YCN x ROYAL OPERA HOUSE Response t ot he br i efsetf ort he RoyalOper a House setbyYCN; Encour age cul t ur al l y engaged young peopl et o exper i ence oper a f ort he f i r stt i me.These i mageswer et he mai n par tofmysubmi ssi on t o YCN.Mysol ut i on wast o cr eat e acampai gn ar ound t he concept ofOper aUnmasked whi ch encour agest he t ar getaudi ence t o di scoverwhatoper ar eal l y l ooksl i ke byr emovi ng t hei rpr econcept i ons.
PROFESSI ONAL FEEDBACK Postsubmi ssi on Igott he chance t o pr esent t he pr oj ectt ot he Manchest erdesi gn st udi o Musi c.Ir ecei ved posi t i ve f eedbackon t he conceptand i l l ust r at i on butal so gotsome poi nt er son how t oi mpr ove t he post er desi gn.Thi si st he out come ofmyr esponse t ot hatf eedback.The hi er ar chyoft he pi ece i si mpr oved and t he concepti smuch mor e under st andabl e.
EXPANDED CAM PAI GN Al so aspar toft he YCN submi ssi on Iexpanded t he #Oper aUnmasked campai gn ont ot i cket swhi ch encour age oper agoer st o spr ead t he wor d vi at he hasht ag.Ial so mocked up an adver tf ort he ROH I nst agr am page whi ch t ar get st he t ar getaudi ence wi t h pr omot i ons and deal s.The I nst agr am page i st he mai n poi ntofcont actbet ween t he t ar getaudi ence and t he Oper aHouse’ sonl i ne communi t y .