-Shirt Shirt Polo Sweatshirt • Jacket Equipments Banners • Flags Canvas Coutners Truck
Medium | Support Press Kit / Media Releases Facebook - Ricardo Costa Offical Page Pormotional Events Presentations • Conferences Prize rewarding events Motorshows Autographs / Photos Special client visits
RETURN/ ADVERTISEMENT AVERAGE PROFILE OF MOTORSPORTS SPECTATORS
MULHER 26%
36-50 23%
+51 9% 12-16 10%
HOMEM 74%
SEX
26-35 27%
17-25 31%
AGE
SPONSORSHIP VALUATION (PUBLIC OPINION): 58% SEES SPONSORS IN A POSITIVE WAY. 31% IS INFLUENCED POSITIVELY WHEN BUYING. 86% REMEMBER THE BRANDS/SPONSORS ON THE CARS. 72% REMEMBER THE MAIN SPONSOR.
Media Alta 42% Alta 58%
SOCIAL CLASS
2016 Media Impact reports by CISION
The Portuguese Northern Rally Championship is focus of the most prestigious magazines and newspapers, wheter they are regional, national and even international! Apart from all the media impact, the championship stands out due to itʼs presence on television channels, again not only national, but in international channels as well! With social media facilitating the spread of every news and press release, so the internet is a great resource for the championship, which has been a great way to see our news being posted on numerous websites and blogs with high national and international highlight. TV RTP2 _225.000 Motors TV (International) _650.000 Newspapers/ Magazines AutoSport _250.000 (Weekly Magazine) Opinião Pública _225.000 (Weekly Newspaper) Auto HebdoSport _165.000 (Monthly Magazine / International) Cronomotor _35.000 (Monthly Magazine / International)
Internet _240.000 Autosport Sportmotores Ralis Online MSCFotoRali Velocidades Furancho Racing (International) AutoNews
BUDGET/ NEEDS Inscription Fees Tyres ELF Fuel / Lubricants Technical Team / Mechanics Maintenance / Spare Parts Travels Accommodations / Diets
3600,00 € 13350,00 € 4850,00 € 2700,00 € 5000,00 € 1800,00 € 4500,00 €
TOTAL
35800,00 €
ADVERTISING/ VALUE +++++ 50% MAIN
HALF OF THE TOTAL PROJECT VALUE
17500€
+++ 30% SECONDARY
30% OF THE TOTAL PROJECT VALUE
10740€
++ 20% MEDIUM
20% OF THE TOTAL PROJECT VALUE
7160€
+ 10% PARTIAL
10% OF THE TOTAL PROJECT VALUE
3580€