Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Level
06
Credits
60
STUDIO PRACTICE Statement of Intent Name
Joe Boyd
Blog Address
Date
9/10/15
j-boyd1316.blogspot.co.uk
Rationale My main aim in this module is to create a strong, professional but also varied portfolio. I want it to evidence my problem solving and conceptual skills as well showing my ability to work on live briefs with clients and to tight deadlines. Much of this will be shown by my editorial work that will be running consistently throughout this module but I want to make sure that this doesnʼt become my only focus. I also want to produce work to show my ability to produce work for various different industries including music, publishing, editorial, graphic design and advertising. Most of the work I will produce for this module will be with the aim of giving myself a running start into the industry at the end of the year; one of the ways I am going to do this is by taking part in several competitions. Some of them, especially D&AD, hold huge potential for giving graduates exposure and credibility if they win so these are going to be focus for me. Themes / Subjects • • • •
Music Publishing Editorial Promotional / Advertising
Products / Methods of Distribution • • • •
Editorial (Print and Online) Book cover Music Artwork (Record sleeve / posters) Animation
Practical Skills / Media / Formats • • • • •
Screen Print Animation Digital Texture Colour
Areas that I havenʼt explored greatly in the past that I want to try out this year are collage / paper-cut and working with 3D elements.
Brief 1: Editorial
Deadline
Weekly
Rationale: In response to articles from The New Yorker, The New York Times, The Independent and The Guardian create 1 editorial every week. The subject of the article should control the aesthetic of the image, however the tone of voice of the illustrations should kept fairly consistent throughout to help construct a strong portfolio. A range of ideas should be drawn out for each article and at least 3 proposed before 1 is selected and completed to a professional standard. Brief 2: Small Responsive Briefs
Deadline
Various
Rationale: Produce response for the following live briefs: • The Penguin Design Award • Secret 7” • Computer Arts Cover Competition • Nest Magazine Submissions • Film Society Poster All responses must be produced and submitted by each briefʼs individual deadline. Brief 3: Large Responsive Briefs
Deadline
Various
Rationale: Produce a response to 1 brief from YCN and 1 from D&AD. One of these should be responded to in collaboration with at least one other student. All responses must be produced and submitted by each briefʼs individual deadline. Brief 4: Big Kahuna – Album Release Campaign
Deadline
Module Deadline
Rationale: Produce the artwork and the print and online promotional campaign for an album release. This will include album artwork, posters and an animated sting for the album. The musician is unknown for now, I am in the process of contacting Leeds College of Music to see if any of their students plan on releasing music at a time that would match my project. Brief 5: Music Night @ The Chemic Tavern
Deadline
February 2015 TBC
Rationale: Work with design studio [Bracket] to organise, brand and promote an evening of live music at The Chemic as well as produce a post-event publication. My role in the group and my deliverables are yet to be confirmed. Additional Project Proposals
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Referenced)
MAGAZINES / JOURNALS / ARTICLES – (include publication date and details) Computer Arts Varoom Creative Review Wrap Magazine The Guardian The New York Times The New Yorker ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) Its Nice That.com Creativebloq.com Booooooom.com Creativereview-magazine.co.uk Varoom-mag.com YCN.org Dandad.org Handsomefrank.com Heartagency.com
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)
Colours May Vary Village Bookstore
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? Deadline At the beginning of every week plan the time to be spent on the editorial 1 piece. Weekly
2
3
4
5
6
7
Design, produce and submit for Nest. This is an opportunity for screen-print so plan time in the print-studio.
30th Oct
Meet with [Bracket] to discuss and finalise my role in the project and timetable the next steps. Have a timetable confirmed and blogged along with a list of deliverables.
30th Oct