Joe Boyd OUIL505 Project Report

OUIL 503

PROJECT REPORT

JOE BOYD

OUI L503

Joe Boyd

OUI L503

TheDar kert heNi ght TheBr i ght ert heMoon Thi si smyr esponset oSt udi oBr i ef2Col l abor at i ve Pr act i cewor ki ngont heYCN Fedr i gonibr i ef .Fort hi s pr oj ectIcol l abor at edwi t hRebeccaWi l l i amson.

Thebr i efwast ocr eat eamar ket i ngt oolf orFedr i goni ' s new r angeofpaper .Thepaperi scal l edSi r i o Ul t r aBl ackandi soneoft hebl ackestpaper son t hemar ket .I tal sohassever alqual i t i est hat al l ow i tt obeusedi nvar i ouspr ocessesmor e ef f ect i vel yt hanot herbl ackpaper s.Someoft hese pr ocessesi ncl udef ol di ng,embossi ngandmet al l i cf oi l appl i cat i on.Webot hdeci dedt ocr eat esomet hi ngt hat pl ayedont hei deaoft hepaperbei ngt hebl ackest bl ackandt hatcommuni cat edt hequal i t i est hatseti t asi def r om ot herpaper s.

Webot ht houghtt hatusi ngni ghtasamet aphorf ort he papercoul dwor kwel lsowedeci dedt owor kwi t ht he quot e" Thedar kert heni ghtt hebr i ght ert hemoon" .

Rebeccacameupwi t ht hei deaofusi ngt hel adderi n t heFedr i gonil ogoaspar toft hei mageandwe deci dedt ohaveamancl i mbi ngupi t .It ookt hei dea oft hecor neroft hepagebei ngf ol dedoverand t houghtt hemancoul dbepast i ngt heFedr i gonipaper overt het opofsomenotsobl ackpaper ,i mpr ovi ngt he whi t enessoft hemoon.

Tomaket hepost erweusedpr ocessest hatwoul d show of ft hepaper ’ scapabi l i t i es;f ol di ng,met al l i csi l ver appl i cat i onandembossi ng.

Joe Boyd

OUI L503

Br i ef D&AD Vi ce

Audi ence 16-35yearol dsengagedwi t h Vi ceUK.

Del i ver abl es 10-15secondi dentcel ebr at i ng Vi ce’ sedi t or i alspi r i t .

Joe Boyd

OUI L503

AVi ceCupofTea Thebr i efwast ocr eat eamot i ongr aphi csi dentf or Vi ceUK' sonl i neser i esRul eBr i t anni a.Rul eBr i t anni a i sayout ubebasedser i est hatt akesal ookatt he par t sofGr eatBr i t ai nt hatdon' tusual l ygetmuch medi acover age.Thedar ker ,mor edanger ous subcul t ur esandcommuni t i essuchasbar eknuckl e boxer s,boyr acer sandyoungr epeatof f ender s.

Al t hought heyl ookatser i oussubj ect s,t hey appr oacht hem wi t hasenseofhumourandanopen mi nd.Thi sedi t or i alst yl ei ssomet hi ngt hatt heyaskt o becommuni cat edi nt hei dent .

Theconceptf ort hei denti st hatusi ngRul eBr i t anni a, cet akesourpr econcept i onoft heUK anddunksi t Vi i nacupt hei r' edi t or i alspi r i t ' , maki ngi tcomeapar t andchangeshape.

Iusedamai nl ydi gi t alpr ocessf ort hi spr oj ect , wor ki ngoverscannedi nsket chesandusi nga cust om br usht oaddsomet ext ur et ot hei mages.I pi ckedt hecol ourpal et t ef r om ani mageoft heUni on Jackagai nstagr eyskyandpi ckedt her edf r om Yout ubeasi t ' saYout ubebasedser i esandIt hought t hi swoul dhel pt i et hevi deoi nt oi t ' sf r ame.

