OUGD502 - Studio Brief 2 - Constructing A Brand

OUGD502 Studio Brief 2

Constructing the brand

Joe Leadbeater

OUGD502

Studio Brief 2

Constructing The Brand

On the left, you can see my layout for my Invoice. I intend on applying the same grid system over my identity as much as possible. This will create assumptions and instant recognition of where things sit on the page.

Joe Leadbeater

OUGD502

Studio Brief 2

Constructing The Brand

The same grid system has been utilised in the letterhead.

07854498957

joelead.com hello@joelead.com

Joe Leadbeater

OUGD502

Studio Brief 2

Constructing The Brand

Like the letterhead and invoice, the same grid system has been utilised with the contract.

Joe Leadbeater

OUGD502

Studio Brief 2

Constructing The Brand

C6

C5

I wanted to create custom envelopes for sending the previous designs in, creating instant recognition before the letter is even opened. I decided the best way would be to create stickers with contact info on, that can be stuck on a carefully selected envelope.

This will be consideredably cheaper than to print on an envelope itself. It was also important to test the sticker design on a variety of envelope formats.

Later on i intend on choosing the stock, but for display purposes, they have been kept black for now.

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Joe Leadbeater

OUGD502

Studio Brief 2

Constructing The Brand

There will be two business cards, both with the same back.

The front is two different variations that emphasize the concept of my logotype.

Back

Front 1

Front 2

Joe Leadbeater

OUGD502

Studio Brief 2

Constructing The Brand

Colour Scheme As previously mentioned, I am keen on neutral and pastel tones. Here I wanted to look at a variety of colours and narrow down my options.

These are the colours I intend on using as stock. These bright pastels have been chosen to convey my confident personality, as well as my interest in stock.

Joe Leadbeater

OUGD502

Studio Brief 2

Constructing The Brand

This will be the front of my creative CV. As you can see, I will use a coloured pastel stock to create a cover that will hold my business card. This will be for sending to a variety of agencies.

Joe Leadbeater

OUGD502

Studio Brief 2

Constructing The Brand

As a designer who likes to meet up with clients and work with sketches, I liked the idea of creating some sketchpads to use. They will have a perforated edge, meaning I can rip out a page either for myself or my clients.

The exact same grid system will be utilised for contact details, as used in the letterhead etc.

Joe Leadbeater

OUGD502

Studio Brief 2

Constructing The Brand

I also designed another few sets of pads, all for different but essential uses as a designer.