The
Highest Value Brands of 2014.
Rank
Brand Name
001 002 003 004 005 006 007 008 009 010 011 012 013 014 015 016 017 018 019 020 021 022 023 024 025 026 027 028 029 030 031 032 033 034 035 036 037 038 039 040 041 042 043 044 045 046 047 048 049 050 051 052 053 054 055 056 057 058 059 060 061 062 063
Apple Samsung Global Google Microsoft Verizon GE AT & T Amazon Walmart IBM Toyota Coca - Cola China Mobile Telekom Wells Fargo Vodafone BMW Shell Volkswagen HSBC Bank of America Mitsubishi McDonalds Citi Bank The Home Depot Mercedes-Benz Walt Disney Chase Intel ICBC Honda Nissan American Express TATA Nike Cisco Oracle Allianz Siemens Nestle Ford BNP Paribas Santander Orange Mitsui & Co. HP Pepsi UPS Chevron AXA
Brand Value * Headquarters (£ / millions)
61,977 46,626 40,627 37,172 31,655 31,102 26,886 26,730 26,511 24,579 20,664 19,964 18,853 18,120 17,904 17,530 17,146 16,917 16,021 15,908 15,767 15,477 15,419 14,514 14,337 13,985 13,754 13,606 13,525 13,139 12,564 12,517 12,510 12,343 12,321 12,232 12,108 12,067 12,017 11,995 11,977 11,867 11,767 10,289 11,751 11,525 11,519 11,364 11,331 11,236 China Construction Bank 10,867 10,950 Hyundai 10,839 IKEA 10,815 CVS 10,722 Hitachi 10,677 Target 10,543 Softbank Agricultural Bank of China 10,470 10,412 Tesco 9,917 MUFG 9,905 Bank of China 9,855 Exxon Mobil PwC
U.S.A South Korea U.S.A U.S.A U.S.A U.S.A U.S.A U.S.A U.S.A U.S.A Japan U.S.A China Germany U.S.A U.K Germany Netherlands Germany U.K U.S.A Japan U.S.A U.S.A U.S.A Germany U.S.A U.S.A U.S.A China Japan Japan U.S.A India U.S.A U.S.A U.S.A Germany Germany Switzerland U.S.A France Spain France Japan U.S.A U.S.A U.S.A U.S.A France China South Korea Sweden U.S.A Japan U.S.A Japan China U.K Japan China U.S.A
Colour
* Converted from USD, at the 2014 exhange rate of $1 = £0.593892 064 065 066 067 068 069 070 071 072 073 074 075 076 077 078 079 080 081 082 083 084 085 086 087 088 089 090 091 092 093 094 095 096 097 098 099 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126
Petro China GDF Suez China Unicom NTT Walgreens Comcast BT Airbus Total Barclays JP Morgan China Telecom Deloitte Toshiba ING Group Sam’s Club Deutsche Bank Marlboro Fedex Ebay SAP FOX Generali Aldi Movistar BP LG Group Lowe’s Sinopec Sony 3M China Life Insurance H&M KPMG Porsche United Health DHL Panasonic RBC Philips Accenture EY Sberbank Boeing TD Woolworths L’Oréal UBS Bradesco au Costco EDF Energy Goldman Sachs Credit Suisse Carrefour Time Warner Cube Starbucks Itaú Facebook Time Warner E.On Ping. An Petronas
9,798 9,722 9,398 9,307 9,101 9,088 9,047 8,632 8,605 8,399 8,322 8,231 8,154 8,127 8,106 8,010 8,008 8,003 7,998 7,935 7,932 7,857 7,820 7,674 7,650 7,535 7,528 7,504 7,341 7,340 7,243 7,056 6,938 6,890 6,755 6,713 6,636 6,587 6,570 6,551 6,539 6,515 6,505 6,500 6,448 6,428 6,395 6,322 6,311 6,240 6,188 6,035 6,034 6,024 5,985 5,938 5,926 5,882 5,831 5,802 5,710 5,498 5,441
China France China Japan U.S.A U.S.A U.K France France U.K U.S.A China U.S.A Japan Netherlands U.S.A Germany U.S.A U.S.A U.S.A Germany U.S.A Italy Germany Spain U.K South Korea U.S.A China Japan U.S.A China Sweden Netherlands Germany U.S.A Germany Japan Canada Netherlands U.S.A U.S.A Russia U.S.A Canada Australia France Switzerland Brazil Japan U.S.A France U.S.A Switzerland France U.S.A U.S.A Brazil U.S.A U.S.A Germany China Malaysia