Myf r i endJohnat hanDawesi sapi ani stsoI r ecor dedhi m pl ayi ngRul eBr i t anni ai nvar i ous di f f er entpi t chesandst yl es.Ideci dedt ouseaqui t e hi ghpi t chr ecor di ngi nt heend,It houghti twoul dgo wi t ht hewei r dt eapar t yvi be.

Joe Boyd

OUI L503

Br i ef NestSubmi ssi on

Audi ence LCAst udent sandst af f Thepeopl eofLeeds

Del i ver abl es Adoubl epagei l l ust r at i on r espondi ngt ot hel et t er N orE.

Joe Boyd

NEST

OUI L503

Joe Boyd

NEST

OUI L503

Joe Boyd

OUI L503

Or angeAr eNotTheOnl yFr ui t Thi si smyr esponset ot he2015Pengui nDesi gn Awar dsf ort heAdul tFi ct i onCovercat egor y .Thebook t obedesi gnedf ort hi syeari sOr angesAr eNotThe Onl yFr ui tbyJeanet t eWi nt er son.Thebooki sa comi ngofagest or yaboutal esbi angi r l ,Jeanet t e, gr owi ngupi nast r i ctr el i gi ouscommuni t y .Jeanet t e hast odeci debet weent hewayofl i f et hathasbeen pusheduponherherwhol el i f eort hewayt hatshe f eel si snat ur alf orher .

Themai nt hemesi nt hi sbookseem t omet obe r el i gi on,sexi sm andbr eaki ngawayf r om whati s expect edofyouandf ol l owi ngwhatyoubel i evei s r i ght .Thesear et hemai nconcept sIwant edt o communi cat et hr oughmydesi gn.

Iai medf ort hepeel edor angeski nt oshow Jeanet t e' s deci si ont obr eakoutoft heconf i nement soft hi s l i f est yl eandf ol l ow herownpat h.Ideci dedt o communi cat et het hemesofr el i gi onandsext hr ough t hef emal esymbolwhi chi ncl udesacr oss.Thi s si ngl esymbolhopef ul l ycommuni cat esbot ht hese t hemeswhi l eal soshowi ngt hatt heyar et het hi ngs t hatcont r olt hel i f est yl et hatJeanet t eescapedf r om.

Ishowedt hi sbypl aci ngt heor angei nt heci r cl eof t hesymbol .I ft heor angewasunpeel edi twoul df i t per f ect l yi nt ot hesymbol ' sci r cl e.

Myai m wast okeept hedesi gnqui t esi mpl east hei r seemedt obeast r ongemphasi sont ypogr aphyi nt he br i eft hi syear .Idi dn' twantt ocr owdt hepagewi t han over l ydet ai l edi l l ust r at i onandt akeawayf r om t he desi gn.Ial sowant edt heconceptt obecl ear l y under st andabl e.

Joe Boyd

OUI L503

Br i ef D&AD Ai r bnb

Audi ence Exi st i ngAi r bnbuser s Pot ent i alnew user s

Del i ver abl es Amar ket i ngt oolal l owi ng exi st i ngAi r bnbuser st o connectwi t hanew user s.

Joe Boyd

OUI L503

Home,Away Thi swasacol l abor at i vepr oj ecti nwhi chIwor kedwi t h gr aphi cdesi gner s;Al ecMezet t i ,El l i otJonesand Ror yBl akemor e.Iwast askedwi t hcr eat i ngsome sampl epost car ddesi gnst obei ncl udedi nt he wel comepackwehavecr eat edf orAi r bnbhost st o gi vet ovi si t or s.Thedesi gnswoul dbedi f f er ent dependi ngont heci t yorcount r yt hehomei si n.

Al t hought hedesi gnsar emai nl ydi gi t alImadet hem wi t ht hei nt ent i onf ort hem t ol ookhandmadet of i t wi t ht her estoft hepr omot i onalmat er i alwhi chuses handmadef ont sandbr ushst r oket ext ur es.Thehand madel ooki st ogi veamor eper sonalf eelt ot he mat er i al .

