Brief 16 —Capital Grotesk - Custom Typeface

Joe Leadbeater

Brief 16 — DBA

Custom Typeface

Brief 16— DBA Custom Typeface After a custom logotype was designed, I thought it would be appropriate to apply these rules to the entire typeface.

Aktiv Grotesk was manipulated to create ‘Capital Grotesk’, specifically for the use of Capital North.

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Joe Leadbeater

Aktiv Grotesk Medium

Brief 16 — DBA

Custom Typeface

ABCDEFGHIJK LMNOPQRSTU V W XYZ abcdefghijklm n o p q r s t uvwxyz

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2

Joe Leadbeater

Capital Grotesk Medium

- Shorter descender height.

- Straightened terminals.

- 30 degree terminals.

- Tighter apertures.

- Shorter bars.

Brief 16 — DBA

Custom Typeface

ABCDEFGHIJK LMNOPQRSTU V W XYZ abcdefghijklm nopqrstuvwxyz

Hello@joelead.com

+4 4 (0)785 4 398957

3

Joe Leadbeater

Capital Grotesk Medium

Brief 16 — DBA

Custom Typeface

ABCDEFGHIJK LMNOPQRSTU V W XYZ abcdefghijklm nopqrstuvwxyz

Hello@joelead.com

+4 4 (0)785 4 398957

4

Joe Leadbeater

Brief 16 — DBA

Custom Typeface

5

Difference in descender height: - p + q are considerably shorter, but g could not lose much height due to space.

Aktiv Grotesk Medium

Capital Grotesk Medium

The queen jumps over the gap.

The queen jumps over the gap.

The queen jumps over the gap. The queen jumps over the gap. The queen jumps over the gap. The queen jumps over the gap. The queen jumps over the gap. The queen jumps over the gap.

The queen jumps over the gap. The queen jumps over the gap. The queen jumps over the gap. The queen jumps over the gap. The queen jumps over the gap. The queen jumps over the gap.

gpq gpq Hello@joelead.com

+4 4 (0)785 4 398957

Joe Leadbeater

Brief 16 — DBA

Custom Typeface

6

Straightened Terminals / Tightened Apertures: - Due to other terminals being adapted to 30 degrees, any other non-perpendicular angles were made perpendicular.

This has been done to make the 30 degree angles stand out more. The E and F also have shorted bars to give each character slightly more character.

Capital Grotesk Medium

Aktiv Grotesk Medium

a Cc E F f a Cc E F f j L r Ss t y j L r Ss t y Suspiciously fast Liam, Chris & Elly.

Suspiciously fast Liam, Chris & Elly.

Suspiciously fast Liam, Chris & Elly. Suspiciously fast Liam, Chris & Elly. Suspiciously fast Liam, Chris & Elly. Suspiciously fast Liam, Chris & Elly. Suspiciously fast Liam, Chris & Elly.

Suspiciously fast Liam, Chris & Elly. Suspiciously fast Liam, Chris & Elly. Suspiciously fast Liam, Chris & Elly. Suspiciously fast Liam, Chris & Elly. Suspiciously fast Liam, Chris & Elly.

Hello@joelead.com

+4 4 (0)785 4 398957

Joe Leadbeater

Brief 16 — DBA

Custom Typeface

7

Thirty Degree Terminals - In reference to the angles used in the isometric grid, ascenders of lowercase characters were cut at 30 degrees.

To compensate optical height difference, the ascender height was also increase subtly.

Capital Grotesk Medium

Aktiv Grotesk Medium

bdhkl bdhkl Thinking badly can be unproductive.

Thinking badly can be unproductive.

Thinking badly can be unproductive. Thinking badly can be unproductive. Thinking badly can be unproductive. Thinking badly can be unproductive. Thinking badly can be unproductive.

Thinking badly can be unproductive. Thinking badly can be unproductive. Thinking badly can be unproductive. Thinking badly can be unproductive. Thinking badly can be unproductive.

Hello@joelead.com

+4 4 (0)785 4 398957