127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189
Bosch
China State Construction
Gazprom Capital One VISA Renault Honeywell Sumitimo Huawei BBVA NBC Gillette SK Group Telstra Dell Macy’s DirecTV Metlife Canon Sky Morgan Stanley Telecom Italia Sainsbury’s Kellogg’s ASDA Société Générale Adidas Eni Caterpillar Johnson & Johnson Scotiabank Mizuho Prudential Danone QQ O2 Enel Ericsson Vinci Nordea Cartier Zara Century Link Swiss Re Paypal Standard Chartered Peugeot BMO Audi Bell Banco de Brasil Priceline.com
Bank of Communications
Zurich Hermès Rabobank Saint - Gobain Sprint BHP Bilton Unicredit Telenor AIG Xbox
5,420 5,408 5,403 5,369 5,369 5,340 5,308 5,237 5,169 5,059 4,989 4,984 4,971 4,921 4,917 4,912 4,876 4,853 4,848 4,835 4,810 4,768 4,563 4,671 4,645 4,622 4,609 4,580 4,579 4,576 4,774 4,557 4,562 4,543 4,471 4,522 4,390 4,388 4,371 4,371 4,337 4,336 4,335 4,310 4,242 4,236 4,221 4,216 4,197 4,161 4,132 4,119 4,080 4,026 4,001 3,985 3,939 3,932 3,903 3,902 3,859 3,841 3,839
Germany China Russia U.S.A U.S.A France U.S.A Japan China Spain U.S.A U.S.A South Korea Australia U.S.A U.S.A U.S.A U.S.A Japan U.K U.S.A Italy U.K U.S.A U.S.A France Germany Italy U.S.A U.S.A Canada Japan U.S.A France China Spain Italy Sweden France Sweden Switzerland Spain U.S.A Switzerland U.S.A U.K France Canada Germany Canada Brazil U.S.A China Switzerland France Netherlands France U.S.A U.K Italy Norway U.S.A U.S.A
190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250
Virgin Media Medtronic Chevrolet Morrisons Avon BASF Chemicals Coles Mastercard Cadbury Union Pacific Subway EMC2 Gucci Red Bull Pantene Warner Bros Jardines Nivea Kroger Glencore CBS Aetna Statoil Thomson Reuters ANZ Dove Heinz Nescafé ESPN McLane Company Louis Vitton Conoco Phillips Casino Group Munich RE Iberdrola Aeon Purina Prudential Pampers Bridgestone Petrobas Nordstrom Nomura US Bank Emirates Airlines Commonwealth Bank Royal Mail Shinhan Financial Unilever China Merchants Bank MTN Kia Motors EE Aegon Suzuki Ralph Lauren Yahoo Well Point ABB Publix Esso
3,832 3,812 3,810 3,805 3,785 3,767 3,756 3,752 3,749 3,745 3,743 3,743 3,737 3,670 3,654 3,630 3,615 3,604 3,582 3,578 3,557 3,549 3,547 3,542 3,513 3,489 3,478 3,475 3,458 3,456 3,442 3,441 3,428 3,393 3,385 3,353 3,344 3,324 3,314 3,302 3,302 3,300 3,300 3,299 3,249 3,246 3,242 3,211 3,198 3,195 3,190 3,175 3,168 3151 3,145 3,144 3,139 3,134 3,133 3,128 3,100
U.S.A U.S.A U.S.A U.K U.S.A Germany Australia U.S.A U.S.A U.S.A U.S.A U.S.A Italy Austria U.S.A U.S.A China Germany U.S.A Switzerland U.S.A U.S.A Norway U.S.A Australia U.K U.K Switzerland U.S.A U.S.A France U.S.A France Germany Spain Japan U.S.A U.S.A U.S.A Japan Brazil U.S.A Japan U.S.A Saudi Arabia Australia U.K South Korea U.K China South Africa South Korea U.K Netherlands Japan U.S.A U.S.A U.S.A Switzerland U.S.A U.S.A All information from brandirectory.com
Branding & Colour The most used colours in the top 250 (logos with multiple colours have each indvidual colours counted) : White: 20 Blue: 84 Purple: 8 Pink:5 Black: 55
Red: 70 Orange: 19 Yellow: 21 Green: 35 Brown: 6
Logos that use a single colour against those which use 2+ colours: Single Colour: 192 Multiple Colours: 63
The use of primary colours against the use of secondary colours: Primary Colours: 175 (70%) Secondary Colours: 75 (30%)