Al t houghmymai nr ol ewi t hi nt hegr oupwast odesi gn somesampl epost car dsIat t endedal lt hegr oup meet i ngsandpl ayedapar ti nt heconcept devel opmentoft heot heraspect soft hepr oj ect .

Ourover al lr esponsewasapr i ntbasedmar ket i ng campai gnandawel comepackt hatAi r bnbhost scan l eavef orvi si t or st ot hei rhome.Thesepackswoul d i ncl udel ocalknowl edgef r om t hehostal l owi ngt he vi si t ort of eelmor eathome,i twoul dal soi ncl udea post car dwi t hadesi gnr el at i ngt ot heci t yorcount r y i t ' si n.

Thepr i ntcampai gnf ocusedoncr eat i ngadst obeput i nmagazi nes.Thei deawast ohavei magesshowi ng bagsorsui t casesf i l l edwi t hi t emsf r om homet hat woul dbeunsui t abl et obr i ngwi t hyouonhol i day .Thi s wast oi l l ust r at et hei deat hatyoudon' thavet ot ake yourhomewi t hyoubecauseyouar egoi ngt oahome.

Icameupwi t ht hesi mpl et agl i ne;' Home,Away't ogo wi t ht hesei mages.Thi swor ksi nhar monywi t ht hehash t ag#bel onganywher ewhi chwast hemai nf ocus t hr ought hebannercampai gn.

Joe Boyd

OUI L503

Br i ef 2015Secr et7”

Audi ence TheSecr et7”j udges

Del i ver abl es Ar ecor dsl eevedesi gn f orsongsbyoneoft hef ol l owi ng musi ci ans: TheChemi calBr ot her s Di anaRoss TheMaccabees Pet erGabr i el TheRol l i ngSt ones StVi ncent Under wor l d

Joe Boyd

OUI L503

Joe Boyd

OUI L503

Br i ef Fi l m DooFi l m Post er

Audi ence Fi l m Dooj udges Movi egoer s

Del i ver abl es Af i l m post erdemonst r at i ng cr eat i vness.

Joe Boyd

OUI L503

BoyhoodFi l m Post er TheFi l m Doobr i efr equi r esyout odesi gnapost erf oranyf i l m.t he ent r i eswi l lbej udgedoncr eat i vi t yandt he5wi nner swi l lbeshownatt he CannesFi l m Fest i val .

Ideci dedt oent ert heFi l m Doopost ercompet i t i onbecauseIhaveal ways beenexci t edt omakear t wor kf orf i l ms.Ther e' ssomet hi ngaboutt r yi ngt o condenset henar r at i veandt oneofvoi ceofaf i l mi nt oasi ngl ei mage t hat ' sr eal l ysat i sf yi ng.Ideci det ocr eat esomet hi ngf ort he2014f i l m Boyhood.I twasf i l medbyRi char dLi nkl at erover12year swi t ht hesame act or st hr oughout .I tf ol l owst hel i f eofaboycal l edMasonandobser ves hi m ashef r om 6yearol dki di nt oal anky18yearol d.

Fort hi spr oj ectIwant edt ot akeapl ayf ulappr oacht opr ocess.St r ai ght awayIknow Iwant edt odosomet hi ngwi t hhandpr i nt s.Theymakemet hi nk ofchi l dhoodandIt houghtt heycoul dbeusedt ocr eat eani nt er est i ng desi gn.Ideci dedIal sowant edt ocommuni cat et het i met hatt hef i l m st r et chesover .

Myconcepti sf ai r l ysi mpl ebutIt hi nki twor ksqui t ewel li ncommuni cat i ng t hef i l m.Thehandpr i nt ssuggestt heyhavebeenmadebyMasonat di f f er entst agesofhi sl i f e.Imadet hepr i nt smor et ext ur edanddef i nedas t heygetbi gger ,t hi shopef ul l yshowshow weseeMasondevel opand changet hr oughhi sboyhood.

Joe Boyd