Contemporary Japanese Design Presentation

Contemporary Japanese Design 日本のデザイ

Joe Leadbeater

Publication Product Graphic Interior

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Joe Leadbeater

Product Graphic Interior

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monozukuri

The spirit to produce excellent products and the ability to constantly improve a production system and process.

Joe Leadbeater

Product Graphic Interior

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typography

Left to right, right to left or (traditionally) up to down.

Joe Leadbeater

Product Graphic Interior

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6 Principles

Flexibility. Privacy. Natural Materials.

Simplicity. Subdued. Diffused light.

Joe Leadbeater

Publication

Brief 05

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

Outcomes

OUGD505

BRIEF TITLE: Contemporary Japanese Design – Constructing A Brand The Brief Produce a proposal for an exhibition based on Contemporary Japanese Product Design, located at The Design Museum in London.

Considerations - How will the exhibition be promoted?

- How will the exhibition fit in at the Design Museum?

- How will the brand work seamlessly over a variety of media, formats and platforms?

Concept/Proposition A theme of ‘monozukuri’ – A key Japanese principle of design.

Background Monozukuri: Literally mono= 'thing' and zukuri (tsukuru) 'process of making'.

The word has a more intense meaning; monozukuri is about having a state of mind, the spirit to produce not only excellent products but also have the ability to constantly improve the production system and its processes.

Target Audience - Design Museum members.

- People with interest in product design.

- Both Londoners & tourists.

Mandatory Requirements - Sufficient branding to cover the entire event, from start to end date. This should cover external branding (promotion / what customers receive) as well as internal (staff / press branding )

Tone of Voice - Formal - Informative

Deliverables - A name for the event - Promotional material – Mockups & Physical - Tickets - Leaflets - Wayfinding mocked up - Staff / Press passes - Web mockups / proposals - Invitations - Souvenirs - Awards?

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‘monozukuri’ Design Museum, London.

Branding / Identity Retail & Promotion Wayfinding Formal / informative Design Museum members People interested in Product Design Tourists / Londonders

Joe Leadbeater

Publication

Research / Mockups

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Thanks! 感謝の意